Jessica Simpson will probably make $14 million off of Maxwell… in the first year

Back in February, Beyonce and Jay-Z trademarked their daughter’s name. Many assumed that the move was for profit, and that we would be facing a deluge of “Blue Ivy”-branded products. Well… nothing has really happened, as far as I know. Beyonce and Jay don’t need to sell baby Blue Ivy baby products – they both have full-fledged careers that have nothing to do with selling us baby stuff. But… here comes Jessica Simpson with her newborn Maxwell Drew. Jessica’s sole purpose is selling us stuff and making millions of dollars from marketing her own clothing, jewelry and shoe lines. Of course she’s going to start a maternity line. Of course she’s going to start making baby clothes. So Fox News is trying to add it all up – just how much money is Jessica Simpson going to make off of her baby?

After what seemed like the longest pregnancy in gestational history, Jessica Simpson has finally lost her baby bump. And now that Simpson is officially a mommy, she is about to get a financial boost to the tune of about $14 million, if she plays her cards right. And knowing Simpson, she will.

How can Jessica Simpson make money off her 9-lb. 14-oz. bundle of joy, baby girl Maxwell Drew? Let us count the ways.

First, we’re not talking about selling off her baby pictures to People or OK!. That is so 2006. Jessica is a smarter businesswoman than that.

Simpson’s branded empire already grosses between $750 million and $1 billion a year. Now she can add mom-friendly products to her line—that means diaper bags, maternity-wear, baby blankets and 6-inch pump baby shoes. We would not put it past her.

Jessica’s take home from her business has been estimated in the range of 14 percent of wholesale sales and is likely in the range of $10 million to $20 million a year. Baby product extensions could serve to make her at least another $5 million annually.

“Once people have babies it puts them in a totally different category. It starts when they get engaged and then they become a mommy and then they have the family. Now we will see the Jessica Simpson collection can go into kids things and baby things,” explains Lori Levine, the founder of Flying Television, a celebrity-based marketing agency. “Being a mom is her new platform.”

There is also money in endorsing other people’s brands. The market for celebrity mommies — mama-preneurs — is huge these days, as every product from strollers to stretch mark cream wants a famous mommy to talk about their product. Simpson can make a stack of cash signing on to promote other people’s products, particularly through social media where she can be paid as much as $5,000 to tweet about baby things. Just by tweeting, Jessica can make seven figures. Easy.

The real money, though, is in reality television. Now that Simpson is navigating the world of being a new mom, viewers will an intimate look at what her life is like. A reality show could bring Jess as much as $5 million a year, and even more if she capitalizes on product placement the way we have seen on Bethenny Frankel’s show and the Kardashian empire. And don’t forget all that baby weight! Celebrities can make up to $33,000 per pound lost with a diet endorsement deal and Jessica has already been negotiating with Weight Watchers. Criticize her baby weight gain all you want. She is likely going to laugh at us all the way to the bank to the tune of at least $3 million.

Add it all up, and you have $14 million. Or more. Whoever said having babies was expensive didn’t factor in Ms. Simpson.

[From Fox News]

I think Fox News probably has most of this stuff right. For one, I think Jessica is now going to get top dollar for the first baby photos. The sale will probably go to People – I don’t know if they’ve already worked out the deal or what, but I would imagine Jessica gets more than $1 million. And yes, Jessica will totally extend her brand to all things maternity and baby. And why not? It’s her thing. Plus Weight Watchers. Plus some more “exclusive” paid interviews, plus, plus, plus. God… Jessica is going to make buckets of money off of this baby. Ridiculous.

Photos courtesy of Elle Magazine.

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30 Responses to “Jessica Simpson will probably make $14 million off of Maxwell… in the first year”

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  1. Katren says:

    I don’t think it should be said that she’s making money off the baby – the baby’s not doing anything. She’ll be making this money because she has the baby. The way this article is written it sounds like she’s pimping the baby out.

    (except for baby photo profits, that’s definitely making money off the baby)

    ETA: bad idea about the reality show! surely $5million to someone with as much money as Jess wouldn’t make it worthwhile

  2. marie says:

    just say NO to the reality show!! she tried it once, hopefully she will not do it again..

  3. cupidityrox says:

    Nothing says maternal love like whoring out your new born baby for money.

  4. Tifygodess24 says:

    Actually gaining all the weight she did actually worked in Simpsons favor , it brought so much attention to her pregnancy than it would have if she stayed small and not to mention people felt her pregnancy went on forever. People are obsessed with weight especially when a celeb puts it on, preggers or not. It made people more interested in her, her pregnancy and now her baby and that’s bringing nothing but money to the bank!

  5. Snowflake says:

    Good for her! People can talk all the smack they want about her, but girl’s got it going on in the business world.

    • Mia 4S says:

      Hey I have no problem saying she is a force in business, good for her. I am just sick of untalented, hasbeens pimping their pregnancies and babies for attention and a career boost. ( Simpson, Duff, Alba, etc.) I’m sorry that no one is interested in you as a performer anymore… but babies as a career tool is gross. I guess when you have to pay the bills!

