Gwyneth Paltrow to start a members-only club with a ‘strict dress code’


I never thought I would write “Gwyneth Paltrow” and “Hustler” in the same sentence, but here we are. Honestly, that’s not even the funniest part of this story. According to Page Six, Gwyneth recently deigned to purchase some commercial property on the Sunset Strip – she (and some investors, I’m assuming) purchased Larry Flynt’s Hustler Hollywood store on Sunset Blvd. Which, quite honestly, I didn’t know still existed. But it did and it probably wasn’t doing that well, or else Gwyneth wouldn’t have been able to purchase it. So what does Gwyneth plan to do with Hustler Hollywood? If your guess was “rock out with her 1970s bush out,” you’re wrong.

Gwyneth Paltrow has purchased a prime piece of Sunset Strip property from Larry Flynt and will replace the publisher’s sex store with a high-end night club, sources said. Flynt’s Hustler Hollywood has been peddling sex toys at 8920 Sunset Blvd. in West Hollywood since December 1998.

“The building is in escrow and the Hustler Hollywood store will be moving to a new location in Hollywood later this year,” Flynt’s rep, Arthur Sando, said. “The current location will remain open until that time.”

Paltrow and business partner Gary Landesberg quietly made the deal recently, with plans to replace Hustler Hollywood with a super high-end restaurant and night spot, the Arts Club, TMZ reported. The establishment will be modeled on similar clubs in London and Aspen, Colo., with expensive membership fees to join — at least $2,000 — and another $2,000 in annual dues, according to TMZ. There would also be a strict dress code.

[From Page Six]

Replacing Hustler Hollywood with a fancy members-only, dress-code-having “Arts Club”? How gauche. No, but the Arts Club is a thing – we have photos of celebrities coming out of the Arts Club in London all the time. It’s like the Soho House thing, part of an increasing trend to bring the more British-y, members-only, high-school Mean Girl bitchery and elitism to “going out for a drink with some friends.” One simply cannot go out to a bar with some friends anymore, like a peasant. One must join a members-only club, pay exorbitant annual fees for the pleasure and be turned away on sight if you’re A) above a size 6 or B) not wearing $2000 jeans.


Photos courtesy of WENN.

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45 Responses to “Gwyneth Paltrow to start a members-only club with a ‘strict dress code’”

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  1. Crumpet says:

    Wait – wasn’t she just telling us how much she has in common with we peasant women?


    • Darkladi says:

      Of course, we all have physical bodies remember? Ours are gross and poor of course…

    • Suzy from Ontario says:

      Crumpet, that was my first thought as well! LOL! She’s such a pretentious snob. I don’t know why she even tries to pretend otherwise.

    • Boopybette says:

      Any club that would have her PR mate and faux bestie Chelsea Trash – Candler as a member I don’t want to join. Also she, and everything she does is as boring as fck.

  2. aims says:

    How boring. I find the idea of a club with like minded people who are hungry and pretentious boring.

  3. Kiddo says:

    Apropos, one dildo traded for another.

  4. Lilacflowers says:

    So basically, a country club or a university club without the golf course of the school ties.

  5. LAK says:

    I like the Arts club in London.

  6. Jenni says:

    Is she still an actress or just a celebrity at this point?!

    • tabasco says:

      Yeah, I think she’s been trying to establish herself as some sort of “mogul” or brand or whatever for a while, given that her acting career has kinda crapped out. And she’s not very good at it. Maybe she needs better advisors/business partners? Can Uncle Spielberg not buy her a movie to “direct” or something anymore?

      Gwyneth Paltrow, nightclub owner? If you think about where she once was in her career, and how she sees herself, that is pretty damn funny. Because “nightclub owner” – I don’t care how “high end” is pretty low brow.

      And, by plenty ‘o’ standards, the $2k is really not that high. Golf clubs in upstate New York charge more than that. So it doesn’t sound really terribly exclusive, esp for H-wood types.

      I just think she’s kind of flailing around for a new identity now that she’s not a big movie draw anymore. Could a Paltrow-fronted movie (not Iron Man, etc., where she’s periphery) put buts in seat anymore? Methinks not so much. That she’s buying Hustler is kind of appropriate cuz girl *is* hustling for some kind of new relevance – – and just making herself less attractive to the movie-going public every damn time.

      • annaloo. says:

        Honestly, where else is she going to take that “25 year old stripper’s ass” of hers?

  7. lower-case deb says:

    so can anyone with the ability to cough up the money can automatically join upon payment or will they be further vetted?
    if no vetting is needed, here is one exclusive club that Kimye can join!

  8. Tough Cookie says:

    LOL Kaiser:

    ‘If your guess was “rock out with her 1970s bush out,” you’re wrong.’

    OMG… keyboard barely survived another coffee spit-out

  9. OhDear says:

    Must they wear pink on Wednesdays?

