The i Newspaper recently had a strange piece of royal propaganda, centered on Prince William being more ruthless than his dithering father. While I will always agree that King Charles dithers and allows catastrophes to fester, I’m not sure William’s “rage-smash everything to pieces and call it a day” method is somehow better. There’s also a contradiction inherent to most of William’s propaganda. The royalists want to argue that he’s the most normal, hard-drinking, unfussy bloke out there, but they also constantly portray him as a man seething with bitterness and anger, consumed with ruthless plots against his enemies. Which is it? Some highlights from “How William became the most ruthless royal.”
Andrew Lownie on shotcaller Peg: “William is calling the shots more now that we’re in this transitional phase towards him taking over,” he says. One of the clearest examples of William’s power, argues Lownie, is in the Royal Family’s handling of the Andrew Mountbatten-Windsor crisis. “Charles is sentimental, he’s very compassionate, he’s a bit of a ditherer, and I believe he’ll have given guarantees to his mother, and indeed Andrew himself – guarantees that he will take care of Andrew, that he will ensure Andrew’s girls [Princesses Beatrice and Eugenie] are OK. William can’t speak out, because he’s number two and he won’t cross his father, but he’ll have had a big influence.”
William is annoyed that the York situation is still festering: Per Lownie, William “is annoyed and frustrated that the buck keeps being passed on the Andrew issue – that the Queen passed it to Charles, and Charles has had three years to address this, and hasn’t really done it. There’s some tension about that. Charles feels his obligations to his relatives, but he also has various skeletons in his closet [his infidelity with Diana, the “Black Spider” memos proving he lobbied the government], and has needed to keep Andrew and Fergie inside the tent, whereas William doesn’t care about any of that.” William reportedly told his aunt, Princess Anne, that her offer for Andrew to come and live with her once he was ousted from the Royal Lodge was “madness”.
Lownie on William being scandal-free: “I think he’s cleaner than the others and the tension is that he wants a clean stable when he moves into the role of king. William also has Kate who is a really tough one, and behind that smiling exterior she’s like the steely queen mum. Kate gets how it all works, and I’m always struck that it is often the outsiders who better understand the institution rather than those who are born to it. Kate helps William see the reputational damage, and he is much tougher than his father or any other royal relatives. The couple is much better at reading the room.”
Robert Hardman on William & Prince Harry: “The late Queen,” says Hardman, “as much as she adored Harry, knew her grandson couldn’t do this halfway house of being in the Royal Family. William gets this entirely; that the institution comes first. When there’s a moment where some member of the family… jeopardises the reputation of the brand, he’s not going to put up with it.”
The king who sinks the ship: Victoria Howard, a royal historian, and founder of The Crown Chronicles, sees these announcements as William clearly attempting to make the best of the influence and privilege he has. “Whether it’s paying his fair share of tax – he’s in the top percentile of tax payers in the UK – or by selling Duchy land to help build homes, this is part of the long game and a legacy that will long outlive him. Charles is more sentimental – for example, doing all he can to hold on to Birkhall, his late mother’s private residence on the Balmoral estate – for William, it’s about impact and the survival of the monarchy. No-one wants to be the king or queen who sinks the ship…”.
Hardman on William’s staff & lack of religion: “They didn’t have staff [at Adelaide Cottage] but they probably do at their new place [Forest Lodge], but then again, it’s very difficult to know about their staffing arrangements because he is suspicious of the press, he likes to control the story, and is a very private man. I’ve interviewed Charles many times, but William is just different. He doesn’t want this huge entourage, he’s got a close-knit team. Charles stays up at night writing letters and reading books. William’s more of a box set guy. He likes briefings, he likes memos, bullet points. Charles is very spiritual, while William’s not mad keen on church [a Kensington Palace aide says that William has “a quiet faith”]… William goes to church, he’s very dutiful, does what he has to do, but – let’s put it this way – at his age, Charles was going on retreats to Greek monasteries.”
William’s modern monarchy: “This softly, softly approach is the way William and Kate will go,” says Lownie. “A lot of it will be performative, and all the royals are still in a bubble, after all. But what’s clear is that William is already refusing to be tarnished by the events of the past. He won’t be standing aside and letting private pleasure and scandal ruin the future of the crown.”
