Jul 18
'12
Lady Gaga’s perfume ad: busted, strange and ridiculously Photoshopped?

I’ve been avoiding this for days, but it’s crazy slow today, so let’s get into it. Lady Gaga has a perfume. It’s called “Fame”. Because why not? If I was advising her, I would have suggested “Lady Gaga’s Monster” just because… who else is going to name their perfume “Monster”? It would have been funny/weird/interesting. Instead, we’ve got Lady Gaga’s Fame, which just sounds dumb, and like something Britney Spears would have come up with after a Slurpee-and-hawt-derg high. So this is the first print ad for Fame… Lady Gaga, Photoshopped to within an inch of her life, with tiny little dudes climbing her.

What is the message? “Buy this perfume and you will become a Photoshopped giantess and little men will want to climb you.” Or, “Lady Gaga’s Fame: Mounted.”

Also: when Gaga announced this perfume launch last year, she reportedly said that she wanted it to smell like “blood and semen”. That was never verified, though. Gaga now says that the perfume has notes of “tears of belladonna, crushed heart of tiger orchidea with a black veil of incense, pulverized apricot and the combinative essences of saffron and honey drops.” Which sounds like a very heavy scent, like YSL’s Opium. I cannot stand a heavy perfume like that – I prefer lighter scents. Like, I actually LIKE Sarah Jessica Parker’s Lovely. But whatever – there are a lot of women who like a heavy perfume, and God bless. Everybody’s different.

Ad courtesy of Gaga.

Written by Kaiser

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Posted in Advertising, Lady Gaga


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45 Responses to “Lady Gaga’s perfume ad: busted, strange and ridiculously Photoshopped?”

  1. nofkksgiven says:

    IMO the ad is ugly and doesn’t make me want to by the perfume.

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    • Jennifer says:

      It looks like poster for second season of American Horror Story. BTW we all know that her boobs are more National Geographic than Playboy. She was not born this way.

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    • justalark says:

      Lara Gaga is challenging Madonna as the official poster chick for “TRIES TOO HARD TO BE EDGY AND RELEVANT BUT COMES OFF AS NARCISSISTIC AND DESPERATE.”

      Love the nails, though. Looks like she can skewer any of the little sycophantic men climbing all over her whenever the mood strikes her…

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  2. Sue says:

    I have a feeling we will never know the message of this ad. And lets be real, do we really care……

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  3. ramona says:

    Yuck. Not a flattering image. Dumb name. And honestly, coming out with a celebrity perfume just reeks (har-har!) of desperation to me. Aren’t you supposed to save the whole celebrity perfume thing for when you’re on the D-list?

    I really want Gaga to go away.

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  4. bobo says:

    I love Britany Spears Circus perfume. Makes me think of my honeymoon in Costa Rica!

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  5. gee says:

    Gulliver’s travels meets bondage. New trend, come on guys, keep up!

    It’s so try hard, she does not need these gimmicks.

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  6. pintaLOL says:

    someone’s getting desperate. coming out with a perfume? someone no longer famous enough?!

    that ad looks ridiculous. i look foward to her no longer being relevant, or even becoming some adult contemporary pianist.

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  7. Kimlee says:

    Lets be real do we ever know the message to any perfume ad? So what’s the difference with this one.

    More then half the ads for ladies perfume have nude or half nude woman on it.

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  8. Eve says:

    Lady Gaga’s perfume ad: busted, strange and ridiculously Photoshopped?

    Right on!

    Also, is that mask pulling her nose up? Are they trying to give her nose an upturn? Gaga has a big nose, it’s not ugly (it does suit her face — when you see old pictures of her). Trying to give her a cookie cutter small nose is utterly ridiculous.

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  9. marie says:

    I dunno, the ad reminds me of ants and that makes me itch..

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    • Christian says:

      Haha, very true. I thought the mask looked fine when I saw this in the thumbnail, but GOOD LORD the ad itself is fug. But I do like the bottle design and I would totally check it out at the counter even though I’m not a fan of heavy scents and this sounds way musky.

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  10. zee says:

    Looking at this picture, I see two miniature men humping her vag, 1 suckling her nipple, 1 humping her other nip and lord knows how many are doing the dirty behind her. Lol.

