Gwyneth Paltrow is now the (highly-paid) face of an injectables brand, Xeomin

Gwyneth Paltrow at the Grand opening of the JVP International Cyber Center

Is Gwyneth Paltrow’s “brand” all about being “natural”? I don’t think it is. Gwyneth’s brand, as a celebrity, is more like “I’ll try anything once and if it works out, I’ll act like I invented it.” I bring this up because I’m sure Gwyneth is about to be accused of hypocrisy for promoting natural, organic stuff all while getting injectables full of chemicals. But historically, Gwyneth has never been opposed to people (like herself) getting little tweaks here and there. I’ve always believed that after Moses, she got some modest implants. She’s also admitted to getting Botox before and she’s often been seen with a strangely “smooth” face. So… this feels more like an inevitability rather than hypocrisy. Gwyneth is the new frozen face of an injectable line.

Gwyneth Paltrow’s getting into injectables. While the Goop founder, 47, favors a clean, organic lifestyle, she’s previously said she’d be willing to “try anything” when it comes to anti-wrinkle treatments. When she discovered Xeomin — a cosmetic injectable that smoothes fine lines using a uniquely purified formula that removes unnecessary proteins — Paltrow knew it was a match made in heaven.

“Finding highly purified and proven products is so important. That’s one of the many reasons I started using Xeomin a few years ago,” Paltrow, who is partnering with Xeomin on her first-ever medical aesthetics campaign, said.

“For me, beauty is about deepening happiness versus trying to chase youth,” the beauty and wellness guru added. “And it’s no secret that I’m an open book when it comes to trying new beauty regimens, but I want to know what’s in a product before putting anything into my body.

Paltrow’s campaign will emphasize the notion that women shouldn’t be ashamed of taking time for self-care and allowing themselves to do treatments that make them feel great.

“Like Gwyneth, more and more of my patients tell me they don’t want to look different – they just want the outside to reflect how they feel on the inside. Xeomin, which is backed by science, helps give their frown lines a smoother appearance,” said Dr. Julius Few, founder of The Few Institute for Aesthetic Plastic Surgery, in a release.

[From People]

It’s fine. I’m not mad about it. I get mad when celebrity women WAY overdo it. I get mad when celebrity women have obviously had a ton of work done then lie about it. Gwyneth is doing none of that – even in the selfies and videos she posts on social media, you can tell that her face is not frozen and she’s mostly ageing like a normal 40-something woman of means. It used to be that actresses of all ages were all competing for lucrative beauty contracts. I wonder if this is the brave new world of sponsorship though – celebrities endorsing particular lines of injectables.

I will also say this: Gwyneth doing an endorsement deal with an injectables line while simultaneously running a “wellness” label does underline the point that “wellness” is merely the new catch-all for “bored rich women obsessively working on their interior and exterior.” It’s not about actually living clean or being legitimately healthy. (I also wonder if no skincare brand wanted a piece of Gwyneth.)

Photos courtesy of Avalon Red, Backgrid.

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36 Responses to “Gwyneth Paltrow is now the (highly-paid) face of an injectables brand, Xeomin”

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  1. Mrs. Peel says:

    If I had the money, I’d do injectables in a heartbeat.

  2. Darla says:

    I get juvederm and botox, and I would not switch because of Paltrow, to me she is an anti-endorsement. I have a very skilled doctor and I don’t do anything unless she recommends it anyway. I personally am a huge fan of subtle injectables. Hollywood gave them a bad name because so many of them way over do it. Out here in real life, it’s not like that. In fact, most reputable clinics wouldn’t overinject even if you begged them. It’s their reps on the line, not yours.

    • Mac says:

      I have a really good dermatologist whose goal is to make you look good for your age, rather than trying to knock you 20 years into the past.

      • SamC says:

        I do too; she’s awesome and while she offers the full suite of injectables, etc. she’s never pushed them. Sunscreen on the other hand….lol!

