Travis Kelce paid for a Super Bowl VIP box for his family & Taylor Swift’s family

Call me dumb, but I really didn’t know that football players playing in the Super Bowl had to buy tickets for their friends and family. Surely there’s a certain number of “comped” tickets allotted to each team for their friends and family? I guess it’s different when the players want their families to sit in a VIP box. By the same token, shouldn’t the NFL comp Travis Kelce (one of their biggest stars) for a VIP box for his extremely famous girlfriend? At the very least, Trav should get a discount! But apparently not – sources tell TMZ that Travis spent a huge amount of money for a VIP box for his family and Taylor Swift’s family.

Taylor Swift and Travis Kelce’s families are getting super close … taking in Sunday’s big game from a suite together TMZ has learned — and, like a gentleman, Travis is paying.

Sources with direct knowledge tell TMZ … Taylor’s mom, Andrea, dad Scott, brother Austin and his girlfriend Sydney are going to sit with Travis’ mom Donna, dad Ed, brother Jason and sister-in-law Kylie Kelce while watching Travis compete for his third Super Bowl ring.

Taylor’s gonna be there of course, and we’re told some of her friends are tagging along … though we don’t know if any of her famous entourage will join the two families.

Allegiant Stadium sources tell us the suite costs well over $1 million … and we’re told that Travis is covering all of it because he just wants everyone to enjoy Super Bowl Sunday together. 87 sorta said this was the case on his “New Heights” podcast earlier this week when he joked he was “just counting how much money I’m spending on this damn Super Bowl for family and friends to come.”

[From TMZ]

Again, it’s crazy to me that the Chiefs or NFL won’t comp that box, especially given the “Taylor Swift bump” for the NFL and the team. Millions of new people – especially in the coveted “women and girls under 30” demographic – are watching football because of Travis and Taylor’s love story. Advertisers are spending millions hoping to get their commercials positioned around Taylor Swift cutaways. It’s bonkers. That being said, Travis is really doing the most to impress Taylor AND her family. Someone said that Scott Swift (Tay’s dad) is probably gagged that Travis is spending this kind of money. Trav really wants people to know that he’s a keeper. We’ll see, Trav!

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95 Responses to “Travis Kelce paid for a Super Bowl VIP box for his family & Taylor Swift’s family”

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  1. Rai says:

    I do love great boyfriend behavior

  2. Laalaa says:

    It is crazy that he has to pay so much!! But he has the money, so be it.
    I keep thinking how different it is for Taylor to be with someone who HAS the money. And Joe Alwyn seeing this… I don’t know, I’m not sorry for anyone, but it is interesting.

    • ML says:

      I’m not a sports fan. It seems unfair to me that people we need like teachers and healthcare workers get paid so little and athletes so much.

      Anyway, Travis earns a decent salary and if he wants his loved ones in the stands, then why shouldn’t he pay for it?

      Joe Alwyn may or may not have dodged a bullet? It’s good that since he and Taylor are not compatible enough that they are no longer together.

      • Julia says:

        I’m not an (American) football fan, but in the players’ defense the salaries are high in part because the average career is SUPER short (a little over 3 years) and many of them are plagued with serious injuries that leave them unfit for much else. For every Kelce brother, there are 50 other players who only last a few seasons, and the money they make has to keep them going for the rest of their lives–and frequently cover expensive medical treatment.

      • DK says:

        @Julia, you’re not wrong, but….surely all that demonstrates a serious problem with a culture that idolizes this sport in the first place?

      • Julia says:

        @DK Serious, yes… but not new. I think of American football like Medieval jousting (or even gladiator fights): people have always gotten a real thrill out of watching large men violently smash into one another. I don’t get it myself, but if society is going to get a collective rush out of it (and clearly, society DOES), the players need to get paid. What seems like an obscene amount of money at age 23 is not going to seem nearly as impressive when you’ve been living off of it as a medically-fragile adult for 40 years.

    • Fancyhat says:

      This reminds me so much of when Shakira first got together with Pique. She finally had someone who was rich and had his own fame and wouldn’t be jealous of her career. Unfortunately, he turned out to be a giant tool. I have more faith in Travis.

    • JustBitchy says:

      Travis doesn’t have any where near as much money as Taylor. I still wonder about the Joe breakup. Was he he didn’t want to commit and she spent all those years hoping he would?

