Edoardo Mapelli Mozzi is possibly the frontman for a Qatari real estate firm…?

Edoardo Mapelli Mozzi married Princess Beatrice in 2020, which was sort of a whirlwind courtship for a royal, as they had only been together since 2018. Edo left his fiancee/baby-mother Dara Huang for Beatrice, although Dara and Edo seemingly coparent their son together and they still work together to some extent. They work together at Banda, the “property development and interior design” firm which Edo started when he was 23 years old. We’ve actually heard precious little about what Edo actually does or how much money he makes. Until now! Edo has been working on a special project – the renovation and decoration of a £42 million home in Chelsea Barracks. I first learned about this gig through a very weird column in the Daily Mail, “At £42 million, a home for the wretched rich.”

These days it is very hard to tell from their fancy job-titles what people actually do for a living. Everything is buried under a mush of verbiage: ‘brand’, ‘vision’, ‘passion’, ‘artisan’, ‘ambassador’, ‘innovation’, ‘global’, ‘co-ordinator’, and so on.

Princess Beatrice’s husband, Edoardo Mapelli Mozzi, describes himself as the ‘Founder and Creative Director’ of a company called Banda, which is apparently ‘a multidisciplinary, design-led property practice’, whatever that may be.

Banda’s website is packed full of bespoke nonsense, eg: ‘Combining contemporaneity with timeless elegance, Banda interiors might seem like the finishing touch, when really they are just the beginning.’ What on earth does this mean?

Mr Mapelli Mozzi is currently showing clients around a six-floor, 10,000 sq ft house in Belgravia. Situated on a particularly grim-looking new square, it has an asking price of £42million. As far as I can make out, he has been in charge of furnishing and decorating it on behalf of a Qatari real estate business which, like all companies these days, has a ‘vision’. Its vision is not just to make as much money as possible, but to deliver ‘quality lifestyles and innovation in real estate development globally’.

[From The Daily Mail]

This is what I find curious: “he has been in charge of furnishing and decorating it on behalf of a Qatari real estate business.” So this is not an investment property for Edo and he is not the owner – he was hired to decorate the home and now he’s acting as a frontman for a Qatari real estate business? That really seems to be the case, because Edo was also front-and-center in a Tatler exclusive about this crazy-expensive property:

Edoardo Mapelli Mozzi, the husband of Princess Beatrice, whom he married in 2020, has revealed the secrets behind his latest property in London – telling Tatler.com about his ‘practical and beautiful’ approach to design. Mapelli Mozzi, known as Edo within the family, has been heading up the design firm Banda since he founded it at the age of 23.

Now, the father-of-two has unveiled one of the most important achievements of his design career, an incomparably luxurious and sensitively drawn together family home on Mulberry Square, in Chelsea Barracks. The five-bedroom house is a sophisticated and stunning property – and speaking exclusively to Tatler.com, Edo, CEO of Banda, described his process behind the design. He said, ‘We wanted to create a ‘collection of a lifetime’ whilst encouraging joy and surprise through the design.

‘It’s practical as well as beautiful. Each and every piece of furniture and the materials used have been chosen to be long lasting and usable. It has such a wonderful energy and buzz – one can only imagine the ultimate playdate for children in the swimming pool followed by everyone piling on to the oversized, bespoke linen sofa in the cinema room to watch a film.’

The home is clearly designed with family at its heart. The extraordinary cinema room includes lush, oversized sofas – of almost cartoonish dimensions – which would be the perfect place for a gaggle of children to lounge around together on a playdate.

Edo describes how he inspired by the location of Chelsea Barracks calling it, ‘abundant’. He said, ‘From the craftspeople involved in the wider planning to the attention to detail within the build and sense of light and access to nature, Banda’s townhouse is testament to the strength of the artisanal ecosystem and the power of bringing pieces together within a home. Our townhouse at Mulberry Square is home to a ‘collection of a lifetime’ in both a sophisticated and surprising way. It honours the ‘perfectly imperfect’ wabi sabi theory behind human rather than machine-made craft.

‘There’s a feeling of the unexpected – an energy around the blend of the traditional and the contemporary with an emphasis on the ‘hand-made’ which gives us a window into each, and every person involved in the journey of this design.’

