Sky: Princess Kate’s Early Years campaign lacks urgency in the cost of living crisis

Something I’ve been thinking about in recent days: the Princess of Wales’s big “launch” of her awareness-raising Early Years campaign, Shaping Us, kind of ended the days-long backlash to Kate and William’s empty-handed visit to a Windsor foodbank. William and Kate were being roasted on social media all weekend for their tone-deaf, hour-long poverty tourism, but now no one is talking about it. Kate managed to successfully change the subject with her keen launch. Except that days into the “launch,” there’s definitely a growing backlash to Shaping Us. It doesn’t help that Shaping Us is nothing new – this is a relaunch of a campaign which Kate has allegedly been working on for years, and after all of these years, Kate doesn’t have anything except a creepy claymation video and the same old basic message: pay attention to me as I talk about how the early years are important. Even the keen-defender royal rota are starting to question Kate’s whole Early Years deal. From Rhiannon Mills’s piece for Sky News:

A few years ago I called up a member of the Kensington Palace press team. They sounded exasperated about a two-page spread in one of the papers about the Princess of Wales’s eyebrows. Just her eyebrows. Can you imagine living that life where every part of your appearance is picked apart, and often overshadows what you have to say.

This week it’s clear the Princess of Wales and her team want to do everything they can to get past that. This is her week where she wants to start a national conversation “to revolutionise the way the UK thinks about those early years of a child’s life” and “to make this her life’s work”, a palace source told me. In cinemas, on billboards, on social media, and from celebrity ambassadors, you’ll see campaign material for “Shaping Us”.

The research makes the compelling case that as a society we simply don’t focus enough on what we can all do – not just parents – to help children in those first five years in life to thrive and become happy healthy adults. But as Kate was surrounded by cameras and crowds in Kirkgate Market in Leeds, the location for the launch of the campaign, it felt like there was something missing. This didn’t feel like the urgent call to action she wants it to be.

Kate is competing against a lot of noise, and I don’t mean just in the market, but in society generally. At a time when so many families are struggling with the cost of living crisis, when day-to-day worries are centered around heating their homes and feeding their children, this needs to be a campaign that grabs you and I’m not sure that it does at the moment. She wants us all to wake up to the fact that we can play a part in making sure children don’t fall through the net, but how do you make people care when they’re struggling enough with their own problems?

[From Sky News]

This is probably the closest the Rota will get to saying Kate’s keenery lacks substance and her endless flashy self-promotion comes across as extremely tone-deaf in the UK’s cost of living crisis. Kate is burning through money on claymation videos, billboards, Meghan copykeening and insubstantial messaging, all while children’s programs are shutting down or seeing their budgets slashed. Coming on the heels of Kate and William’s foodbank poverty tourism, is this the message she wants to send? “Look at me in my new McQueen suit, buying billboards to say nothing.”

Photos courtesy of Avalon Red, Cover Images, Backgrid, KP.

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92 Responses to “Sky: Princess Kate’s Early Years campaign lacks urgency in the cost of living crisis”

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  1. girl_ninja says:

    I hope that the criticism just intensifies. Katy hasn’t been roasted enough and she deserves every bit that she’s gotten, getting and MORE. What a waste of money, time and resources.

    • Elizabeth Regina says:

      For her to even get roasted is huge. The Empress is naked and we all know it. She has no substance, no passion and definitely no charisma. She’s all about rank, curtsies, tiaras and jewels. The RF is falling apart before our very eyes and that’s why Charles wants his Chubbly so badly for the distraction. Pomp and Pageantry are all that’s left for them.

      • L84Tea says:

        It has been a thing of beauty to see Kate getting roasted this week because it’s so long overdue. She’s been skating by for the last 5 years on Meghan’s back–literally like an ice skater with blades on her feet slicing across Meghan. It’s so glaringly obvious now to the masses how they relied so heavily on H&M to bare the brunt of all their shortcomings. People are finally waking up and seeing what a nothing burger lightweight she is.

