Duchess Kate’s ‘Big Change Starts Small’ commercial looks like an SNL parody

The Duchess Of Cambridge Hosts Gala Dinner For The 25th Anniversary Of Place2Be

Remember how the Duke and Duchess of Cambridge released that denim commercial for their tenth wedding anniversary? It was really bizarre, like it was a genuine ad for their “happy marriage.” It raised more questions than it answered. Questions like “are you two even living together?” And: “How much is your office spending on these cheesy commercials?” It’s true that Kensington Palace has increased their staff in recent years, especially for social media, videographers, and keen busy-workers. Which explains why Kate’s Early Years “work” in the past two years has been all gloss and no substance. She genuinely believes that she can make a few videos and suddenly she’s an expert on child development. She has zero goals, zero expertise, zero accomplishments in this field. She wants all the praise and all the photo-ops, and frankly she’d rather skip the photo-ops.

So, as we learned in the past 24 hours, Kate’s big new project is the Keenwell Centre for Buttons, Wiglets and Early Years. The Royal Foundation Centre for Early Childhood will be housed in Kensington Palace, and it will be under the Royal Foundation umbrella. Kate has zero goals here. The stated “goal” is vague, “research” and “raising awareness.” Wouldn’t you know, they made a big dumb commercial for the center too. I guess she’s going to call the project Big Change Starts Small, which is what the “report” is called too. Here’s the commercial:

I started laughing when Nelson Mandela came on the screen. Is this bitch for real? I’m seriously asking. Keen Mandela used footage from the 1963 March on Washington too, during the Civil Rights Movement. I… can’t. And JFK and Malala!! OH MY GOD. Malala is like “I would like to be excluded from this narrative, please.”

Beyond all of that – which is entirely inappropriate and ghastly – the message of the commercial is what, exactly? Babies are important! The Early Years are important! Kate Thee Keen has raised awareness, okay? You need to know that child development is super-important. Linchpin Mandela has spoken. Except she’s not even in this. In case you were wondering who did the voiceover, it’s Dean Andrews. How much did they spend on this??

Duchess of Cambridge

Photos courtesy of Avalon Red, Backgrid, WENN, Kensington Palace.

Related stories

You can follow any responses to this entry through the RSS 2.0 feed.

153 Responses to “Duchess Kate’s ‘Big Change Starts Small’ commercial looks like an SNL parody”

Comments are Closed

We close comments on older posts to fight comment spam.

  1. Eurydice says:

    “This is an opportunity to change the world.” Ok, but what exactly is “this”?

    • Andrew’s Nemesis says:

      ‘This is not just change. This is M&S change.’

    • (TheOG) Jan90067 says:

      If she’s “attacking” mental health, why show shots of kids holding signs for climate change? If she’s touting “civil rights” (ha! the jokes write themselves!) why did she deny her SIL her most basic civil right? To live in peace. She didn’t give two sh*ts about Archie’s start in life, to be nurtured in utero in a peaceful, healthy environment, and she sure as sh*t didn’t give a damn about him after he was born.

      WHY aren’t ANY journos outside of the Rat Pack bringing any of this up, ESPECIALLY those outside of Saltine Alley?

      • ANON says:

        Exactly. The BRF is really putting this out after they asked about Archie’s skin color? They are rightfully getting dragged for co-opting the images of civil rights leaders. But they don’t even have credibility when it comes to, you know, BABIES.

        Their racist treatment of Meghan and Archie just exposed what was already wrong with this institution. Eat the rich.

    • Tom says:

      It’s as if they re-purposed a vague corporate film. You know, those films shown as a warm-up welcome to a company’s two-day motivational workshop.

      • Antonym says:

        It’s like jabberwocky in Better Off Ted. All fluff and no substance.

        (if you haven’t seen Better Off Ted I highly recommend it. It’s a travesty that there’s only one season)

      • LahdidahBaby says:

        Exactly right.

      • Agreatreckoning says:

        Last night a linkedin commercial came on while watching a repeat of a series that isn’t on anymore. The commercial was similar to Kate’s (after the older gentlemen with the walker part). From what I could see, these campaign ads for linkedin started appearing in October 2020. One of the campaign briefs I read said ‘the brand campaign demonstrates how small acts can make a big difference’. Big Change Starts Small definitely sounds like a repurposing of a corporate film or commercial. Repurposing being a nice word.
        https://www.youtube.com/watch?v=EEikRQ58NwM

    • Lily says:

      The video is classic propaganda – vague aims, unclear purpose, inspiring images, motivational music, gravitas through narration, but not a damn clue as to what it’s actually trying to recruit you into.