      • landsend says:

        I get Botox, too, and I love it. Just subtle amounts of it fairly infrequently still make me look so much better. That’s all I want–to look good for my age. As for the stiff, embalmed, “Hollywood face”, that’s plastic surgery, too much of it, and way too much Botox and Juvederm, and too many varied face fillers bulging out of conspicuous places like the cheeks….I live in L.A., so I have frequently seen such women, their faces like sad, immobile, freeze framed cartoons. It’s tragic, in a way, how they cling to a youth they can’t ever retrieve, as if their very souls are so reliant on beauty that, having lost youth, they are only partially alive, and that life no longer reaches as far as the surface of their skin.

    • OriginalLala says:

      I’ve been debating injectables – I’m mid30s and have no wrinkles yet but I am seeing some slight jowl formation. But I see celebs with their frozen chipmunk faces and get scared! it helps to hear about regular women’s experiences

      • Mac says:

        @OriginalLala Botox along the jaw line will fix that. You are young so once a year will probably be enough.

      • Darla says:

        As long as you investigate the place you are going, and who will be giving you the injectables, you will love it. Look at all of their reviews, and question them beforehand. Mine came highly recommended so I was lucky. She has lived up to her hype. And I agree it can never be about making you look 20 or even 10 years younger.

    • minx says:

      IMO Goop’s skin isn’t great. That’s akin to her endorsing hair care products, her hair looks like straw.

  3. Mrs Robinson says:

    When her kids were younger, she said haughtily that she wouldn’t get Botox etc because she wanted her kids to be able to recognize her.
    And this: “For me, beauty is about deepening happiness versus trying to chase youth“ is nonsense when accompanying a filler ad.

    • Mac says:

      I never thought I’d get Botox until a cavernous wrinkle appeared on my forehead.

      • Ellie says:

        @mac – same. I get Xeomin because I’m not ready for the fine lines that were showing up on one side of my forehead. And nobody can tell.

      • Cacec04 says:

        Me too and I have found that my forehead isn’t so tense now because apparently my muscles were constantly pulling on it!

    • justwastingtime says:

      My view of her was set years ago when I was sitting in a doctor’s office in NYC reading some magazine in which she pronounced that she couldn’t understand how women leave their children to go to work. I believe she had just had her first kid. As someone who was putting my husband through grad school and putting bread on the table by leaving my first child to go to work my first thought was wow tone deaf and my second thought was she is kind of stupid given that she is an actress who can’t afford to piss off all those working women ticket buyers.

      She is the insufferable friend who does something you have already done and then explains to you how to do it. A bore at best, a hypocrite at worst.

  4. Maxime duCamp says:

    “I also wonder if no skincare brand wanted a piece of Gwyneth” I’m not saying that skincare brands would be lining up at Gwyneth’s door but she already markets skincare products under the Goop brand so it wouldn’t be a great business plan to endorse another brand. I believe that she’s done something with Juice Beauty previously but I can’t remember if it was before there were Goop brand skincare products.

    • Mia4s says:

      Somehow that makes it even weirder? She pushes skincare products on her brand that I assume want to claim amazing stupendous results (!!!!)…..but well actually you will then need fillers too. Hmmmm. So why pay a gazillion dollars for the skin care creams you’re pushing? I’ll just buy a decent drug store brand and save my money for fillers. Weird.

      She confuses me. I get she’s not an in demand actress but she’s not poor (hell even if she was the new husband’s not). This is all so….tacky.

      • SamC says:

        I have the same thought whenever I see the infomercials for Cindy Crawford’s Meaningful Beauty line. She’s beautiful but clearly had work done, it is not just from using the products with the secret grape or whatever ingredient it is her French dermatologist discovered.

      • Chanteloup says:

        Secret melon. I’m ashamed I know this. lol That’s 30 minutes of my life I’ll never get back.

  5. Astrid says:

    I think she should be working on her hair, not her face. The center part and long thin dried out strands is what I see when I look at her.

  6. Lizzy says:

    I’m almost 32 and recently had hyaluronic acid injections under my eyes to help with the appearance of my dark circles. I tried loads of caffeine, anti-aging, retinol, etc., creams but nothing worked – my dermatologist told me that unfortunately they were hereditary and no cream was going to really solve the problem.

