Among all the stories of franken foods and bizarrely flavored candy, here is one I can get behind: Reese’s is releasing a version of their peanut butter cups for a limited time that are just pure peanut butter without chocolate. They’re called Reese’s Ultimate Peanut Butter Lovers Cup and are coming out in April. As someone who has to resist eating straight peanut butter out of the jar, I endorse this change. Here’s more on this:
The Hershey Company announced Tuesday it is rolling out a version of its popular Reese’s peanut butter cups with no chocolate. Both the outer shell and inside of the cup are all peanut butter.
The Reese’s Ultimate Peanut Butter Lovers Cup will be available for a limited time.
“While launching a Reese’s Cup with absolutely no chocolate might come as a shock, we’re giving the truest peanut butter fans something to go wild about,” said Reese’s brand manager Margo McIlvaine in a statement.
The all peanut butter cups will be available in standard, king size and miniature forms starting this April. In 2019 and 2020, Reese’s released limited runs of Peanut Butter Lovers Cups that still included some chocolate.
I’m so happy Reese’s isn’t going the way of M&Ms and putting out ten different kinds of sh*tty flavored Reese’s cups. Some of the M&M flavors are just so terrible I haven’t bothered trying all of them. As a candy lover I’m their target market too. How did M&Ms manage to screw up caramel M&Ms?! The consistency is so off with those. The peanut butter kind is decent, but Reese’s Pieces did it first.
I think it’s a great idea to just let the peanut butter shine and I will definitely try these. The best Reese’s cups are the seasonal ones, like Reese’s eggs at Easter and the trees around Christmas, because they’re fresh. As long as the shell on this new peanut butter-only version will help it stay as fresh as the chocolate does, I’m sure they will be delicious.
I’m including this IG on the Reese’s eggs below because the first comment on the thread is hilarious. It’s just a guy named P. Charles Buckley ranting about how they need to make summer shapes and he’s tired of contacting them about it. I’m going to embed it because it’s awesome. People have strong feelings about Reese’s cups.
Are you kidding me? Make a SUMMER SHAPE!!!!!! Do you ever read the comments? Make a summer shape, surfboard, flip-flop, beach ball, starfish. These are all ideas I’ve proposed over direct messaging and have been completely ignored by the top brass. No response, not one. See how they treat a lifelong fan?!? I’ve left comments, posted appeals, and tried direct messaging with no response of any kind. My sister in law was kind enough to make a Reese’s door to lift my spirits. Please Reese’s, all I want is acknowledgment.
I wonder how this guy feels about the new PB-only cup.
What?😮 it’s a MARRIAGE between peanut butter AND chocolate and I’m disappointed to see the separation.
That was my first thought! They completely undermined their own concept. So will they then do just a chocolate version? Which would be a…chocolate bar.
I’m really tired of marketing managers trying to justify their paychecks by making changes to things that don’t need changing. I’m also looking at you, Oreo, and Nike Flex Experience running shoes, lol.
I’m pretty sure I remember Marvin Gay’s sexual healing playing to one of their commercials that showed the Union between peanut butter and chocolate so I need a break up commercial lol. And yes, these marketers are trying way too hard to these days, but with that being said my sister is a peanut butter nut and appreciates all things peanut butter so I’ll sure this will please her.
Looking forward to seeing what the tabloids will have to say about this conscious uncoupling.
MTE. I love peanut butter and I love chocolate, and I eat them separately and enjoy it very much…but the whole point of a Reese’s PB cup is that it’s both in one. It’s like saying I’ll make a pizza but with no cheese, sauce, or toppings, just the dough. What’s the point? Just eat bread then.
They gave me headaches. I haven’t eaten one in ages.
I need this in my life.
Ew, look at the ingredients in candy and milk chocolate and it’s a hard pass.
My husband and I talk about (and he’s obsessed with) the specific peanut butter inside of peanut butter cups and the seasonal pumpkins and other things and how amazing it is. It’s not really a peanut butter to me since it is not smooth but more grainy and dry but my gosh it’s good. He’s going to freak out when I show him this lol.
I feel like I have eaten this but under a different label. So I looked ” Smoothie” by Boyer. Same company as Mallo cups.
Nah. If it were true peanut butter, perhaps? But if I’m diving into Reese’s candy, I’m looking for a chocolate and peanut butter showdown. The cups with pieces? Omg. Bad santa.
I’m with you Mabs. No chocolate, I’m out!
Yes! I must try it!!
Peanut butter shell over the more dry center – I’ll try it!
A guy at my local grocery chain told me that there is a reason the seasonal candy tastes different (some think even better than a standard cup). The seasonal versions don’t have the waxy coating or as long a shelf life. That’s why they taste more fresh.
