Gisele helps save the Amazon rainforest and its people


At first I wanted to rip on Gisele for posing all dolled up with this indigenous tribe of people who are probably annoyed by her pretty invasion, not to mention all the camera and makeup people she must have in tow. She looks ridiculous trying to act all solemn while getting her face painted. She’s even seen applying lipliner while wearing a traditional headdress and peering at herself in the mirror.

Then I found this article in Portugese that says that Gisele is starring in a new commercial with the proceeds to bring awareness to Amazon rainforest deforestation and loss of clean water in Mato Grosso, Brazil, which is seriously threatening the Xingu River’s indigenous people’s way of life.

She means well of course, and she’s using her extreme beauty for a good cause.

Here’s the crappy online translation:

São Paulo – the Grendene, in partnership with the advertising agency W/Brasil, will place in air an announcement involving the model Gisele Bündchen, the Socioambiental Institute and Kisêdjê indians. The mark places in the market a thematic sandal on the Aboriginal Park of the Xingu, in the Mato Grosso, whose vendas will help to collect resources to support project Y Ikatu Xingu (“It saves the Good Water of the Xingu”), of the Institute Socioambiental (ISA).Seu intention is to call the attention the society for the deforestation of headboards of the River Xingu, symbol of the Brazilian socioambiental diversity. In last the ten years, the devastação of this area folded of size, and many springs are drying and affecting the quality of life of 250 a thousand people, enclosed in this account 18 aboriginal peoples.

It goes on to say that of all the Xingu River tribes the Kisedje was chosen for the commercial because they are known for their music and spirituality.

The people of the Xingu river valley are speaking out against a hydroelectric dam that is under construction. Cattle ranchers, soy farmers and loggers are polluting the river, killing off native plants and animals. The indigenous people say that it has become unbearable in the past five years and that if nothing changes they will die out soon:

We left our land in the Xingu to come to Europe to speak out about the many, problems we are facing. All the headwaters of the great Xingu River are very polluted. This is because the white people who are agriculturalists throw in toxic pesticides. They chuck everything in there — rubbish, empty cans and bottles of rum. They also kill the wild animals and they leave the dead bodies rotting by the river banks. We Mehinaku use the water to bathe in, to drink from and to fish. We are fisher people — we don’t eat red meat. In the Xingu there is a lot of fish, every type of fish. Fish are so important to us and now the fish are dying.

We are very, very worried because now a hydroelectric dam is being built on the Culuene river. Building has already started. I went to Brasilia to protest. All the indigenous peoples of the Xingu went to demonstrate there, and they told us they can’t stop the dam. They keep on building. We went to the dam site to protest and they stopped work, but as soon as we left they started again. They don’t care about us. When we go to see what is happening they don’t want to know. So we need help. We have to fight for a better life. We don’t want that dam. We want to preserve our land. We have to show people not to pollute the water, not to kill animals and not to throw poison in the rivers….

long time ago, this was our land. Now everything is finished. All the trees are gone. There are no bees’ nests full of honey and no eagles. There are no tapirs, no monkeys — they have all died or fled. There are no animals here at all. The Preto River is totally spoiled. There are no fish and the river is all polluted. The ranchers are finishing everything and this land has become ugly.

All this land belongs to the yakairiti — our ancestral spirits — who are the owners of the natural resources. They own the rivers, the fish and the trees. If you finish these off, the yakairiti will take vengeance and will kill all the Enawene Nawe. We’ve been on this land for a long time. There were no inuti [non-Indian people] here when I was young. We were here long before them.

We never knew that so many ranchers would arrive in our land. We didn’t know that tractors existed and we didn’t know about chain saws that cut down trees. Nor did we know about cattle. Then we saw that as the city people came on to our land, they brought diseases, they polluted the rivers and finished off the birds and animals.

Five years ago, there was nobody here. Now many, many people keep arriving. It’s one ranch after another. We are not interested in cows because we don’t eat meat. So these cattle ranches are of no use to us and we want nothing to do with them. These inuti are very different to us. They cut down the forest, pollute the rivers and mine deep into the earth. Then they throw away what they don’t want. We do not want to sell or exchange our trees…

We, the Enawene Nawe, will never destroy the forest. We want the animals alive and are longing for the earth to look beautiful forever. The inuti will take everything out so there will be no fish, no feasts and no ancestors and we will die.

We are very, very sad and very frightened. We want our words and pictures to be carried far away to other countries, so they can see and hear us. We need help from them.

When I first started writing this post I was just going to talk about Gisele looking foolish among the native people. Now I realize how serious the situation is, and how much it needs attention.

You can help save the world’s rainforests by visiting The Rainforest Site and clicking on their banner once a day.

Here is more information about deforestation in the Amazon.

The last picture below has naked butts and may be NSFW. [via]

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7 Responses to “Gisele helps save the Amazon rainforest and its people”

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  1. Lea says:

    I wonder if Gisele is doing these photo campaigns pro-bono. Also, I am curious as whether she travelled with donkeys rather than using highly polluting vehicles…

  2. dino says:

    why ain’t she naked too?

  3. Viv says:

    Wow that is so sad, I wonder if she passed out free cosmetics to the village?

    No seriously though, I wonder who would bring this plight to her attention, it doesn’t seem very Gisele Bundchen for her to care about others.

    Thanks for including the deforestation links, K.

  4. Celebitchy says:

    Like I said it seemed ingeniune to me and is a real contrast with the people who live off the land, but this is some serious shit and the more research I did on it the more I realized that she meant well.

  5. Celebitchy says:

    Viv – She did go out with Leo and he’s really concerned about the environment so it’s likely she learned a lot from him.

  6. Viv says:

    Oh that’s right! I forgot all about that; my apologies. Vivian 0, Gisele 1.

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