      • Jais says:

        Dang, okay yeah that image is really visceral and paints the “just skating by” image really well.

    • Chloe says:

      It won’t. Palace sources are busy looking for something sussexes related to distract from this mess as we speak.

      • BUBS says:

        Oh, it will. Meghan has continued to maintain a low profile and people are starting to point out that the BM manufactured outrage against her and H is only just that- manufactured outrage. In the last couple of days with the spotlight fully on Kate, I don’t think I’ve ever seen this amount of criticism towards her and Will before. With strikes raging across UK, it’ll only get worse for her if she keeps up. She’s piling up hatred towards her and her kids with the constant show off of new expensive clothes, lousy videos and billboards while children in UK literally cannot feed! Funny enough, the only thing that can help Kate right now is to stay away…at least, until she has something that can produce tangible results, in real time, for the people! I will say, one thing she has going is that she and her husband are incredibly forgettable! Two days after, and her campaign has all but fizzled out. If she’s sensible, she’ll lay low and maybe give Andrew center stage! She may not realize it yet but apathy towards her and Will, will serve them well!

    • Mary Pester says:

      Girl ninja, after reading this story I have written a letter to the Daily Mirror, one of the British tabloids that likes to rag on Harry and Megan, asking them to explain WHY they keep saying that there are no leaks from the Palace and that no one from the press has access to the Royal family or their staff, unless THE STAFF contact the media about an upcoming Royal event. Now seeing as this reporter said SHE did the calling, I wonder if they will print my letter as I sent it to their readers page. I will keep you all posted on any reply I might get, but I won’t be holding my breath

  2. ThatsNotOkay says:

    The people need to start calling for the government to take back some palaces, dismantle them for parts, sell them to billionaires, and use that money to fund the poor, a category in which more and more citizens are falling. This French Revolution spin-off cannot come soon enough.

    • Chloe says:

      Or transform them into apartment units where people can live for a decent price

      • BeanieBean says:

        This. There’s a lot of underutilized space in those palaces, interiors & exteriors as well. Lots of parkland for the under-fives, their older sibs, parents, grandparents–everybody could benefit from that open space.

  3. Bre says:

    Where I live we have this awesome program through our government which supports early childhood.
    This is essentially it- Child and Family Centres offer free, high-quality programs for families and children from prenatal to 6 years old. You can learn and play with your child, meet people and get advice from early childhood professionals

    I go weekly to ours and we get snacks/tea/coffee and right now they have an indoor gym time to allow for gross motor movement.

    Does this type of free programming exist in the UK? It seems so easy instead of wasting this money, which I assume has be raised through their charity, to have places apply for grants/scholarships/something meaningful.

    I hope the conversation and critical review and her goals continues because what a giant waste of money when people are struggling.

    Also a side note: that outfit as expensive as it likely is. Is doing her body no favours. The rule of 3rds should really be explained to her stylist. From shoulders up it looks great…. Below that it’s making her seem oddly shaped, lanky and emphasizing her thinness.

    • Aidevee says:

      It did used to exist and it was called Sure Start. Sure Start children’s centres were everywhere under the new Labour government and their impact was beginning to be seen in data concerning children’s health and school readiness.

      Then the tories cut the service and shut the whole lot down. Yep, those same tories that Kate snuggles up to at her early years roundtable events.

      This is why you keep hearing the words Sure Start everywhere you look with this coverage. It’s a mess

      • Brassy Rebel says:

        Kate has unintentionally accomplished one thing with her keenery. We all now know about the Sure Start program in Great Britain and how when the Tories got in they shut the whole thing down. Is the Labour Party smart and effective enough to grab this gift and run with it? They should be putting up their own billboards promoting this now defunct program as the answer to Kate’s dreams about “the early years”.

      • Mary Pester says:

        Aidevee, sure start was a brilliant thing for young children but because it was a good thing the tories shut it down, just like they are trying to do with local swimming baths and libraries. They have sold off a lot of schools sports fields and some play grounds and then have the never to moan about childhood obesity. They are obviously to stupid or uncaring to join the dots

    • Lia says:

      Are you from Germany?
      My friend goes to a similar program.

