In 2022, Piers Morgan’s big return to television was a gigantic flop. The previous year, Piers walked off the set of Good Morning Britain in a huffy tantrum over the Duchess of Sussex. That huffy tantrum would set off a chain reaction of hilarious failures – he was fired from GMB, he went crawling to Rupert Murdoch, who promptly gave him the TalkTV show Uncensored. Uncensored’s ratings have been in the toilet for its entire run, less than two years. Now Piers is throwing another huffy tantrum and leaving TalkTV. I have a theory about this, but here’s how the Times has reported it:
Piers Morgan is leaving the “unnecessary straitjacket” of his TalkTV show to focus on his successful Uncensored YouTube channel. His daily 8pm show was launched nearly two years ago. Morgan, 58, said that no longer having to be a “slave to the schedule” would allow him to improve the Piers Morgan Uncensored channel, which has grown to 2.3 million subscribers since 2022 and regularly attracts a worldwide audience of millions.
“It’s clear there’s a huge global demand for the content we’re making, but the commitment to a daily show at a fixed schedule, with all the editing and time sensitivities that involves, has been an increasingly unnecessary straitjacket,” he said.
Morgan pointed to the way in which his interview with Rishi Sunak, in which the prime minister appeared to accept a bet of £1,000 that his flights to Rwanda would take off before the next general election, was posted on YouTube on Monday afternoon and quickly gained 400,000 views. “Had we waited until 8pm to air it first on TalkTV, it would have been overtaken by the huge breaking news of King Charles’s cancer diagnosis,” he said.
He described Piers Morgan Uncensored, which is also owned by News UK, the owner of TalkTV and The Times, as having a “start-up mentality” and said that the change would free it up to feature longer interviews with bigger guests, supported by more clips. Some of the interviews will be shown on TalkTV as the channel juggles its schedule to replace Morgan’s show.
The American podcast host and presenter Joe Rogan, who has amassed 16 million YouTube subscribers without a traditional TV show, was cited as an inspiration for the change.
Here’s the thing – Piers is acting like he’s the first person to discover that people prefer to watch YouTube clips rather than a shouty, sweaty ham-faced moron screeching live on television. Literally every broadcaster, network and television personality knows that they need to build their YouTube channel in concert with their network/cable-television profile. It’s why all of the cable news networks are so quick to upload their best clips on YT within an hour of the airing. So, here’s my theory: Piers was fired again. If this was just about building a YouTube profile, he would have done that within the TalkTV/Uncensored universe. Instead, he has to leave TalkTV without the “Uncensored” branding or TalkTV branding. He’s building his own stand-alone thing as a last resort because the dumb bitch got fired again.
As for his YouTube channel… there are a lot of hateful idiots who buy what Piers is selling, so I imagine he will be able to build his own thing. But it will be even more of an echo chamber and, frankly, it will be even easier to ignore him in many ways. He’s being deplatformed in slow motion and it’s glorious.
Photos courtesy of Avalon Red.
-
- Piers Morgan at The Sun Who Cares Wins Awards at The Roundhouse in London, UK, on 19th September 2023,Image: 806593410, License: Rights-managed, Restrictions: , Model Release: no, Credit line: James Shaw / Avalon
-
- Piers Morgan arrives at The Sun Who Cares Wins Awards, at The Roundhouse in London, UK, 19th September 2023.,Image: 806908521, License: Rights-managed, Restrictions: , Model Release: no, Pictured: Piers Morgan, Credit line: © Avalon.red / Avalon
-
- Piers Morgan departs Derek Draper’s funeral service at Church of St Mary The Virgin, Primrose Hill, London, England, UK on Friday 2 February, 2024.,Image: 842914700, License: Rights-managed, Restrictions: Please credit photographer and agency when publishing as Justin Ng/UPPA/Avalon., Model Release: no, Credit line: Justin Ng / Avalon
i think he is trying to do a chris coumo, he has 220k subscribers i watched his vid when he got the plaque for 100k subs. Why is Piers doing this i’m sure he has made enough money to retire and not be a puppet. somehow i think his “metaphorical” threat was a bridge too far.
Because he’s a narcissist and needs the attention, IMO.
His contract is up for renewal and I’d say he was told it would not be renewed and I’d say that happened because of the recent Judgement in PH’s case against MGN (mirror news group) which was damning for Piers…. Also, there was news recently that the rest of the articles Harry wasn’t allowed bring forward need to be adjudicated and Harry said unless the damages are substantial he will happily bring them to court… and Piers Morgan’s branding is all over these articles
Piss was fired for what he said about Harry. YouTube is to save face.
What did he say?
It’s too awful to type into comments. He was talking about what he’d like to do to him and it’s absolutely disgusting and horrendous.