      • Smart&Messy says:

        I only know about Taylor’s love life from this site. My take about Joe is that he was never comfortable with her being so much more successful. Not just famous or wealthy, but successful in general. He was waiting for his big break and had it come, he would have proposed. But it never came and he couldn’t handle it any longer.

  3. Shawna says:

    She is pretty inconvenienced for her work schedule, so I think it’s fair he should make sure she’s as comfortable as possible.

    • LarkspurLM says:

      Completely! And a question of safety too? Like, having TayTay sit in the stands with fans? Wouldn’t that be a safety concern?

      BYW the Cetaphil ad with daughter/dad left me crying!

      • phlyfiremama says:

        Wasn’t that ad amazing?! So many references to Taylor! Snake Fans are going to have a field day breaking down all the clues.

  4. Mimi says:

    Well, his mom was being super passive aggressive about the whole thing, coyly saying she would probably be in the stands.

    • Joan Callamezzo says:

      Or maybe she didn’t want Travis to feel pressured to pay for the box. That’s an outrageous amount especially for a player. Maybe she was making it clear she would be happy to be in the stands.

  5. Jais says:

    It’s makes him look better that he paid for it. Even if the nfl offered, I think he’d still do it himself. This man is aware of what kind of a message it sends. But yeah the nfl should find a way to give him a bonus.

    • Dutch says:

      The league giving him that kind of special treatment would be a sure violation of the collective bargaining agreement with the players Union

    • Debbie Simmons says:

      Will Travis Kelce fet fined for elderly abuse after shoving his coach

  6. MY3CENTS says:

    It’s really nice of him, but yeah he should be getting that box free.

    • Truthiness says:

      There was a blind saying that Taylor was offered a suite for free. The blind could very well be wrong but also Taylor is so ahem, careful about her brand and intellectual property that she’d be 💯 correct in not accepting it. The nfl and the networks over exposed her, the nfl was making godamn tiktoks with their Taylor/Travis footage. Taylor doesn’t need it and the Kelce family is very very careful not to trade on their access to her.

  7. Libra says:

    A million dollars to someone in his income bracket is peanuts. Nice thing for him to do but will not make a dent in his pocketbook.

    • Boxy Lady says:

      If I’m not mistaken, his playing contract is $10 million per year. And he just bought a $6 million house in a gated community. Luckily, he has endorsement deals because the price of the suite is a pretty big chunk of his pay. Plus football players don’t get paid by the NFL during the offseason so that salary has to stretch. Like I said, luckily he has endorsement deals.

      • sunny says:

        That doesn’t account for guaranteed money which is part of almost every top players contract. I think in total he’s made over $100 million in contracts during his playing career plus endorsements. I would say probably between that and investments, he’s relatively financially set.

    • Mika says:

      I don’t think it is peanuts. He’s rich but he’s not “never think about money again” rich.

      But it do think it’s a good investment into his long term earning power. He’s building his public brand.

      • Shawna says:

        Husband and I were talking about this yesterday. He was leaning on the fact that Travis seems to want a broadcasting career. I was arguing that the commercials he starred in this year, and might be able to star in in the future, are probably worth more, if well-invested, than any consultant fees that ESPN will offer.

      • Originalleigh says:

        @Mika – Exactly. Love aside, this relationship has been very good for his brand so he probably views the $1M as an investment.

    • Jess says:

      He was on his podcast complaining about the cost of the suites I believe.

      It’s not nothing but he paid it because it was believed Kayla broke up with him for being cheap. He can’t be cheap with Taylor the Billionaire.

      • Boxy Lady says:

        He has also said that he blew his salary his rookie year and had to do that Chasing Kelce show because he was so broke. I’m guessing that him admitting that means he’s more cautious with his money now. And some of the suites this year are costing $2.5 million! Even if you have the money to pay that, it’s still a lot of money to shell out for something that will be used for only a few hours. Especially if you didn’t grow up rich.

      • Jensa says:

        I know he can afford it, but it just seems an outrageous amount of money for what is essentially a couple of hours of entertainment.

    • February pisces says:

      One million dollars is a hell of a lot of money for anyone to spend on a box. I’m assuming these boxes are reserved for billionaires with oil money, who buy them to impress clients.

