Kim Kardashian posted a low-key endorsement of Clevr Blends lattes too

As a long-time non-hater of Kim Kardashian, I’m really looking forward to the reactions to this story. Everybody hates on Kim, no matter what she does or does not do. She’s problematic, I get that, but I actually hate the way people climb up her ass about every little thing she does. So what happens when the celebrity who gets the most gossip-hate somehow aligns herself with golden girl Duchess Meg? I can’t wait to see! So, as we know, the Duchess of Sussex invested in Clevr Blends, a woman-owned oat-milk latte company based in Montecito. To promote Clevr Blends, Meghan sent a basket of the products to Oprah Winfrey, who then posted a video to her personal Instagram, which amounted to a million-dollar endorsement (which Meghan likely got for free). Well, as it turns out, Meghan also sent a basket of Clevr Blends latte packages to Kim Kardashian. Kim did something similar – she posted a photo of her basket on her Instagram Stories. Sure, a dedicated Instagram post (like Oprah) would have been better and more profitable. But Kim just gave Clevr Blends tons of free publicity just from a photo in IG Stories.

Reality TV queen Kim Kardashian has joined real-life royal Meghan to promote her vegan coffee brand. Kim, 40, threw her social media might behind Clevr Blends, the latte firm the Duchess of Sussex has invested in and which chat show host Oprah Winfrey has also backed.

The reality star put a picture online of a hamper containing packets of the coffee.

A source close to Kim said: “A product mention from her, just before Christmas, is better than most marketing campaigns you could ever devise. Throw in Meghan Markle and Oprah and you’ve got three of the most famous female names on the planet supporting this brand.”

Clevr Blends is based in California where Meghan, 39, and hubby Prince Harry, 36, now live.

[From The Sun]

There are already tons of murmurs from the royal reporters because… they have no idea how any of this works. In their minds, Meghan was “chosen” to represent the brand and somehow Meghan is also paying for all of these celebrities to endorse Clevr Blends, and isn’t that all just the tackiest and most un-royal thing? When the reality is that Meghan INVESTED in the company and all she did was send some gift baskets full of Clevr Blends packages to some high-profile women. That’s it. Maybe she sent a handwritten note too. Oprah and Kim aren’t being paid by Meghan or by Clevr Blends to post on social media. It’s more like what happens when a fashion designer sends a gift to a celebrity – the celebrity will just post a photo thanking the designer and no one gets “paid” beyond the “free” publicity.

As for why Meghan would send Kim a gift basket… I mean, it’s really smart of Meg. Kim’s profile, much like Oprah’s, means that anything she implicitly endorses will sell out. And Kim has always wanted royal connections – I imagine she was more than happy to post that photo and she probably hopes for more contact from Meghan. Plus, they do have friends in common (Serena Williams for one). Which celebrity will get the next gift basket from Meghan? My money is on Reese Witherspoon!!! Or Mindy Kaling. Or both. And Serena! Update: Okay, what happened was that someone else probably sent Kim the Clevr Blends lattes, but it’s still an endorsement from Kim! And I bet Meghan really will send some latte gift baskets to other celebrities.

Queen's Christmas broadcast

The Duchess Of Sussex Visits The Hubb Community Kitchen

Photos courtesy of Instagram, Avalon Red.

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49 Responses to “Kim Kardashian posted a low-key endorsement of Clevr Blends lattes too”

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  1. Elizabeth Regina says:

    There was Meghan minding her business when her friend Oprah endorsed her. Ms KKW decided on her own volition to do the same. This made the BM incandescent with rage. These endorsements are worth far more than any ‘royal’ brand and thats where their ire lies. That Meghan can take all those lemons handed her by the RF and turn them into every lemon product conceivable is what really gets their goat and I am here for it.

    • osito says:

      That last line is everything!

      • Pink says:

        Please if this was the other way round everyone would be calling Kim a famewh*re. I get they have to make money now but let’s not pretend.

      • Bex says:

        “If it was the other way around”? These people have been labeling Meghan a “famewh*re” since her relationship with Harry was first revealed, so we already know that it wouldn’t have mattered WHO posted their basket, someone would judge HER for it (but not Harry for getting Jon Bon Jovi to record a song or William getting Shakira to endorse whatever he was doing during the summer). Plus, Camilla appeared on a scripted TV show actually endorsing some of Charles’ Duchy’s Own products (actual product placement), so let’s not pearlclutch.

        Everything people get up in arms about Harry OR Meghan doing, someone in that family has already done, many times over.

        https://www.theguardian.com/tv-and-radio/2011/feb/16/duchy-originals-camilla-archers

  2. Lauren says:

    The Keen one should have sent Kim her struggle survey. Might have had a bit more participation that way.

