I’ve already declared Robert Pattinson’s Dior campaign to be boring, awful, pretentious and many, many other awful things. Now that I’m seeing more of it… it just seems like a waste. The full campaign allegedly comes out on September 1st, but images (both legit and behind-the-scenes) keep on leaking ahead of the official release, and I’ve tried to include many of the images in this post. Some of them I actually like – I like morose, contemplative Sparkles at the piano, and I don’t mind the naked woman embracing him from behind at the piano.
But here’s the thing… Dior spent REAL MONEY on this campaign. They shot it like an expensive short film. They had multiple locations. They had a full team of people working on separate coasts to make this campaign. Not to mention the fact that they paid Rob millions of dollars to front the campaign. And it just feels like such a waste of resources and time and effort. The photos are aiming for moody, evocative, intense, sexy, etc. Which is fine. But they could have achieved the same thing with a tenth of the budget, just putting Sparkles in a Dior suit at the piano and having him brood.
Dior released a behind-the-scenes video too – at least Rob looked like he was having fun. It’s nice to see him smile so much.
Photos courtesy of Dior.
I would take him in all these scenarios, especially where he’s carrying the girl on the beach. Totally into this campaign.
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Agreed. He’s got his hotness back.
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I can agree with that, except for the black button up one, that one seems off.
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I don’t think you can fake how lovely he seems inside and out.
Agreed. I love the footage of him smiling and laughing. it’s truly contagious.
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Exactly right. He does come across as just that, a lovely person, and not many people do. Love the one of him laying down and winking at the camera.
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Completely agree. Seems like a sweet guy.
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God, me too. Always and forever, he is the hotness. Broody and moody and ughghghgh.
That being said, some of these look like Instagram pics.
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Meh. I don’t get it why all these high end brands hire all these b&c-listers. It doesn’t make me want to buy their stuff.
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I don’t care what anyone says, this is the best ad I have seen in a long time that I wanted to watch all the way through. Pattinson looking sexy as all get out and the model is very sweet and pretty. Dior knew what they wer doing with this guy. When Lainey gives a compliment like she did on Rob, you know he is doing good. I will definitely buy this for the hubby.
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Same. These pictures are so hot.
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Yawn. Replace him with Fassy and we have a deal.
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+1
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Now there’s someone I’ve never got the hype over. Other than the bulge, what’s so noteworthy really?
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You mean that old dude Fassbender. Ugh, he can’s hold a candle to Pattinson.
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Fassy really isnt that much older than Rob. People seem to forget that Rob is 27. And Fassy can act so….
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I’ll reserve judgement on the ad, since we haven’t seen it yet. The behind the scenes video looks good, as do most of the still shots. The creative content of the campaign looks good so far, it’s the way Dior has handled the rollout that’s lacking.
The slow trickle of info and images is a mistake, they’d have done better going for a big reveal with perhaps just a teaser or two.
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Yes, I agree Another Ann. I feel it would have had more impact with a big drop as opposed to the slow reveal.
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I hear what you are saying, but I’m not sure you can judge the campaign by the slow reveal because let’s be honest, the average person who is not paying special attention to Pattinson or gossipy stuff isn’t really exposed to all these pics. When the campaign drops, that will likely be when the majority will see it.
My take is that the slow reveal has been mostly for fans. Plus it kind of seems like their marketing strategy was to market like a small indie film with press days and magazine articles. It’s interesting.
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Slow reveal is for the Pattinson Twihards me thinks not us the general public.
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I totally see the indie film aspect of it.
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This bit from a recent interview – I think the small film aspect was a big draw for Rob:
“Pattinson had refused many big ad campaigns. If he has accepted the one for Dior Homme which could make him earn more than $10 millions, this is on condition he could choose the director, Romain Gavras famous for his controversial videos for bans as M.I.A. Otherwise, he is grateful to ht brand for choosing him as egerie by accepting the photograph Nan Goldin, and admits that this collaboration with Dior is part of a strategy aimed at redefine his image of actor.”
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Ugh he is so boring
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Oooooooooh! loooooooove!
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SEXY!
