After hearing of this Gene Simmons sex tape and seeing some screencaps, I think I know what that “eye bleach” expression means. Gene Simmons is the 58 year-old lead singer for the glam rock band Kiss and is known for his very long tongue. He’s tried to make a name for himself with reality television appearances including Celebrity Apprentice, Rock School, and A&E’s Osbourne’s rip-off, Gene Simmons Family Jewels. This guy even had a face lift that was taped for his Family Jewels show.

Now he has a sex tape out, and it’s being promoted as co-starring a spokesmodel for an energy drink he endorses, Frank’s. You can pay $9.95 to watch it online through a website, GenesSecret.com, (link NSFW) or you can view it all month and get access to other adult movies by paying $29.95. The energy drink is name-dropped so much, and is featured in the graphics for the site, that you have to think that they’re in on it somehow.

Simmons has a live-in girlfriend, Shannon Tweed, who is featured on his reality show. They have two children together, Nicholas, 19, and Sophie, 16. Given that he’s involved with someone else, this sex tape might be something that was taken without his knowledge and leaked, but I’m doubtful. The site hypes him as a “rock god” and the energy drink is credited for giving him stamina. It just seems staged for publicity, or maybe someone set him up.

AVN notes that the domain is operated out of Panama and that there is no way to know who controls the site. They contacted the spokesperson for the other adult material featured via subscription, and they said that they were just providing additional content and had no affiliation with GenesSecret.com.