    Honestly, best decision I ever made cosmetic-wise – I no longer longer look tired, I feel totally comfortable going out without makeup. I did take me some time however before I finally decided to go for it because of the whole shame attached to plastic / cosmetic surgery. I have not told any of my friends but my BF was very supportive (our usual approach to each other’s body is “you do you”)

    PS: sorry for any typo, English is not my first language :)

    • Chanteloup says:

      That’s awesome, @Lizzy. I’m happy for you! I hate the feeling of thinking I *need* make-up, to keep people from staring at me. Wanting to wear makeup, play with color or glamour, fine. Feeling I need to wear makeup as a mask to keep people’s judginess and faux concern away from me so I can continue through my day unencumbered, sucks.
      Anyone who’s ever had a terrible skin condition will know what I mean.

  7. TheRickestRick says:

    Just FYI , our clinic used Xeomin for a couple of years and recently went back to botox. Complaints from clients that it didn’t work as well nor last as long.
    I figure if you’re gonna drop a lot of money on a treatment you’re going to want the best results!

  8. Snowslow says:

    “For me, beauty is about deepening happiness versus trying to chase youth,”
    “And it’s no secret that I’m an open book” (this one cracks me up)
    “Like Gwyneth, more and more of my patients tell me they don’t want to look different – they just want the outside to reflect how they feel on the inside”

    It’s fascinating to analyse the cognitive dissonance in language used to: 1) talk about a procedure from years ago but that she reveals only now 2) to justify that you think old(er) people look like crap but don’t want to say it

    To each their own, for sure. I am 43 and people say that I look younger than my age – here go the disclaimers – but this all seems like such a waste of money and time to me in an age when our planet is going to shit, most people on the planet cannot afford or even have time to think about a line appearing on their forehead.
    Plus, I find that lines draw you features and, particularly the eyes, look much sexier when you smile with wrinkles than without. And before you all come at me with exceptions of lines that are positively HORRIBLE, let me just say that it’s all a question of perspective and interrogating our own motivations to SEE what we see on others and our mirrors.
    I am being honest and trying to explain what I feel when people tell me they use Botox or any other corrective or filler. I simply don’t notice the deep difference (when you’re old(er) you-re old(er) or if I do, it’s already too much.

    • Darla says:

      I will tell you this about me, and every word is true. When I was in my late 40′s, I looked to be in my late 30′s,maybe younger. I once watched an attorney in my networking group’s face change when he found out I was 47. He was late 50′s, and it was written all over his face he thought I was too young for him, and he had an “oh really” moment. Men are so transparent. I was very open about my age, he just assumed. Anyway, so not my type, it wouldn’t matter if I had been 60.

      Once I turned 50 and then had to have a complete hysterectomy, and I don’t know if there’s a connection, but…I no longer looked 10 years younger, or even 5 IMO. And that’s when I decided to try these, and I love them. I don’t know that they make me look younger, they make me look better though. Not worn out, not exhausted. All this to say, when I see women in their 40′s and that happens here a lot, saying they look much younger and would never get these, I think to myself, wait a couple years. Might be sooner than you think. Or maybe it will never matter to you, and that’s fine. But my not getting injectables ain’t stopping climate change. If it would, I wouldn’t get them.

      • Snowslow says:

        What you say is so true and I was thinking about that not long ago. The difference between 40ish and late 50ies is huge for sure.
        I don’t know what I’ll look like (although when my dad told his new doctor he was 80 the men jumped on his seat so hopefully some good genes will help).
        However, regarding your climate change comment, yes, I believe thay all the crap we use is both taking time away from other research probably and using a ton of plastic containers and other materials that are not great for the environment. I do believe there is a crisis now and that we are really not taking stock of the shit we’re into. That’s why I am really not focused on what I look like.
        And at the end of the day I look at my pictures when I was 20. I don’t look like that. I will never look like that. If I get injections I will look, what, 5 year younger? Why would I be leaving in a constant delay of 5 years’ time? Doesn’t seem worth it to me.