      They’re using images people instantly recognise as meaningful so they associate the same feelings with Kate.

      It’s sickening. Manipulative. Tone deaf. And whitewashing. Or whatever you call it when a brand associates themselves with activism in order to raise their profile, appear ethical, and sell products or a lifestyle, without genuinely being aligned to the cause.

      This kind of pure propaganda is straight out of 1984… and Nazi Germany.

      It worries me that KP is using this type of propaganda at all.

      It’s disgusting, but unfortunately, many in England and around the Commonwealth will eat it up with a spoon.

    • LaurenMichelle says:

      Cold & weird, with no definitive message. The little girl’s expression sums up up how I feel. WTF is this meaningless kroc of keen sh*t?

    • DuchessL says:

      Watching the commercial I have no idea what this is about lol

  2. MF1 says:

    Mandela and Malala? F*** no. I take offense to her co-opting the Civil Rights Movement for her joke of a “research center.”

    • SH says:

      Co-opting the Civil Rights movement is Kate’s way of joining with her husband and saying “we are very much not a racist family”

      • JT says:

        This is offensive on so many level. Big change takes work not keeness. I can’t believe she had the nerve to use Malala in the vanity project. And guess who Malala has worked with? Need I say more?

    • Cecilia says:

      Its a bloody insult. Mandela was thrown in jail because of what he believed in. Kate doesn’t even dare to hold the government to account for cutting school meals.

      • Robin says:

        Can you imagine if someone actually asked her about the history to these images. She wouldn’t have a clue. She has no broad idea of the world around her or how it got here. She is an insult.

    • MMadison says:

      The Civil Right Movement….HELL TO THE NO. I have said this repeatedly that Kate is trying to go global. FLOTUS Dr. Biden was USED by KP to launch this keen fake initiative. Dr. Biden couldn’t understand why the engagement she attended with HRH of Keen was so short now she knows why. She was being used so that Kate could use an American moment in HISTORY so critical to American History to launch this FAKE BS. She’s overstepped the mark on this one BIG TIME. She should focus her FAKE Early Years BS within the four corners of Salty Island. This BS she is trying to promote makes ZERO Dang since. It has ZERO Purpose, ZERO Goals and ZERO Direction in other words FAKE BS!

      • JT says:

        @Mmadison It is very America centric, which is ridiculous when you consider how much Meghan was attacked because of her Americanness. So many people, even here, chalked up Meg’s treatment down to anti Americanism all for keen to do this. Does the UK not have their own revolutionaries she could have featured for this? No call backs to the good old empire could have been used?

    • Coco says:

      Yeah, but if the film editors had included a millisecond of Gandhi, they would have been fired. Nobody ever had to agitate for change under the benevolent eye of the British Empire.

    • molly says:

      The Civil Rights Movement? JFK? Mandela?? They don’t even go here!
      Clean up your own house first, UK.

      • LilacMaven says:

        I can’t get over the fact that they included JFK. Why is an American President (a proudly Irish American President, no less) included in this? Why not footage of Churchill or some British luminaries?

        And trying to link this nonsense to the American Civil Rights Movement – GTHO.

        Wiglet Windsor and her advisers are truly crass and clueless.

    • Amelia says:

      It’s funny they use references to the Civil Rights Movement when these lazy racists didn’t even bother to reference Black Lives Matter even once. And they pretend to care for the next coming generations. Please 🙄

    • fiona says:

      Were there no famous Brits worthy of including in this commercial? Wasn’t Meghan criticized for excluding the queen from her Vogue issue depicting women advocates for, what was the word, oh yeah, there it is. . .Change?

    • TabithaD says:

      Gawd. There are no words for how embarrassing this is.
      She is really trying to say that she is a public figure of the same stature of Mandela, etc??? This is an absolute joke.
      Clearly they are trying to emulate some of the global star quality of H+M, but are doing it in the most cack-handed way. It’s beyond satire.

      • JT says:

        I wonder if Camilla Tominey will slam Kate for not using enough white people in this commercial like she did for Meg’s Vogue cover.

