Naomi Campbell shopping at Whole Foods is the best celebrity content ever

Anna Wintour

I feel like there are many celebrities, models and actresses who could all provide quality content through videos, advice, newsletters, blogs, etc. It’s just that too few of those women really want to be honest or break the fourth wall and actually have a conversation with fans, or show what their lives are really like. I would have considered Naomi Campbell one of those people who preferred to just keep everyone at a distance, wanting to maintain her perfect-diva image. But as it turns out, Naomi Campbell is interesting and she wants us to see how interesting she is. Naomi has a YouTube channel and she’s been posting videos from her life and they are SO good. I covered the “how Naomi flies” video last week, and I was fascinated by how well she hydrates, how she cleans her plane seat and area with disinfecting wipes, and how she even wears a face mask for much of her flights.

Well, Naomi has a new video! She’s apparently taking requests, because she posted the video on Twitter with this message: “New episode on my YouTube channel…Many of you have asked about my diet and the types of foods I eat, so I decided to bring you all grocery shopping with me to learn first hand.” YES. I want to watch Naomi shopping at Whole Foods. Here we go:

Just in the first seconds of the video, I’m already delighted. Like Naomi, I cannot order food online. I have to go grocery shopping myself so I can pick out my fruit and price-compare and walk through the aisles to remember what I actually need. I also find it “therapeutic,” thank you Naomi for agreeing with me. She’s also honest about her restrictive diet (no dairy, no gluten, no wheat, no alcohol and less chocolate) and how it’s thrown her for a loop because she can’t eat many of her favorite snacks.

Then she talks about how since she stopped smoking, she notices that she wants to pick up candy more, and she wants to replace that candy urge with fruit. She picks up some Japanese pears, lemons, red grapes, peaches, Mandarin oranges, basil and essential oils. She also picks up spicy olives, talks about how she of course has hot sauce at her house, and she calls bagging her own nuts “tedious.” She gets a lot of yogurt, she picks up some yellow roses for her bathroom (lol) and she stops and takes a selfie with a fan. She has a moment where she stares at the baked goods and has to stop herself from grabbing all of them (same!).

Honestly, getting to see this side of her life is amazing, isn’t it? I hope the next video is, like, Naomi trying to drive in LA. Or maybe trying to track down her favorite flavor of Nicorette, or maybe what she eats on a cheat day. I can’t believe she’s not charging us for this content because it’s amazing! I would watch a video of her making toast and coffee.

Anna Wintour

Screencaps courtesy of Being Naomi.

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44 Responses to “Naomi Campbell shopping at Whole Foods is the best celebrity content ever”

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  1. susiecue says:

    I love this! So pure.

  2. OSTONE says:

    She is extremely watchable. I watched the whole video and wanted more. She also loves some basil no?

    • ds says:

      omg so much basil!! to be fair, I put it in everything. just like lemons so I get it.

  3. Nev says:


  4. Bee says:

    Even though she’s a supermodel and has a reputation of being a complete psycho, she seems pretty normal. Well, apart from the security guy clearly trailing her.

    Ultimately, she’s only going to let people see what she wants them to. She would never have done this “normalising” at the peak of her career.

    • Cona says:

      Most people probably seem normal until they throw a phone at your face or try to ruin your life.

  5. LadyMTL says:

    The baked goods aisle / section is my downfall! I’ll go to the store wanting just one loaf of bread and walk out with croissants, maybe some lemon tarts, a baguette…I love fresh bread. She’s definitely got some strong willpower if she can just walk away, hahaha.

  6. LouBear says:

    I’m loving these videos – her FACE! – but I was struck by how bothered I am by all the plastic bags. (That’s not really a criticism of Naomi but of Whole Foods, and grocery stores in general)
    It’s interesting because I don’t know if it would have even registered with me a couple of years ago… Things have really changed.