      People always assume if someone is a ‘millionaire’ they spend their money in millions at a time, like a ‘millionaire’ wouldn’t think 10k is a lot of money. Most rich people are tight and strategic with they cash.

      My guess is that this box has been bought by Taylor, because he wouldn’t need a box for his family. They would get seats with wherever the rest of the players families go. But Taylor’s attendance will dominate headlines, so she needs a box.

      • Dutch says:

        The Super Bowl is a big business meeting for the NFL. The lions share of the boxes go to official NFL partners (like Pepsi which sponsors the halftime show for example) and the broadcast partners which pay billions to carry the games on their networks. This game usually doesn’t have as good of an atmosphere as other playoff games because the stands are filled with sponsors and other affiliated with the NFL and not necessarily fans of either team playing

  8. equality says:

    Taylor or Travis either one can well afford it. Of course, the NFL can well afford to give it as a freebie. No real cares either way. Now if the NFL wanted to give some freebies to some Make-a-Wish children or something like that, I would be more impressed.

    • Joanne says:

      Equality, I think I love you. What a wonderful idea to express.

      • Elle says:

        There were about 12 Make a wish kids in attendance who “wished to go…” to the Super Bowl and they got to go to a VIP reception, had flights and hotel and tickets comped etc! The photos are great! I only know because one of our local wish Kids from Kentucky was one of them and I am on the board of Make a Wish here. He, his siblings, and parents all were there. The pictures are so wonderful with all of the Wish kids from across the country!

  9. Kristen from MA says:

    The NFL is notoriously greedy and cheap. Until recently, NFL cheerleaders only got paid for game time. Rehearsals were unpaid. Can you imagine?

    • sunny says:

      Truly this. The league is cheap as hell so this tracks. Travis is lucky that his is in the top tier of NFL players and is paid like one so he can afford this. Most of the players in the league don’t actually make that much and could never afford this.

      I like that he’s doing this for Taylor, her family, his family and friends. Yes it is a generous gesture but also a practical one? And Taylor is flying all the way to the game between an insane work schedule so it is not like she’s not investing in him either.

      • Miss617 says:

        Travis is in the top tier of NFL players, but he’s actually way underpaid. He comes from the Tom Brady school of “take a lower salary and maximize team cap space for other star players”, as the better a team is, the more likely its stars are to land endorsement deals (which seems to be working just fine as Trav and Patrick Mahomes were the players featured in the most commercials that aired during regular season game broadcasts)

      • Truthiness says:

        Miss is right. Except Travis is not in the top tier of nfl salaries. Qbs are. He is like a brother to Mahomes and going to Super Bowls is part of his brand and Mahomes’ brand. It opens up life changing opportunities, like snl if you leverage it just right. Tyreek Hill, nfl’s best wide receiver, left the Chiefs for $30M a year, Travis commented that he’d love earning that much but he wants to win. Tyreek is still tight with them and hates the Fomo.

    • Dutch says:

      The NFL doesn’t hire cheerleaders, individual teams do.

      • Kristen from MA says:

        Yes, and the league standard is that they weren’t paid for rehearsals until recently.

      • BeanieBean says:

        Just saw this morning on GMA that the cheerleaders for the Chiefs & 49ers all have their regular day jobs & only rehearse on Saturdays. Sounds like the teams are doing their best to keep the costs low with respect to the cheerleaders; i.e., not making it a full-time job for anyone. Which stinks, but there it is. I’m guessing there’s no health care etc. that goes along with their pitiful pay; I wonder what happens if they’re injured at work? Who makes the most money? My guess is the team owners.

      • CassieO says:

        A friend of mine was an NFL cheerleader in college – for the Chiefs, specifically. She made about $50 per game. It’s entirely exploitative from the “salary” to the way they’re treated. For example, if a player hit on them they’d be reprimanded. They were constantly policed in their off time. Being injured at work wasn’t even a thought – there was absolutely no accountability on the part of the teams or the league.

