Britney Spears designs a clothing line for Candies

Quick – if you could buy clothing based on any celebrity’s casual day look, who would you chose? The first person that comes to mind for me is Jennifer Aniston, because I like the simple, solid separates she wears. Her look is comfortable without being sloppy and seems easy and uncomplicated. Aniston occasionally embraces trends without chasing after them and manages to look consistently put together without trying too hard. (I’m not always a fan of her red carpet fashion, but that’s a different matter.) I’m not saying I would want to look like her all the time, but it seems like she would design highly wearable separates.

You all know we’re going to talk about Britney Spears. She always looks like a hot mess and has to be reminded to wear a bra and panties before she leaves the house. Even when she looks her best she’s still tragic. It’s doubtful she has a clue about how to put together an outfit. Still, Britney is famous and her perfume is a best seller so someone had the wise idea to give her a fashion line. Britney’s teen clothing line for Candies will hit Kohl’s department stores on July 1.

The “Britney for Candie’s” limited edition collection will be supported with a national marketing campaign including a television commercial, print ad, outdoor, online as well as being integrated into Kohl’s back-to-school marketing initiatives.

Britney Spears said, “I was so excited when Candie’s asked me to design my very own clothing collection. Designing was a really fun, new way for me to express my creativity and I really wanted to create something by me for my fans. I hope you guys love it.”

This marks the pop star’s first foray into fashion designing. Spears’ is best known for her chart-topping multi-platinum albums and is now moving into the fashion realm. “Britney for Candie’s” is a mixture of day and evening looks, from the best jean to the must have LBD (Little Black Dress). The collection was inspired by Spears’ favorite music and movies and personally designed by the star.

The marketing campaign shows Spears wearing her limited edition collection along with her personal handwritten notes such as, “You’ll love these jeans!” and “Love this skirt for dancing…fun & flirty.” The campaign features the tagline, “Designed by me for you!” The collection of apparel, handbags and jewelry will range from $14.00-$78.00.

Dari Marder, chief marketing officer, Iconix Brand Group, stated, “This was a great opportunity to offer Britney fans a ‘piece of her’, through this limited edition collection that has been designed by Britney for them. It was a natural extension of Britney’s long-standing partnership with Candie’s and we were excited to offer her this new creative outlet, as she has always been extremely involved in the fashion process on set. Our Candie’s customer will be thrilled to own exclusive clothing and accessories created by Britney.”

[From Press Release PDF]

The Kohls PR people sent us some images and videos of Britney and while she looks good the clothing does not. It’s predictably very short and trashy-looking, although considering that Britney was involved it could be much worse. It’s also kind of on par with the punk-lite crap that Avril Lavigne designed for Kohl’s. So will young girls and teens buy up Britney’s designs? Probably. A lot of people want to smell like her and I’m sure a lot of impressionable girls want to look like her, too.

Here’s a video featuring some of the clothing:

And here are “soundbites” from Britney talking about the line and showing it off. She looks uncomfortable and in one scene with her best friend/assistant her top falls down to reveal that she’s wearing a purple bra – under a cream-colored top. That’s at 1:00 in. The skirts are so ridiculously short

Photos and videos thanks to Magic Bullet Media

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40 Responses to “Britney Spears designs a clothing line for Candies”

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  1. annaloo says:

    I’d buy Angelina Jolie’s casual wardrobe.. love her pieces and the colors…

    THis… I don’t know..maybe income needs to come in, but she seems like she needs a good 3-4 years away from paparazzi, away from starbucks,and some time to just live and normalize. And that second video– the clips are so short.. it’s as if she could only get one line out before she got uncomfortable and they needed to cut the shot.

    *sgh* I don’t know what to say about Britney and the people around her. SHe seems so unhappy, plastic and weird.

  2. Eileen Yover says:

    I’d love to have Rachel Bilson’s closet. She always dresses adorable!

  3. denise says:

    Poor Britney, she seems so far gone. She should have been taken away from the limelight after her breakdown. If I were her mum, I would have moved her out of the states far away and let her begin her healing.

  4. GatsbyGal says:

    The opening line of this article made me and my boyfriend both laugh really hard. <3

    It’s weird to see Britney dressed up like she’s 18 again. Hell, it’s weird to see her dressed up in ANYTHING these days. If this were going to be a realistic clothing line, it’d be full of shapeless wifebeaters, shitty jean cut-off shorts with the pockets hanging out, and lots of Ugg boots.

  5. bite me says:

    Aniston, does have great casual style

  6. Hautie says:

    If she actually dressed in these clothes and looked this clean on a daily basis, the whole line would sell out.

    But sadly she roams around looking like hell warmed over. In a ratty pair of Uggs.