    • SenseOfTheAbsurd says:

      Yes, this video is so distasteful, this pampered lazy twat now feels entitled to co-opt what all these people achieved with their own hard work, from Mandela to members of the public brave enough to protest. Good god, I just want to slap the self-important complacency out of her.

  3. sunny says:

    @Kaiser, you and I had the same reaction. I was howling! These hoes want to compare whatever they are not doing to the March on Washington, Nelson Mandela and Malala? Um no thank you fools.

    But seriously what is the message of this commercial even? The early years are important? It talks a bit about the effects of the early years but no articulation of the challenges or what this centre aims to do. Vagueness thy name is Keen.

    • Agreatreckoning says:

      The commercial seems to be an attempt to support William’s “we’re very much not a racist family” comment than anything else.

      Does anyone know if they have to be granted permission to use the different clips in the commercial? Would it be similar to the orange one using music from different artists that opposed him playing their music at his events?

      • Harper says:

        If you can stomach getting to the end of this offensive co-opting of the images of real courageous humans video propaganda, there is a long list of organizations credited at the end. I imagine the KP social media aides and assistants were quite busy scanning the websites of viable organizations and requesting video footage to use for Queen Keen’s embiggening project.

      • JT says:

        @Harper I’d be curious to know if all of those organizations know that they are apart of this? They didn’t even release a statement about or maybe is missed it. I doubt Kate would get any pushback if they weren’t involved and if they did, the palace would just get the article deleted. When the Sussexes announced they were were working with Stanford and UCLA, the universities also released a statement talking about their excitement. It was the same for the Proctor and Gamble partnership. This just looks like more Keen lies.

      • BeanieBean says:

        That’s what I was wondering, did they get permission to use these clips & images? And why use American imagery? And what the heck does JFK have to do with this? I can’t really see what they were trying to evoke. Are they starting a revolution? For mental health? Babies?

  4. Snuffles says:

    I feel like this campaign and slogan has been designed to excuse Kate’s lack of growth and accomplishment. Next time someone says Kate never does anything, they’ll whip out “But Big Changes Start Small!” 🙄

    • Cecilia says:

      The whole video the narrator was speaking of “this is an opportunity to….” What exactly is “this” referring to? Its all just so vague.

      • GRUEY says:

        Cecelia I was getting a vague uncomfortable dystopian vibe about “this.” I swear I’ve seen fake ads like this in sci fy movies that turn out “this” is the Purge or something along those lines.

    • SenseOfTheAbsurd says:

      Raise your babies to join the Revolution!

      Is that what it’s getting at? KP really is super clueless. I skipped forward a couple of times, but didn’t notice anything with people toppling statues of the leaders of oppressive regimes. As a kleptocratic organisation with undue political influence, can see they’d want to talk around that kind of thing.

  5. BitsyCS says:

    OMFG so the commercial uses famous BIG moments to contrast with her “starts small” message? The audacity of this bitch to contrast her struggle center with people who were powerless/oppressed/harmed and had to fight big for even the smallest change. This is maybe the first time I’ve been truly offended by their garbage but this is horrific. Who signed off on this???

    • Lorelei says:

      “The audacity of this bitch” is really all that needs to be said about Kate and her “work”

    • MF1 says:

      I mean, can’t you see the similarity?!?!? Mandela went to prison. John Lewis was beaten bloody. Malala was shot. Kate looked at some bar charts. Remember, she’s a revolutionary. /s

      • Lorelei says:

        This is so offensive, jfc. How many people had to sign off on it?!

      • LaraK says:

        Well yes, but she also had to compete against a hard working charismatic black woman! Let’s not forget that! Her struggle is real people!

      • Nic919 says:

        If we ever needed confirmation that she has an all white ignorant staff, this video proved it. To dare to compare this bs project to the civil rights movement and Nelson Mandela is just delusional cracker thinking.

      • JustBitchy says:

        @nic919 love the “cracker” reference

    • Korra says:

      Besides how offensive it is, it just doesn’t make sense. Is she implying her early years work will lead to tomorrow’s revolutionaries and change makers? There is absolutely no through line.

      This message could have easily conveyed the importance of years 0-5 without the disingenuous nature of the opening segment.

    • Sunday says:

      “The audacity of this bitch” INDEED. I try not to watch anything KP (don’t want to give them the clicks), but my curiosity in reading the comments about how TF jfk and nelson mandela could possibly relate to kate’s “project” got the better of me and… WOW. The absolute gall of that pivot!