    • Mrsfonzieface says:

      This is exactly what SureStart did and its loss is felt! There’s loads of church baby and toddler groups that provide this a morning a week but they all cost money. Plus your baby gym classes, wriggletots etc, but again, they cost money. SureStart closing has created a two tier society: kids whose parents can afford those groups and kids whose parents can’t. And Kate is right: that has an impact! If Littles don’t go to groups like that they start nursery (which is free from age 4) with a lot to learn about socialisation etc.

      Sorry, I have so many feelings about SureStart closing!

    • usavgjoe says:

      Kate in her thinness is trying to compete with Willie’s Rosebushes.

  4. Tessa says:

    More playing to cameras.

  5. Amy Bee says:

    It was surprising to see a member of the royal rota criticise Kate. I think it would mean more if it came from the tabloids but that will never happen. Kate’s press team are a bunch of amateurs as they don’t get that the press only talks about Kate’s clothes because she never says anything of substance on her engagements.

    • Jais says:

      Surprising and welcome. Would love to see even more state the obvious, aside from Rhiannon and Omid. Bc the hollowness is impossible not to see. I’m just imagining the rota covering these events. They have to be talking amongst themselves and saying and? And what else? But v few of them will write that.

      • Lorelei says:

        Hopefully this will get the ball rolling and give more RRs the confidence to speak the truth. No one wants to be the first one to break ranks, but now…

    • Mary Pester says:

      I can’t get over the fact that a member of staff called the paper to moan about the coverage of khates eyebrows 😂😂😂😂😂, oh and I thought no one at the palace EVER talked to the press, let’s see a two page spread on her botox next, because her projects NEVER go anywhere. As I said on a previous page, how long will it be before someone has the guts to say to her “ffs Khate, just phone Megan and ask how it’s done, lol

  6. IForget says:

    The eyebrow comment is fascinating!!! However, she has zero leg to stand on, nor will get my sympathy. Yes, it is frustrating that as a woman, our appearance is judged and scrutinised, and often the thing men (#notallmen) think about or speak about as opposed to our ideas. HOWEVER, she had KP deny that she was taking botox, which is only making her eyebrow situation worse. Since she decided denying the botox was more important than say, standing up against the racist abuse her sister in law was undergoing, or CORRECTING the record about the fact that she was the one who made her black sister in law cry, she cannot complain about the fact her eyebrows received 2 pages in the papers.

    Also, if the team were actually keen to get past that, they wouldn’t have her wear yet another new, expensive outfit during the COL crisis.

    • Chloe says:

      Kate herself is responsible for the fact that her outfits is all people talk about. And it’s because it’s the only thing she has to offer. She had 10 years. 10 years in where she could have made a difference or set something up and all she did was have babies and shop.

      • IForget says:

        Yeeeeeep. Which, fine, if she wants to be known for her outfits and babies only, then that’s on her (whether that’s an acceptable vocation when she is paid by my taxes, is another conversation). However, if she wants to be known for other things too, she needs to do the work. Doing the work doesn’t mean bringing 9 photographers to a 1-hour ‘engagement’ where you freeze pose and give scary eyes and grins because you can’t move your botoxed-eyebrows, but want to seem like you care, because we all know you don’t.

      • Unblinkered says:

        12 years, not 10. Makes it even worse.

      • Mrs.Krabapple says:

        Didn’t Kate actually say at one point that she “works” by her wardrobe? Well you can’t have it both ways — be an empty clothes horse who shops all day and wants sycophants saying how beautiful she is, but ALSO not wanting people to focus on her appearance and instead “respect” her for her so-called “work”? She picked her lane, and now she has to live in it. Her only goal was to be seen as thin and fashionable (she IS thin, the fashionable part is questionable), but never put the work into actually working. Does she really wonder why people don’t respect her?