    • Lindy79 says:

      Yes I noticed that too, stores really need to stop providing those bags, and looking at packaging as a whole. That goes for companies also. We as consumers can do our part but it has to be a total industry change too otherwise it’s just lost in the mass of plastic.

    • Millenial says:

      It’s crazy to me how much plastic there is in Whole Foods. You’d think they’d be all over that.

      • Erin says:

        Amazon owns Whole Foods now, so they won’t even be pretending to care anymore. I recently left Whole Foods because it had gotten so bad. The quality has gone down quickly and will continue to decline. Just go to Aldi or Trader Joe’s.

    • Faithmobile says:

      I noticed the bags too, I shop mostly at Trader Joe’s and they have compostable bags that I can reuse to line by compost bin. Whole Foods should figure that out. Restrictive diets suck but migraines and diarrhea are worse so…

      • Birdix says:

        San Francisco has a proposal to ban plastic vegetable bags (there had been some exceptions) and in that it came out that those supermarket compostable bags are not always that compostable…

      • Dazed and Confused says:

        Trader Joe’s has also just said they are working on reducing the plastic they use in their packaging as well. They have a crazy amount of plastic in their produce packaging. I appreciate that they are trying.

        There has got to be a way to encourage people to use their own bags. Rewarding them with discounts (and not just 10 cents a bag, but more significant) or something.

  7. aiobhan targaryen says:

    Yes, I do think it is amazing. It is so weird to know that I have a lot of things in common with her. I clean the seats of my private plane with lemon scented disinfectant wipes. Not organic wipes though. I want the germs to die as painfully as possible. She is fun and honest. I just like her with each new video. The women who took the selfies with her are bold. I cannot believe that they asked and she actually said yes.

    I have to have a more restrictive diet as well. I cannot really eat shellfish anymore, nor can I eat dairy because of my allergies. (I hate giving up smoked gouda and goat cheese) I noticed that when I cut both out of my diet, the horrible reactions stopped. I used to eat shrimp and cheese by the pound when I was a kid. I don’t like getting older.

  8. Pixie says:

    ‘Sometimes I forget what country I am in’ said soo casually. I LOOOVE HER

  9. Millenial says:

    She bought like 10 fruits and NO vegetables. Eat a vegetable Naomi!

    • BeanieBean says:

      She really likes her sweets. In her airport shopping, she picked up a couple of bags of chocolates. I guess when you’re flying & in a suspended state, chocolates don’t count. She should pick up some baguettes for her flights, as well.

  10. Lightpurple says:

    Didn’t she go through a period of throwing phones at people?

    I have a Naomi story. My cousin and I were in Paris during fashion week years ago. We went to the Louvre and were having lunch in the food court. I was in line at a chicken stand while a couple, who were having great difficulty with language barriers – I think they were Eastern European, were trying to order their meal. They finally figured out what they wanted, got it ordered, paid, and the woman’s plate of chicken was placed on the counter in front of her. Before she could pick it up, Naomi swooped in out of nowhere, grabbed the chicken, and tried to walk off. The poor flustered woman tried to stop her. Naomi turned, screamed: “Don’t you know who I am!” and stormed off with the chicken without paying.

    • Nina Simone says:

      I actually find that story funny! LOL

      • Lightpurple says:

        I laughed when I was safely back to my table, where my cousin was convulsing in laughter, as was almost everyone in the vicinity, except the poor woman at the chicken stand, who clearly had no idea who Naomi was, and the other models in the area. A teenage girl behind me in line, clearly a model, looked like she was going to faint with fear.

  11. Whatever Gurl says:

    I suppose the yogurt she is buying is for other people? Bc yogurt is dairy.

    Earlier it is noted that her diet consists of no dairy.

    Other than that, I now hate that WF is part of Jeff Bezo’s empire and yes, the quality has gone down (though prices are lower IF you are a Prime member).

    • Bren says:

      Perhaps she was buying almond milk yogurt. idk

    • Maureen says:

      She was buying coconut milk yogurt. I’ve tried it before and it’s really good if you like the taste of coconut.

