Duchess Meghan’s As Ever logo is a ‘tribute to Harry’ & his love of hummingbirds

As we discussed, all of the usual suspects are trying to scandalize every single thing about the Duchess of Sussex’s As Ever announcement. The haters are trying to convince a New Jersey-based clothing company to sue Meghan, and the British tabloids have a Spanish mayor on speed-dial, and they must be feeding that mayor her lines. The mayor of Porreres, Spain is throwing a tantrum because As Ever’s logo looks somewhat similar to the Porreres coat of arms. “Somewhat similar” in that the logo and the coat of arms feature palm trees and birds (and not even the same kind of bird). Hilariously, after spending several days on the Daily Mail hotline, the Spanish mayor now admits that the town “cannot afford to sue” Meghan. Can’t afford to sue, or they would be laughed out of court? Speaking of the As Ever logo that broke everyone’s brains, People Mag ran another story about the thought process that went into it:

Meghan Markle’s crest for her lifestyle brand As Ever was woven with a thoughtful nod to Prince Harry. On Feb. 18, the Duchess of Sussex, 43, dropped an Instagram video to explain the name change for her upcoming company from American Riviera Orchard to As Ever and debuted a coordinating website with a photo of her and daughter Princess Lilibet, 3. The landing page revealed the As Ever logo, which PEOPLE understands is a tribute to Prince Harry.

The logo incorporates a palm tree as a nod to the Duke and Duchess’s home in California, along with two hummingbirds — a favorite of Prince Harry’s,” an insider says. “The distinct shape enclosing the birds and tree was intentionally designed to create a unique and personal emblem.”

Shortly after the logo’s debut, observers noted similarities between As Ever’s design and the coat of arms of Porreres, a village in Mallorca, which also features a palm tree flanked by two birds.

Regarding the design, the insider adds: “As part of the process, comprehensive global searches of registered trademarks were conducted.”

The Duke of Sussex wrote about hummingbirds’ significance in his 2023 memoir, Spare. Towards the close of the book, Prince Harry, 40, reflected on the deeper meaning of finding a hummingbird in his house after the death of his grandmother Queen Elizabeth and how the bird is interpreted as a symbol of spirits in some cultures. Soon after our return, a hummingbird got into the house,” Harry wrote in Spare. “I had a devil of a time guiding it out, and the thought occurred that maybe we should start shutting the doors, despite those heavenly ocean breezes. Then a mate said: Could be a sign, you know? … Visitors, as it were. Aztecs thought them reincarnated warriors. Spanish explorers called them ‘resurrection birds.’ ”

Harry wrote that the hummingbird piqued his interest as it flew around the kitchen and over the playpen “we call Lili Land” set up for his daughter.

“I thought hopefully, greedily, foolishly: Is our house a detour — or a destination?” he said about the sighting.

[From People]

Meghan’s actually diabolical for dropping that line to People: “As part of the process, comprehensive global searches of registered trademarks were conducted.” As in: nice try, dumbasses, Meghan actually covered her bases. You can’t trademark “birds and a palm tree” in totality. I’ll admit that there are similarities, but enough is enough. Anyway, I even said that the hummingbirds were Meghan’s ode to Harry-the-bird-watcher, Harry who loves hummingbirds and finds meaning through nature and animals.

Photos courtesy of Cover Images, As Ever IG and Meghan’s IG.

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35 Responses to “Duchess Meghan’s As Ever logo is a ‘tribute to Harry’ & his love of hummingbirds”

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  1. Nev says:

    Go Duchess!!!
    I wish The Duchess wouldn’t explain. But she is like that. Ignore all haters the best you can folks.

  2. Lala11_7 says:

    Meghan reminds me of me and the 35+ years of working in corporate 🇺🇸…I was GOOD at it because I HAD TO BE GOOD! Doing “C.Y.A.” work CONSTANTLY MAKES YOU AN EXCELLENT PLAYA!

  3. Dee(2) says:

    They’re being intentional with that can’t afford to sue. That makes it seem like evil Meghan and the evil conglomerate are crushing this poor little village in Spain, rather than this is a laughable case that you’re trying to present. I said when I first saw the logo oh that has to be a reference to the bird scene in the docu series, and her comments about them falling in love and knowing the house was for them when they saw the two palm trees that look like they were holding hands.

    When are these people going to stop letting the British media play them for fools? Especially that small business owner. You had businesses every single day of the Invictus games talking about how they absolutely blew up with orders because Meghan had on their sweater in a reel, or she had on their bracelet at one of the events and are back ordered for weeks.

    Instead you say you’re talking to people about legal advice? These people hate Meghan they don’t love you. The sooner y’all understand that the better. They are not going to make you any money.

    • Tessa says:

      The bots and derangers want a Go Fund Me Page for the town so they can give money to “fight” Meghan. So totally off the wall. It would be smart of the Mayor not to fall for this stuff and wish Meghan luck and say the logos are different. The DM uncovered this “story” which is a “Non-story” and it is known that they have anti Meghan articles each and every day.

      • Jukia says:

        The mayor is not going to take this to court because they know they can’t win. She just wanted some attention for her town I never got the impression she was angry or wanted a legal fight.