  7. aquarius64 says:

    Kate is finally being outed for the lightweight that she is. But that red suit is outing her aging by her neck.

    • Tessa says:

      She was always a lightweight imo. Not using her degree,no career and the worst she pretends to be an expert

      • Carrot says:

        @Tessa, You’re really on point. If K stopped all the fa’keenery and pretense and did something with her degree, it would be amazing and life altering for so many young ones.

        Imagine if once a month. Only once a month, because once a week is too exacting for K, once a month every month — K hosts an art class for children at “a” palace. Everyone gets a picture, a tour, a meal, a smock, art supplies to keep, K teaches a class, and the children take home their creations. For so little? K could actually inspire a generation of artists for two hours a month

      • Nic919 says:

        How many women at 29 did so little with their lives as Kate? Many women have kids by then and if they don’t they have an actual full time job by then. Even if it isn’t a fancy job, it is still something.

        Kate did nothing but be available for William. That’s why she’s such an empty cypher. She has nothing to offer and the last 12 years have shown that she never will.

    • BothSidesNow says:

      @ aquarius64, Keen wasn’t outed by this ill-written article in any meaningful manner. The author is simply suggesting that Keens campaign “doesn’t grab you”. This author doesn’t slam Keen as to her incompetence nor empty campaign. She is simply pointing out the current economic crisis that Britain is under. Which the author doesn’t slam Keen for not taking the current crisis into consideration or make it a focal point. Yet the author did cement the invisible contract with RR’s calling BP regularly and the staff are more than happy to comply.

      The only actual backlash that CopyKeen has faced was the other day when that group of researchers published a scathing reply. That’s it, nothing more.

  8. Ronaldinhio says:

    Brave of Sky….

    The issues of being unable to heat your home, or pay for food for your children, worrying what next – do not sit well alongside a mumbled message or finger wagging from a woman with 4 palaces and a ton of staff – telling us to wake up and do more.

    Also her message isn’t a key to unlocking anything. ‘Shaping us’ – well what does it mean?

    Does poverty shape us?
    Does cold shape us?
    Does living in fear shape us?
    Obviously the answer is yes and yet what does she propose happen?

    She is asking parents, already frightened, to understand that this will all impacts on their children over their lifespan. Not everyone has the privilege or means to be able do change their circumstances. Unless she has a pot of funding in the millions from the Duchy this message is scolding and not supportive or useful.

    The Conservative government have almost completely dismantled SureStart – a proven method of supporting families who were or who might be struggling. Unless she calls them out on how this behaviour negatively impacted on ‘shaping us’ – whatever is the point of this?

    • Seaflower says:

      Sky is owned by Murdoch. Not brave at all.

    • BothSidesNow says:

      @ Ronildinhio, well Kern is certainly using her campaign of striking greater fear into the parents who are desperately trying to survive on what little extra money they have. Now they are looking at themselves as they feel a wave of shame, unworthiness and seeing that their struggles are destroying their child’s future as adults.

  9. Jan says:

    There was a video on Twitter of a 7 year old girl doing a Ted talk, about the early years, and she was brilliant.

  10. Zazzoo says:

    That red suit screams Nancy Pelosi. Perchance William made an offhand comment once admiring Pelosi’s style?

    • GuestWho says:

      That red suit actually screams Meghan.

      • BothSidesNow says:

        Yup!! No Pelosi copying here. It’s all Meghan.

      • zazzoo says:

        I wouldn’t be surprised if Kate had never even heard of Pelosi, and it’s well documented she copies Meghan. Still, if you image search Pelosi, that suit is absolutely her style. Could be total coincidence. They’re both women who dress like they came to get done what needs doing.

  11. Blue Nails Betty says:

    I love this so much. All of the royals* are utterly useless and Kate is the worst of them.

    *I’ll grant that Charles is technically intelligent and has done impressive things in building up businesses within the family properties as well as trying to do things with the environment…but he’s useless and ineffective about helping the public at large.

