Jack Brooksbank changed the name of his lucrative liquor side-business

From the way Princess Eugenie and Jack Brooksbank are described, you would think that Eugenie is just some has-been princess who married a bloke off the street. Every so often, we get a glimpse of Eugenie and Jack’s careers, and I have to admit, I find them industrious and impressive. Eugenie has worked in the art world for much of her adult life, working at an auction house in New York and a gallery in London. Jack has had a series of executive-level jobs, from his work with Casamigos, to working for a ritzy hotel complex in Portugal, to running his own lucrative side-business in wholesale liquor. There are the Middleton-type hustlers who screw over people because they’re attached to the royals, then there are people like Jack and Eugenie, who legitimately find ways to thrive in some kind of half-out royal life. Well, here’s an update on Jack’s side business:

George VI is thought to have remarked that the royals are ‘not a family, we’re a firm’. And Princess Eugenie’s husband, Jack Brooksbank, is determined to show that his own firm is very much a family business.

I can disclose that he has changed the name of his drinks company to AEB Consultants Ltd as a tribute to the couple’s sons — the initials stand for August and Ernest Brooksbank. And, further strengthening the family ties, he has appointed his mother, Nicola, 70, as a director of the business.

His spokesman confirms the move, telling me: ‘Jack is delighted to have his mother on board. She provides all back-office support.’

It’s a touching move by Brooksbank, 37, as his father, George, died less than two years ago, just three days before August’s christening. George, who had a life-threatening battle with Covid the previous year, was 72. The death notice read: ‘Loved all the good things in life but especially his wife, friends, boys, daughters-in-law and grandchildren.’

Jack’s spokesman tells me that the business’s name change reflects the fact that it has become a consultancy, specialising in the leisure, hospitality and property sectors. The company, which has £765,000 in assets, according to its latest accounts, is currently described as offering the ‘wholesale of wine, beer, spirits and other alcoholic beverages’. Perhaps Jack could give his father-in-law, Prince Andrew, a job as well? He’s been out of work since stepping back from royal duties in 2019.

[From The Daily Mail]

All of this is great for Jack. I originally thought he was a doofus, but he’s quietly putting together enough money for himself, Eugenie and their sons to ensure that they’ll be secure no matter what. Personally, I don’t think King Charles is going to do anything to the York princesses – Charles mostly just ignores them, and it’s not like they have security or any kind of “working royal” brand. Charles is fine with the “status quo” when it comes to all of the Yorks. But it will change when William becomes king, and it’s smart to have an exit strategy. Personally, I kind of think Jack and Eugenie are already halfway out.

Photos courtesy of Avalon Red, Instagram, Cover Images.

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27 Responses to “Jack Brooksbank changed the name of his lucrative liquor side-business”

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  1. NotSoSocialB says:

    I agree about them being halfway out. They see the handwriting on the wall, they are close to H & M. They know what they need to do.

    • Megan says:

      They aren’t working royals and they get no money from the crown. They aren’t halfway out, they are all the way out.

      • Blujfly says:

        Megan – dead on! I was thinking the same thing.

      • Kingston says:

        Theyre not “all the way out” ……not when they still enjoy the perks: stay on royal property; attend royal public-facing events; attend RF “family events.”

        While a similar arrangement could have been available to H&M, the latter have taken a stand that they are 100% out of both the institution and the family unless and until chucky and bully accept accountability for their role and that of their households in the smearing of M by the britshidtmedia and apologise to her for it.

        But because H knows that chucky and bully have no concept of accountability and apology, he doesnt expect that such criteria will be met, as a condition of he and his little family rejoining the BR-Family (but not the Firm.)

  2. girl_ninja says:

    They do seem so happy and content with the life that they have made for themselves and their little family. Successful businesses, a home of their own away from England and their OWN money. They are like the less glamorous version of the Sussexs.

  3. Mel says:

    I think that if she hasn’t already, she’s going to unofficially bounce out. Ain’t nobody got time for this!

    • LadyHanbury says:

      Yeah me too. I thought they gonna officially leave the UK for Portugal for good. But probably due to her second pregnancy and her mother’s cancer surgery, they still opt for half/half. Also: Don’t you think it’s slightly bizarre that in Sarah’s cancer announcement, they said Eug helped her mother recover (without mentioning Bea)?! Hmm.