      • Bean says:

        How many people now have heard of his little town because of this? If he were clever, instead of complaining, he’d start posting pics of the town and hotel recs and say “come visit!”.

  4. Hypocrisy says:

    Anyone who has been in an abusive relationship knows the importance of keeping a paper trail, and that is exactly what this is just more abuse.

  5. wolfmamma says:

    You know.. the Duchess is like another Kamala or Taylor vs the Trump or Brit tabloid way of doing things …. Strong women vs. hate/ misogyny
    It’s the way of things on a deep level .. and our dear Duchess is a warrior among all those fighting for what’s good while Being themselves.

  6. I remember that scene from the documentary where Harry was watching the hummingbird and Archie didn’t seem to care because he was looking at his dirty foot lol. I like that she incorporated Harry’s love of the birds into her logo while letting the derangers know she did her homework and got the logo free and clear for her products.

    • Where'sMyTiara says:

      Now we know one reason why they enjoyed their Costa Rica trip; Costa Rica is home to a multitude of hummingbird species. Harry must have been in raptures. Love that for him, that he was able to have some happy birdie moments.

      I have to say, the idea of Harry being a “twitcher” (bird watcher) tickles me.

  7. Kaye says:

    Her pic on the main page looks like Minnie Driver.

    • Square2 says:

      Sorry, Minnie Driver is a lovely person, unlike this mayor who obviously didn’t know diplomacy.

      People Magazine HAS to include these BM rats’ manipulated stories in its article is the reason I will never take anything published in People USA seriously. It’s a PR & gossip weekly.

  8. sevenblue says:

    This is the stupidest storyline, honestly. Of course, the tabloid journalists are feeding narratives to the mayor, they did the same thing to Meghan’s father. Netflix is bigger than any of these sh*tty journalists. No matter what they do, they don’t have any control on H&M anymore.

  9. Jais says:

    The hummingbird connection is v sweet.

    • Beth says:

      M’s business logo and the small Spanish town’s coat of arms are different entities by definition. Apart from the palm tree, birds, colour, background and surround being different anyway. And the mayor’s now admitted using this to boost tourism and invited M to host their annual festival and taste their apricot jam 😂

      • somebody says:

        Should have been the first reaction instead of letting the tabloids exploit the town. At least they learned and changed to a more intelligent reaction.

    • Harla says:

      I agree, the connection to Harry and hummingbirds is sweet!! I would have liked it a bit better if there were 2 palm trees, like the ones on their property that remind Harry of him and Meg.

      • jais says:

        I thought about that also. Having two palm trees to represent them but then thought actually this is Meghan’s thing. Harry is supporting but he’s not in it if that makes sense.

  10. Noor says:

    The Spanish Ministry for Foreign Affairs should advise the Mayor not to get involve with the British tabloids’ anti- Meghan hysteria.

    The best response was from AS Ever Photography where the owner was very chill about it and even joke for Meghan to give her some photography business.

    The response from the AS Ever clothing shop was unnecessarily contentious to say the least.

    • Beth says:

      Particularly as he doesn’t even have a trademark and it’s a clothing company anyway. There are many other firms using versions of this name, some selling clothing and some with trademarks. And As Ever had no opposition to a further application (first in 2022) last year.

    • somebody says:

      That is the correct response. I hope she will use the photographer.

      • Kingston says:

        I hope she doesn’t. He was leaning into the free-for-all on Meghan until a Squaddie direct-msged him about jumping on the bandwagon as if M wasn’t a real human being. He finally closed his account.

        I sincerely hope M pays all these fuckers & suckers the dust they deserve.

      • Casey C says:

        @Kingston How do people know what the Sussex Squad are doing all over the internet? I’m not trying to challenge your information; I just want to know. Is there a forum on Reddit or something?

      • Square2 says:

        Agree with @KINSTON. I hope the Sussex never have any interaction with this photographer.

        “How do people know what the Sussex Squad are doing all over the internet? ”

        Because the person who DM the photographer wrote in her X post (to get other SS to lay off on this photographer, I guess?) If you are in hospitality business, you should also learn more about PR, and think & research before you post anything on SM. Making a joke (jab) about a black woman who is hated and smeared by an industry & a powerful “firm” was not the way to go.

  11. Lau says:

    Maybe I’m stupid for asking that but aren’t there countries with similar looking flags and emblems ? As Ireland ever tried to sue Italy for their similar flags ?

  12. Amy Bee says:

    I love this. The derangers and their colleagues in the British press can try as much as they can they’re not going to stop Meghan. The posting of her vision board yesterday was proof of that.

  13. Teagirl says:

    I can just imagine the derangers pouring over lists of companies trying to find any with “as ever” In their name, then announcing that Megan is trampling all over such and such a company.
    Such hate is totally baffling.

  14. tamsin says:

    Much ado about nothing is what the trash British media is left with. Someone on YouTube did cursory search of logos and showed the similarities among major entities. I’m surprised Wedgewood isn’t suing for stealing their colour.

  15. GOGoMHforever says:

    It is their honor that Meghan is willing to use similar elements,and they should be grateful for it.