    • Renee2 says:

      It was coconut milk yogurt. I’ve had it before, it’s yummy!!

    • Becks says:

      She’s buying coconut milk yogurt. It’s the same kind I buy, as I’m also on a dairy free diet. Its actually pretty good, I prefer it over the almond milk yogurt.
      I loved watching her in this video, I find her to be quite funny. And I can relate, I usually “visit” the baked goods aisle and just look…sigh.
      On another note, I think she is getting more beautiful with age. She looks amazing!

    • Luna says:

      She clearly stated it was coconut yoghurt you guys…..

  12. FHMom says:

    Please delete

  13. Jb says:

    I love transparency so appreciate her explaining her restrictive diet and not being able to purchase baked goods…although truth be told even if I ate exactly like she did, I would still not look like her! I’ll tune in if she provides exercise routines and how to look good in photos…

  14. Carrie says:

    SOO Great! Love the honesty!

  15. Birdix says:

    I loathe grocery shopping. So wish I found it therapeutic!

  16. LolaB says:

    This is amazing.

  17. Nancypants says:

    Love the video but I couldn’t go shopping with her.
    No dairy (cheese!) and no gluten? Nope.

    “I’m not sure what gluten is but I’m pretty sure it makes everything
    taste better. ” -John Pinnette

    My husband gave up cow milk a couple of years ago along with meat and booze. He’s been intolerable and, by the way, almonds and nuts and coconuts don’t have boobs. THAT’S NOT MILK! It’s nut juice. 😉

    I buy myself yellow roses often. A nice dozen at the grocery store is usually around $12. and I have lots of vases to reuse.
    Half go in my bathroom and half go on my night table.
    In summer, Hydrangeas are on the dining room table. Buy them in pots not cut. The ones in pots will last weeks if you water.

    I don’t like Whole Foods anymore. I used to make a special trip at least once per month to get their seafood but it hasn’t been the same since Amazon bought them but I do love Amazon. I can’t help it.

    I order non-perishables. It’s just so convenient to have your t.p. and detergent and stuff delivered to the door but I have to choose the perishable things.
    Wal Mart. Good prices and once you reach $35., shipping is free.

  18. Valiantly Varnished says:

    Ordering my groceries online has been a game-changer for me. I don’t drive and so going to the grocery store, ordering and paying for a Lyft ride home and then lugging my groceries to my 3rd floor apt isn’t exactly a good time. And it also helps with impulse shopping and buying food not on your list. And the delivery costs are pretty much equal to what I would spend on a Lyft.

    • Tiffany says:

      Me too. Money well spent when I do it.

    • Tiffany :) says:

      Grocery delivery has changed my life. I used to have to wake up extra early on the weekends to go get groceries, because the parking lots and stores aren’t big enough in my area to accommodate the demand. I had a really bad experience with Instacart, but now that Amazon Prime Now delivers Whole Foods for free to people who are Prime, I’m hooked.

      I have hours more of my weekend time available, and I get to sleep in on Sundays!

  19. Shannon says:

    I absolutely loved this. I can’t order food either, I have to see it and pick it out myself and I LOVE grocery shopping. It’s so zen for me now that my son is old enough not to beg to go with me. Just me, my cart, and picking out food (and I use coupons a lot, which for me makes it even more fun – I’m weird, I know). She is such a queen, I love it.

  20. nikki says:

    Kaiser, you’re so funny, saying what you’d want to watch. Tired today, so glad for the lift!

  21. notasugarhere says:

    Kaiser, when you need a laugh, check out Miss Coco Peru’s channel on YouTube. Her shopping expeditions always cheer me up.

  22. incognito08 says:

    You guys thought that Naomi was Hell on wheels during her shoe throwing years. Just imagine how her rages will be when she has a nicotine craving! I kid, I kid…

  23. Rashida says:

    She’s so nice. 😊

  24. Lili says:

    I enjoy her channel a lot! I loved the one in the airplane 😂