King Charles is trying to rebrand himself as a late-in-life horse enthusiast

King Charles only has eyes for one horse, and it’s not one of his late mother’s famous racehorses. QEII spent decades loving and breeding horses. She always attended the biggest races in the UK, and she was gifted many prize horses throughout her reign. She spent a lot of time and money developing her horse-breeding program. When QEII died, King Charles immediately began briefing the press about his plans to dismantle his mother’s operation and sell all of her horses. I think Queen Camilla talked him out of that position, although he did sell off some of his mother’s stable. In the past year, Charles has been trying to rebrand himself as someone who shares his mother’s obsession with horses. He even made a surprise appearance at Epsom a few weeks ago to watch one of his horses come in last place (lmao). Well, ahead of Royal Ascot, we’re once again talking about Charles and horses. Buckingham Palace is really laying it on thick, giving Roya Nikkhah at the Times a full briefing about how Charles is a late-in-life horse enthusiast.

After the death of the most ardent, longstanding patron of horse racing in history — Elizabeth II — the industry feared that the royal seal of approval for the sport would be lost. Charles, they noted, had never shared her fervour for the turf. Some say she would have preferred to be a stud manager than Queen. But the King has quietly been building his own passion for the sport that his late mother adored, despite the challenges of his new role and a cancer diagnosis.

Those close to Charles say he watches the birth of his foals on an iPad via a live feed from the Sandringham royal stud, eagerly anticipates receiving photographs of how they are developing and tunes in to see all his runners on television.

When Royal Ascot starts on Tuesday, Charles, 75, who is still receiving cancer treatment, is expected to attend every day except Wednesday, with the Queen, 76, attending every day. They will “potentially” have runners on Thursday, Friday and Saturday. Last year both were visibly emotional when their horse, Desert Hero, bred by the late Queen, took the George V stakes to become their first Ascot winner. Many punters were surprised to see the King and Queen follow Desert Hero to Doncaster last September, where they watched him finish third in the St Leger.

Nick Smith, the director of racing and public affairs at Royal Ascot, said: “Racing has never had and will never have a patron who was as passionate for such a long time as Queen Elizabeth II, and so there was anxiety about the transition. But to see the King and the Queen’s genuine engagement is fantastic.”

A source said: “Desert Hero was a big kick for the King, once he started having winners he became much more engaged, not only in his runners but in the breeding programme at the royal stud. But he’ll never be like his mother, who would have preferred to have been a stud manager than Queen.”

[From The Times]

LMAO, this is such a turn-around from the palace briefings in October 2022, I have to think that Buckingham Palace did some polling on it and there were high-level discussions about how to position Charles. England is a horse-loving nation, and it rubbed people the wrong way that Charles’s first instinct, as king, was to dismantle something his mother had built for decades. I do not believe Charles watches the foals, nor do I believe he gives a sh-t about what’s happening in his stables. Now, sure, he probably enjoys the races. But they’re positioning him as super-involved in the hopes that people will say “oh, he’s just like his mother.”

Photos courtesy of Avalon Red, Cover Images.

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28 Responses to “King Charles is trying to rebrand himself as a late-in-life horse enthusiast”

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  1. The Robinsons says:

    He was invested in one horse in his 40’s…
    Camilla… aka Rockweiller. So I would not say he just started his interest in horses.

  2. MY3CENTS says:

    Of course he’s obsessed with horses, I mean Camilla.
    Sorry it was too easy.

  3. kelleybelle says:

    Is that why he sold his mother’s horses? God, what an ass.

    • StillDouchesOfCambridge says:

      The dude has no interest in horses, however he was embarrassed to lose at the last horse show so badly, so out of pride, he’s going to take over the horse business again and make the king’s horses winners again!

      I keep realizing how long charles had to plan his throne, once he got it he slimmed down the monarchy, kicked his son and his his out, supported his paedo brother, dismantled the horse business. Charles has ideas but can’t think them through and see the consequences. Just like he couldnt even see how problematic his mistress was gonna be un his marriage todear Diana.