  10. Algernon says:

    I’m a member of Soho House and it’s actually way more egalitarian than other members-only clubs. I got in, but my boss and several other higher-ups at my job have applied repeatedly and not gotten in. I can’t speak for other clubs, but Soho House is more about what you’re doing and what interests you than who you know or what your last name is. Yes, there are famous members, especially in LA, but the bulk of the membership is industry professionals, not actors/stars. The VIPs tend to be people you’ve never heard of.

    ETA: I have no interest in a club run by Goop.

    • lovep says:

      Gwyneth is on the board of the Arts Club, so if you are a member in London then you are apart of a club run by Gwyneth. I like that she is doing her own thing. I know she is not popular on this site but I like her.

      • Hmmm says:

        Yeah, she has this ‘no can’t do attitude’ and this ‘now more than ever’ thing. I am glad she is not backing down just because she has a lot of haters.

  11. Belle Epoch says:

    I keep thinking of the line “who would want to belong to a club that would have me for a member?” (I think from Annie Hall?)

    • belle de jour says:

      Groucho Marx. Supposedly, in a telegram to The Friar’s Club in Beverly Hills: “Please accept my resignation. I don’t care to belong to any club that will have me as a member.”

  12. jen2 says:

    In the top photo she looks slightly demonic (that thin top lip is weird and her ears look pointed), but the fake tan with the pink dress is really, really bad. For a person so into “natural”, why is she fake orange? I could never belong to her club, so not much interested in it and I would think most people with genuine taste aren’t either, even if they can afford it.

    • TeaAndSympathy says:

      Yes, Jen2, I’ve often wondered about that “naturalness” Vs fake tan, too. I love my pale skin, have never had a fake tan and never will. Eh, she’s so full of herself, and this proposed exclusive club is just another example of HRH Gwynneth adding another storey to her ivory tower.

  13. ncboudicca says:

    $2000 is not that much to people with money. Plenty of country clubs in this country with much higher initiation fees and dues.

    I don’t think this sounds all that “exclusive”, just more like a way to separate upper middle-class people from their money by making them think they’re buying into some celebrity hangout.

    • Hope says:

      That was my thought too. That’s who goop always caters to, the upper middle class (who she still sees as clueless peasants. Just ones who can afford her hogwash.) This is no different.

    • Kosmos says:

      Agreed….I think it’s just a way to separate those who have $$ from the everyday folks…..isn’t that what goes on everywhere? They want to know they’re rubbing shoulders with an elite crowd, not everyday commoners. Gweneth must only identify with ‘peasants’ when their attention is necessary to be of benefit to her.

  14. annaloo. says:

    Our modern day Marie Antoinette, Marie An-Gwyneth …

    How will this club be any different from the exclusive members only type lifestyle that she runs with her friends anyway?


  15. Lara K says:

    I support this 100% !!!
    All the d*uchebags will be gathered in this one spot, freeing the rest of the city for us to enjoy.

  16. Nicole says:

    It should mesh well with the ultra casual tech folks who never met a hoodie they didn’t like.

  17. Reece says:

    Hustler is moving to Hollywood Blvd.
    That’s all I got.

  18. Pegasus says:

    Will there be uterine steam cleaners in all the ladies bathroom stalls?

  19. Tiffany says:

    Don’t even change GOOP. Don’t ever change.

    With all the depressing news you read, sometimes you need to read about someone who makes you laugh.

    Thanks GOOP.

  20. Hmmm says:

    Let’s put it this way. This might just be one of the few places in the world the Kardashians won’t be allowed in. KK applied for membership at Soho house and was turned down. Oh BTW, the Arts Club in London doesn’t have a strict dress code.

  21. lucy2 says:

    I don’t mind her investing and promoting different things – just don’t play the “I am one with the peasants!” card at the same time. Own your snootiness, Goopy.

  22. ROBYNSING says:

    I for one, as a native Angeleno, HATE this 1% take over that is happening to the iconic, historic, eclectically fabulous, Sunset Strip. Facking Jennifer Aniston ruined the Riot House, bringing snobbism instead of anarchy, Soho House is already there to be enJoyed by NO ONE and now another building to be hogged by these morally confused, lying narcissists via the crazy Goopster—the House of Blues is being torn down to build another hotel that no one can afford/enjoy…if they even try to touch the Roxy, Rainbow, or Whisky…ME AND HALF OF LA WILL COME OUT IN FORCE AND GO APE ON THEIR ASSES IN THE FORM OF #OCCUPY SUNSET

  23. Frosty says:

    This irked me until I remembered members only clubs from earlier times, like Mortons or the Players or the Friars. Or college clubs, some that even until recently did not permit women (the University Club). So, Goop isn’t in the vanguard here. She never is.

  24. raincoaster says:

    Goopy’s level of ignorance is almost the equal of her snobbery. The Chelsea Arts Club is a private club, yes, but dress codes? Stuffiness? the Chelsea Arts Club has hosted some of the most bohemian nights in world history, and clothing is optional, PERIOD.

  25. Itsa Reallyme says:

    So much for trying to convince her “fans” that she doesn’t see herself as being any better than anyone else. This one seems to live to find ways to make herself feel superior. lol