  6. That girl says:

    Wouldn’t it have been nice for all of us to have millions of dollars waiting for us when we were ready to start a life of our own? I have no judgement. Given the opportunity I’d soak it for everything it was worth for my little guys future.

    (Presuming Jess will put it all in a Maxi account)

    • Naye in VA says:

      absofreakinlutely. and i’d let my kid know i did it too. some people must not know just how many times you’ll get puked on or hurled on or just how many boogers you’ll have to dig out with your bare hands before its all over and still have to put in several years hard work to pay for the future lol. not without love but surely some cash sweetens the deal. “ahhh this was a $3000 booger”

  7. Eleonor says:

    Ok for the maternity line and baby stuff, I even like the idea.
    She can be universally considered stupid, or gross or not even much talented, but she is smart enough to surround herself by very competent people. Good for her.

  8. Hautie says:

    Oh my goodness… please tell me Jessica learned a lesson about doing a reality show.

    Then again, if she does another show, I doubt Mr. Johnson would survive. He would be voted off her island.

    But I am hoping that Baby Girl Johnson is dressed in all kinds of cute things.

    Versus the drab gray, black and beige clothes that Victoria Beckham has kept her baby girl dressed in, from the start. Geez would it kill her to dress that baby in a sunny yellow or even a pastel?

  9. lucy2 says:

    Increasing her business to kid things is great, but that’s different than selling photos and doing a reality show, which I hope she does do. Give the kid a chance to live out of the spotlight for a while.

    She must have some great business managers, because I can’t imagine her being savvy enough to run that whole thing.

  10. P.J. says:

    Jessica’s dad is already bragging to the media that fiance Eric is the “best dad” — an amazing achievement, considering he’s been a father for 3-4 whole days now! Isn’t this a little premature?

    But then again, celebs always tend to think everything is the “best ever”… nothing they do is ordinary.

  11. Rory says:

    And what does Eric do for a living again? lol ;) The same thing as Dean McDermott, right?

    • Happymom says:

      Exactly. I was just coming to comment that People has a hilarious lead article about what an “amazing father” Eric is. After 3 days. After he has nothing. I am so sick of these celebrities who are new parents talking about they’re “naturals” and “amazing parents”. Get back to us when your child is actually challenging and not just lying there looking adorable.

  12. Samigirl says:

    I’m in the wrong industry. Don’t think I could sell pictures of my child, though. Seems…wrong. Idk, maybe it’s just me.

  13. some bitch says:

    Daww, pimping out your newborn infant for millions. How charming.

  14. Hanna says:

    Now, why didn’t Bey do a poto op, like this?!?!?!? BITCH HAD A PILLOW, IT ALL MAKES SENSE NOW, SOULLESS WITCH

  15. bagladey says:

    And will baby Maxwell’s father be entitled to half of that income? Seeing as he doesn’t have a job.

  16. Dhavy says:

    People are always posting pictures of their babies (and sometimes showing them to us every five minutes) on FB. I’m sure if someone approaches them and tells them they will pay them to use them in an ad or have the baby do a commercial most parents will jump at the opportunity because they think their little bundle is so adorable and they want people to know it. Nothing wrong with that, it’s money that can be used for that child’s education or whatever. The point is that if someone wants to pay you for a proffessional pic of your child I don’t see it as pimping because you want to show the world how beautiful your little is. The mothers of the Little Tiara show are big time pimps

  17. Clea says:

    I’ve lost 20 pounds since March. Someone want to give me 660k?

  18. RuddyZooKeeper says:

    Is that Jennifer Lawrence’s kick-a$$ dress in the first picture? :)

    When I first read this I thought “What kind of mother …?!” But man, college tuition is out of control. If my kids could make themselves a bit of cash I think I might jump at it so I could stash it away–I’m still up to my eyeballs in student loan debt and not seeing the end any time soon. That said, I really don’t think little Maxi is going to have to worry about such things.

  19. katie says:

    give her a show, and put it in the same time spot as the kardashians. kris jenner would shit a brick and i’d love it.

  20. lunabell says:

    I know she’s kind of harmless, but I’ve always viewed JS sort of as the gateway drug to people like the Kardashians.

    Sure, she started off with a singing career but even then she couldn’t compete with Britney and Christina or even Mandy Moore and she was always more known for publicizing her virgin-until-marriage-I’m-dating-a-boy-bander life than anything she did professionally.

    I don’t know, I guess I’m tired of people who manage to grab 5 minutes of attention with a “legitimate” career and then put on a show with their personal lives to stay in the media. I miss when people could just be actors and singers without becoming a personal brand ::shrugs::

    • Jessica says:

      Yes!!!! I was thinking this the other day.. She absolutely paved the way for the reality tv morons-turned-”fashion icons”! The k-dash’s, jersey shore idiots…. All of ‘em! Get a show… Endorse perfume, male shoes, sell baby/wedding pics. Never ends!

  21. samira677 says:

    A lot of people get a financial bump because of pregnancy, marriage, weight loss, etc. It’s not new. I doubt Jessica would do another reality show based on her private since it didn’t go well the first time.