    • Grey says:

      Came to say that this is 100% on brand for the NFL haha

  10. Boxy Lady says:

    The players are allowed to buy up to a certain number of tickets but the keyword is “buy.” The documentary Kelce, which is about Travis’ brother Jason, touched on this. Jason’s wife Kylie was saying that they were spending $50000 on last year’s Super Bowl. (Jason and Travis’ teams played against each other, the first time brothers played each other in a Super Bowl.) Each seat was nearly $4000, regular seats, not in a suite. They had to spend $8000 for their two daughters, who were both under 5, to be able to watch their dad and their uncle play in the Super Bowl.

    Also Boomer Esaison floated the theory a few days ago that Taylor Swift could ask the NFL to reimburse her for buying a Super Bowl suite since she’s generating so much income for them.

    • sunny says:

      The part about paying for the young kids was the part that I found surprising. WTF NFL? So your telling me the year the Saints one, Drew Brees paid thousands for his baby to be there? This league….grrrrrr.

    • February pisces says:

      I don’t think Taylor could get money from the NFL that way, unless she officially endorsed them in some capacity.
      Maybe if she posts to Instagram and tags them, she would be paid for that. All the attention Taylor will get for being there will only benefit Taylor financially and not the nfl. That stadium is packed full of celebrities.

      • Truthiness says:

        I’m not a Swiftie, she has earned the criticism against her. Taylor doesn’t need the attention and she doesn’t need the $, her concerts sell out instantly and she is completely over exposed. It’s being reported that the NFL has made more than $330 million more since Taylor has been attending.

        I grew up knowing football because of sports playing brothers/father. I stopped watching for a very long time because it’s like watching a lottery for CTE injuries and other serious lifetime injuries. Damar Hamlin nearly died on the damn field, Bob Costa lost his sportscasting job because he said the the NFL needs to reckon with its role in CTE injuries. Travis’ teammate Drue Tranquil got a concussion while we were watching this fall and he came back TWO WEEKS LATER. Hey, guess what we’re not talking about when pop stars come to games?

      • February pisces says:

        Taylor is a brand and a business, not just a person. Does Pepsi, an iconic world famous drink need the promo? yet they spend millions of dollars in sponsorship.

        Taylor doesn’t ‘need’ anymore attention, but she sure as hell coming here just to get some. Getting publicity is how she sells out stadiums. 30 seconds of screen time during the Super Bowl costs advertisers $7million. If the camera cuts to her for 5 seconds, that would have cost an advertiser nearly $1.5 million, and she would be getting that for free.

        She knows she’s gonna dominate the news cycle just be attending, more that the players and halftime show. Her boyfriend has been inundated with questions about her. She’s well and truly hijacked the narrative, again. She’s smart, I’ll give her that. She’s manifested her very own superbowl.

  11. Dutch says:

    No doubt Swift has brought a lot of eyes to the NFL, however there are 105 other players and dozens of coaches and support staff taking part in the game. If the NFL were to make such a large exception for Kelce, the NFL Players Association would file a grievance faster than you could say Bad Blood.

    Depending on the size of the suite, there may be other players’ families (Mahomes comes to mind) in the suite in there meaning they could split the cost of the suite.

    • Blithe says:

      True, but if each player— including the much lower paid ones — at least got two free tickets in reasonably decent spots for their family & friends, if some players then decided to pay for better seats, that would seem fine, to me, at least. This is like having to pay a huge chunk of change to bring your family to a required work event.

      With the attention on Taylor and Travis, the NFL is benefiting hugely — with significant costs to Travis and Taylor. Someone I knew who played for an NFL team described aspects of being in the NFL as just a big plantation. I hadn’t thought about any of this before, but what a bummer for the lower paid players who probably can’t reasonably afford tickets in the stands for what is one of the most major experiences of their professional lives. I can’t believe I’m angry on behalf of people who make more money than I’ll ever see for tossing balls around. But I am!

      • Raspin says:

        “Free” tickets are considered income and taxed by the IRS.

      • Blithe says:


      • Dutch says:

        It depends on the team but the teams participating in the game will give two comped tickets to each player on the roster and players have an option to buy more.

      • Blithe says:

        @Dutch, thanks for this info. That seems reasonable and fair.