    • BothSidesNow says:

      Let us not forget how he has the power to utilize Parliament to his and his families massive wealth as well, not to mention having the power NOT to be under the guidelines of diversity in the the Monarchy. Mustn’t allow POC any work opportunities as they make them all feel uncomfortable.

    • Moondust says:

      The Prince’s trust has helped people. The royal foundation? They might raise money but do they give back? Is that money just used to embiggen WanK?

    • The Recluse says:

      These nimrods in the House of Windsor are their own worst enemies.

  12. Hail says:

    So are we just going to skip over the fact that this royal reporter is admitting to casually calling up KP staff while listening to them complain and explain about a spread article about Keen?

    • Chloe says:

      Nope we are not. But it’s not the first time that reporters have admitted to getting briefed by the palace just to lie in our faces and claim that such things don’t happen.

    • Nic919 says:

      When they decided to stay quiet about the attacks on Meghan and in some cases even provide help to write them, they opened up a Pandora’s box to eventually go after all of the family. And in the hierarchy of who gets protected over others, kate is at the bottom of the list now that H and M are gone. Had kate denied the crying story and not just let it go on (and this is being generous and pretending that Camilla put out the story in the first place) then she would have more to stand on. But petty stories have been given free rein and they are now targeting her.

  13. Mslove says:

    Kate should be hanging her head in shame. But sure Kate, go buy more new outfits to show off in while children hoard what little food they have.

    • Cessily says:

      The professionals and aristos they like to invite to celebrate there empty vanity projects must laugh themselves silly over her and Peggy..

  14. Jais says:

    “Buying billboards to say nothing.” That pretty much encapsulates the whole thing. It’s legit bizarre.

    • Cessily says:

      They billboard is a direct competition to “one up” Spotifys advertising of Archetypes with Meghan. This entire thing is just unbelievably vain. Have to wonder which one of them will publish a book to try to show up the Sussex’s🤔 who have two books published, and Spare is breaking records weekly.

  15. Becks1 says:

    The eyebrow comment cracked me up, because it did not have to be included at all and was clearly a swipe at the current state of Kate’s face and her wonky eyebrow.

    This line:
    “She wants us all to wake up to the fact that we can play a part in making sure children don’t fall through the net”

    Is that what she wants? Is that the point of this? And if so, how do we play that part? What is it that I should be doing that I am currently not doing? What is it that the writers on this blog should be doing that they are not doing, to ensure that “children don’t fall through the net”? What should any of us be doing that we are not doing?

    That’s where this campaign ends up just failing. Yes yes awareness. Yes yes we know she can’t be political. (or so they tell us.) But surely there is something between “awareness” and “political” right? I mean I’ve seen Facebook memes with more information than this campaign.

    For example, I saw one just 20 minutes ago in my feed about how children process our facial expressions and the tone of our voices something like 30 seconds before they process what we are saying, so its important to make sure you are moderating your expression and tone appropriately to make sure the child processes your words appropriately and they feel safe with what you are saying. Now I have no clue if that is true. but it was SOMETHING, right? It was something that stuck in my head (even if just for 20 minutes lol) and made me think about how children process what we’re saying. It described something that many people may not fully realize, and gave a one sentence solution for what we can do going forward now that we know.

    (again no clue if that graphic was accurate, just bringing it up to show how in a few sentences you can convey a great deal of information.)

    I feel like this campaign is telling someone who is on a diving board on the deep end of the pool with no water – “do you know you’re on a diving board?” and the person says “yes I’m aware” but the campaigner never says “well there’s no water so don’t jump.” Or something. It’s a messy analogy lol but its what came to my head. Like she’s not even fully explaining the problem, and there is no solution offered, even a very basic or obvious one.

    • Nic919 says:

      There are several problems with the awareness campaign, the main being that it’s condescending to pretend that most people don’t know that it’s important to provide young children with a good head start. Not only is it something that has been discussed in academia for over a century, but there was an actual program in place in the UK to help with that very issue. Kate pretends that nothing existed until she got Catherine Quinn to start the PR push and pretend that this is Kate’s life issue.

