I never particularly liked Nike after I heard about the sweatshop conditions in which most of their goods are manufactured. Apparently they’ve taken measures to address that, and it’s not like they’re the only company who employs third world workers for very little pay in terrible conditions. I try not to buy their products when possible, and just yesterday I decided against buying a baseball cap with a Nike logo for my son. The thing that really made me pass up the hat, as superficial as it is, was Nike’s continued support of Tiger Woods. I know it’s infinitely worse to exploit people, but the way Nike stood by Tiger was just more evidence of what an arrogant, inflexible company it is.
Tiger starts competing at the Masters today, and Nike has decided to take advantage of that, and address the scandal, with a new ad airing on ESPN and The Golf Channel. The commercial is shot in black and white and features Tiger staring into the camera while a voice over by his departed dad, Earl Woods, gives him a lecture. Earl’s voice says “Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are. And did you learn anything?” Tiger looks wide-eyed and blinks pitifully, the Nike logos visible on his hat and vest.
Just yesterday we heard about yet another Tiger conquest, the 21 year-old daughter of one of his neighbors who slept with him once and then realized that she shouldn’t mess around with a married man. Radar Online reports that the National Enquirer, is about to run the story. They claim that Tiger texted and pursued the young woman after they had sex once in an office in his home, but that “she felt guilty about having sex with a married man and never got back together with him.” Nike apparently doesn’t share this woman’s level of shame at ever having been in bed with Tiger.
What’s this ad supposed to show us, that Nike is associated with lame cheating assh*les? That’s all I get from this, that Nike is the go-to brand for men who piss their lives away and then come crawling back begging for forgiveness.