  6. Sofia says:

    Early Years is very important but please do not compare it to people literally fighting for their rights, Catherine.

    • Soapboxpudding says:

      Agreed. As someone who grew up very poor, the messages in here about how we learn/don’t learn to regulate emotions, etc is really important because poor people, as least the one I grew up with, don’t/didn’t get that message and are usually in crisis mode just trying to get from one day to the next. However, the people who need to hear this stuff don’t have time to watch these videos so what’s the point again? What actual support programs is she creating or funding to reach low SES folks?

  7. girl_ninja says:

    The lack of awareness is so insulting and embarrassing. The use of black heros to push this sad initiative is so disrespectful while using you black sister-in-law as a punching bag. Trash. Trash. Lazy, trash.

    • Eurydice says:

      It’s actually kind of shocking. I’ve gotten used to lazy, thoughtless, disrespectful from her, but a team put together this video. Did they say “it’s OK if we coopt generational struggles for human rights because we put some black people in the video later on”?

      • Saucy&Sassy says:

        Eurydice, I found it shocking, too. Then I got angry. First she uses Dr. Biden for a photo op WITHOUT telling her that’s what it was. Then she supposedly talked with an AMERICAN university. Then she co-ops significant people in the civil rights movement? She’s part of the British that thinks Americans colonials are beneath them and she does this? I hope someone writes one heck of an op ed about this and it gets published in the WA Post or NY Times.

        The brf needs to make up their minds. Is she a revolutionary who will single handedly solve the civil rights issues as determined by a white supremist institution in the UK (which is what that commercial made me think), or is she going to be photographed with children so that she can pretend to be doing some work. I suggest they choose the right answer. This just p!sses me off.

  8. Eleonor says:

    Incompetence.
    This looks like a third grade project with an inappropriate fancy video.
    As I said yesterday: everything looks so amateurish, and this is what happens when you have never worked a day in your life and surround yourself with synchopants and “yesmen”.

    • Enny says:

      Also, if you’re gonna say big change starts small, perhaps a good change would be not to close out your video with a fricking BABY SLEEPING ON ITS STOMACH.

  9. Aurora says:

    So what I got from this is: I believe the children are our future. Teach them well and let them lead the way. Show them all the beauty they possess inside…

    Seriously. That commercial was a whole lot of nothing. The Keens are vampiric in the way they leech off the fame and achievements of others in a bid to create false equivalence with their own level of importance. Nothing about Early Years is on the level of the Civil Rights, Women’s rights or Gay rights movements.

  10. swirlmamad says:

    They can just play it on a loop on the YouTube channel. Content = done for the next few months.

  11. one of the marys says:

    They’re directly competing with Archewell with all those partnerships in academia and think tanks and the big ‘mission statement’ . My God the delusions of grandeur are real

  12. PEARL GREY says:

    I’ve been calling her “Kate Mandela” ever since the “peacemaker” campaign started doing the rounds before Philip’s funeral. I’m so glad she is finally ready to embrace her true calling as a living embodiment of the late Nelson’s spirit. That must be what all the “linchpin/rock/pillar/jewel in the crown” PR push was for. It wasn’t just about saving the monarchy or patching up the warring brothers relationship. It was about Kate’s complete transition into a famous South African icon.

    • Lorelei says:

      @PearlGrey: “I’m so glad she is finally ready to embrace her true calling as a living embodiment of the late Nelson’s spirit.”

      I am HOWLING

  13. Cava24 says:

    I feel like whoever put that together was lightly trolling her, like, they had to know that was a bad idea and they couldn’t talk her out of it so they went all in and made it over the top.

  14. Kelley says:

    I love that in every picture, kids are giving the side-eye, like who is this woman and why is she here?

    • Lady D says:

      When I saw that picture it made me realize that there are a lot of pictures of Kate with small children wearing that exact face.

      • Nic919 says:

        Same here. The children can see through this crap it’s just too bad the parents drag them to this mess.

    • TeamMeg says:

      I wonder if she smells really bad. Like a combination of ashtray, perfume and rotten meat.

    • Anony83 says:

      Except in the last one where they show a baby asleep on a soft bed, on it’s BELLY, with a blanket over it and no obvious adult managing the tummy time.

      That’s completely wrong for how they should be sleeping!!

  15. nutella toast says:

    Mkay….so what is “This” that the commercial keeps referring to? This PSA is literally about nothing and everything all at once and I have no idea what they’re talking about.