A bunch of death threats like that lunatic Bower.
I’ll say it. He fumed on camera that if he were William, he would dismember and then incinerate Harry. I read that his guests were shocked and he tried to downplay it in response. There will likely be many (is it OFCOM?) complaints.
I think the Murdochs showed him the final grace of not publicly firing him.
My question is, how do we report this vile man as a threat so that the Department of Homeland Security never lets him enter the United States ever again?
Trump said that PIERS TALK TV SHOW WAS RATING CHALLENGED 🤣🤣🤣
His show didn’t have good numbers so I’m sure he was let go, aka fired. They’re just saying it in a way to let him save face. He got paid 50mil for 3 yrs or that’s what was reported. I wonder if it was just as much payoff money for news of the world. Wish he would just take all his money and chill himself out. But alas he has a need to bloviate and hear his own voice. He’s repellant.
Piers was fired for saying on live TV how he would murder and dismember prince Harry, then put his body through an incinerator. Everybody in his audience and fellow hosts plus the world was visibly shocked. I have said it for years, these people want nothing else but to see the Sussexes in coffins and they will not rest until the Sussexes are un-alived.
It’s a resurgent, scapegoat-seeking, witch-burning hysteria, a mania for blood which reemerges intermittently in mainstream culture. They typically focus their rage on someone with high-visibility, high vulnerability and low power (ie, Meghan Markle).
They’ve been rumblings for months that he and Talk tv were going to part ways because of the low ratings. But it’s not clear, is he taking the YouTube channel from Talk tv or is he starting his own?
I think (from reading the excerpt up above), it seems the existing YT channel belongs to his current employers, and he will leave that behind because the brand “Piers Morgan Uncensored” belongs to Murdock. He’s gonna come up with a new name for his own new brand and go from there.
If he thinks he flopped on TV but will be much bigger on YT, I think he is so delusional. there’s a reason why many content creators have left YT and focused more on other platforms as Patreon etc. YT is not for the faint hearted and PM will find out soon enough.
Piss Moron was fired, crypt keeper Murdock paid over 50 million 3 years ago, but with big payouts for lying about voting machines and another large payout coming soon.
Murdock is cutting his loses, Talk TV is bleeding money, and Piss shock tactics is not bringing the £s.
On YouTube here is hoping he soon gets demonetized.
Even the people in England got tired of his beating a dead horse.
Not much of a YouTube’er here. Will moving to YT give him more ability to say worse and worse things about the Sussexes? To spread lies and consipiracy theories he wouldn’t get away with on TV? I’m not sure – does YT really hold their content creators to an ethical code?
YouTube girlie here, and they don’t. They can demonitze a channel for saying certain words (which is where phrasing like “un-aliving” and “self cancellation” have come from) and using certain images (violence and sexual content must be blurred out), but beyond copywrite strikes, YT doesn’t do much. The only time I’ve seen them take down a channel is when the owner of the channel has been credibly accused of a crime related to their content (a family channel being charged with child abuse, for example).
There’s a lot of Red Pill content out on YouTube, not to mention disinformation as a whole. The hate campaign on Meghan (and Harry) is also pretty awful on there. I avoid looking at any royalty related content just too keep that mess off my algorithm.
This is why the Firefox Focus app is great. It’s a privacy first browser. So you can open it and look at stuff you don’t want on your algorithm.
I have a TikTok account I only use on the computer at the library.
Dude cites Joe Rogan YouTube channel as inspiration for the change. However, in 2020 Spotify paid Rogan premium for exclusivity, so no more Joe Rogan on YouTube for 3 years. Recently Spotify renegotiated with Rogan releasing him from exclusivity; too soon to tell how much or whether it will expand his audience. Recent search for Joe Rogan sponsors lead directly to JRE sponsor page which says: “To supplement his modest income from Spotify, Joe Rogan reads a few sponsored ads…” Modest income: Rogan is known for having extra long show that’s on regular schedule, so he may have higher expenses. Unlikely PMoron has been “fired” (i.e. severed) since his YouTube channel is also owned by Murdoch entities that owned TalkTV.
Guessing he’s going to be the next desperate opportunist to “interview” Putin for clicks and relevancy.
Was thinking the same thing! 😆
Stick a fork in that fool, he is done.
haaaaaaaaahaaaaaalolhaaaaaaa.
Piers Morgan should be paraded in the streets and have people throw feces at him, chanting the words “Shame!”.
😉
I hate this garbage with all my heart. I wish on him like he wish on Meghan and Harry. Period
220k subscribers is more than the number of viewers Morgan has apparently had some nights on his show.
But does being a subscriber mean all those people watch what you post or is it like IG followers vs seeing/liking a post?