  3. Noki says:

    Now that Meghan gave the company a boost,I am guessing the pr/marketing people are sending it out to high profiles because its attached to her. I think she is careful on getting any more heat on anything she does ,so she wouldnt want a connection with a ‘tacky reality star.’

  4. ABritGuest says:

    Meghan didn’t send the gift baskets to the Kardashians- their baskets were from the designer Alice & Olivia as per their insta posts. Their baskets included products from other brands.

    Anyway Clevr must be loving the promotion.

    • Snuffles says:

      Correct. I think there is a connection though. I may be wrong but I think both Meghan and Kim have worn/supported Alice and Olivia’s designs.

      It may be just a coincidence, but I doubt it. I have ZERO problem with the move. Meghan’s investment gets amplified by hundreds of millions and Kim gets a little Sussex shine and tons of free press. I’m sure Kim would KILL to be in the Sussex’s orbit. Plus she’s trying to change her brand to be more serious with her prison reform activities of late.

  5. Smices says:

    Alice and Olivia sent the basket, not Meghan.

  6. S808 says:

    I wonder if Alice is an investor too cause she sent kourtney a basket as well? Idk how any of that works.

    • Chelsea says:

      I’m guessing like most celebs these days they’re just into eating super foods and drinking macha etc so they were just sent a gift basket by someone who knew they’d like it because as was mentioned by another commenter there were other brands in that basket so i doubt it was done to explicitly promote Clevrblends. That said I wouldn’t put it past them to decide to post a pic of the basket once they found out about Meghan’s connections to the brand.

  7. Moxylady says:

    That dress looks like a super awesome Ninja Turtles cos-play.

  8. Jessica says:

    Meghan did not send it to Kim. Kim is clout chasing, looking for new friends now that Jared and Ivanka’s stock has plummeted and she can’t use proximity to the White House to try to enhance her status. That’s all that’s going on here. She’s trying to get in with Meghan the same way she tried to get in with Beyoncé for years, and Bey rebuffed her at every turn. I hope Meghan does too. Harry and Meghan should be aiming for a different level, and I think they are. Being associated with Kim does not benefit their nascent brand in any way. She and her family and everything they represent are now more toxic than ever.

    • Ann says:

      Kim has fans. Lots and lots of them. Her sharing this on her Instagram does benefit Meg and the female owned company being promoted. I get people hate Kim but does the hatred rage so hard you completely forget how capitalism works?

      • Jessica says:

        Don’t reply to me in a condescending fashion. I don’t hate her, Kim stan. Nor am I somehow lacking an understanding of capitalism. My intellectual abilities have not failed me here, thanks. I said what I said. You don’t agree, you don’t need to be rude. Move on.

        Oh, and Kim doesn’t have as many fans as you think she does these days, either. Or have you taken a hard look at her sales figures and how successful she is at moving product? Kanye, Trump and COVID have put a bit of a dent in things, I am betting. Those legions of fans stopped watching their show a long time ago too.

        If the association benefits Clevr Blends, good for them. I wasn’t looking at how it benefits them, and it very well may. I don’t think the association with Kim benefits Meghan. The opposite, in fact. So Kim needs to keep it moving. And that’s that on that.

      • Anne Call says:

        I mean trump has fans also, but doesn’t mean anyone with integrity wants to be associated with the trump brand. Kim K and Kanye are not who H and M want to have anything to do with.

    • Jules says:

      Yup, Kim is just trying to get in on the action. Not a good look for Meghan.

      • (TheOG) Jan90067 says:

        I’m waiting for KKW to try and find a home in Montecitio. She would LOVE to try and inch her way into H&M’s circle. Wait for it: she WILL be house hunting there in the new year.

      • VS says:

        Not a good look for Meghan? what is she supposed to do? prevent people from sending Clevr Lattes to other people whom some might not like? Meghan is most likely not the only investors so she cannot control the messaging here

        I am one of those who is indifferent to the Kardashian/Jenner family but I do respect their business acumen. They have built an empire on people hating as well as loving them…..that’s impressive!

        Anyway Kim has almost 200m followers on IG (my goodness, I cannot believe that number) so this is good for Clevrblends

    • Chris says:

      Amen to that! I don’t believe Meghan sent anything to Kardashian.
      Do you all remember when Kim sent baby clothes from her personal clothing line, to Kensington Palace. She wanted to gift Kate after George’s birth. KP sent the clothes back! Kim was trying to be friend with Kate. I believe she is doing the same thing with Duchess Meghan, but it will not work. Not the same audience, and not the same friends.