    • Lorelei says:

      Clearly she’s done a *stellar* job over the past ten (!!) years if none of us even knows what the “this” she’s referring to is

  16. Woke says:

    This project is for people who only started following her after Meghan joined the family. The people in the comments are fawning over her like she did something revolutionary.
    A research center for a subject that have been studied for decades.
    I’ll give her credit real professionals are at least involved.

  17. Lorelei says:

    Who is this even aimed at? Who do they see as their target demographic?
    Because I’ve heard/read repeatedly that actual Brits don’t think or care about the royals, that there’s more interest in them here in the US, as run-of-the-mill celebrities. The only people who will see this are their followers on social media.
    God, this is all so stupid and wasteful.

  18. Jais says:

    This is just getting really weird, offensive, and frankly dystopian. PR for nothing. A lot of words and images for nothing. Oh wait it’s for the kids #savethechildren. It’s like how Q uses saving the children to peddle a false narrative. Same strategy to peddle a false narrative and false legacy that hides the reality.

    • Amy Too says:

      It’s so weird. It’s an ad, which is usually meant to sell something or get someone to do something, but what is it that they want us to do? They didn’t even have a website at the end that they want us to visit. They’re not looking for donations. There isn’t anything to buy or to do. There’s not any way to engage: it’s not like “follow us on Twitter for tips on how to parent your early years child” or “like us on Facebook,” or “visit our website to learn more.” It’s sort of a combo between a PSA (but there’s no message of what we’re meant to do or avoid) and a political ad (but we don’t need to engage with the research institute by voting for them, visiting the website to find out more, or donate). So what is it? What is this for? It’s just a big fancy ad that is meant to make us associate Kate and her research center with hugely important civil rights icons and movements so that our brains will think “inspirational, impressive, fighting hard for important causes” when we see/hear about her and her work. It’s propaganda. And it’s disgusting.

      • NCDancer says:

        And I am really not sure who the audience is for this. All my friends in the UK couldn’t care less about the BRF. And it would seem the rest of world doesn’t care much either except for affection here in the US for the Sussexes. So who exactly are they trying to influence with this? The tabloids? British press? The people who care about early childhood development? They probably don’t appreciate their live’s work turned into embellishment for an idle celebrity.

        It’s all so weird. Why are they so bad at this?

    • GRUEY says:

      @jais yes you put your finger on what I was feeling. Above I also used the word dystopian. It does remind me of Q anon. It all has a fascistic and propagandistic feel.

      • Jais says:

        Yeah it’s just weird dystopian YA novel vibes. The Hunger Games- where all the tax money is diverted into a center that just makes propaganda videos and says a lot of words about kids’ early years while kids are hungry and the centers to feed them are closing so they never actually survive past the the early years. Whoa sorry that just went dark.

  19. Topaz says:

    On the other thread they mentioned Zoolander campaign of nothing it just fits. Oh and Omind tweeted about how the invisible contract is so visible with her new keen announcement. https://twitter.com/scobie/status/1405652642412572673?s=20

  20. The Duchess says:

    Keen Guevara is now Kate Mandela! How many identities and struggles is this woman going to steal? Like seriously.

  21. UnionSnack says:

    I started to watch.. I forced myself to watch… I gave it up. I understood nothing of it. All in all her “initiative” is just words, words, gowns and words.

  22. swaz says:

    They are trying so hard to compete with Meghan and Harry. I guess now they are global citizens too. That’s what happens when you are praised for doing nothing, you create mediocre work.

  23. Bettyrose says:

    It reminds me of the Kendall Jenner Pepsi ad.

  24. Merricat says:

    Wait, the early years are important? What? Why hasn’t anyone mentioned this before? Thank you, Kate!
    Bah-dum-dum

  25. Lizzie says:

    wanna bet keen recorded the narration but it was so bad they had to redo it?

  26. molee says:

    Is the UK experiencing an urgent population decline? That video was like a call for a British Baby Boom: Come on, Royal Subjects, have more kids! Young children are important to our country! Lots of small humans in early childhood in the next 1-5 years will make a big change! Babies! Woo! Let’s go!

  27. Likeyoucare says:

    Guys, now i know who is the new diversity tsar. Queen has hired kate.
    Omg😱 I am shocked.
    Congratulation kate. keep collecting all the trophy, plastic medals and others archievement as yours.

