Carolyn Bessette asked her hair stylist to dye her hair black before her wedding

Because of FX’s Love Story: JFK Jr. & Carolyn Bessette, there’s been a huge boom of interest in (you guessed it) John and Carolyn. So many TikToks, so many videos analyzing Carolyn’s style, her vibe, her hair, her makeup, her everything. Several people who actually knew John and Carolyn have come out to talk about what it was like back in the day, working for Calvin Klein or working for John’s magazine George. This piece is really fun though – Carolyn’s old hair stylist Brad Johns told Page Six that Carolyn panicked just before her 1996 wedding, and she begged him to dye her hair black.

Carolyn Bessette Kennedy had an iconic look, but she almost changed it up before the most important day of her life. The late fashion publicist rose through the ranks at Calvin Klein thanks to her perennially chic, minimalist wardrobe and striking beauty.

It was Brad Johns who was responsible for the “chunk” highlights CBK made famous, a technique that he invented to take her from light brown to iconic, buttery blond. But Johns tells Page Six Style exclusively that, days before her secret September 1996 wedding to John F. Kennedy Jr., the publicist was contemplating a major transformation.

“She came in a nervous wreck and she said, ‘I have something very special coming up. Dye my hair black,’” Johns recalls. “I said, ‘Absolutely not.’”

Not only was Johns set on keeping his client and friend looking fresh, but he also told us he would “never” dye her hair dramatically darker, and would advise anyone considering a major hair change to try a wig instead.

“Women, when they’re in a panic, they want something different,” says Johns, whose memoir, “Dye,” chronicles his legendary career.

While Johns had no idea that CBK would wed JFK Jr. in an intimate Georgia ceremony mere days after sitting in his chair, he said he knew she had “something special” planned. Instead of taking her dark, he added even lighter blond pieces to frame her face.

“I said to her, ‘Thank God I left that those pieces in the front because you look like a princess,’” Johns recalls.

[From Page Six]

Because Carolyn-and-John obsessives bullied Ryan Murphy last year, one of the things the Love Story series shows is Carolyn’s hair journey. In the early ‘90s, her hair was more natural, a darker dirty blonde, wavy, low-maintence in general. You can see that begin to change as she becomes more involved with John – her hair is less wavy and she’s going to get progressively blonder too. But it feels on-brand that she panicked before the wedding and wanted to make a drastic change. I’m glad Brad Johns told her no and began layering in more lighter blonde streaks.

Photos courtesy of Avalon Red, Cover Images, Instagram.

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31 Responses to “Carolyn Bessette asked her hair stylist to dye her hair black before her wedding”

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  1. Millie328 says:

    I’m reading she had highlights, but this looks single process to me.

  2. Nicole says:

    NGL I was not an avid John Jr. watcher. I was my broke early 20’s when he and Carolyn got together. I always felt like his true love was Darryl Hannah. But maybe that is just wish casting.

    • Alicky says:

      Daryl Hannah and a very blonde CBK looked quite a bit alike; maybe he had a type?

    • KristenfromMA says:

      Jackie did not approve of actresses as potential partners for her son. (Jackie was an iconic FLOTUS, but she was a bit problematic.)

    • Truthiness says:

      They were off and on a lot. Darryl Hannah is beautiful, a good actress, and is on the autism spectrum. When a couple breaks up a lot for their own private reasons something isn’t working.

    • Kerfuffles says:

      Her hair was NOT single process. You can see the subtle variations in color when it was down, with the lightest highlights towards the front, framing her face. Her colorist would have used a LOT of foils, and may have colored her hairline “between the packets” to cover the brown. It’s very time consuming and can be quite expensive. But it’s so much more dimensional than single-process.

  3. Sue says:

    Unpopular opinion: I’ve never understood the hub bub around Carolyn’s style. She wore nice, simple clothes. She looked nice. But there’s nothing I can see that stands out about what she wore. Before Carolyn became famous, did women never wear a white shirt and black pants to work or a black dress to a formal event? Was she really super different from other women living and working in Manhattan at that time?

    • Duch says:

      And I saw recently that all CK employees had to have that look – stripped down, minimal makeup, no color on nails. So I think a CK aesthetic not CB?

    • VilleRose says:

      I’m curious about this too. CBK was from Greenwich, where I currently live. Her style, timeless as it was, was/is pretty basic. Today she’d be labeled as a basic b. Her style can be seen on any Greenwich white mom even today! Seriously, walk up and down Greenwich Avenue in the downtown and you’ll see many CBKs out in the wild.

      Maybe it’s because she wasn’t a famous person and John Jr. plucked her out of obscurity. Her style was minimalist, simple, and classic and maybe so opposite the style of the celebrity women he dated? I’ve always been confused as to her style icon status.