      • Fortuona says:

        And Travis has loads of his friends from Cleveland attending

        So it was both their parents ,his brother and sister ln law , Taylor and half a dozen of her mates and the rest of the box and the other 24 were his mates from Cleveland

  12. Blithe says:

    Yeah, Shouldn’t the NFL be paying Them? Good on Travis, but I hope there’s some kind of work-around. The amount of money Taylor and Travis are spending to make this Extremely adorable experience happen is insane — and the NFL is profiting enormously from all of this. So are the advertisers. I know I’m just repeating what’s already been said — but I’m just miffed. I’m surprised—but not surprised. I’m also glad that Travis and Jason are being public about how the players and their families are regarded and treated by the NFL.

    I’m not sure how the security part works, but the safety risks for Taylor —and everyone around her — would require a box, no?

    • Dutch says:

      The exposure and the boost in merch sales Taylor has given the NFL pales in comparison to the actual cash money that sponsors like Pepsi, Visa, Nike, FedEx, Verizon, Marriott, Microsoft and the 30 other “official sponsors” put into the NFL’s coffers every year. And that’s not including the $10 billion a year the networks pay to carry the games. The league has to make those cash cows happy and suites at the Super Bowl go a long way toward keeping the checks coming.

  13. WiththeAmerican says:

    There goes my dream of the Sussexes in the Swift box, generating how many registered voters just by being together while blowing minds? Hard to say.

    • ME says:

      Why would they be in the “Swift box”? Are they friends? I’ve never heard of them even knowing each other personally. Maybe they do. The real question is where will Taylor’s enemy Kim Kardashian be sitting lol ?

      • Truthiness says:

        Me, With all the attention given to this relationship, you know Kim wishes for her own version. There’s a rumor about Odell.

      • ME says:

        @ Truthiness

        Yes I really think Kim and her team are the ones putting out rumors about her and Odell. Odell’s friend tweeted it was all “fake news”. So makes me think Kim wants people to think they are dating, but are really just friends. Just like Kim and her team wanted everyone to believe the lie about her and Tom Brady. I wonder if she regrets burning bridges with Taylor?

      • Truthiness says:

        Me – Now that you say that, what a good question!

    • QuiteContrary says:

      I’m guessing Meghan is cheering for the California team.

  14. ElleE says:

    Even though I never had a boyfriend buy me a box at the Superbowl, these two are making me miss my single days a bit. They are having so much fun with their wealth and their status.

    I’m glad Taylor is having this public relationship culminating in the Super Bowl as the nation needs good gossip.

    I don’t even wanna know how many refs had to get paid off to make this happen. This NFL season was almost unwatchable with all the reality-bending calls.

    • Macky says:

      In real life there wasn’t a lot of excitement for the 2024 super bowl. I hear more people of all ages/races talking about Usher -the music guest- more.

      I think people who have never participated in a football boycott saw why it came to that. Couple this with the Tyson Fury 2023 questionable refereeing, it’s been a quiet year for sports.

  15. Raspin says:

    The cost of the suites explains the story early this week that Olivia Culpo had to buy a suite for Christian McAffrey!s mom.

  16. Bumblebee says:

    Just a reminder that the NFL Is a ‘non-profit’ or some other nonsense, so it pays no taxes to the IRS. So why the heck can’t it gift, 2 non-transferable tickets to each player and on field staff for the teams in the super bowl? And I say ‘gift’ because then it’s not income, so no tax for the receiver. So ridiculous.
    Anyway, hope the fam has fun in that bazillion dollar box. I wonder if the food is any good?

  17. Bettyrose says:

    I’m not a football fan and won’t be watching, but dayum if I don’t love how this Traylor situation is turning the tables on every accomplished woman who the media has referred to as someone’s wife/girlfriend. I’m not sure the there’s any more macho organization than the NFL and I’m loving this so much for them. All the more so because Travis clearly loves it too.

  18. Chickadee says:

    Even though Travis is paying for it, I would not be surprised at all to hear that Taylor/Taylor’s team negotiated a deal for the suite. The reality of the situation is he doesn’t just need one ticket for her — he also needs one for everyone on her security detail. I would actually be surprised if they didn’t negotiate a deal. With the level of security she needs, a suite is really the only way she can attend a game — and both the NFL and Taylor/ her team are well aware of how much value her presence adds to a telecast. (And the NFL really wants her there!) I’m sure Travis is still paying thru the nose but I doubt he’s paying full rack rate.

