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An Access Hollywood segment on Avril’s new clothing line
Avril Lavigne has a new line of clothing for juniors in her unique cotton candy ‘tween punk style. Clothing is affordably priced at from $24 to $58 USD and is available at Kohl’s stores in the US. The line includes cap-sleeved t-shirts with skull prints, tight-fit hoodies with purple and pink zebra and leopard prints, and even a hoodie with little ears on it.
Avril named the line Abbey Dawn after the childhood nickname given to her by her dad. She explains that “My alias name was always Abbey Dawn in my hotel rooms.” Avril describes the way she designed the clothing as “I can literally come up with anything I want to wear and then it’s made and I get it.”
Avril says “the inspiration for Abbey Dawn came out of my closet. It’s who I am and what I think is cool and anything I’d wear.”
There are probably plenty of 9-12 year-olds who want to dress like Avril. You can get her clothing at Kohl’s stores and online at Kohls.com.
Here’s a promotional video for the line.
And here are actual items of Avril’s clothing from Kohls.com. These were all co-designed and approved by the 23 year-old Canadian “rocker,” who says it’s hard to name her favorite piece since she loves them all so much.
No one has contacted or encouraged us to promote Avril’s clothing line.
Written by Celebitchy
Posted in Avril Lavigne, Fashion
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39 Responses to “Avril Lavigne’s new clothing line for Kohl’s, Abbey Dawn”
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Showing my age, I suppose, but… wtf?
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I like the purple hoodie in the middle…but the rest of it reminds me of that one kid in school who was always trying to be ontop of the “style” but in reality was a day late and a dollar short …
Meh – showing our age indeed Caitlinsmom
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I hate Avril. So so much. Skulls are cool as hell, but not on her. Blech!
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I’m surprised anyone at all gives this girl money.
The tweens are a large market, I suppose, but jeez.
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I wouldn’t buy any of this, EVER, but I suppose parents with tween girls looking for something age-appropriate that the girls will like will.
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If I ever do see a kid in that fake suspenders shirt then I will do my best to choke down my laughter.
That is, until they pass. Then all bets are off because that shirt is damn ridiculous.
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But I could go down to my local Primark and buy all of that cr*p for less than £20… although that would be a mad waste of £20 just to look like a wanna punk gone wrong!
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Looking forward to the day she fades away and takes her ‘unique’ style with her. By style I mean that psuedo-punk shit. And by shit I mean Avril.
Can’t stand her entitled, arrogant, bitchy self. I do however like that one song “I’m With You” – It’s a good song.
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None of that stuff looks like it would fit very well. All cheap and crappy. Tacky too. But I hate Avril with a fiery passion so I am biased.
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Pretty hideous looking.
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They already sell this exact stuff everywhere – I mean, Target has toddler shirts with skulls and guitars on them, so how cutting edge could that possibly be? These clothes are sad.
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The hoodie with ears sounds like something I would buy. Not into the rest though. Punk is not my thing, especially if Avril’s selling it.
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Ugly – and freakin’ expensive for Kohl’S!
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im lucky I have a boy… I cant imagine being the mom of a tween girl, with the clothes out there today, nothing is age appropriate. most of it makes the lil girls look like hookers.
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Does it come with a free box of Pink hair dye??
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Lavigne is the only “star” that hasn’t progressed or even change a little bit since she appeard on the music scene.Her clothes are the same, her stupid hair is the same and even her “music” sounds just like the first single….scratch that , it’s lamer.
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ZOMG, it’s 1987. Avril is bringing back Zubaz, but in hoodies! Her clothes are nearly as obnoxious as her music.
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Looks identical to the lame, unoriginal crap Asslee Simpson “designed” for Wet Seal a few months back, and I hope it tanks just as hard. Bleh.
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Well…really, could be worse. I saw an 8 year old in hip huggers and a blue thong-at least this poseur gear doesn’t make them look like jailbait. I suppose he worse I’ll do is roll my eyes at all the loser suburban kids that think they’re “so punked out”
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@Ally: I agree one hundred percent. She’s still churning out the same old crap, proving without a doubt that she’s merely a small part of a much larger machine. No genuine talent, whatsoever.
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poseur bitch.