[From Tatler]

“Banda’s townhouse is testament to the strength of the artisanal ecosystem” IJBOL. Blake Lively is probably weeping that she didn’t come up with “artisanal ecosystem.” So is Edo selling this place because he owns it, or is it really like the Mail columnist says – he was hired by a Qatari real estate firm to decorate and promote this luxury property? Oh, and you can see photos of the interiors at the Tatler link – I hate to say it, but I actually love that kind of English-modernist interior design. Does anyone have £42 million to spare?

Edo is giving me Jared Kushner vibes in this Tatler photo.

Photos courtesy of Backgrid, Cover Images, Instagram and Avalon Red.

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62 Responses to “Edoardo Mapelli Mozzi is possibly the frontman for a Qatari real estate firm…?”

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  1. StillDouchesOfCambridge says:

    So Edo’s an interior decorator? Well, makes sense. He seems to like fashion and so does beatrice.
    That house looks amazing.

    • ChewieNYC says:

      That’s certainly what it sounds like. Maybe they have tried to brush off that as a career title since it doesn’t seem very affluent or “rich”?

      • Tessa says:

        It’s a shame that he left the mother of his child for Beatrice. David Clark her longtime boyfriend left Beatrice for someone else and that he married. And Beatrice was on the rebound. I hope Beatrice and Edo stay together after all that turmoil.maybe Charles or william could use Edo as a designer

    • Megan says:

      Edo is an interior designer. His ex is an architect. They refurbish properties either for the owner or on spec.

      • BeanieBean says:

        That actually sounds like a good partnership. Good that they managed to maintain the business if not the personal relationship.

    • VoominVava says:

      I am so impressed with the design. So beautiful and nothing looks out of place. Even the simple centerpiece on the dining table is perfection. Simple and minimalist – but not too minimalist – yet warm and inviting. Who knew. Impressive, Edo.

    • BeanieBean says:

      Not my style, but I did love that pool! Although I’m guessing it’s for the fully abled only, as I didn’t see even a railing on those steps.

  2. equality says:

    Nobody at the DM has the right to make fun of anybody else’s use of language. This is what happens when you put out that you want to be a “working” royal at a time when the RF needs a scapegoat position filled.

    • Jais says:

      Okay, that’s really true. Absolutely no one at the DM can mock someone else’s use of language. Their own prose is beyond florid and ridiculous. Yeah, seems like they found another married-in to diminish.

      • BeanieBean says:

        Snort. This from a publication whose writers regularly describe someone’s ‘luscious locks’ and ‘svelte pins’.

  3. JD says:

    Ugh no, this is fugly! One for the sad beige brigade. Looks impersonal like most of these places bought in London for money laundering only purposes and hardly ever lived in.

    • ML says:

      Phew, I’m not the only one that viscerally dislikes his upscale ode to beige and brown.

      • BeanieBean says:

        The only room I liked was the pool room, and that for the pretty blues. Too bad those blues weren’t carried out to the rest of the muddy beige decor.

      • Peanut Butter says:

        So expensive, so boring. Banda should be renamed to BLANDa. The marketing language sets a new standard for empty and pretentious

    • minnieder says:

      Beige walls, beige carpets, beige furniture ughhhh

    • Fuzzy Crocodile says:

      Thank you! I agree.

    • Smart&Messy says:

      Thank you! The cinema room reminded me of an expensive funeral home. Just imagine a coffin on that couch and some flowers. The living room is only missing a blood-red Christmas tree.

    • SpankyB says:

      Right!? I was getting Fred Flintstone vibes from the thick stone table legs, mirror frame, etc. I did like those green dining room chairs, though.

    • TheFarmer'sWife says:

      Um, that brown couch, or is it a Chesterfield?, looks cheap and badly made. The fabric is of poor quality, and the areas around the base are wrinkled and poorly put on. It looks like something Ikea made ten years ago and was last seen on the curb with a “free” sign pinned to it.

    • BW says:

      Every single room looks the same.

      No windows. Beige. Low backed couch with a bolster. Those are SOOOOOO uncomfortable to sit on. I can’t imagine trying to watch a 2 hour movie on that couch.

    • FlamingHotCheetos2021 says:

      It feels like an overpriced upscale hotel, to me.

  4. SarahCS says:

    I get hiring an interior designer to work WITH you on a property buy buying a place that’s already been ‘done’ like this does not appeal to me. I guess this is what the mega-rich do when they have houses all over the place.

    I love that the nonsense language is being called out.