      It clearly isn’t. Kate never did any volunteer work pre marriage on this issue and she very rarely visited schools and nurseries prior to the announcement in late 2018, coincidentally days before Meghan launched her successful cook book. Kate visited more sports types events that had kids.

      Part of the problem is that people can see she isn’t sincere about this and showing up in a new designer outfit and posing for photos doesn’t help kids. And that video doesn’t do much of anything except appear to shame women who have a job outside the home. Everything about this is very shallow.

    • CC says:

      I also thought, “Wait, wait, wait? That was the message she was trying to convey?” Either the article is bad at reporting Kate’s central message, or Kate’s central message is hollow and, as I’m reading it, plain weird. I had not understood at all that she wanted society at large to be personally involved with this. Wanting everyone to be on board with more funding? Sure. That’s logical. But this makes it sound like she wants adults to go around making the day of a 5 and under brighter.
      Are people in the UK supposed to approach random small children now? “You two, how old are you? Oh, you’re four? Lovely! You are strong and hard working and kind! Have a wonderful day! But your brother here is six? Tough luck, kid. Cross your fingers for reincarnation and a better start next time.”

      • BeanieBean says:

        I had sort of the same reaction. I’m not a parent, so–what is it I should be doing in this societal effort?

  16. Nanea says:

    Style over substance, as usual.

    Not offering any kind of solution, no pointing at existing programs — like Sure Start, which their good friends the Tories mostly dismantled.

    Just reinventing the wheel, so that madame gets to parade around like the Mumbling Copykeen that she is.

    And I liked Airrly Yarrs better than Shaping Us, which reminds me of… dunno, shapeware?

  17. Pat Gaddess says:

    I live in the US and the mornings financial news said the UK is the only tip 6 economy that is actually in recession If that is true why isn’t the RF tightening their belts and actually doing some real work?

    • Digital Unicorn says:

      Yep we are currently the worst performing economy in the west, even worse that Russia!!!!!

      Our country is literally falling apart and she can do it spend thousands on new clothes and fresh botox, repeating the same bullshit every year.

      She’s an idiot and no amount of turd polishing will ever change that. She is fast becoming the new embarrassment to the RF.

      • The Old Chick says:

        I saw this tweeted yesterday by a former Australian politician ;

        “UK’s decline. By the end of next year average British family will be poorer than the average Slovenian one. By end of decade the average British family will be poorer than the average Polish one. Why would Scotland stay? On the way to strategic irrelevance.”

        Meanwhile the Wails have 4 houses and Kate debuts more bespoke mcqueen while listening and learning about food banks and this new mess. Even her ‘fans’ are subdued.

      • JT says:

        This is why H&M should stay away from the Chubbly. All that money, gold, and crowns are going to look awful in the context of how the economy is going. Things are about to get rough for the UK and they would do best to stay far away from it.

    • Mary Pester says:

      Pat, I’m a Brit and it’s true, heating or eating is a choices that uk pensioners and families have to chose between, fuel prices are very very high and going up, just like gas and electricity, plus they announced today the cost of water rates is going up along with the interest rates, it’s a scary time over here, YET the crowning of chinless Charlie and all the rubbish that goes with it is being paid for by the tax payer. They have even had the bloody nerve to say he has stream lined it, so it’s only going to cost us ONE HUNDRED MILLION!!!!! This at the same time as veterans like my husband and myself who have a small military pension are being taxed on it. It’s nauseating

      • Marion says:

        Same here Mary. She’s completely out of touch as far as understanding poverty.
        She doesn’t want to get it. She Marie Antoinette and if she keeps on like this I can see the British public investing in guillotine factories.