  28. Amy Bee says:

    The Earthshot promo video was the same way. I think for anyone in the Royal Family to be using images of JFK, Martin Luther King, Nelson Mandela and Malala is offensive. When I was watching it I was also thinking why isn’t Kate narrating this promo. I suspect the same guy who did their wedding anniversary video did this Early Years one. And no matter what Kate and William do all I can think of is they are in a one-sided competition with Harry and Meghan.

    • MMadison says:

      She didn’t narrate the BS promotion ad because she doesn’t speak clearly. They would need subtitles and the video has no purpose so a no purpose video with subtitles is CRAZY!

  29. RobinEm says:

    This is akin to a Forrest Gump parody. Thanks to time travel, Kate has been everywhere, championing all that is noble and good. When she is not marching for LGBTQ rights, she is ending apartheid. She and her team did not discover what has been been known for decades about the importance of early childhood development. They are using existing research to enhance her image and to make it appear that she is doing the same work as Meghan. KP does not need a center (centre) erected as a shrine to K.

  30. TigerMcQueen says:

    The bots commenting on the tweet are obvious.

    The commercial is insulting. Not just in its narrative that the focus of Keen Mandela’s work is up there with the struggle for people’s freaking civil rights across the world, but insulting in that the subject of early childhood is not groundbreaking. There’s research into this going back decades and Keen’s latching on to the work that others have done and throwing her name on it and acting like it’s something new that she did is infuriating. This is like Hold Still on a larger scale. But with no tangible results or goals for the future after 10 fricking years of ‘work’ and ‘quietly learning’.

  31. GGRosebud says:

    Yep that was truly awful. Pretentious and too woke 🤮

  32. Robin says:

    And on Kate goes, pretending early years is her vocation, her social conscience project. She is not the new Diana, who could connect with kids and young adults. She’s a mum – great – but she can’t engage with kids in general and certainly not those beyond toddlerdom, and even they seem bored around her. It’s a cop out programme for a woman who has no idea what to do with herself and her limited talent. I can’t bear to watch the advert. I saw the beginning and it is cringe. Who the hell does she think she is. People working in education, with sincere ability, will be laughing. If Kate is so invested in UK early years, why not take her kids out of private school and send them to state?

    • RobinEm says:

      Thanks, namesake…you expressed this so well.

    • AmB says:

      People working in early childhood education would probably like to have the spare change that this ad cost so they can spend it on, um, educating small children.

  33. Harper says:

    I feel comforted that after this onslaught of videos and appearances, Mumbles & Co. will be taking her long summer break and we will be spared her faux concern until September at the earliest. Because once the Announcing is over, there is nothing really there.

    • Jais says:

      Yeah this will prob be her big blow up of events and PR before summer holidays. She will be jetting off in the next few days. That could also be why she won’t be at the statue event. Still think she’d stick around if she was invited but a private beach somewhere is beckoning.

  34. Robin says:

    Can you imagine if Meghan put out a campaign advert like this? How the hell does Kate Middleton get away with appropriating a history she is clueless about, so clueless she doesn’t understand she is being offensive in using it?

  35. Carmen-JamRock says:

    You wanna know why this atrocity of a video was grrenlit? No black person or other POC was on the decision-making committee or even saw it before it went out.

    Happens frequently in marketing campaigns for many big brands with a similar problem. And then, after public outcry, they crawl back to the drawing board to re-think, after pulling the advt/commercial and issuing the standard apology.

    Dont expect the same from the “definitely not racist” BRF and Firm.

    • Ania says:

      That’s why I think they are really stupid and lack any self-awareness. They should known that the eyes are on them and they cannot afford any „racial misstep”. They still don’t come up with an idea to hire someone who knows better and listen. The are a bunch of loosers who would be fired from an internship in real world.

  36. Coco says:

    So if British people follow Kate’s instructions to the letter (and she’ll give out those instructions any year now), no one will ever be assassinated again? People won’t even need to protest anything or engage in civil disobedience?
    There were some real “Brave New World” vibes coming from that video. All this focus on babies leading to a serene populace.

    • Saucy&Sassy says:

      Coco, well, that’s why she’s called Catherine the Great. (yes, that’s sarcasm)

  37. Lizzie says:

    Why wasn’t Melanie in the commercial? Starts Small sounds like as ungrammatical as Be Best.