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I think this campain looks pretty decent, and after the Pitt Chanel ad this looks like a masterpiece.
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Zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz
RPatz is ugly.
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Lame.
Why all the build up for something so unremarkable?
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Gotta admit, the photo of him carrying the woman on the beach is kind of hot. The rest, not so much.
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Not into it. The shots where the women is naked (& almost naked) and in full view, while he is almost out of view are annoying the hell out of me. Isn’t it suppose to be his campaign?
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Why is he in the bath tub fully clothed?
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I know, he is barely even in the shot.
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These pics are boring and he is NOT attractive. Never got the hype over this guy…NEVER.
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He must interest you enough to comment about him. I can’t understand why people comment on someone they don’t care for. That is such a waste of time.
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She doesn’t have a good body in that naked picture, where she walks towards him.
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I’m not liking the blonde model at all. She harkens back to the “Heroin Chic” fad with her scary skinny body and limp, unwashed, black roots hair.
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Isn’t anyone else tired of everyone whining about women’s body types? Too fat. Too skinny. Whatever. It’s always something.
I think she seems like a regular unairbrushed girl. She doesn’t seem super fit, but she’s not overweight either. So whatever. It’s kind of refreshing to see someone so average.
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Good grief. Give me a iphone and 10mins with Rob and even I could have put something together far more sexy and cool than what we’ve seen so far.
Yawn.
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I completely agree!
His fans are raving over everything from him, to being obsessed with Camille, to the photography.
The photography SUCKS. My dog could have taken better photos.
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Your raving is just as silly and over-the-top as the fans’ ravings. It’s just the other extreme. You are doing the same thing that you mock them for, funny.
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How can you not love this video? To quote Taylor Momsen … “It’s f$cking Led Zeppelin, man”. Who are the actors again?
Seriously though, this is OK for what it is. I think you have to be biased against him to take a downer on this because both he and Camille do the job well here but…he does attract shade for no apparent reason, so, wait for it…
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Agreed
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Please bring Jude back !
Dear Dior, admit your mistake, cut your losses and bring Jude back.
Love Renee.
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+1 for Jude!!!
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+100000000000000000000000000
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This guy could be doing number 2 and his crazy fans would still think that is sexy.
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Hey Jude alright.
For your viewing pleasure, and as a reminder of his shoot (tons more on Youtube).
Now this is what hot is all about.
http://www.youtube.com/watch?v=SsKsw6JWfCI
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I like the photos- I think B&W is so dramatic. I had never heard of the still photographer bef this, and will definitely be looking out for more of her work.
I agree- he really seemed to be enjoying himself during this shoot- great to see.
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I’m enjoying the campaign and the tidbits tbh. Rob and the model work very well together.
The BTS video is amazing! I’m buying what they are selling.
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Boring. Who is this supposed to appeal to?
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Me!
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And me!!!!!!!!!!! Love!
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And ME!!!
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And ME!
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and ME!!
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And Me!!
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I like the whole aesthetic. Loved the behind the scenes video. Who knew Led Zeppelin and Pattinson would work?
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I’m really underwhelmed with what I’ve seen of the campaign so far. He looks nice in some of the photos, but I’ve yet to see a really standout pic. It’s just kind of ‘meh’ all around.
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The work is nicely done.
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The girl look like Sienna Miller in the first picture.
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Works for me, he looks yum.
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He probably should have looked into acting lessons instead.
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Someone mentioned that the girl didn’t have a “good body” she has a perfectly normal body, she isn’t stick thin that’s right, but she seems to have a fully functioning body which is good non? I actually think that’s cool that they put a ‘normal sized’ woman in the campaign
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Size 4 is a “normal” sized woman? Camille is a model – she’s skinny.
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Wow, I have definitely come to the conclusion that people will hate on Rob no matter what. This campaign is beautifully put together. The model is stunning and Rob has great chemistry with her. I love the whole aesthetic and vision here. It isn’t supposed to be glossy, but edgy and a little darker than what we are used to seeing in fragrance commercials. I think it definitely succeeds in what it set out to do. And if you watch this and still don’t think Rob is sexy, there is no hope for you imo
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I second this!