    • Lucy says:

      I think it was because her style was such a contrast to the late 80s stuff that was still big, outside of NYC at the least. Big hair, shoulder pads and the like were still in fashion, at least in mainstream everyday America. Her sleek minimalism was very different when it hit People magazine.

      • Dovey says:

        This exactly. It feels basic now but at the time, CBK was like grunge taking over hair rock bands of the 80’s.

      • orangeowl says:

        I have said this here before but I think people truly underestimate how influential her style was, her looks grabbed me like nothing I’d seen in a long time. And I continue to maintain that in an era where most people were still wearing 80s skinny jeans, she singlehandedly ushered in a new bootcut/flare era. I’m in Chicago and, back then it took a few years for new trends to catch on here after NY embraced it.

    • Sue says:

      Thank you for your insights everybody. This helps me understand it a little better.

    • Truthiness says:

      Calvin Klein and Ralph Lauren have been making classic quiet luxury since at least the 1970s. Clean minimalism. CBK didn’t invent that. She had a lot of bad coats, plaid or belted ones.

    • Marybelle says:

      Was in my 20s then and she really was iconic in that, once people made money in the 80s, the big jewelry, big clothes, etc. Came out.

      She was one of the first celebrities that I ever saw wear a very thin minimalist wedding band, for example.

      There was still a lot of big big hair; so her minimalist style really did grab attention. It may have already been on the catwalks, but she transitioned that look into the mainstream.

  4. Duch says:

    Fixing this. How about:

    “Some women, when they’re in a panic, they want something different”

    Please we’re not all the same. When I’m in a panic, I’m turtling & want nothing to change.

  5. Sharon says:

    I have been reading reviews of episode 5 and how difficult it was to be accepted into the Kennedy family & that you were basically signing up for a life of judgment from them, the tabloids & the general public. Sound familiar?

  6. Tessa says:

    The series is good, the actors playing the couple are doing well. It captures the world of the eighties and nineties My negative comment is Jackie Onassis’ portrayal (the script is so bad it shows her dancing around with a record of Camelot in the background). Cringe scene.

    • Neeve says:

      Ryan Murphy loves to use his Muses to death. And Naomi Watts really needs to have a better think when she is approached to do these biopics about such iconic women.

  7. jais says:

    I haven’t watched it. I’m not sure I will. Idk what it says about me but I’m always more interested in her than him. But together, they were an interesting couple from an interesting time period. Imagine if he’s chosen not to fly that plane. It’s always sad to think about.

  8. Emm1 says:

    @Sue, I’ve struggled to understand the fuss about Carolyn also.

    When people write about her “beauty” all I see is a long “horse-shaped” face. Not trying to be mean, but she has the horse-faced look of a lot of Hooray Henriettas in the UK. The gentry, inbreeding types!

    • Lady Rae says:

      Seems like JFK jr had a type as Madonna and Sarah Jessica Parker also have that face shape.

    • Astrid says:

      Not trying to be mean? Come on. It’s a mean comment.

      You may not prefer the longer face commonly found in the UK but it’s no more inherently ugly than the heavy square jaw of the germans or the heart shaped face of the koreans or the broad nose of african americans. CBK has an elegant bone structure which reads as intelligent and powerful. Beauty comes in many diverse forms.

    • Cerys says:

      Yes, I could never understand the fuss over her style or looks. I thought she was very plain.

  9. BeanieBean says:

    That building they lived in gets me. Every time I see photos of them coming out, I think ick. That filthy metal door, those filthy metal steps (what is that? blood?!); I wouldn’t want to walk in & out of that every day. I imagine the hallways & elevators are equally gross. Bleh. I hope they had a lovely apartment because that entry is just gross.

    • orangeowl says:

      That is the embodiment of the pre-gentrified city to me, the juxtaposition of grit and glamour. I’m sure the inside of their place was pretty clean and swanky.

  10. QuiteContrary says:

    I admit that I had a similar panic recently. I was just so blue about the state of the United States and the government and the feeling that none of the elites, especially the chief one, are never going to face any accountability.

    I told my hairdresser to dye my hair gray. She said absolutely not — gray was not the color to cheer me up during the winter, but we could discuss it when I had some color on my deathly pale Irish-y skin. She made my hair a deeper red instead.

  11. Lola Lola says:

    I was briefly a client of Brad John’s at the same time. He didn’t do “highlights”. He did a single process & the exact same color on every woman that came in.
    I remember looking at the 4 other women he was doing at the same time as me & we all walked out with the same shade of bleached blonde. It wasn’t pretty. In fact, in person it was very brassy and awful.