  18. Snuffles says:

    I’m starting to wonder if the royal rota are becoming resentful that WanK can’t/won’t compete at the level the Sussex’s are at. I’m sure they would LOVE to have something to brag about and claim that that Will and Kate are better at this service/philanthropy game than the Sussex’s and are more effective because they are royals that stayed within the system. Or to simply be able to say “See! If Will and Kate can do this within the institution, then Harry and Meghan could have too! But they left because they were selfish and greedy!”

    But WanK is giving them nothing to work with.

    • Eurydice says:

      Lol, WanK is giving the RR exactly what they’ve always given them. It’s just that, since H&M, the RR have become accustomed to a richer diet. After feasting on filet mignon, it’s hard to go back to Burger King.

      • Lorelei says:

        @Eurydice, perfect comment

      • BothSidesNow says:

        @ Lorelei, DITTO

      • Feebee says:

        There was a reason that Harry was the second most popular royal after the Queen. It wasn’t just that they knew he was a fun-loving guy. Whether they’d admit it now or not, it was partly at least (imo) that he actually worked. He had projects with a profile, that produced results, that made people feel good.

        Meghan is the same. Projects that produce results. Unfortunately they were too much together for the Firm to handle or manage. Hence the character assassination and the battle that the UK lost.

        And now as you say the media have nothing satisfying to chew on.

  19. Amy Bee says:

    I must say I love this for the press. They chased out the most dynamic and charismatic royals and now stuck with boring lightweights William and Kate

  20. Well Wisher says:

    There is a clip on social media from a little girl, Molly Wright who made the case for and of the importance of a healthy environment with the possibility of proper connections for children’s brain growth, empathy and proper social interactions.
    She used clips in the TED talk to illustrate her presentation.
    I am unsure if Kate can be more effective that Molly, because if done properly she would have to go against the present day governmental policies.
    I will repeat my former comment where she could’ve used these resources by helping an underfunded school, library, after school program or fund programs for toddlers.
    The timing is also tone deaf, there is a strike? by the teachers, this is following the NHS work stoppages.

    Molly has succinctly covered what is needed, she is less than ten years old.
    There is no useful explanation for this except public relations as a cooing mechanism for fear.

    • Well Wisher says:

      * public relations as a coping mechanism in the face of fear of erasure from a population that is becoming more unsettled with their government.

  21. Jazz Hands says:

    I remember one of the main talking points when Kate turned 40 was about her new confidence. I’m not sure I’d call it confidence but lately, particularly since the Queen died, she’s looked very… smug? I wonder what’s behind it.

    • Monlette says:

      My guess is that she has moved a rung up the royal ladder, which finally puts her above her more accomplished sister and sister in law.

    • Becks1 says:

      She’s thrilled to be Princess of Wales. This is what she wanted. She’s so happy to finally be married to The Heir, rather than the heir to the heir. Remember how fast they changed their social media handles after the Queen’s death was announced? Less than 15 minutes to go from Duke and Duchess of Cambridge to duke and duchess of Cornwall. She wants the duchy money, she wants the Wales title, and now she has them both and so far she has escaped any additional work expectations etc.

      No wonder she’s smug.

      • Unblinkered says:

        Perfectly stated, and I couldn’t agree more.
        However, I really do believe she (and W) are on borrowed time with the UK media now. They’ve been muzzled for too long.

      • notasugarhere says:

        They’re on borrowed time with Cornwall, Wales, and Scotland too. Increased separatist and republican movements in all three.

  22. Lucy says:

    So….. the issue here is that this campaign needs to “grab” lower and middle income families to tell them TAKE CARE OF YOUR LITTLE KIDS (not the big ones it’s over for them) NOW? While they struggle with cost of living? Jesus Christ I am at a loss.

    Pretty sure most families understand that the well-being of their babies and toddlers is important. I bet a lot of them go so far as to care about their older kids too! How is brow beating them to be more AWARE helping anyone??