    It would have been a better idea to have Jamie Lynn do a line of clothes for teen girls. Even with the teen pregnancy.

    At least Jamie Lynn has been very responsible of her own behavior and child. Not just roaming around in public looking all crazy.

    Sad part is everyone is still insisting Britney is better. When clearly she is not. She is a girl in need of a very long vacation, that is far far away from California.

  7. A.K.A. says:

    Yup, I’d love to have all of Aniston’s closet! I like her “easy-go” style. Clothes & shoes!

  8. Anonandonandon says:

    Once again Britney is handed a huge salary and a place in an industry in which she has no talent. The singer who can’t sing and the clothing designer who can’t dress herself. I will never feel sorry for this person while she continues to pile up millions for just showing up and putting on a phony smile.

  9. gabs says:

    Come on! Its cute affordable clothes you can buy at the mall. Stop hating. Even I think id buy a shirt or something. She looks cute in the ads at least

  10. Lulu says:

    for fashion, I like Scarjo, Reese W., Maggie Gylenhaal

    Kohls makes my skin crawl, but my mom loves it :)

  11. Muffin Patch says:

    She looks damn good. She actually seems grounded and like she’s having fun. Britney will never look like the other stars who listen to their stylists and only go out in the stylist-approved. She won’t do it. It’s a double edged sword because she looks like crap when she dresses herself, but it also keeps her in the tabloids and blogs. Britney is interesting to us because she’s a mess. It keeps us rooting for her. There’s all the people who wish “Maybe she’ll be able to get back to her former glory!” Her bi-polar disorder keeps everyone interested. What will she do next??

  12. viper says:

    Give me Jessica Alba style ( I am her body type ) and I’m there…oh wait THATS ZARA nvm… yeah I dont shop at trailer trash clothing lines. Britneys just a redneck with no direction in life. As for the cloths… not for me. They are ABSOLUTELY groteque and unoriginal.

    Also, she sounds like such a dead robotic line reading moron here. Definately reading off of somthing…

  13. mary jones says:

    Lauren Conrad did a Kohls line it wasnt that bad. Britney has awful style but I guess people in the mid west and south will probably buy it, thats how most of the country dresses. Trashy like Britney.

  14. snowball says:

    I guess I’m trashy, because if I was 16 and had a skinny little body, I would totally wear the jeans and striped sweater from the picture on the bottom left of the last row and the pink-ish tiered camisole thing in the middle picture in the bottom row.

    I didn’t watch the video, but I’m sure there were other things I’d pick and choose from too – again, if I was 16 and was a skinny little thing.

    @mary jones, way to generalize. Says more about you than the rest of the country.

  15. p3rp3tu4 says:

    IF she does design something tasteful, I sure would like to see her in it rather than whatever the heck she wears most of the time? WHY pick her again for Candies?

  16. fancyamazon says:

    I wil believe she maybe talked to someone about what she would like to see in a line with her name on it, or possibly did a few sketches (although I think that is probably being generous). To think that she designed a whole line of clothing, even as simplistic as those pieces are, is laughable. It’s laughable for any singer or actor or whatever to say they have designed anything, and takes away from the talented people who actually know how to cut and sew fabric or create fragrances or any of the many things that celebrities today like to randomly slap their names on.

  17. viper says:

    I have and have always been a very skinny girl ( You dont have to be skinny to be sexy/classy/beautiful/tasteful) and never once have I ever worn such crap in my life. (Im only 23) I wasnt raised classless I even wear stockings instead of socks in my jeans and sneakers. Hell even my bras and undergarmets arent picked without knowing the brands and quality and how well matche dthey can blend. Its not a privlaged life I lead mind you but I dont live the life of a redneck either.

  18. Anonandonandon says:

    I think you’re right. She designs the same way she writes and co-writes her music. “Write me a song about how hard it is to be me.” Viola! A writing credit.

    I’m amazed at how long this turd’s time in the spotlight has lasted. Untalented, unintelligent, and now unattractive. A real triple threat.

  19. Emma says:

    Thanks @viper for letting us all know how skinny you are. I don’t know what I’d do without that knowledge.

    As for Brit’s clothing line. Meh. Whatever. Her clothes are not my style at all so I wouldn’t wear them, but several of my friends might.

  20. annaloo says:

    @Mary Jones– come here to NYC, and I’ll take you through some neighborhoods in any of the boroughs (and NJ) where you’ll see plenty of young women dressing trashy. They would lap this line up faster than rush hour commuters running for seats on the train.

    One name: Snooki. Says it all.

    It ain’t just the ‘flyover’ states, and what you said is why people think the coasts are ‘elitist.’ Please reconsider your words.