“No-one wants to be the king or queen who sinks the ship…” And then the entire story is just propaganda where they’re trying to polish this turd and justify William’s very clear struggles, setting the scene for William’s eventual sinking of the proverbial ship. Ah, he’s decisive, more decisive than his father! Setting the bar pretty low. He goes to church because he has to! A ringing endorsement for the future head of the Church of England. He’s not going to put up with Harry! Harry left over six years ago and William is still, somehow, incandescent about it. The only thing sort of true here is that William is better than his father at hiding secrets and scandals.
PS… I actually think Camilla is the most ruthless royal.
Photos courtesy of Avalon Red, Cover Images.
- 18/03/2026. Windsor, UK. The Prince and Princess of Wales greet The President and First Lady, on behalf of The King, at the Fairmont Hotel Windsor. Their Royal Highnesses travelled with The President and First Lady to Datchet Road, Windsor, where The President and First Lady received a Ceremonial Welcome.,Image: 1084135391, License: Rights-managed, Restrictions: © Kensington Palace. This image is free for use but may only be used for news or editorial reporting purposes. This image must NOT be used for any commercial or other use, save for news or editorial reporting and cannot be altered or amended in any manner or form whatsoever. All rights reserved., Model Release: no, Credit line: Pete Maclaine/Avalon
- The Prince and Princess of Wales during a reception at Buckingham Palace, London, to celebrate the 100th anniversary of Queen Elizabeth II’s birth. Picture date: Tuesday April 21, 2026.,Image: 1093347285, License: Rights-managed, Restrictions: *** NO UK USE FOR 48 HRS ***, Model Release: no, Credit line: Aaron Chown/Avalon
- William, The Prince of Wales attends the Sovereign’s Parade on behalf of His Majesty The King at the Royal Air Force College in Cranwell United Kingdom Featuring: William, Prince of Wales Where: Cranwell, United Kingdom When: 12 Sep 2024 Credit: Cover Images
- The Prince of Wales takes part in a round table discussion during a visit to Birtley Community Pool in Birtley, Tyne and Wear, to celebrate its reopening and highlight the importance of having access to swimming Featuring: William, Prince of Wales Where: Birtley, United Kingdom When: 02 Oct 2024 Credit: PA Images/INSTARimages **NORTH AMERICA RIGHTS ONLY**
- The Prince of Wales, Colonel-in-Chief, Mercian Regiment attends a handover ceremony between the Royal Dragoon Guards and the Mercian Regiment to highlight a transfer of authority at Tapa Camp. on the second day of his visit to Estonia Featuring: William, Prince of Wales Where: Tapa, Estonia When: 21 Mar 2025 Credit: PA Images/INSTARimages **NORTH AMERICA RIGHTS ONLY**
- The Prince of Wales, patron of We Are Farming Minds, during a visit to a family farm in Herefordshire to highlight the importance of mental health support across the farming community. Where: United Kingdom When: 15 Jan 2026 Credit: Richard Pohle/The Times/PA Images/INSTARimages **NORTH AMERICA RIGHTS ONLY**
- The Prince and Princess of Wales during the Enthronement Ceremony installing Dame Sarah Mullally as the 106th Archbishop of Canterbury, at Canterbury Cathedral in Kent Featuring: William, Prince of Wales, Catherine, Princess of Wales Where: Canterbury, United Kingdom When: 25 Mar 2026 Credit: PA Images/INSTARimages **NORTH AMERICA RIGHTS ONLY**
- Members of the British royal family during a reception at Buckingham Palace in London, to celebrate the 100th anniversary of Queen Elizabeth II’s birth Featuring: The Prince and Princess of Wales Where: London, United Kingdom When: 21 Apr 2026 Credit: PA Images/INSTARimages **NORTH AMERICA RIGHTS ONLY**
- Members of the British royal family during a reception at Buckingham Palace in London, to celebrate the 100th anniversary of Queen Elizabeth II’s birth Featuring: (Left to right) The Duchess of Gloucester, the Duke of Gloucester, the Duke of Kent, the Princess of Wales, the Prince of Wales, King Charles III, Queen Camilla, the Princess Royal, the Duke of Edinburgh, Princess Alexandra and the Duchess of Edinburgh at Buckingham Palace in London, to celebrate the 100th anniversary of Queen Elizabeth II’s birth Where: London, United Kingdom When: 21 Apr 2026 Credit: PA Images/INSTARimages **NORTH AMERICA RIGHTS ONLY**






















Excellent call. Camilla is ruthless and totally self-involved. What other woman would put up with Charles, if it were not to get an epic payoff, over the long stretch of a long game??