Just took a peek of his youtube channel and it says he has 2.2million subscribers, another quick look at his views of the latest videos and it ranges from 51k-200k views so the math is kind of mathing.
Social blade tracks user analytics across social media and he’s got a B+ rating which unfortunately means he’s got a decent platform: https://socialblade.com/youtube/c/piersmorganuncensored
Anna – Quite a range given on SocialBlade for earnings estimate (monthly $5.1K to $81.6K) is 16X difference! Assuming those are revenue estimates for him, which would not include his production costs. Even the video view count has 4X range difference. Hard to tell anything from that.
@Kirk – His views fluctuate quite widely from what I can tell so his engagement isn’t consistent which therefore effects how much money he’s getting week to week. The videos doing really well cover specific topics (Harry hate at the moment) which doesn’t really work for the format of a talk show/news coverage format unless you’ve got (1) creditability or (2) diehard fans.
Someone mentioned John Oliver down thread and his format works because he’s got both. I’d hazard to say Piers Morgan has a negligable amount of each. Unless he can convert one to a hard “yes” (as in, will watch his channel enough for the YouTube algorithm to push his videos) his channel could be a dying experiment. Even if he gets views on tiktok shorts/YouTube reels neither of them bring in any revenue.
Anna – appreciate the effort to bring some rigor to the exercise and characterize his audience. Yes, what really matter$ is how many viewers will sit through the ad$, which calls into question whether ‘Hate Harry’ viewers feel that $trongly. OTOH, it’s possible that Kensington Palace’s unexamined web services budget is being used to purchase ad-viewing bots to throw taxpayer funded Sovereign Grant money over to Morgan’s channel. Based on other Willy stories, sounds like his ‘Hate Harry’ threshold may be the highest in the land and he’s willing to devote resources to it.
On youtube, he can buy thousands of bot accounts and artificially show himself popular. Just like his twitter account has millions of followers, but he couldn’t sell his book to anyone.
Methink 50% of those viewers are deranger bots.
He can only get so much attention with H&M hate. How long until he starts spilling more on the others? He certainly couldn’t wait to confirm Chuck and Kate as the racists.
Ahah certified loser !
How the mighty have fallen.
🤣🤣🤣🤣🤣🤣🤣🤣 🤣🤣🤣🤣🤣🤣🤣🤣 🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣 🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣
John Oliver and Last Week Tonight has over 9 million subscribers plus a weekly show on HBO. The hilarious The History of Chuck E Cheese video has over 3 million views. Israel-Hamas has over 8 million views. John Oliver and his staff research the topics and his delivery is top notch. Plus dimples.
Piers Morgan will be a failure on youtube too with his 500,000 views
He was sacked and has lost all credibility as a serious journalist. His claim to fame now, is that a high court judge called him a liar!!
See Morgan who tries to act all macho man is in fact poor little matchstick man and breaks at the first challenge to his masculinity (doesn’t he Alex?) 😂😂and he forgets that all the people that despise him can’t get through to him on television but, unless he blocks comments on his channel, he’s in for a nasty shock, GOOD
Harry’s statement, read by his solicitor outside court yesterday, described Piers Morgan as lying and showing contempt for the law. The statement called for the rule of law to be upheld. The choice of words is a call for Piers Morgan to be charged with perjury. He lied on oath to the Leveson Inquiry. This is a serious criminal offence and Morgan should not be allowed to get away with it.
Karma will bring Whatever Morgan and his Rat friends wish for the Sussexes 1,000,000 times over. There is no way that Rat and company didn’t have anything to do with the NY car chase. Harry is a soldier a man of principle and he is not afraid to call them out and I am sure that in time we will know what really happened in NY. They will all reap what they sow!
I am so enjoying my Black History Month. How about ya’ll?
Here is the funny thing, Youtube can simply pull the plug on him if they feel like it. No golden parachute, no NDA. He thinks this is going to make him a cult hero, but there was some major Rush Limbaugh clone years back who also decided he was too good for mainstream media and I don’t even remember his name now. Without handlers and backers and the PR they bring to protect their investment, he is going to flounder.
If Piers Morgan retired from public life and moved to the country to grow flowers the entire planet would be better off.
Nasty, vile, judgmental, negative, he is all of these things in his “reporting”. Has been for years.
The man conducted interviews with convicted serial killers for ratings.
He sat down on camera and gave those murderers time and a spotlight.
WTH?
Shock value, outright lying, anything to keep him name front and center.
I’d say he’d sell his own Grandmother to the devil for a dollar.
I can’t wait for him to get fired! Over and over.
O, how the mighty have fallen! 🙃
Here’s hoping the Met Police rouses itself from its stupor and starts investigating him.