  21. viper says:

    Hey I dont and have never like being this skinny! How do you think it makes me feel when the guy I buy my bread from asks me if I’m sick or anorexic??? I ENVY women who have curves and I find it asinine that they think they are unattractive when throughout history women with curves are the ones men create masterpeices with. Hell GEORGE WASHINGTON commented how unattractive women like me are and how he thinks women with curves were very handsome and agreeable!

    You know what I dont get? Why the hell Im talking about myself I’ve been doing this all week without end I must be getting close to my cycle. I resemble a human a week before the agony begins then Ill be back to my bastard self.

  22. Jover says:

    Anonandonan and fancyamazor agree wholeheartedly. To think of the thousands of design students that would love to be hired by any designer and this talentless turd that couldn’t draw an article of clothing with all the crayola crayons in the world gets handed a fat contract – brit’s pr people get credit for shoving her into these cash piles. Pop culture has became not just lame but offensive with the same talentless turds landing in money piles because of the management teams they have the money to hire. I suppose the contract will have to be read to brit phonetically she surely can’t read it. Annaloo my son just returned from a month in Italy and he said the women dress much classier than American women (heels and dresses in public); over the last 10-15 yrs american women seem to have lost interest for many reasons in dressing nicely, just nicely, when they go out.

  23. Truthzbetta says:

    She “designed” this to the same extent she remained a virgin throughout her Timberlake years and just “grew” a set of cans well after her natural maturation. Brit’s still willing to sell a phony image for a buck.

    @ Viper, good gravy. This is about celebs, not you.

    Kinda not buying that you’re both just like Jessica Alba, and super skinny. Umm, Alba’s not a super skinny bean pole and SHE does have curves so your stories don’t add up. Aside from the lying, just fyi … nobody cares either way. Endless personal facts about your period even? Save it for your MySpace nobody visits.

  24. bubbs says:

    wow she seems kinda crazy in that she is a robot reading cue cards. who in their right mind would want to dress like her? suckers will buy anything.

  25. viper says:

    @ truth

    Wow nobody visits your myspace page? Sad for you, I on the other hand use Facebook/myspace/uni-co/ AND TWITTER!!!!!! …and have enough ‘friends’ on all of them I think…BECAUSE THATS WHATS REALLY IMPORTANT IN LIFE…there will be time to ‘lose’ friends after uni.

  26. Majosha says:

    @Truthzbetta: Amen. Will you marry me? I’m broke, but I have two awesome dogs and Tivo.

  27. GatsbyGal says:

    @Viper – NO1CURR

  28. Majosha says:

    @viper: If you truly are at uni (which I doubt), then you should demand your money back. Your posts are among the most puerile and inarticulate I’ve seen on any blog, and that’s saying a lot.

  29. Isa says:

    Well now I feel like crap because I don’t shop at Kohl’s because it’s too expensive for me, can never find anything I like on the clearance racks. Except for my underwear, which never matches. I don’t own stockings or pantyhose and I never wear sneakers out unless I’m exercising.
    I live in a trailer-it’s cheaper than renting and we can’t afford to buy an actual home. Although we hope to build after I graduate college and pay off student loans.
    I was born and raised in the South and apparently should just take my trashy clothes and red-necked self into a cave and stay there until I die.
    I’m just being melodramatic.

  30. Truthzbetta says:

    @ Majosha

    I’m not materialistic, but you had me at Tivo.

    I do!

  31. Sharonkings says:

    Britney has the worst style, but I admit that the clothes from the Candies line are cute! I will be chekcing them out at Khols in the next few days!

  32. Lissa says:

    I own a wonderful jacket I bought at Kohl’s last year that was part of her collection. It gets more compliments than any other I have ever owned….

  33. serena says:

    wow it’s unexpectely good. Knowing her sense of style I expected so much worse. But for teens this is good. really.

  34. viper says:

    Im not going to give a DMN about my pUNG GRAmr of speellll;luin bg here. !!
    O-O o_o WEEEEEEEEE \

    Honestly, people who comment about such things on GOSSIP sites is asinine.

  35. Majosha says:

    @Truth: Excellent!

  36. shychic01 says:

    U ppl r sooooo harsh! rly. wen i was reading these comments i was disgusted. Britney has sum decent clothes 4 the line. true, she may dress messy but her clothin line is not tht bad. n u neva kno. she could have drawn sumthin. wittney port is an actress but she is also now a designer. n she has talent. jus bcuz she’s an actress doesnt mean she doesnt have otha gr8 talents. n brit could b the same way mayb. u dnt kno her. u ppl jus bash her bcuz wat shes done in the past.

  37. Mary says:

    Whatever did not say, but I like Britney. ) And she dresses stylishly.

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