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That vid made me smile. He looks hot and happy. I’m liking it so far. Want to see the damn ad already.
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So what youre saying is you wanted him to look like every other campaign in a suit – the to be expected but expensive “looking” – that’s what I see as boring. This is intriguing, moody, and all the rest of the adjectives they were going for. Looks damn hot. But definitely unexpected and a bit dark but definitely not cheap or boring. Expand your creative brain.
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A++++++
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+100! “Expand your creative brain.” Could not have said it better myself.
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OMG, I just got a lady boner. He is the hotness.
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YUM!
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Ugh it’s just like any old photoshoot, there’s no spark or anything to set this campaign apart.
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This campaign idea shouldve spent more time in R&D
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he looks better in motion than he does in photographs and i miss him having some length to his hair. but i’m a sucker for a good montage video and especially one with a led zeppelin song.
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To me he’s a shapeshifter. Sometimes he looks super good and other times he looks not so much. He looked mostly good in the video.
Regardless of his looks he seems so very charming and just such a nice guy. And in the end that accounts for so much more than looks
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Boring.
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like your unoriginal comment?
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It’s always the women who are naked. Just sayin’.
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Yep. And it’s not okay. If BOTH were naked, then he’d be pushing some boundaries. Even better: if he were naked and the woman wasn’t. That would be huge. But as things are, Pattinson seems to have a type of thing he does, and it’s invariably misogynistic (except Harry Potter, but he wasn’t the main character in that). Not a good career path.
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Mysogonistic?
I do not think that word means what you think it means.
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hmmmm…going with pretentious.
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He seems very likeable and genuine. Nice looking campaign.
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For such a long drawn-out campaign, that perfume better be the most amazing scent ever.
As for Sparkles, he can be appealing, so I’ll reserve judgement until I see the actual adds plastered all over the place.
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Think you’ll see them all over the Web- don’t think the print ads are coming to US- if that’s incorrect, I’m confident my error will be corrected soon!
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OMG, I was totally cheesing at the end of watching that video and I’m not even a Twihard. The footage of him kissing the girl with the snow swirling all around them was my favorite. Wow! Honestly, this campaign makes me want to go buy that cologne for my husband like yesterday!
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Tasty!!!
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Love, love, love everything about this campaign. Rob looks incredible, the story is fantastic as is the cinematography. It’s actually refreshing to see a new approach to a fragrance comercial. Oh and did I say Rob looks hot?!
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I like everything we have seen so far. The campaign will be a success, I think.
All photos have a very special atmosphere you can’t create by simply taking a few iPhone photos.
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I don’t think I have seen a single movie of his yet, but that allowed me to be free from the hype, even though he is a good-looking guy, I must say his public persona appeals to me, he seems like s nice guy and a professional. Too bad that grumpy cat of a girl got him by the balls. They could’ve been the new Brangelina, had she tried to have some substance other than sulking on red carpets projecting some intellectual who accidentally got there, and then that whole married director thing that did him more damage than it did to her. Such a wasted potential for these type of things. Sigh. And yes, it looks like a really expensive production and the female model is kind of meh. Another actress would be hotter maybe.
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I cant wait! I’m loving this ad, it’s definitely not boring.
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I just now saw Rob’s Elle video interview for Dior. He is so articulate and THAT makes him very sexy! Apparently DIOR gave him a lot of freedom.
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I co-sign. I think this campaign looks really great. Sold. I have no idea what his career holds for him or projections for whether or not he will ever achieve Leo or Brad status but there is no doubt that he is charming and seems like a decent person. I’ve read some of the interviews he did for this campaign and he says in several that he finally feels grown up. I honestly don’t recall another male celebrity of his stature copping to something like this. I dunno, maybe I’m just stupid but its refreshing and he comes across as naturally charming, nice and unrehearsed. For as much shit as he gets for his acting, if he’s putting up a front then his detractors might want to find something else to bash because he’s Oscar worthy in his performance. Well done, Robert, well done.
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That rectangular viewfinder thing in the first pic? I just got a little happy in the undies imagining starting to kiss him there. whatever this stuff smells like, bf is getting it for xmas. Rob is YUMMY!
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