Kevin Jonas’ baby girl is still sponsored by Dreft, now she has a new sponsor too


You know what? I still think it’s funny that Kevin Jonas’ baby’s birth had a corporate sponsor. I’m still chuckling about it. Childbirth, sponsored by Dreft, the laundry detergent for baby clothes. Human life, sponsored by Proctor & Gamble. It’s either a sign that we are now living in our inevitable corporate-sponsored dystopia, or it’s just a sign that the Jonas Brothers will literally shill anything. Tacky or funny? How about both?

Anyway, I just thought you’d like to know that even though Kevin Jonas was roundly criticized for his baby’s corporate sponsorship, his Twitter feed shows a man who is doubling-down on selling out. Not only is Kevin still posting baby photos sponsored by Dreft, little Alena Rose Dreft Jonas has a SECOND sponsor: Fit Pregnancy. Fit Pregnancy tweeted (and Kevin re-tweeted) some baby photos too. And whoever is writing copy for Dreft needs to STOP with the “Alena Rose looks like a little star in her daddy’s arms. @KevinJonas #BabyJonas.” Do not pull this baby into your web of detergent!

Ad Week had a very interesting article about this whole Dreft thing. Ad experts are basically saying that “sponsored birth” is not a new idea in celebrity circles, it’s just that it’s usually the celebrity magazines who are the middlemen in the situation, and maybe Kevin Jonas is smart to cut out the middleman. Here’s my real question though: how much is all of this worth? Dreft obviously shelled out, I’m thinking, low six-figures, right? Like, maybe $200,000? Would you let your baby’s birth have a corporate sponsorship for anything less than that?

fit preggo


Photos courtesy of Kevin’s Twitter & WENN.

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32 Responses to “Kevin Jonas’ baby girl is still sponsored by Dreft, now she has a new sponsor too”

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  1. don't kill me i'm french says:

    I always tought Octomom might be sponsored

  2. Lucy2 says:

    They should be ashamed. They’re selling out one of the few things in life that should be beautiful and pure,

  3. Elisabeth says:

    I didn’t pay much attention to this couple until they had a baby and was reading everywhere that she faked the pregnancy. someone posted on another sight that the baby is asian and they will have to switch it out for a white baby when ppl start to notice. Some crazy theories though.

    • kay says:

      Stupid people always make up rumors and gullible people always believe them.

      • Vanessa says:

        A lot of these blinds/rumours have been solved. Sure, some are probably bullshit but blinds that have been bashed as ridiculous have sometimes been proven to be true. So I wouldn’t assume just because it’s a rumour that someone would be an idiot to give it consideration. And this particular one does everything but outright name the Jonas’. You may think stupid people make up rumours but others believe where there’s smoke, there’s fire.

      • HadleyB says:

        The problem is a lot of gossip IS true. Some is hard to believe sure but what about 50 years ago? or more when the people back then didn’t believe a lot of celeb / movie star gossip and now they do movies about it? Books? and it was true to begin with.

        Imagine what will come out 40 years from now about who knows who about God knows what we all said ” no way” or ” crazy stories”.

        I have learned never doubt anyone and I do mean anyone who will do whatever it takes to get fame and fortune. Especially money. It is always about money in the end.

      • We Are All Made of Stars says:

        Yeah, exactly. I could (maybe, possibly, once in a blue moon) believe that you *might* fake a pregnancy if you’re a big-name celebrity who has become desperately insecure about your public image or body, who simply can’t schedule in a pregnancy around a whirlwind schedule, or rather choose not to. Danielle Jonas isn’t a celebrity. Why would she do such a thing? If Jonas is batting for the other team, seems he would want to deflect those rumors by using some of his brothers’, um, donations.

    • Dani says:

      I follow her on instagram and it’s very very obvious her pregnancy is not faked. She had a lot of pictures through out of her bump and at the gym etc. Her belly was pretty firm and real (unlike Beyonce) and she’s not even famous enough (or at all) to have to worry about her image. I do however think maybe she got pregnant by someone else because I always thought Kevin was into boys.