The only book William has read is Spare. And he is still reading it.
LOL! Exactly right. And Willnot has highlighted all the parts that mention his name as well as well as dog-eared every page mentioning Meghan!
You win comment of the day for me!
Unless the nastiest rumors about William are true, Camilla wins the title of most ruthless by a landslide. With Camilla, everybody knows where the bodies are buried and still they put a crown on her ugly head.
I doubt William will sink the ship because there are too many rowmen holding it all afloat, but I’m not sure about poor George.
Saying William is scandal free is going to haunt them.
“I think he’s cleaner than the others.” What the hell?
What about the Earthshot donor with Epstein ties?
And “cleaner than the others” is hardly a ringing endorsement of his purity.
LOL The bar is LOW.
These sort of briefing re this man shows nis actual lack of intelligence and his attention span.
Charles certainly showed no compassion and did not dither when it came to being cruel to his own son. It is the actions of Elizabeth, Charles and William who make the institution look cruel, corrupt, and outdated. Harry merely revealed it to save his wife, son, and himself. Harry is the one who made the institution look good before he had to step down. He was the most able representative of the Crown and Britain after his grandmother when she was alive.
“William’s more of a box set guy.”
Yeah, like “Aston Villa Highlights, Part 1.” “Aston Villa Highlights, Part 2.” “Aston Villa Highlights, Part 3.” …
He’s not reading a box set of Churchill biographies.
“I think he’s cleaner than the others”, no William’s not “cleaner”, he’s just had a press machine that was more than willing to cover up for him mostly due to threats and coercion.
Exactly. Willy’s got his own Epstein ties, including Sultan Ahmed bin Sulayem, who was an Earthshot founder, and UAE foreign minister Sheik Abdullah bin Zayed Al Nahyan, who owns the megayacht Opera that Willy and fam vacationed on last summer and who Andrew connected to Epstein. This article also lost me with that quote about how Willy pays the full amount of taxes due–no, the original Times article just said here’s what he would owe if he paid it, but never claimed he actually paid it.
What does any of this even mean? “Softly, softly”— what?!?
This article reads like someone had to write a puff piece but they wanted to sneak in some truths. Willy prefers box sets to books. Willy is waiting for Charles to die and meanwhile he wants Charles to be vindictive to the York sisters so he doesn’t have to, because even Willy kinda knows that’s a bad look. Interesting that Kate is ruthless and she’s behind William being ruthless, after all that guff about Kate being the peacemaker.
Big Dummy.
I think Charles should ask St Andrew’s for his money back.
I do think William wants Charles to sort out the whole Andrew thing so that he doesn’t have to make any decisions about Andrew himself. Which fair. But if it doesn’t happen that way, then yes, William will inherit the Andrew problem and we shall see what he does. Once he’s king, we will in fact see how decisive he really is. Until then, he’s a lotta talk imo. And clearly not a lot of reading 😂
So Scooter Prince Bulliam, who’s the Incandescent with Rage one, doesn’t read, and that includes his briefing notes, as he’s mentioned more than once in public. (e.g. Canada, Normandy)
I’ve said before that this means he’s functionally illiterate.
And what about the clear contradictions of calling TOB ruthless *and* his approach to the inner workings of the monarchy softly?
What about dutiful? He doesn’t even do the most basic duties that being a head of state entails, like attending state funerals abroad when the № 1 head of state is sick. He doesn’t do his job as president of BAFTA or, before he was demoted, as president of the British Football Association.
And after *that* legendary Twitter thread of yore, by Nicole Cliffe — with contributions by e.g. Giles Coren and Hadley Freeman, plus Peg’s penchant for pruning rose bushes — we all know that Billy Idle is anything but scandal-free.
Let him sink the monarchy that deserves being abolished rather sooner than later.
Yeah I’ve never looked at or heard anything from that man that made me think “He must be a reader.” I don’t know how he made the marks to graduate (I have my theories.)