  23. Vanessa says:

    This Campaign has never been nothing more than Vanity project for Kate this whole thing came together because Kate couldn’t handle being upstaged by Meghan cooking Together cookbook. A project that to this day helps woman and children with meals . While Kate project is just for herself she gets to get her pictures taken spend money buying billboards buying clothes copying Meghan style . Kate is a dimwit empty headed Tool she doesn’t do anything of value I’m glad people are finally waking up the Royal family doesn’t do anything for charities all the money in the world these people have Kate has five homes access to billions of dollars yet all she can come up with a clay video word salad and walk around a market asking vendors who living paychecks to paycheck how their childhood was . Kate and her lackeys pick this project because she and her advisor thought she be able to get pictures of her with white babies and adorable white toddler and every Kate Stan would automatically start comparing her to Diana and praise her on social media.

  24. kelleybelle says:

    Was Kate ever this smiley and “manic” before Meghan came on the scene? I think not. Of course not.

  25. Jensa says:

    Well this is what happens when you treat people like idiots. Anyone can see Kate’s “campaign” is just empty noise. What is it actually saying? What is it recommending?
    “Raising awareness” and “start a national conversation” (that again) are completely meaningless, just soundbites – and rather hackneyed ones, at that.
    There really is a shift in how the Press are reporting Royal matters here (UK) though, which is interesting. It’s slight, but it’s definitely starting.

  26. BeanieBean says:

    Timing is everything, and this is not the right time, Kate! Pay attention to the world around you! The economy is in tatters & you wear a new McQueen suit? Teachers are striking & you tell everyone how important the first five years are? You shut down a marketplace at lunchtime & mumble at the vendors about their childhoods but buy nothing? (Still not sure what the heck that was all about.)

  27. girl_ninja says:

    It lack urgency and seriousness. Wasty Katy.

  28. DenverD says:

    I didn’t get to jump in on the earlier post about videos. I work in part as a producer for nonprofit videos and have a few areas of expertise including early childhood development and education. A) the storytelling should be about the kids, about the stories of real families struggling, about underpaid early childhood teachers (who often live themselves below the poverty line), social workers…and if I could pick up a digital asset like that video and chuck it into traffic I’d do it and B) it doesn’t have to cost a fortune. I have done projects with zero budget. What should happen is that she comes and sponsors the cost of care for a poor family for a year. Probably costs a fraction of her wardrobe. It is true, early childhood is a predictor of life-long outcomes, like health, heart disease, success in school, higher ed and trade schools, incarceration rates, homelessness and housing, aught infinitim. But this ISN’T NEW INFORMATION. We have known a lot of this since the 70’s. She does need a vacation – from the public spotlight – and to go immerse herself in DEI and social justice. I can’t even…

  29. SourcesclosetoKate says:

    One thing I noticed about Kate defenders/stans is that they were or are mean girls themselves, birds of a feather flock stick together.

    • Emily_C says:

      Besides the rota, I don’t know that I’ve ever seen an actual Kate stan who wasn’t a bot or troll. If they actually cared about Kate, they’d be deeply concerned about her obvious health issues.

  30. j.ferber says:

    Do you remember Marshall Mcluhan’s book, The Media is the Message? Kate’s busyness tour is called The Message is There’s No Message.

  31. j.ferber says:

    But the bigger question is: How did she tame that left eyebrow?

  32. Nicky says:

    She thinks she’s Diana. Nah. She could hit the thirteenth pillar in the pont d’alma tunnel and die and I still couldn’t summon up any sympathy for this single white female after her treatment of Meghan.

    Wonder how long it will take before she starts darkening her skin…

  33. SourcesclosetoKate says:

    Kate looks like a giant compared to the that lady in the photo. If she wasn’t wearing her heels they’d probably be similar height. She’s so ridiculous how she just has to be the tallest, or the skinniest or the longest hair. She’s so crazy.

  34. Marion says:

    Let her continue. She’ll bankrupt them. She is NOT liked by the British public they get the press to convince people she’s popular. She’s not. And we aren’t stupid.
    She’ll be the death knell of the British monarchy and its long overdue. By the time their people let them know the truth about their lack of popularity it’ll be too late.
    Carry on Khate, it’s going to make great reading.