Yesterday, the Duchess of Sussex launched her As Ever “Valentine’s Day collection.” The As Ever team posted some beauty shots of the jam and strawberries, but they also added some new photos of Meghan. Something really funny happened too – within seconds, the Mail had ID’d Meghan’s entire look in the new photo and published the cost of her outfit. Meanwhile, the Princess of Wales had a whole-ass day of events with two different outfits, and it took hours to get the IDs on Kate’s clothing and they barely mentioned the cost of those two outfits, nor did they hysterically tally up the cost of Kate’s jewelry. It’s pretty crazy considering… Kate is “theirs,” she’s the one they’re paying for.
Anyway, Meghan is wearing her “£1,700 Roland Mouret dress she wore while pregnant with Archie” in the IG pic. I actually didn’t remember this dress at all, but she apparently wore it to a Royal Foundation dinner in 2018. There’s another Meghan pic on As Ever’s IG – a sweet one with Harry’s dog Pula. Pula seems to stick close to Meghan because she’s the one closest to the food.
As for the Valentine’s Day collection… at long last, As Ever is selling stand-alone strawberry jam. She “soft-launched” the strawberry late last year, as part of a jam trio gift box (I bought it as a gift for my favorite neighbor). Meghan’s also offering Raspberry jam again, she’s finally got that back in stock just in time for V-Day. The collection dropped mid-day Monday, and I just checked As Ever’s site – everything is still in stock, including the sad-sack orange marmalade. Not every jam flavor is a hit! The raspberry hits like crack though. It looks like the apricot sold out too. My guess is that even with tons of inventory, the strawberry and raspberry jams are going to sell out within days.
Photos courtesy of Backgrid, As Ever’s IG.
-
- Park City, UT Prince Harry and Meghan Markle were spotted arriving at the screening of the movie “Cookie Queens” during Sundance 2026, in Park City, Utah. Pictured: Prince Harry, Meghan Markle BACKGRID USA 25 JANUARY 2026 USA: +1 310 798 9111 / usasales@backgrid.com UK: +44 208 344 2007 / uksales@backgrid.com *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*
The raspberry and the strawberry are nice but I love the marmalade. It’s my favourite. I bought some for my English mum and she loves it too, she’s not normally a marmalade fan.
Me too! The marmalade is wonderful, I love it.
I was hoping for more chocolate, for Valentine’s Day, but ah well…
There may be more to come – As ever said ‘first launch’ of the Valentines collection, suggesting more than one.
It seems as if there will be a launch for the chocolate this Friday. As Ever posted to expect a launch of chocolate this Friday.
I love the marmalade too! Not ordering it this time because I tend to eat it with a spoon 😉
Yes it’s my fave!
I loved the marmalade the first time. It was absolutely the best I’ve ever had. The consistency was like that of rich honey. And the flavor was bright. Then I eagerly ordered another. The second time the consistency was thick, thick. I’m not sure what happened. I used it for orange chicken and homemade citrus salad dressing. I ordered another so I will see. The strawberry and raspberry are consistently luscious in flavor and in texture. Love them.
Us Brits do love marmalade – I would buy that every time over jam. But sadly, we can’t buy any of it, and actually it would be pretty made to buy marmalade from overseas!
The marmalade is my favorite. I’m from FL and buy some local at farmers market but I’m glad to know that I can also get it at Meghans. I hope is is always available because I can always throw and extra jar or 2 in my cat to qualify for free shipping.
Do NOT go after my orange marmalade. I don’t like marmalade, never have, bought a jar of hers to be supportive, tried it and went back for 6 more jars. It’s sunshine in a bottle, not bitter, absolutely delicious!
Looks like I’m sending jam instead of chocolates to my kids this Valentine’s Day…
Chocolate may still be coming. This was labeled the first launch for Valentines Day so hopefully a second V Day launch is still in the works.
I really only bought the apricot because the raspberry was sold out but damn if it isn’t delicious!
I have it on good authority that the raspberry jam “hits like crack.” (Wow, I’ve never heard that expression before.)
How dare she drop these lovely valentine goodies on Cants big three event day lol!!
I’m on my last jar of raspberry so this was exciting. I love how Megan is just making jams and girls scout cookie movies and doing her thing. Good for her. And a sweet dress rewear.
It is chunky or smooth? Very seedy or not so much? I love raspberry things but the texture is rough sometimes…
It has too many seeds for my taste. I strained it – lost a bit of volume, but it was delicious.
It does have seeds. I don’t mind them but you may like the strawberry more then.
That was my concern when I bought them because I’ve always avoided raspberry jams just because of the seeds. I was pleasantly surprised that I wasn’t bothered by the seeds at all and my entire household loves it. I normally have fig jelly at our home and sometimes I have to limit how much I spread on my toast or biscuit just because of the seeds can be bothersome. I don’t know if it was because I enjoyed the flavor so much but surprisingly the raspberry seeds weren’t a problem like the fig seeds. I had to purchase two jars because of it. I can’t say that it will be okay for you, but it is really really good.
I wish I could afford all of her products. I want tea, honey, jam and sprinkles. Chocolate too.
I just wish As Ever would start shipping to Canada! I will be laying down some $$ when that finally happens.
The orange Marmalade is DELICIOUS and I’ve never liked it before. I highly recommend!
Purchased the Raspberry trio.