    • Christine says:

      Yep, me too.

      Poor Beatrice, I hope she watches what Harry and Eugenie are doing closely. It’s only going to get worse for her, after Chuck dies.

  4. equality says:

    Not that I want the press to come after Jack, but it’s nice for him that he doesn’t get accused of golddigging or using royal connections for his own profit. Now if the UK media could find it in them to treat married-in females as nicely as they do the males.

    • Amy Bee says:

      Jack Brooksbank comes from a rich family and Eugenie not being a direct heir to the throne meant he was never going to be accused of being a gold digger.

      • equality says:

        Meghan was rich from her own work. And, I guess, I have never gotten that “direct” heir. Because from my POV, PH isn’t a “direct” heir either since he wasn’t the first-born. Other than that the list of heirs is a straight line.

      • Amy Bee says:

        @equality: Harry is the son of the King and was expected to be part of the working family. We now know that being the spare meant he had no access to money however the fantasy was that he was rich and lived a life of luxury. Meghan being rich was insignificant to the family because she was black, an actress and American. It’s easier to accept the rich white British man than the rich black American woman.

      • LadyHanbury says:

        @equality Meghan was rich by American definition. Meanwhile Jack is considered rich because the money has been there for generations. IIRC, one of his many times grandfather founded the bank of england or something. His late father, grandfather, etc were Old Etonians. His family also works for a living so the money is at least liquid (unlike majority of the Aristos)

      • Laura says:

        Rumors were that both Yorks have had trust funds from Queen since birth prob and then inheritances from both Philip when he passed and then the Queen.. Also access to Royal Lodge ( which they will inherit unless blocked by royal family) and have frequently lived in royal residences during adulthood.
        Nottingham cottage, St James Palace Frogmore cottage etc . They might seem sidelined but their grandparents made sure they were taken care of.

  5. Tila says:

    Yeah, I don’t think they place as much of an importance on being in the firm as much as her sister and BIL do.

  6. Becks1 says:

    I think they are basically out already. Eugenie shows up for the command performances – the coronation, Kate’s christmas concert, the occasional garden party – and the rest of the time she and Jack are doing their own thing. I’m honestly surprised the press doesn’t hound her more, since we know she has a direct line to Harry and has visited him at least once without anyone knowing until they were seen in public.

    • LadyHanbury says:

      If anything, I think Eugenie understand not to play the royal rats’ game. Back in the day, she used to be incessantly mocked and made fun of for her fashion and compare to Waity.

      • Amy Bee says:

        Eugenie definitely plays the media game. She and her sister get photographed alot out and about in London.

  7. molly says:

    Jack seems really sweet and lovely, and they seem very happy together. I’ll be devastated if they ever break up.

  8. Lorelei says:

    Jack reminds me of Paul Rudd in that last photo!

    Also, without even clicking on the article, I’m going to say it was definitely written by Richard Eden because that asshole ALWAYS uses the phrase, “I can disclose” as if absolutely anything he says is incredibly important.

    Anyway, I’m glad that Eugenie seems to have found a great husband and is happy with her little family. (Bea’s husband…idk but there’s something shady about him that I don’t trust— so far he seems to be treating her well, but I just get a bad feeling about him — hope I’m wrong.)

    Like Becks, I’m also surprised the press doesn’t give Eugenie and Jack (WAY) more sh!t due to her relationship with the Sussexes, but I’m glad they don’t. The BM was so hard on both York girls for so many years, and it’s about time they’re both leftTF alone and given some peace.

  9. Jais says:

    Mostly I’m curious with their incognito moves. And while it’s none of my business I’d love to know where they live. Portugal was mentioned but clearly they’re in the uk a lot. Do they have apartments at KP or somewhere like that’? Or do they stay at royal lodge? Or did they buy a place we dont know about?

  10. Carl says:

    I’m sorry to be the cynic here but the wholesale alcohol business and the art world are 2 of the shadiest/criminal industries in existence. People launder money in the art world constantly and the wholesale alcohol distribution world is full of “connected” families.