  9. minx says:

    WTF is KK wearing? Sorry, I’m one of those people who wish she would go away.

    • Betsy says:

      Me too. But Kaiser’s right – Kim has fans who will buy or do whatever Kim does, so Clevr should be a big hit.

    • Jules says:

      Belated Halloween outfit?

    • Size Does Matter says:

      Are those…eggplant earrings? I just can’t.

    • VS says:

      I think the gown itself is actually great but it is too tight for Kim. She needed to go one size up. The earrings are dreadful; she didn’t need earrings that big; she could have gone with something more subtle as now they are competing with her dress

      I don’t what others think but I hate those PVC shoes; They are quite uncomfortable

  10. Sofia says:

    Please let this be the only and last time I comment on a Kardashian related story.

    Meghan didn’t personally send the gift basket to Kim. The designer of Alice + Olivia sent it. Meghan probably didn’t even know, especially as she isn’t an owner but an investor (and probably one of many)

  11. Sunday says:

    Meghan didn’t send Kim a basket, Alice & Olivia did.

    Kim obviously posted this not out of the goodness of her heart, but because she is positively giddy at the proximity to royalty that this basket afforded her, and obviously she did not care one iota that her insinuating a connection with Meghan would open Meghan up to another round of needless attacks. I put this in the same *basket* as will’s camp talking to the press about how he and harry are doing better – if you really cared, you would’ve just sat and made yourself a latte, but you cared more about how it made you look than the impacts it would have on the person you allegedly care about.

    • Jessica says:

      Yes, exactly. The Queen of Clout Chasing is probably desperate for some actual royals to be friends with her. Not happening, though I’m sure she’s glad for the misunderstanding here. The Kardashians have seen their cultural relevance fade a lot this year. They are not the kinds of associations Harry and Meghan need. This was just another opportunity for the British tabloids to snark at them for being ~Hollywood~ and ~out of touch~, through no fault of their own.

  12. Melody Calder says:

    Has anyone tried this product yet? Is it any good?

    • Snuffles says:

      I ordered it. Still waiting for it to be delivered. I think it will come today. I’ve got my frother ready to go!

    • VS says:

      I ordered a bunch as well…..I will get a first batch tomorrow by 9pm.

    • Sarah says:

      So discovered this company over the summer and I love it! I got the matcha latte—I’m actually nervous that the company will change now that they’re blowing up! I hope they keep the ingredients the same.

    • Sarah says:

      I discovered this company over the summer and had the matcha—it’s so good! I hope that the quality of the product stays the same in the wake of all this publicity.

  13. Becks1 says:

    I remember when Kim K got married for the first time, and it was shortly after Will and Kate’s wedding, and it was deemed “America’s Royal Wedding!!” and the People spread about it was one of the stupidest things I’ve ever seen. Remember how Lindsay Lohan wore the same dress that Pippa wore for the reception? (but in white)

    so yeah, the basket wasn’t sent by Meghan but this is definitely about Kim K trying to make a connection to the royals.

  14. Tiff says:

    I like Kim too. She’s problematic at times but I think she is a good person under all of the plastic surgery and people don’t give her the credit she deserves for being a smart business woman. She grew up rich and is out of touch but I also thinks she knows that and owns it and tries.

  15. Myra says:

    I can put aside my dislike of her for a day just to say that’s nice of her. Free publicity for Clevr Blends. Meghan is also a sweetheart, she will never speak badly of anyone. I’m sure she is grateful for the endorsement and so are the Clevr Blends team.

  16. MsIam says:

    Comment I was replying is gone. But that “dress” Kim is wearing looks like something from a Marvel/ Star Wars movie.

  17. Likeyoucare says:

    This is like beyonce ivy park merchandice. Beyonce send to her famous friends and not kim. Then, kim pose and wear them and post it online and hinted beyonce give it to her.
    This woman.

  18. Chelsea says:

    There is an extreme iromy to yall having a post up about how Harry is still suing the Daily Mail for their lie about his ties with the Royal Marines after the DMs insufficient correction for you all to have added an edit to the bottom of this post that the body of this post is a lie; Meghan did not send these baskets to the Kardashians.

    If you all know this is not true why have you not updated the post so that people who click and only read the first paragraphs will not come away with a lie? This is extremely irresponsible and you should correct it. Thank you.

  19. Implicit says:

    Haha as if Megan would endorse skim like that?! Lol 🥰#no

  20. Stacy Dresden says:

    Her latest face work has her resembling the late Naya Rivera

    • Bros says:

      I also thought that! At first I couldn’t tell if it was larsa pippen or naya rivera or montana yao or a composite of all three, but unfortunately I think that’s an example of the kim kardashianification of people’s faces these days.