    • BeanieBean says:

      If someone–the family for which this was purportedly designed–actually wanted to live here year-round, dollars to donuts they’d hire a decorator & re-do most everything. If you’ve got 42mill to spend, you’d do something like that. Unless it’s for your twice a year trip to London to visit your money or something.

  5. Nubia says:

    What does he sound like English or Italian,I am always curious of peoples acceents.

    • Jensa says:

      He’s British, born and brought up in the UK, school and university in the UK, English mother, father came to the UK from Italy as a teen and competed for the UK in the Olympics. He sounds like a posh Brit.

  6. Pinkosaurus says:

    Huh, I’m actually not scandalized by this. I imagine any stupid rich investor is hiring a design or real estate firm based on appearance and connections. They are all going to be awful whether Qatari, Saudi, Russian oligarch or US hedge funder. The house is nice and will probably be purchased by absolutely terrible people who will rarely be there.

    I have such a low opinion of them all, I’m just impressed Edo has a real job and some hustle.

    • Ripley says:

      I lived in Qatar and my second child was actually born there. It’s… interesting. (Sheikha Moza is really lovely and kind in person though.)

      That being said, Qataris owns most of London and have such wealth they don’t know what to with so this is unsurprising to me.

    • Lizzie Bathory says:

      Yeah, this is just the reality of working in high end London real estate. I do get the sense that Edo cares about design, style, craftsmanship, etc, which I respect. I’d love to know how he & Beatrice decorate their own home.

  7. Dee(2) says:

    Hmm, all these years I thought he was some sort of architect but I guess this makes sense. I do enjoy his personal style as it seems to fit him very well. I can see why him and Beatrice attend the certain Royal events that they do and the other red carpet type of events as well, if you’re a high-end interior designer or trying to position yourself as one it makes sense to do a lot of ” artsy ” appearances. The Instagram photos give high end boutique hotel or spa. I wonder how successful Banda is as a company, if it’s been in existence almost 15 years.

    • Becks1 says:

      I thought he was more of an architect as well.

      this is not my style at all, although I do like the green chairs and the wallpaper, but I can see it appealing to a certain person who has the money to spend and wants a house that is move-in ready, especially if they don’t plan on living there full time.

    • Sid says:

      His ex was the architect, with an impressive educational and work resume.

      • Smart&Messy says:

        Yes, and the press absolutely wanted us to be confused and have the impression that he is an architect too when they wanted to hype him as the new member of the royal family. And make him look less like a person who latches on a woman to elevate him and drops her for even greener pastures. I’m too lazy to look it up, but my guess is that he founded his firm around the time he met Dara. I don’t think it’s a bad thing that he uses her connections to get work and they both seem into the high-level networking they do. Probably Bea’s job in the art world is also reliant on her connections. I just hope she went into this with her eyes open.

  8. minnieder says:

    Indeed, how perfect. Having a gaggle of swimming pool soaked children piling on to my bespoke linen sofa. Sounds like a dream 🙄 even better if they’re eating crackers and drinking grape juice 😂

    • salmonpuff says:

      That was my first thought, too. But then I realized that proves I am too downmarket to appreciate the artisanal ecosystem that created this vision. I mean, who worries about keeping a sofa clean when one has people to do that?

    • BeanieBean says:

      Ha!

  9. Roo says:

    I am going to refer to my office, desk, computer and pens as my artisanal ecosystem. And I will feel as fancy as a $42m townhome.

    • windyriver says:

      That’s exactly what this reminds me of. Living in an office building. While it’s not my favorite. I don’t dislike all modern. Something just seems to be missing here.

    • BeanieBean says:

      I like to think of mine as a microenvironment. 😉

  10. seaflower says:

    Just an ugly boring brown interior.

  11. Nikomikaelx says:

    I really like the interior! And im sure its appealing to the target group (Super rich people).

    I also like a little bit of more color in my home, but when selling and advertising a home for sale, i do think its better to do these more muted interior designs. I feel like this looks like a great canvas where you can add the colors of your choice with flowers, art etc other personal belongings you would bring with you when you move.

    And was the Qatar part supposed to be some kind of scandal?

  12. Eurydice says:

    I don’t know. To me, this is the aesthetic equivalent of plastic slipcovers – everything so sterile and sanitary. There’s no place for human life in any of this design – a single book will destroy the whole image.

  13. Ocho says:

    I once heard someone point out that if you have a swimming pool in your house, the smell of chlorine would permeate, which doesn’t sound very appealing or luxurious at all. I wonder if true.