  19. TheOriginalMia says:

    I’ll be the curmudgeon who says the NFL doesn’t owe Taylor & Travis a thing. Yes, their romance has brought viewers, but the NFL wasn’t hurting for ratings before them and won’t be hating for ratings after they are done or Travis retires. There are other players who have to pay, so should Travis.

    • ME says:

      I agree, they shouldn’t be given special treatment. I am sure even Usher’s family isn’t getting their own paid for Suite !

    • Lucy2 says:

      Same. Absolutely no reason they should be gifted anything, he should be treated just as all of the other players on both teams are.
      I am surprise some company didn’t buy a box and invite her in it for the publicity, I bet offers were made.

  20. ArtFossil says:

    Happy Puppy Bowl to all who celebrate!

    And may Taylor Swift’s team win the Super Bowl.

  21. yupyup says:

    Good for her. It’s rich people problems but I think its so sweet that he wants to give her such a special memory. Also, with all the stalkers and the AI p0rn thing he might be extra loving and protective. I hope his team’s wins and that they have an amazing time.

  22. Normandes says:

    I honestly think it’s fair if players pay for a vip box. They are all getting paid for doing their jobs but perks are extra no matter who they are.

  23. JEB says:

    We had a friend whose brother played in the Super Bowl a few times. They do not get free tickets-just access to buy tickets in a section reserved for players’ family (no suites) and they are very expensive. He could never have afforded a ticket but his brother paid for their entire family to go, and said that’s what most players do. And it’s all a very regimented trip for their families-stay in a certain hotel, transported to/from game (and they have activities planned), only see/visit the players a couple of times (which makes sense, players are busy prepping for game), etc. Our friend went twice and said it was interesting and he was of course very happy for his brother (who won multiple rings) but declined to go a 3rd time because it was a lot of being on a bus and sort of bossed around. He and his family wanted the option to be off field to greet their winning team member so they had to leave their seats early missed end of game/watch it on a tv off field.

  24. February pisces says:

    Let’s take a moment to think how Taylor has masterminded the ultimate publicity campaign by inserting herself into so many narratives she’s got other celebrities basically doing her promo for her.

    The golden globes was all about taylor, she’s got Emma stone being constantly asked about her during her own Oscar campaign. She dominated the Grammys by getting in every female artists moment, just jumping up and down from her seat, to show just how much of a ‘feminist’ she is.

    Now the super bowl. Well done Taylor, even Kris Jenner couldn’t have pulled this off.

    • Lisa says:

      She clearly offends you for some bizzare reason, so why do you click on articles about her? Just ignore her.

      • February pisces says:

        Oh hi Lisa good to hear from you again. You must be so happy for your girl T winning the Super Bowl?

  25. Tillman says:

    Reba just gave me chills. Whew. Girllllllll

    • Lucy says:

      I… liked? Post Malone? Reba was great, I didn’t expect to like him. At all.

      • Fortuona says:

        Post Malone has a big fan in Taylor who admires his song writing and he has Travis’ name tatted on his butt ( due to him losing a bet to him and Pat over beer pong )

  26. Danny says:

    Travis just showed his true colors. Girl. rUN. Girl. RUNNNNNNN

    If he is like that with his coach????

    • ArtFossil says:

      Terrible. I’m a baseball/basketball fan and the bottom line for the teams I follow is that the players MUST be good sportsmen/gentlemen. And NEVER that kind of behavior toward your own coach.

      • ArtFossil says:

        Should be benched.

      • Boxy Lady says:

        He has admitted that he needs to get his emotions more under control because he’s a leader on the team. He and other players have definitely had tantrums on the sideline. But man, Travis! That was waaaayyy too much.

      • Fortuona says:

        Bench him and they would have lost the game , as he then got 92 yards in the 2nd half and ran the blocking cover for both the TD – the were going double/trip cover on him and he pulled the other way dragging the 2 /3 safetys the other way allowing Pat to find the open guy twice

      • Callie says:

        Stop. Andy (his coach) has come out and defended him, saying it wasn’t how it looked, that Travis just was passionate, that Andy loves and appreciates that about him. This (and much worse) happens in sports all the time but the media and the people who already don’t like him blew it out of proportion.

    • JanetDR says:

      Not good.

  27. David foro says:

    Guess he feels he needs to impress Taylor