  4. equality says:

    He rides and played polo when he was younger. He has interest in horses, but maybe not so much in breeding or racing as QE. Did he get told he had to display interest to keep Ascot going? Or is it just to seem more like QE? Does the average person in the UK care that much about horse racing? Or whether some over-paid rich guy wants to breed horses?

    • Carrot says:

      @equality, you’re so right! I have a sibling big in the polo scene and that’s nice for the family, but he doesn’t actually like horses much

    • Megan says:

      Having a winner at Ascot means big money for stud services. Thoroughbreds all come from the same lines so the record keeping is a massively intense job to ensure no horse is overbred. Charles may enjoy watching his horses race, but I don’t see him getting into the minutiae that is at the heart of a stud farm.

  5. Carrot says:

    Coffee snorted out my nose all over everywhere

  6. He only has eyes for one horse and she is Horsilla.

    • JenCF says:

      Seriously, y’all had to include the photo of Camilla with the horse ears perfectly placed behind her.
      lol.

  7. Pork Belly says:

    Came here for the jokes!🐴🐴🐴🐴🐴

  8. Seraphina says:

    The jokes just write themselves.
    I beg to differ he’s always loved horses….
    But then I think this comparison is offensive. Cams is more of a mule.

  9. Retro Junkie says:

    That picture of Camilla standing directly in front and sort of morphing into the horse is just *chef’s kiss* lmao. Can imagine the giggles in the cutting room.
    Someone is working hard behind the scene to push the elderly grandpa wanting desperately to see his grandkids and being fond of horses narrative. Le tide is changing?

  10. Tessa says:

    Charles has to root for horses by pointing at them

  11. Amy Bee says:

    I see this as Charles still competing with his mother.

    • Christine says:

      Same, and also Harry, to a certain extent. There’s only one person in that family still associated with polo, and it isn’t the monarch or heir.

  12. Becks1 says:

    My guess is he has always had an interest in horses to some degree- I can’t imagine how you grow up in that family and don’t have any interest in horses – and we know he used to play a lot of polo when he was younger. But it doesn’t seem he was ever that into racing so maybe that’s something that he’s trying to show (that he is interested in it) to mimic his mother.

    • Carrot says:

      @Becks1, in my family riding was expected, like swimming or being able to drive a car or use a thermometer. but for most of them, loving the horse would be like loving a thermometer. They just don’t have those feelings

  13. Tessa says:

    Charles should keep his hands away from near the horses teeth
    They can bite .

  14. Marvin says:

    William as global statesman. Catherine as social activist. Charles as foal groomer.The royal family keeps trying to rebrand themselves by seeing what sticks to the wall. Problem is, there is no wall. They are an out of touch entity that doesn’t understand how social media, unlike mainstream UK media, views them. It’s no longer enough for them to release statements telling the public what to believe.

  15. Amee says:

    When a person faces death, they look for the things that give them hope. Lord knows he won’t find religion, but maybe KC found horses a good option?

  16. Eurydice says:

    They’re certainly trying hard to make him interesting.

  17. Just Me says:

    Neigh!!!

  18. Beverley says:

    Chuckles demonstrates on a daily basis how much a little therapy could have helped him. He’s still grappling with his mommy/daddy issues. He’s still living his life as a REACTION to Betty and Phil.

    Under normal circumstances, I’d have empathy for him. But watching how he has done everything to destroy his own son and DIL has eroded any sympathy for him.

    The Windsors are a case study on generational trauma. Glad Harry and Meghan are addressing it on their end. Their children are fortunate to have such parents.

  19. Underhill says:

    to be a tiny bit fair to the devil, Charles used to be quite keen on polo. Once he was injured well enough to stay away he never seemed much for horses. But at one time, I think he was.

  20. JFerber says:

    In the header pic he looks like he’s about to cry? Why? Did he under-perform in punishing his second son and his family? Isn’t there more he can take away? Or burden them with? See, that’s the type of thing that makes this son of a bitch cry.