      • Maxime duCamp says:

        @Darla, yes…no shade but I do have a bit of a laugh when people in the 30s and 40s (or goddess forbid in their 20s) talk about looking several years younger than their chronological age and in my head, I think “Good for you, get back to me when you’re in your mid-50s.

        That being said and I’m under no illusion that I look like I did 10 or even 20 years ago, but for me–at least thus far–menopause resulted in far bigger changes in my body than in my face. Within the year after my last period, I gained 30lbs. Granted there were other factors and I can’t complain too much because my metabolism served me well for 50+ years and there’s a lot that I could be and plan to start doing to drop at least some, if not all, of the weight.

        As for using stuff, I’ve not had any work done, including injectibles, but I wouldn’t rule it out. I use expensiveish skincare products and makeup form green/organic companies like Earthwise, Kari Gran (their essential balm serum is the ONLY thing that helped with my dry and peeling hands at the beginning of the pandemic), Josh Roebuck and a few others because they smell and feel so much better to me than less natural products and it’s a relaxing way for me to start or end the day, which is important now more than ever. I’m not claiming that they’re miracle products though. And while I understand the sentinent behind about time and money for research being spent on cosmetic procedures but I used to work for a well-respected dermatologist affiliated with a university and they got a lot of money for their lab from Dior (this was eons ago though). I’m not sure that the $ going toward research for cosmetic products or procedures would necessarily go toward research for worthier endeavors.

      • E.D. says:

        I have always looked young for my age and like you Darla people I work with were always gobsmacked when I told them how old I was, especially people in their 20’s or 30’s as they can’t believe I’m often the same age as their parents.

        I turned 52 this year and I can tell you hand on heart the turning point for me was that golden number 50!

        A month after I turned 50 I started to get my first grey hairs, one of my eyelids started to droop, the weight has crept up around my middle and since then I get less and less shocked faces & disbelieving comments when I tell people my age.

        I’m proud of the way I look as skincare, makeup and hair have always been ‘my thing’ but I would be lying if I said I don’t get hurt now that people just nod along in agreement when I tell them how old I am.

        It’s fascinating how you are conditioned to people reacting a certain way all your life and then when they no longer do – your brain can’t quite comprehend it.

        Anyway, I haven’t had any type of cosmetic procedure yet but every single one of my close girlfriends has and they are all younger than me, so I am definitely the odd one out.
        Hell, people in their 20’s that I work with have regular Botox so I know I am the last of a dying breed!

  9. tchotchke says:

    She has her own skincare line, so I don’t think it would make sense for her or her brand to court other brands for endorsement.

  10. TeamMeg says:

    I’m into topicals (oils, creams, masques) and internals (healthy diet, hydration, good ol’ cod liver oil) but will pass on the injectables. Not a fan of needles. Novocaine at the dentist is bad enough. But getting shot in the face? Yikes!

    • Darla says:

      It is unpleasant, that’s valid. I can see the day when I would say, enough with this isht. That’ll come. Assuming I survive the Trump years.

  11. Pzc says:

    I get Dysport injections for my migraines, with the added bonus of lessening frown lines, heheh. I never thought I’d get injectables but honestly the cost is worth it when I consider how much time I had to take off work for migraines before. I used to have about 4 migraine days a month, now I have one migraine day every 2-3 months.

    • Grant says:

      I LOVE Dysport! I’ve been getting it for about 3 years now and I’m very happy with the results. I heard Dysport lasts longer than Botox with a better spread but I have no idea if that’s true.

  12. JustBitchy says:

    FWIW 1. Follow the path of Pamela Churchill XXX who had early and subtle interventions 2 I started noticing in mid thirties. Then at 49 I did a nose job and full coronal brow lift since the skin between the eyes was very heavy. Then for my 50th I had a 3k facial with fillers and Botox touch you. Lesson learned. Save your money from fillers and get a good facelift!

  13. Noqra says:

    Anyone knows where her glasses are from?

  14. Annaloo. says:

    This is going to sound so bitchy, but that pic of her with her daughter where they looked clearly like mother and daughter. Nice pic, but her decolletage was crepey and TERRIBLE. How she is a face of skin product is beyond me