I am so happy I learned this!
He said it’s all about the preservatives. The seasonal versions go on sale right after the associated holidays.
His source was a rep from the candy company.
(He told me this interesting tidbit as I was buying discounted seasonal Reese’s. 😃)
I like a lot of m&m’s versions! I think the caramel tastes good, but I can only eat a few before I start to get sick of them. But the peanut butter and pretzels ones?! Chefs kiss.
I alternate between the caramel and PB M&M’s. I eat one kind until I’m sick of them and then I switch. I’m currently into the caramel.
Me too! I love M&Ms. I’m in Canada, so I doubt we have as much variety. I volunteer to try all the different flavours to compare and contrast!
I am all about the mint ones!
“Would you eat them”
Is that a joke? 🙂
Holy cats, yes, I eat the chocolate first to get to the magical peanut butter. The world is improving, day by day.
Nah, I like the chocolate and PB combination.
That IG comment is cracking me up though lol.
It cracked me up, too. I feel like some of the shapes he’s suggesting aren’t realistic.
I also feel like he shouldn’t be giving away potentially valuable ideas to a big corporation. My old college roommate invented something pretty breakthrough for Jolly Rancher and all she got was a steak dinner as a thank you. And she was an employee, not a rando on Twitter. She should have gotten millions, some share of the profits, something!
That’s a bit harsh on your roommate.
You’ve just reminded me that years ago I found out one of my colleague’s dad worked in product development for Cadbury’s and my jaw dropped. He created one of their chocolate bars! Why did no-one ever tell me that was a legit job? Now I’m stuck being a stupid psychologist.
At the very least a promotion. That sucks. I think I’d be looking to take myself elsewhere after that.
Had she been a consultant instead of regular employee, they would have paid the equivalent of thousands of steak dinners for the same idea.
Just found out that a few times per year (including right now) you can buy fresh Reese’s direct from the factory that are shipped out to you within 24 hours of being made. I actually ordered some yesterday! Looking forward to trying these all peanut butter ones, too.
Hmmm. I love Reeses but it’s the chocolate/PB combo that makes them good to me? I won’t be trying these, but for those who are excited about them, I’m happy for you.
HELL TO THE YES – dreams do come true lol
Oh god, I hope we get these in Canada.
I love the Reese Easter egg ones the best.
I don’t eat the original as I can’t stand the smell of peanut butter.
Haha I am allergic to peanuts so a no from me! But I couldn’t eat them anyway 🙂
I’m literally licking my fingers to type this as I’m halfway through peanut butter and honey on toast as my afternoon snack. I LOVE peanut butter but prefer it with something else like honey, chocolate, etc. I think it just makes the peanut butter taste better. I cook with it a lot too.
Now, would I eat one of these in the name of experimentation? Of course I would. I doubt we’ll get them in the UK though.
I will occasionally have it with honey on toast but I tend to eat it straight from the jar. I was always a creamy person but recently have started to enjoy crunchy.
We never get the good snacks in the UK. It wasn’t so long ago that we had never experienced the Delight That Is Oreo. 🙁
I order the UK equivalent of a US Marathon bar, because Marathon* has been unavailable for decades. The Curly Wurly version is very close – even has the braided candy design.
* Now I just learned that the US Marathon must have been different. You have / had a Marathon that was a Snickers bar.
I only eat the holiday ones. The eggs and pumpkins are the BEST! The hearts, bats, and trees are still good.. but they don’t got nothing on the eggs and pumpkins.
I agree, don’t know what it is but the eggs and pumpkins are the best. They are foolish for not doing a summer version, because I’d end up buying it! I’m trying to avoid junk food like that, but Reese’s PB eggs are irresistible.
Trader Joe’s makes a pretty great peanut butter cup as well.
Reese’s pb cups has always and will always be the candy love of my life. Why tamper with perfection?
Yeah, I would try it. I am also a candy lover.
I have noticed though that I don’t like candy as much in the last few years, like the ingredients are not as good as I remember them tasting when I was a kid. I’m going to try more of the seasonal candy though as suggested above.
Also if you like Peanut Butter M&Ms, get the egg shaped Peanut Butter M&Ms (out now!). There is so much more peanut butter in those than in the regular sized ones.
And if anyone sees Gimbals Cherry Lovers (a jelly bean type candy), SNAP ‘EM UP.
The pretzel m&m’s are good. I am going to try these new reese’s because…you never know.
do they have an inside-out one? Maybe that will come next!
Ooh, I could go for that!
I’ll give them a try, but don’t have high hopes. The PB exterior looks like a weird smooth texture.
If you haven’t tried the Reese’s cups with the pretzels in them, you MUST! Sooooo good!!!