Many stars supplement their income with paid sponsorships on their social media. Busy Philipps admitted she made more from sponsorships than acting in the past. I have no problem with celebs picking up some extra cash by advertising on social media any more than I care if they do TV commercials. What I do have a problem with, though, is if they are so inept at doing it, the whole thing becomes a joke. This is exactly what happened when actress Shay Mitchell from Pretty Little Liars filmed the worst sponcon for Bioré. The assignment was simple: promote Bioré makeup remover on Snapchat. As most do, Shay chose to show herself removing her eye makeup with a Bioré soaked cotton pad. Simple, right? Well…
SHE AINT EVEN ACTUALLY RUB HER EYE IM CRYING LMFAOOOO pic.twitter.com/JVbWbg5P1i
— jordan (@ohjlizzle) September 9, 2018
Oh my sweet mother of mercy – just how stupid does she think we are? So, so many things to point out. First of all: the edit – the camera was obviously stopped and started before “The Wipe.” Then there’s The Wipe – could that pad have been farther away from her eye? Not even her eyelashes moved, let alone skin or Shay’s expression. And lastly the makeup itself. To me, this is the most insulting (and funny) part. Not only is she still wearing all her eye makeup, the eyeshadow on the pad is a different color than the one she’s wearing! I get it, she didn’t want to ruin her makeup. Or maybe she didn’t want a big ol’ makeup smear to sully her beautiful face but try harder, honestly.
It didn’t take long for parodies to pop up:
shay mitchell be like pic.twitter.com/9la4s00TtV
— sarah (@Sarah_Bednar) September 11, 2018
If Biore and Shay can do it, Clinique and I can too!!!@Clinique I think we might’ve just done something ( I’ll have my people call your people) pic.twitter.com/ER5USlOP58
— Rolls Gold🍞🏆 (@TaylorJBeautyy) September 10, 2018
Most people were laughing too hard and playing the video on loop to film their own:
Uhhhhhhh…. WHAT 🤦🏻♀️ https://t.co/JMLf7UlKZv
— Tati Westbrook (@GlamLifeGuru) September 10, 2018
I don't know but did you see the thing about how she demo'd a biore makeup remover for an ad on IG stories but didn't actually touch her face?! I've watched it at least 10,000 times today
— Megan Collins (@megancollins) September 10, 2018
Can’t stop laughing at Shay Mitchell pretending to remove her makeup HAHA LIKE GIRL U DIDNT EVEN TRY TO BE REAL
— audrey (@audreylui) September 12, 2018
A lot of people were calling on Bioré to make some kind of public condemnation of Shay but she’s been their spokesperson for two years. Obviously, they’re happy with her or the relationship would have been severed a while ago. I get why a Bioré rep would be angry but I don’t really understand the public getting angry about it. Mock it, sure, but I’m having too much fun watching it to get mad.
However, Bioré – if you’re looking to pay someone to take their makeup off for real, I’m available. My method is to wipe my eyes until I get a proper Alice Copper effect under them and then chase my kids around the house yelling, “I Never Cry!” Huh? My rates are cheap!
Thanks to Buzzfeed for many of the tweets
Photo credit: Twitter and WENN Photos
hahahahah. I dont know who she is but this just made my morning. Thanks 🙂
She is from Pretty Little Liars. The lesbian swimmer one… I’ve been told by… a friend 😅
So much cringe. so hilarious.
Hilarious!
Does anyone else see smoke coming from the bottle when she opens it or is it my screen?! No wonder she doesn’t actually want it near her eye!
yes, I see smoke as well – not right when she opens, but after she squeezes it. Hilarious.
She has lash extensions. She can’t actually use this product anywhere near her eyes without ruining them.
She should have just shown herself removing a matte liquid lipstick or something.
Meh, as honest as any advertisement. And less rediculous than ads for women’s hygene products that incorporate blue colored period simulations or something. Give Shay her money, she earned it by making the cleanser go viral.
This shit is impressive! Just wave it in the general direction of your face and 💥 makeup gone! Brb, need to go stock up on this wonder product.
Just what I need! All that actual wiping was really wearing me down, but no more!
Now that’s some great acting
I don’t know who she is, I thought the header picture was an old one of JLo.
She looks just like JLo, even she has commented on her resemblance on her IG.
Hecate please do not rub your eyes. Grab a cotton pad, soak it with miscellar water or your favourite eye make up remover, and press it on your eye for a bit, then move downwards.
Shay’s demo was ridiculously funny and now we’re actually talking about the brand! I’m a big makeup and skin care person, and I watch a lot of content related to it. and never heard of this brand before. All she has to do now is a FB or IG live removing her whole face of makeup with Biore. Fixed.
I used Face halo puffs for a while and they work great but eventually get kind of gross. I. need to replace them. I started using micellar water recently and I like it OK so far
Biore has been around for a while. It’s the brand that came out with those blackhead removing strips for your nose! And they have other products too, at the grocery store.
Now that you mentioned the nose strips I remember I actually purchased these at a M&S one time I was in London. But I’ve never been aware of their products before.
You’re a big skin care person and have never heard of Bioré?
You assume I’m from somewhere this brand is marketed and sold. I am not.
EDIT to add that Abby made me remember I purchased one of their products on a whim while in London. However, I do not recognise the brand nor recall it. Seems the content I watch/read does not care for it?
Yeah, I don’t get what the big deal is tbh. She has extensions so she def can’t rub her eyes or she risks damaging them. Plus, we are calling her out for this and not other celebs for terribly fake ads? Eh.
Hmm, I think some got mad because it’s an ad on instastory. Usually people go on insta to watch “real” snippets of people’s lives so when there’s this actress obviously shilling a product and doesn’t even really try to make it seems genuine… ahaha … well you get some disgruntled viewers.
Personally, I just cringed bc of her commercial-style voice. I don’t want to be sold to on social media so blatantly.
Aside comment: she got her nose done and probably some work around her eyes! She looks so different from when she started on PLL (where she looked like an asian goddess <3).
Every advertisements are misleading…on TV or the internet. It’s all so fake. Companies shouldn’t be allowed to do this. Those anti-aging commercials are the worse ! They blur the screen to make it seem like the woman no longer has wrinkles…like come on !
LOL LOL LOL! I saw this yesterday. How ridiculous! I cant believe she would even put something so obvious and idiotic on Spapchat.
Umm has anyone noticed the ridiculous filter she has on her face? It’s making her eyes bigger and her face more V shaped. Like an anime character.
she has eyelash extensions, its why she did not use it–it would take out their glue. but she should have told them that, and asked to make an ad for something else!