Blake Lively got paid (presumably) by Amazon to create a baby registry

New York premiere of 'Pokémon Detective Pikachu' - Red Carpet Arrivals

My first exposure to the whole “celebrities getting paid by Amazon to create an Amazon listicle” was with Jeremy Renner’s rugged-outdoorsman Amazon page. He must have gotten six-figures, if not more, to shill for tents and knives and hiking/fishing/hunting gear. After that, Jennifer Lawrence got paid (she probably donated it to charity) to create a wedding registry on Amazon. Lauren Conrad also got paid to make a baby registry for her second child. And now Blake Lively is getting paid too. While People Magazine makes no mention of whether Blake is donating her Amazon check to charity, they did score an exclusive with her about her Amazon registry:

Blake Lively is making shopping for baby simple and easy — and helping other parents in the process — with her new Amazon baby registry. The actress and mom of three created a one-stop shop for all of the products she recommends to pals, based on her own experiences and some tried-and-true testing.

“Before I had my own kids, I asked all the parents I trusted most for a list of their ‘go-to’ items. My registry is made of all those products plus ones that I’ve discovered myself over the years,” Lively tells PEOPLE. “The neat part is I actually keep this registry active for years, because it’s an easy way for me to reorder all our basics, and it’s also a great way to share my ‘must-have’ list with my friends, as they did with me when I needed it. The baby registry is a community tool for me more than anything else.”

Like Lauren Conrad’s baby registry, which was also created on Amazon, the list includes picks for both parents and babies, as well as nursery, feeding and diapering staples. And it’s all Prime-eligible, which Lively appreciates as an Amazon shopper. “Oh man, one click shopping is dangerously easy,” she says. “I tend to use Amazon for everything I can. It’s just so easy.”

Though super-serious about her recommendations, Lively is happy to joke about her maternity style (It’s “comfortable, comfortable, comfortable in real life and unrealistically awesome when I have to do press. But that’s only a couple days a year, if that. I really raise the bar for myself, then it’s back to pajamas, onesies and disappointment”) as well as her postpartum style (which she describes as “Lord Varys.” Yes, from Game of Thrones.)

And though she loves many things about parenthood – “Just sitting and telling stories together, drawing, building forts, dancing, picking up trash to protect their imaginary dolphin. All sounds cheesy, but it’s those simple moments I appreciate most,” she says – getting sleep isn’t one of them: “I plan to get lots of sleep when I’m dead,” she jokes. (For parents who also aren’t blessed with great sleepers, she has another recommendation: “Sound machines with white noise on low while watching Classical Baby… which had to have been made by actual saints.”)

As to whether any items were specially requested by the kids in her life? “My oldest child LOVES Aviation Gin, but he’s 42,” she jokes.

[From People]

It’s… fine. If Amazon cut her a big check, then good for her and she’s under no obligation to give that money to charity. If I was a celebrity lending my celeb-brand to Amazon, I would take that money and blow it all on shoes. And hey, maybe parents really will find her registry helpful. It’s not like Blake is asking people to buy this sh-t for her, which is what I mistakenly thought was happening with J-Law’s wedding registry. These celebs are basically being asked to just make an Amazon shopping list and share it with the world.

New York premiere of 'Pokémon Detective Pikachu' - Red Carpet Arrivals

Photos courtesy of WENN.

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15 Responses to “Blake Lively got paid (presumably) by Amazon to create a baby registry”

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  1. Lee says:

    I’ll surely be in the minority, but I’ve always thought she was overrated and I still do, sorry.

    • minx says:

      I think she’s extremely overrated. She got a lot of plastic surgery and it helped her career, so good for her I guess. And now she’s married to a relatively famous actor so she’s getting mileage on that.

      • Amide says:

        Such a trite, misogynistic argument.😪 You don’t have to like her, but Lively has fronted several movies on her own that did respectful business, commercially and critically. Outside of Deadpool, she has more movie & TV success than Reynolds.

      • Lee says:


        I agree! She also comes from a family who worked in the showbiz, despite what she tried claiming (she once told a Vogue journalist her father was a teacher!).
        I mean, she’ pretty average, surely harmless, but I think there are many actresses far better than her who’d deserve more media attention.

      • Jegede says:

        @Amide –

        Well said. 👏👏

        On both your points.👏👏

        Now where’s my fellow Adaline fan, ‘Stormsmama’??

      • sammiches says:

        @ Amide I completely agree with your comment. Super misogynistic.

        On another note, has anyone seen the Shallows? I was really surprised at how much I enjoyed that movie and Lively’s performance in it.

      • almondmilksoftserve says:

        I think she actually said her dad was a professor so she’s obsessive about spelling or vocab or something. He’s an acting coach, not a professor (literal word she used). She’s an airhead but I don’t mind her too much.

  2. bub244 says:

    Tacky. Surely she and Ryan have enough cash??

  3. Jegede says:

    Congrats on her little baby girl.

    For the Americans here, seriously which outlet is richer Amazon or Netflix?

    I ALWAYS see these 2 names in all these cash splashing ventures. 🤷‍♀️🤷‍♀️🤷‍♀️🤷‍♀️🤷‍♀️

  4. Lady2Lazy says:

    How about Bezos cut a big fat check to his employees instead? Wouldn’t that make his company draw more business? I can’t stand Bezos as he is a crook and pays his employees horribly and refuses to act in any philanthropic way, as his ex wife did as soon as the divorce was over. She donated 38 million dollars, yet Bezos only helps Bezos. I am sorry that I am on my soap box but the way that his company uses algorithms to views the most popular products sold by an independent company and have his home brand make and alter the search to benefit his own home brand is unethical.

    • almondmilksoftserve says:

      The crux of it is it’s a monopoly and the US will eventually start to clamp down on these (massively enabled by the tech age) or else….

  5. Jac says:

    I’m still stumped on why A-Listers are doing this. It must be a LOT of money. Good on Blake for making some easy cash, but I’m not sure why we need so many celebrity baby registries. Surely one is enough to promote the most popular Amazon baby items?

  6. Lee says:

    On a side note, Blake donated to Child Rescue Coalition.

  7. almondmilksoftserve says:

    Pushing his gin (he REALLY wants to do what Clooney did and get, what, $300 million) and her Amazon deal in the same article. I like Blake (though recognise she’s a big airhead) and I don’t mind Ryan in serious dramas but their cutesy joking image is grating.