Gwyneth Paltrow is a narcissist and an elitist. What I’ve learned through watching Gwyneth’s Goop empire grow is that Gwyneth is also just a regular old stunt-queening famewhore too. If anything, she’s sort of worse than the Kardashian-esque Instagram influencers – sure, those people shill “waist trainers,” laxatives and diet teas. But Gwyneth has built a whole-ass empire on fake science, “wellness,” and headline-grabbing stunt-queening. All of that is made worse by two facts: Gwyneth is smart enough to know better AND Gwyneth lives inside her own ass and is humorless about her own bullsh-t. Behold, a new Gwyneth interview where she describes HERSELF as someone with an “irreverent sense of humor.” Girl… stop.
She’s not a dumb stunt-queen, she’s just very beautiful & irreverent: ‘Well, the people who know me well know that my irreverent sense of humour is very much at the core of who I am. Sometimes, I think people are surprised by that, because I look a certain way, or whatever assumptions they make about me. Humour has always been a part of the Goop brand and marketing. We’ve always had pithy, funny subject lines. We’ve always wanted to name our products things that were funny and appealing and also said really clearly what they did.’
Whether the vagina-candle & other things were stunts: ‘We were not trying to create some kind of a publicity stunt whatsoever, but we did see that it drove a lot of interest and traffic to the site. Not that we do stunts all the time, but we do know the power of a good joke or a racy product name.’
She wants to get into the CBD space: ‘I would love to get into the CBD space, I think that there are some really interesting studies around CBD and the efficiency of it, especially there’s a little bit of THC (the main psychoactive compound in cannabis that produces the ‘high’ sensation.) but I think we’re a way away from that. The regulation is really difficult.’
It’s funny that she’s a bit reticent about getting into the CBD market because of all of the regulations. That’s why she sticks with the fake science, the stickers which heal cancer, the jade eggs for your bajingo and the non-stop “cleanses.” It’s because those markets are not as closely regulated. As for Gwyneth’s stunts and her “irreverent sense of humor” – it reminds me of when Rooney Mara went around saying that she’s “aloof.” Is Gwyneth “irreverent” or is she just the woman who was cool in high school but is now the 40-something who makes fun of overweight people and still says sh-t like “you hate me because I’m so pretty!”
Photos courtesy of Backgrid, WENN.