So happy! I adore the strawberry so I bought the trio. Got a single raspberry too. I’m disappointed that there is no more apricot – I absolutely love that stuff. As for the orange marmalade – I was certain I wouldn’t care for it as citrus isn’t generally my thing. color me shocked – it is absolutely incredible on top of a buttered english muffin. Not ready for more yet, but I definitely would restock in the future.
I did just the opposite; three raspberry (to restock) and one strawberry, to try. I like the orange marmalade and I’m glad that one at least has stayed in stock, but I’ve always loved apricot and I think that’s my favorite of all of them so far.
All the kids around me love the orange marmalade. Raspberry is my fave but there is a contingent of orange marmalade lovers so justice for the marmalade, lol.
The reference to a dress she wore while pregnant is funny to me because my mother (who is a reformed Trump voter) got a “news” article that Meghan gave birth to their third son yesterday. I was confuzzled but this may explain it!
Yet more proof that Meghan was using her own money to pay for her wardrobe while she was a working royal. You can bet that if Chuck had paid for the Roland Mouret dress she wore to the Kensington Palace event, the Dumb Mail article would have pointed that out and blind sighted the queen (postmortem) by re-wearing it to announce an As ever launch.
Oh, yes, that would have been a total slap in the face to the dead queen. 😉
Okay you have my attention with strawberry. I will take a look.
I saw. I think I will wait to get anything. I was an orange marmalade buyer and I didn’t like that one either Kasier.
I remember royalists bashing Meghan for not wearing maternity clothes. But she has reworn a lot of the outfits that she wore when she was pregnant.
What fool buys jam not made in France…Vive la confiture française ! 🍓
Just go eat your Bonne Maman and let the rest of us enjoy As Ever products.
😁
Question for those who’ve had her jams: are they really sugary? I’d love to try the strawberry, but I don’t tolerate super sweet stuff, so I usually buy fruit spread instead. But I really wanna try her jam…
I wonder if the DM jumps on Meghan’s outfits faster because she’s got better style….is more interesting…gets more clicks?
No. they are sweet but not super sugary. more just like sweet how raspberries or strawberries are sweet. i like the raspberry jam over good vanilla ice cream, it cuts the richness in a delicious way.
Technically, they’re spreads, not jam, because they have less sugar than is legally required to be called jam. The orange marmalade is sweet because citrus needs more sugar to set properly.
Her “jams” are actually fruit spreads because they don’t have as much sugar as needed to legally be jam. They tend to be vibrant, a bit tart, and let the fruit shine.
I try a lot of jams and jellies and her raspberry and apricot spreads are hands down my favorites.
I am a savory over sweet person in almost every instance, and the raspberry spread is like crack, to me. I put it over Greek yogurt, and it’s a perfect dessert. It is definitely not super sweet.
I’ve already posted about the lack of bitterness in the Orange Marmalade.
Currently, I’m working my way through the strawberry fruit spread and it’s really good too. Not sticky sweet since it has less sugar than most of the brands out there. But I am not sure it beats the Tiptree Little Scarlet preserves though. There is a tartness to the Little Scarlet that is really appealing.
That stuff is so, so good. Gave everyone a jar for Christmas one year and they all wanted to know where to find it.
The orange marmalade is amazing for a cod glaze! Add some soy sauce, dijon, and touch of honey and bake at 400 degrees, it’s sooo good! Also works well as a salmon glaze!
What a great idea!
Oh, wow, thank you for this idea!
I used it as a ham glaze at Christmas, and it was delicious.
I wish she had dropped more chocolate! I still think about how good those chocolate bars were!
As Ever announced today that there will be a special chocolate drop happening this Friday for Valentine’s Day.
I had the strawberry in the trio. It’s just ok to me. Raspberry and apricot are SO good. My son turned 16 yesterday. His gifts were a case of Thin Mints, which he immediately said would be hard to beat, followed by a 4 pk of As Ever raspberry spread. He immediately said “yet, you managed to beat it! I thought it was sold out?!” I’ve been sitting on that box of raspberry spread for MONTHS. But now I can order more today. Ha.
I just bought the strawberry for myself and my sister. I haven’t had any of the items before, so let’s hope it’s worth the $12 a piece.
I stocked up on the strawberry – I could eat that yumminess with a spoon, straight from the jar! I have a couple of jars from Christmas, so I’m good to go for a while. I still have some raspberry and orange marmalade, but the strawberry is far and away my favorite.
I purchased the raspberry the last time and was pleasantly surprised how much I love it because it wasn’t something I had tried before. Everyone at my house loves it and I needed to buy more so this drop was perfect timing. I bought two jars and a jar of the strawberry. I also bought two cans of the lemon ginger tea because that tea is amazing. I also love the hibiscus tea which is great for an early morning prep for the day. Everyone I bought items for has loved what I bought them. My MIL who says she’s not normally a jam person says she loves them and has been making toast and tea every morning for her and my FIL to sit outside on the front porch. I’m looking forward to Friday’s chocolate drop happening and hope that I can purchase at least one or two of them.
The stupidity of the UK tabloids never fails to amaze me. The Express is running a story with the headline “Meghan Markle suffers a huge blow” what is the blow? Well her Valentines collection didn’t sell out on the day she released it. I shake my head in disbelief that it is written by someone supposedly educated.
I love the marmalade. It’s delicious with savory food like cheese or roast chicken and in salad dressing. Bought a couple jars of the strawberry jam. My daughter practically ate a whole jar by herself. I like it better than the raspberry jam. Can’t wait for the chocolate to drop.