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  11. hoya_chick says:

    I don’t care about Gaga and her famewhoring ways. I do however LOVE SPJ’s lovely. Isn’t it great Kaiser? I’m really hyper sensitive to heavy scents like I get nauseas and light headed so I don’t really use perfumes but my roommate in college introduced me to it and I had been wearing it ever since. I don’t buy celeb things or brands but this is great! And I get it half priced on overstock!!

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  12. paola says:

    It really seems like Gaga wants her fame back, that’s why she named the perfume that way, she misses the old times when she was someone people used to talk about. Now people got bored because she tries really really hard and nothing that she does is genuine or naive, just very staged to have a shocking reaction.. but it hasn’t happened in a while.. so gaga now please stick to music and sing without all the drama!!

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  13. G says:

    I think it’s meant to be funny and ironic.

    I don’t know if that sells perfume, but it sells GaGa. If I saw it at the store, I’m curious enough to give it a sniff.

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  14. Thea says:

    Wish all those little men carry her away, like in Puppet Master..

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    • paola says:

      It reminds me of “Gulliver’s Travels” where those little men tied Gulliver on the beach with ropes and he wasn’t able to move. i wish lady gaga was on that beach, a far beach with no tv, no internet and no magazines! that would be sweet!

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  15. NeNe says:

    Cannot stand this woman…. Can someone please tell me what the fascination is with her?

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  16. Jayna says:

    Gaga’s whole tour and message is always about her young gay fanbase, which makes up the majority of her fanbase. They idolize her. Yet, where’s the unisex cologne? I guess money speaks louder, so thus a female perfume. She even tried to get around it by saying, oh, some of my gay friends even wear it. I find someone who has made herself the voice of the young bullied gays hypocritical to have ignored that in making her cologne. Gaga is supposed to be not the norm. A unisex cologne, inclusionary of all, would have spoken more to how she portrays herself.

    I like the ad. It’s visually striking. A little color would have been better for a perfume ad, in my opinion, but I really think it’s a striking photo. I don’t see why the fuss regarding partial nudity. It’s the norm now. Nothing shocking about it. Gaga has droopy breasts. I wonder how they got them to look so uplifted and perky.

    Gaga’s Erotica mask. I just can’t. I would think she would want to stay far away from any remotely Madonna comparisons. Madonna is wearing one for her perfume ad also, the TV ad.

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  17. logan says:

    Now when I think of a scent from Lady Gaga I think “Lindsay Lohan smell” and I Gag-Gag a little. ;(

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  18. Jayna says:

    I do really love the bottle design.

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  19. littlestar says:

    I’ve been wearing SJP’s Lovely perfume for years! It’s a gorgeous smelling perfume. It smells like a lot of thought and work and research went into it, and it’s not just another celebrity perfume there to make $$$.

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  20. Dragon says:

    I know it, i know what the ad shall represent. *jumpsaroundindelight*
    Gaga resembles a whale in a cleaner station and those little men are the cleaner fishes. ;-) Wanna make a bet?

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  21. Happy21 says:

    Hmm. I’d like a heavy scent in my perfume collection. I’ll be interested to see what it smells like.

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  22. A Fan says:

    To Lady Gaga: Even the shock factor becomes boring in its redundancy. Enough already.

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  23. TheOneAndOnly says:

    Agree ramona and others; this puts paid the notion that she’s a “rebel” and avante-garde – she’s just another label created act tediously shilling a product – WOw, how revolutionary, perhaps there really is nothing new under the sun, and she’s certainly proving it – this is what happens when what little creativity you have dries up.

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  24. Jules says:

    I have SJP Lovely too! Another I really like is J-Lo Glow (cheesy I know) but it smells like roses with a hint of soap and men love it.

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  25. Mooshi says:

    Anyone know what is tattoed on her arm?

    I think the add means “You’ll smell so sexy, men will be climbing all over you”

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  26. Nicole says:

    I like the ad. I prefer Gaga over the child-like Katy Perry.

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  27. rinaz says:

    The only thing that this post did for me is to hanker for SJP’s Lovely! Haha :-)

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  28. Nick says:

    I did a double take. I thought those were roaches on her.

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  29. skuddles says:

    I believe this ad pic represents sexual dominance and control over men. She is fame, larger than life, while the little men do her bidding and clamor for her approval. The Queen Bee and her drones.

    That’s my take anyway :)

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  30. Krock says:

    I had a friend that wore Opium in the 80′s. The smell sickens me.

    As for Gaga *yawn*. Next!

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