  4. delphi says:

    Watching a celeb use their days-old baby to shill detergent makes me feel…dirty.

    Oh, the irony!

  5. Marigold says:

    Is someone actually buying Dreft because of this sponsorship? I always thought Dreft was doing just fine being the only well-known baby detergent on the market. I use Rockin’ Green, myself.

    • We Are All Made of Stars says:

      What the hell is baby detergent and if we need it, why has it only recently started to exist?

      • UghInsomnia says:

        Baby detergent has been around for a while now. I bought All (I think?) when my first was a baby, and that was 10 years ago. It’s free of dyes and perfumes and gentler. At least that’s what they claim ;)

      • BendyWindy says:

        It’s been around at least 15 years. My niece’s mom used it. It’s supposed to be gentler, less perfumed and use less chemicals than regular detergent for baby’s sensitive skin. BUT…while some babies and people do have sensitive skin, most people and babies are fine. I received some as a baby gift when I had my first, but after I used it for a few months, I switched to All Free and Clear. It costs less and was for sensitive skin. Eventually I went back to my regular detergent and never washed baby #2 and baby #3′s clothes in anything else. IMO, baby detergent is a gimmick. And I just use regular stuff until/unless there is a problem.

      • Bodhi says:

        My mom used Dreft for my clothes & diapers nearly 32 years ago, so its nothing new. I think its becoming more popular again as the market for niche baby products is growing astronomically.

      • Lucky Charm says:

        I used it 26 years ago when my daughter was born, and it had already been around for a while before then. Dreft and Ivory Soap were the two big baby detergents back then.

      • Bridget says:

        Regular laundry detergent is actually made of a ton of chemicals. And a lot of cloth diapers recomment washing in a more ‘natural’ detergent, for best use.

  6. Mindy says:



    Just plain TACKY.

    Does anything else really need to be said?

  7. shitler says:

    Nothing says parental love and devotion like whoring your new born child for the Benjamins. Also the stench of desperation’s overwhelming

  8. Aussie girl says:

    So the babies arrival was sponsored by Dreft, who was the placenta sponsored by..?
    The whole sponsored thing for a birth, is beyond fucked up and screams desperation for $. I mean it a Jonas bother, who cares..?

  9. Isa says:

    I can’t believe dreft is a baby detergent. It smells stronger than anything I’ve ever used.

    Anyway, I’ve always liked the sell your baby’s pictures for charity money route. Better than some paparazzi making money off of the first photo.

    All the comments on the other post made me laugh. She didn’t have the baby because it went too quickly? She didn’t give birth because she didn’t mess up her make up and hair? Every woman and every birth is different.

  10. Renee28 says:

    I always thought the sponsored baby showers were tacky but this is a new low.

  11. Falula says:

    The Fit Pregnancy sponsorship isn’t new. I went to Danielle’s Instagram feed after the first story and saw a pic of their Fit Pregnancy sponsored baby shower.

    It’s obviously super tacky, but a (very small) part of me thinks good for them, if companies are dumb enough to go for it.

  12. Ag says:

    hopefully, I guess, they’ll at least put the money aside for the kid to use in the future? I just find it… awkward.

  13. Anon says:

    You do realize Nick Lachey and Vanessa did the same with Camden and Tide and one other product… Cant recall which one…checkit out.

  14. Bodhi says:

    Like either parent will actually be doing baby laundry…

  15. Bwarf says:

    This whole thing is ridiculous. Why?!?!??!? Why is this Jonas bro doing this? Seriously, this won’t catapult him or his family back to superstardom. Are they hard up for money?

    If sponsored births are a thing, then Dreft should find a needy family or single mom to sponsor, then it wouldn’t look so bad. To sponsor someone who has plenty of money and already has, fame is redundant. I do not see the point of this crap.

  16. Ruyana says:

    Kevin looks like he’s observing a bug on his chest, not looking at his newborn daughter.