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One thing she defintely is, whether you like it or not is smart. She lives in a 15 million dollar home in BH that she bought at the age of 19. You don’t get there without a modicum of talent. She also writes songs for other artists. I don’t particularly love her, but I wish I had what she has going on at 19/20. Hell I wish I had it now!
BTW for the target market, the clothes are fun.
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All of that doesn’t mean that she is smart. It means that she has really good handlers.
Originaly her recording studio/ manager wanted her to be acountry singer. They didn;t want her to be tagged as the next Canadian Pop-Country diva (a la Shania) so the decided to market her as the anti-Britney & cast her in a “punk” light
Bitch had no idea who the Sex Pistols were until a member of her band (poor soul) gave her one of their CDs for Christmas. WAY after she “made it”.
She is a fake of the highest degree. As pointed out above, she has’t evolved as an artist/ performer.
“Smart” artists/performers grow in skill & develop their talent. Avril hasn’t shown an inclination to do either. And thats why I loathe her.
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On behalf of Canada… we apologize for this abominable creature. Sorry about all the bad music and lame Canadian exports. We will try to do better in the future.
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blame canadaaaaaa, blame canadaaaaa!
why hasn’t anyone dropped a house on her yet?
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Wow these outfits are stunning.
So classy.
They don’t look cheap at all.
OMG and that polka dot top…
HOT!
I can’t wait to get my hands on one of these well priced fashionable items.
Well done Av!
Your style is sooo unique.
cough cough splutter splutter
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meh. pretty generic and uninspired.
as for the hoodie with ears? with some very basic sewing skills it would be possible to applique little ears and other cute personalized decorations on a plain hoodie. No need to drop cash on overpriced tacky trash.
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It looks like Barbie ejaculated on this shit.
For someone so professed anti-mainstream, she really loves putting her name out there anymore, eh?
Avril’s such an opportunity whore it makes me want to puke. She hated “everything” until she got recognition for that cliched-ass “Girlfriend” song. Funny how she has no longer a problem with winning Grammy’s and posing for glossy magazine photoshoots. It’d be about time she put a clothing line out as well.
Next she’ll probably get knocked up and squirt out a baby and then release a tacky perfume line.
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Ooh lookit! Victoria Beckham’s clothes will have playmates in the Goodwill donation bag!
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It all reeks of “trying too hard”.
And $58 for TWEEN CLOTHES? I don’t pay that for my clothes and I’m 22!
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You cannot sell ‘punk’ without being a sellout.
Fucking douchebag.
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I think Avril Lavigne’s probably overcompensating for treating her young fans like shit in the past, so she’s trying to convince everyone how much of a great role model she is.
And I’d rather my kid not grow up to be like her. What? Does she think that just because she didn’t show us her vagina (yet), that her poor attitude and close-mindedness is being overlooked? Please. “Role model” my ass.
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the clthes are cute and you all are to lame to ever have as much money as she does. you sad little self could never accomplish the things she has. heres a thought instead of bitching about the clothes if you dont like them shut up and dont buy them… if she sucks so bad then why do all her concerts sell out.
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the clothes are cool. not cheap or tacky at all! if you don’t like it them shut-up, don’t buy it, and forget about the whole thing! avril is awesome!!!
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I would buy all of theas clothes plus all the people who think wtf about avril there just old and hate seeing kid’s haveing the time of there life by showing there style ps. her music rock’s
pss.maby the people who read this pleas write a comment to leelee punk rock’s
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Oh Avril, what will she do next. The hoodie looks pretty sweet.
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All her concerts sell out to uneducated brainwashed little girls who think punk is cool, they also have bad taste in music.
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Lets see. . . well lyk deres some clothes that she wears in videos i lyk…but dis is kinda baad compared to what she could do….it seems she just scribbled dwn ideas of clothing n decided to sell them cuz she wuzz bored n since she has da money…..shes so lucky she has deryck whibley….she culd do way better i wuznt a huge fan bu i wuz a fan….im vry disappointed avril……xxx
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would everyone leave Avril’s life alone. Take care of your own. If she wants to do something, that’s her choice. I love the shirt with suspenders. If these cloths are no good then why is everyone buying them. She’s young and wants to have fun in life. take care of your own life and stop worrying about hers
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