  38. Sue Denim says:

    also — what were Mandela, MLK et al fighting for ffs? substantive changes that would address structural inequality, you know, the kinds of things like access to housing, healthcare, education, a living wage, that are a root cause of the childhood poverty and related issues she’s trying to co-opt for her own PR. Really awful…and dumb… She should have stuck w sports.

    • Nic919 says:

      Mandela and MLK were looking to dismantle the system that prop up this useless white woman, but she’s too stupid to understand that.

      • Sue Denim says:

        yes…and originating btw in the BRF’s Royal Africa Co which massively intensified the spread of slavery to…the US, SA to name a few. This is so offensive, no?

  39. Over it says:

    Get your black quota Karen keen is all I kept thinking through that entire thing. Stop using black and colored people to prop your racist asses up. It’s sickening

  40. TheOriginalMia says:

    They are so bad at this. So so bad. What do Mandela and Malala have to do with early childhood development? I mean…how is she connecting all of these myriad images to whatever point she’s trying to make?

  41. jferber says:

    Kate’s “big” changes not only start small, they end very small and then peter out. But she “did” something. She ANNOUNCED another initiative! Time for another vacation.

  42. RedWeatherTiger says:

    So all the people in the video (other than the appropriated footage of protests and great icons) were doing all the important things–teaching, nurturing children–and the point was that we need to teach and nurture children, which we are all doing to the best of our ability already, so…the project will show us that we should keep doing what we are already doing and thankyouverymuch. If you’re poor, though, I imagine the directive will be to STOP being poor.

    Her next projects:
    Education should be about educating people! Let’s listen and learn.
    Health care should be about providing health care for people! Let’s listen and learn.

  43. Who ARE these people? says:

    For speeches did they have to use JFK? Didn’t England once have a prime minister who was rather well known for oratory?

    • BeanieBean says:

      Ha! Good one. I’m still puzzling over the use of JFK myself.

    • Nivz says:

      I don’t know if this is relevant to why they didn’t use him, but Churchill is currently in the cross hairs of anti colonialist criticism. I was reading just now about a controversy at Churchill College at the Univ of Cambridge cancelling a panel discussion group that addresses many of his problematic stances re colonies in Africa and Asia. The Churchill family and vague powers that be have applied pressure to silence the panel. Of course this just gives the issue more oxygen.

  44. Cece says:

    That kid in front of Dutchess Keen is giving this “project” the side-eye it deserves. Well done, child!

  45. jferber says:

    Who Are These People: You won the internet today for that comment. Pure gold!

  46. 2cents says:

    Kate is clearly lost in her own Manic PR Wonderland, empowered by the palace- and RR-sycophants who have inflated her ego to epic proportions.

    Using Jill Biden for a fake round tabletalk at the G7 and for a joint opinion piece in an American newspaper in order to lauch this extremely hyped, vainglorious heir balloon.

    I wonder if she’ll base her business headquarters in KP London now and leave her spouse in Norfolk to be close with you know who?

  47. tolly says:

    If you can push past the gross misuse of civil rights images and leaders, the video ends with… a baby sleeping on its tummy, on an adult bed, covered with a blanket. They ended a video about the importance of child development by depicting 3 top risk factors for SIDS. *plants forehead on desk*

  48. Nivz says:

    Every day, the similarities between Dunder Mifflin and KP amaze me. Recall the ad campaign michael Scott put together with the employees. Same energy. I do appreciate she didn’t put herself in the actual commercial though.

    First impression- the subliminal message of this ad is, I don’t have to do important, or even real things to be important. A la Carole Mid saying, “Royalty is about more than making speeches”.

    Also want to remind the gang, their tenth anniversary video was not so much a denim commercial as one for anti fungal vag cream. I wish I had saved a link to the video someone posted on Twitter with the pharma ad voice over.

  49. Layla says:

    Honestly, should any of us really be surprised? She exploited the murder of a woman who was kidnapped and raped before being brutally murdered all to boost her PR campaign in a non-existent competition with her more harder-working, more successful sister-in law. She also stood aside smugly whilst her husband launched a smear campaign against said (pregnant) sister-in-law just so he could boost HIS Stupid PR. These two (William and Kate) are not just masters in awful, they’re champions of gaslighting 101 and ever since Meghan, they’ve found a way to get away with everything. This is only the beginning of the ‘Keeness era’.

  50. Lowrider says:

    Kate Middleton and that Kensington Palace are absolutely DISGUSTING!

