Justin Timberlake is launching his own line of tequila


Justin Timberlake really is proving himself to be quite the Renaissance Man – at least when it comes to entertainment and business. He successfully transitioned from a boy band to a musically respected pop star. He opened up two restaurants in Manhattan, Southern Hospitality and Destino, that have both managed to do well. His clothing line, William Rast, is hugely successful. So what’s left for him to do? Tequila. Not a shot of it – Timberlake is coming up with his own brand.

Justin Timberlake has something new to toast: The singer and budding businessman is launching a new brand of tequila named 901.

In development for more than two years, the liquor will hit store shelves in early May in New York, Los Angeles, Las Vegas and St. Louis.

The reason behind the numeric name? “901 is that time of night when your evening is ending, but your night is just beginning. It is also a subtle nod to his hometown,” says the singer’s spokesperson, referring to the area code for Memphis, where Timberlake grew up.

The new venture is the latest addition to Timberlake’s growing business portfolio, which includes the fashion line William Rast and the music label Tennman.

[From People]

According to the New York Post, Timberlake isn’t merely slapping his stamp of approval on the tequila. He actually did (presumably fun) research for its development.

JUSTIN Timberlake is expanding his brand. The pop star, “SNL” regular guest and clothing designer has added tequila to his growing list of interests. Timberlake recently toured a Mexican distillery where he was caught on video tasting tequilas. A spokeswoman for the star confirms, “This was one of his many meetings over the last two years in development of his tequila business.”

[From the New York Post]

All of Justin’s other ventures have proven successful, so I’m sure 901 will too. He’s just got that golden touch. He’s certainly not the first big name celebrity to push hard alcohol. Diddy has a $100 million deal to promote Ciroc vodka – which he didn’t even create. He’s just giving it his stamp of approval and posing for ads. If Justin’s tequila does well, I can’t even imagine how much he could make from it.

I hate it when celebs let someone else do all the work and then slap their names on it. But in Justin’s case it seems like he’s always the head honcho on his business projects, and no matter what he’s doing, he does well at it. And now he can do all those things while drinking tequila. Even better.

Here’s Justin Timberlake with Jessica Biel as they stroll around their Tribecca neighborhood on March 8th. Images thanks to Pacific Coast News.

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24 Responses to “Justin Timberlake is launching his own line of tequila”

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  1. Lem says:

    nothing else needed

  2. Ash says:

    The cap of the bottle will be fedora shaped.

  3. Hieronymus Grex says:

    Yeah, it comes in a box shaped like a small closet.

  4. Annie says:

    Patron. pfft. Don Julio Anejo. People only know about Patron because of its promotion by rappers. hahaha. There are much finer tequilas out there.

  5. nanster says:

    Justin and Jessica always look so happy when they’re together, and the banner picture is no exception.

    hahahaha Hieronymus Grex :)

  6. the original kate says:

    he looks like moby.

  7. Gistine says:

    Annie, love Don Julio!

    I love him and I want to spank his ass, but he looks like the head of a penis with that hat on.

  8. RAN says:

    I can’t stand this little wanker. I’m more inclined to stay away from anything that bears his name but I’m in the minority (apparently)

  9. Prissa says:

    Don Julio Repasado is the smooothest!!!! Good for sippin!

  10. Lem says:

    I’ve loved Patron since these ‘rappers’ were in pull-ups. Pfft to you.

  11. Baho says:

    Cuervo Gold.

    I’d love to go to a tequila tasting sometime.

  12. Baho says:

    Regarding the header pic: Who died? And left them King & Queen of Ragbag Mountain?

  13. michellle says:

    Hornitos! The next step up from Mexican Mescal poured straight from the gas can, after the first swig it no longer matters.

  14. Baho says:

    Know what Prissa, after I hit ‘sumbit’ I remembered about Natasha Richardson but I knew people would get where I was going with the Sunshine couple.

    They make Finnish people look boisterously out of control ;-)

  15. Orangejulius says:

    I don’t get this ‘wanker’ either. There is absolutely nothing appealing about him to me. Homely little bugger. I’m scratching my head as to how and why he became this popular.

  16. Heather says:

    name it timberdouche loves apeface or something like it

  17. Mairead says:

    @ original Kate – I thought the same thing too! Or yer man with the bald head and glasses from Ok!Go!

    Thankfully I won’t have to go near it as my country is now to poor to even spell tequila nevermind import celebrity brands of it.

    Rejoice in the one good point of the Recession! :-D

  18. CosVis says:

    LMAO @ Hieronymus Grex and Heather

  19. waldemar says:

    i can’t see the sexy either. never could.

  20. waldemar says:

    and i want to add
    Mairead i big heart your comments

  21. I like this range of tequila and would like to wear them in parties and for day-to-day life. I expect them to be comfortable and I really looking forward to the launch of the tequila.

  22. Think JT is freaking genious! Everything he does turns to gold.