    • seaflower says:

      It’s probably a magnesium or salt water pool these days. If chlorine ugh.

    • CeeGee says:

      When I was as kid we had neighbours with a pool in their “basement” (actually ground level but the house was built so you entered on second) and while it smelt like chlorine everywhere down there it was fine up on the main floors – I’d imagine you can section it off like hotels do? Still so much upkeep, etc. but if I had 42 mill, maybe I’d spring for one.

    • LynnInTx says:

      If you are smelling the chlorine once it’s in the water, they are doing it wrong. Seriously. You should really only smell the chlorine when it’s concentrated in the container. I very rarely smell it in mine, and it’s definitely not a salt water (I can only dream). Chlorine levels stay perfect though – I test it daily. (Also for anyone wondering, salt water pools have chlorine too – it’s just the cell that generates it from the salt vs adding it directly to the pool).

  14. concern fae says:

    Charles wants everyone to earn their own way, but refuses to realize that there aren’t very many non-shady ways to make enough money to support a royal lifestyle. I think Tatler is being a bit shady here. Pushing his job as being fancy and quality, kinda dissing him for working for Middle East money.

    Looking at Wikipedia, he majored in politics, but has been doing property redevelopment since he graduated from college. So he’s a fancy house flipper. Gossip streams crossing alert! He would have been a year or two behind Tom Hiddleston at Dragon School. (Have always loved dragons, immediately notice when it pops up. Hugh Laurie and Emma Watson also went there.)

    • Blithe says:

      Have you read “Stand Before Your God” by Paul Watkins? It’s a memoir by an American — who attended the Dragon School and Eton, published in the early 1990s.

  15. Surly Gale says:

    Agree w/the idea one can add their own pops of colour. My concern was the whole place seemed really dark. And the plants on display, species and varieties, do not perform well in low light. So they are either fake (LOL) or they are going to die a long, slow, lingering death or possibly a hard and fast one, depending on how they are nurtured.

    • BeanieBean says:

      It does appear to be a very narrow house, with narrow frontage. So depending on how deep it is, yes, I’d imagine it would be pretty dark. No thank you. Not my kind of environment.

  16. Shawna says:

    It looks soulless. The only thing I liked was that organic marble-framed mirror.

    • Anna says:

      I wonder if this refers Edit’s skills and taste or more his target’ for this property?

      Because it is plain ugly with zero imagination – talented designers can use colors, textures so beautifully that even if overall neutrally styled – the space looks interesting and welcoming.

      • BeanieBean says:

        He did design this for it to sell, so he’s probably going with neutrals that sell. Then people put their own spin on things. Nobody who can spend 42mill on something is going to be counting pennies when it comes to personalizing their space. Then they’ll hire a design who will work with them to make it their own. And hopefully less soulless.

  17. Mary Pester says:

    OK, please don’t hate me people, but I don’t trust him, I have watched him around Harry, then the Tindals, and creepy around the incandescent one. He should be called octo (short for octogon), he has so many sides, not edo.

    • Blithe says:

      Eh. No hate here. I’m probably not the only one who’s wondered if Edo might be a tad bit opportunistic — even as I hope that Edo and Beatrice have a mutually beneficial relationship, clearly understand each other, and live happily ever after.

  18. FancyPants says:

    Is that supposed to be a house that people get comfortable in? You can’t lean back on a single one of those couches! Gah I hate low-back couches that you can’t lean your head back on. How do you people watch a movie- sitting up ramrod straight? The beds just look like upholstered mattresses too.

  19. Isabella says:

    I like the Ophelia bed . But then we need a new bed and the choices are overwhelming. That one looks sleek and comfortable
    .

  20. phlyfiremama says:

    Why would you ever think that ANYONE related to that particular family would possibly be legit?? I am genuinely curious…

  21. Jaded says:

    Totally characterless. Talk about sad beige…

  22. BeanieBean says:

    What a snotty article. They deal in real estate & interior design, so what? And everybody’s got a mission statement, even the Daily Mail! They claim to have a mission, vision, and values! That writer apparently isn’t even familiar with their own company!

  23. Qatar2 says:

    I live in Qatar. There is nothing salacious about this. The Qatari government through its investment arms as well as many privately wealthy individuals own real estate in the UK and other countries. His firm has just been hired by the investment authority or the private individual to decorate and stage this property for sale.