I’ve already declared Robert Pattinson’s Dior campaign to be boring, awful, pretentious and many, many other awful things. Now that I’m seeing more of it… it just seems like a waste. The full campaign allegedly comes out on September 1st, but images (both legit and behind-the-scenes) keep on leaking ahead of the official release, and I’ve tried to include many of the images in this post. Some of them I actually like – I like morose, contemplative Sparkles at the piano, and I don’t mind the naked woman embracing him from behind at the piano.
But here’s the thing… Dior spent REAL MONEY on this campaign. They shot it like an expensive short film. They had multiple locations. They had a full team of people working on separate coasts to make this campaign. Not to mention the fact that they paid Rob millions of dollars to front the campaign. And it just feels like such a waste of resources and time and effort. The photos are aiming for moody, evocative, intense, sexy, etc. Which is fine. But they could have achieved the same thing with a tenth of the budget, just putting Sparkles in a Dior suit at the piano and having him brood.
Dior released a behind-the-scenes video too – at least Rob looked like he was having fun. It’s nice to see him smile so much.
Photos courtesy of Dior.