    Such vile, fake users in every sense of the word.

    What will their brexit and maga fan base this if their very left leaning views? 🧐

  51. Demi says:

    Boy, this is bad so bad .. Why use the images of civil rights protests & Mandela those people were fighting for Equality which is the antithesis of the British Monarchy..

  52. Liz version 700 says:

    What is the Goal!? I worked with some of the poorest children in my state as a teacher for 4 years. Every lesson I taught had to have a goal. I couldn’t just show them random pictures of myself keening. What will this glorious research do? It is such a bs nothing project covered in sparkles to make it more appealing

  53. Jaded says:

    It’s utterly “Seinfeldian” in its lack of purpose. Seinfeld was promoted as “the show about nothing” but it was hella successful. This latest embiggening sham won’t be anything near successful.

  54. ennie says:

    How much money is she getting paid/ thrown at her projects for these kind of outcomes?

  55. Jayna says:

    ??????????????? I’m completely nonplussed by this commercial, or whatever they are calling it.

  56. paddingtonjr says:

    Typical sound and fury from the Queen of Keen, our Kate, signifying absolutely f** nothing! So birth to 5 years is important, hmm? So how has George’s development been affected by William not “being around much” during George’s first 6 months? Was William and Harry’s development not affected by their mother’s tragic death when they were 15 and 12 respectively because it didn’t happen in their first 5 years? And how was Archie’s development affected by his own Aunt Kate ignoring him at a charity polo match when he was just an infant? Has she ever spoken about her own brother’s depression battle? Does she even understand she is part of the problem?

    I have no problem with Kate wanting a “big issue”, but let’s have some follow through. It’s a shame that through all of the Diana and Meghan cosplay she didn’t pick up any work ethic from either of them.

  57. Silent Star says:

    And it’s about 1.5 minutes too long.
    Couldn’t make it to the end.

  58. The Recluse says:

    I hope they’re catching hell on social media for co-opting the Civil Rights Movement, especially after they ran Meghan off.

  59. Calibration says:

    So Keen is both ‘woke’ and political and has zero backlash?

    Is anyone criticizing this vid other than us or, just us? It’s just so depressing to be one of the few who see her bs.

    • CrystalBall says:

      I agree – it is deeply alarming how she can openly be such a fraud, rewrite history weekly, and never get called out for it. She is casting herself as the new Mother Theresa while being a total sham. I believe William has total control of UK media – no one dares write the truth anymore.

  60. Likeyoucare says:

    Small as ant or small as nonexistent?

  61. Curious says:

    what is Catherine saying with this video. i am confuse about her message. i felt like for me she is saying, don’t be like Mandela, MLK,JFK and Malala. cause look what happened to them when they are fighting for their rights for their people.. cause at the end of the video,they showed an innocent little baby,and seems to be saying ,big change starts small,to teach this child at an early age,form their minds to not make waves?.. ,then i thought hmm why did she just pick mostly black people to send this message, is she saying the Blacks/POC are the ones to cause damage to society.? what in gods name is she trying to say? don’t like how they use the VIDEO AT ALL. I thought she was going to help children from maybe poor homes,abuse homes, to get help to better their lives, that there will be centers open for parents to have talks and such and guidance . i expected tons of other things,i just didn’t expect that video where she highlight the pain and suffering of people fighting to survive,to be human and not something to be kicked around.

  62. Giddy says:

    I’ve seen inconsequential men described as “empty suits”. What do we call women who lend only their image to projects? This is my mental image of Kate: boring style, shiny buttons, her head crowned with that gorgeous hair. And inside her head? Her hamster has sadly died at his wheel…just white noise.

  63. CrystalBall says:

    This video is sickeningly manipulative as it tries to seduce and lull the viewer into believing the empty promise that help is on its way for society’s neediest, not least with its style and music taken straight from TV hits Downton Abbey and Call The Midwife. Utterly nauseating.

  64. Margaret says:

    WTF was that all about? It spent a lot of time saying nothing much at all. Big change starts small. Yeah. Nothing magical about that concept. Did Kate have something to do with that video? I wouldn’t be surprised if she did because she makes no sense to me either.

  65. Kkat says:

    What I heard very loudly while watching that video was…
    MAKE SURE EVERY THIRD PERSON IS A POC SO WE CAN SHOW WERE NOT A RACIST FAMILY OK