I’m a broken record about this, but the British system was not prepared for the Duchess of Sussex being so natural at “being a princess/duchess.” It wasn’t just a lack of preparedness for Meghan’s beauty, grace, intelligence and charisma. They also hated the fact that Meghan was a genuinely good hostess, that she was well-mannered and excellent in the domestic arts. She loves cooking, flower-arranging, making tea and being a domestic goddess – everything that a princess is supposed to be in that world, right? Well, Meghan is still leaning into the domestic goddess angle. According to the Sun, Meghan has trademarked As Ever for “hospitality services.” The Sun thinks this means that Meghan is getting into the hotel business.
The Duchess of Sussex is adding hotels and restaurants to her brand wish list as she goes on a social media charm offensive to win new fans. Ex-actress Meghan is trademarking her lifestyle firm As Ever for “hospitality services”.
It will include places to stay, “provision of food and drink” and temporary lodgings. The 43-year-old could serve some of her own food creations — including recipes flaunted on her Netflix series With Love, Meghan.
Experts say it shows her ambition to move forward and focus on the future, while husband Prince Harry, 40, seems stuck reflecting on the past. She has spent the year rebranding herself away from runaway royal to a lifestyle, entertaining and star hostess.
Brand experts said hotels and restaurants fit in with her lifestyle business image.
Trademarking something is not the same as entering that arena – it could be that Meghan is simply trademarking it so that off-brand “As Ever” bed & breakfasts aren’t popping up everywhere. That being said, if she’s entering the “hospitality” industry, good for her. I just think she’s years away from making that kind of move, if it ever happens. As for Harry being stuck in the past… there have been hints that Harry is about to unveil some new project or investment this summer. I wonder what the storyline will be when he does that. “The Sussexes are working separately, which means they’re divorcing” probably.
Photos courtesy of Netflix, As Ever’s Instagram and Meghan’s Instagram.
Harry suing about getting security for his family is not living in the past. They really buy into the spin of harry wanting to return to u k to go bar hopping
The brf and rota somehow believe they are playing 4D chess against Harry. In reality, they are playing connect four with three pieces, a gum wrapper, a piece of broken pen and incandescent global statesman rage.
Harry is excellent at strategy. He’s not living in the past. He’s being tactical while also collecting information and data points he needs to work through his upbringing.
Harry is collecting receipts through legal channels to 1- go after his goals/ seek justice 2- ensure his and his family’s safety through the strategic collection of data regarding his and his family’s targeted treatment by certain institutional entities.
I’m sure the right people have been told that if something were to happen to the Sussexes or if they are endangered again like in NYC, certain information would be released online and to every major news outlets worldwide.
It’s just a question of if the BRF/ their string holders are going to respond to this information by
1- strangling another valet while eating one of their steadily diminishing game pieces and declare themselves the winners or
2- if they will make a decision that benefits them but also other human beings, something that goes against their entire mental and emotional framework.
Example of 2
William could make an entire series about using historical methods to make historical homes livable and comfortable FOR HIS TENETS and live off of years of goodwill – but doesn’t because he can’t see how doing something that isn’t entirely about himself has any value.
They’re aghast at the business empire she’s building.
The Sun knows nothing. Meg is famous for keeping things private until she is ready to put things out there. Only Meg knows what she will do with trademarking As Ever. Always got to get a dig in about Harry living in the past.
You just have to go to the trademark office website and see what she’s registered for. It’s paragraphs and paragraphs of every possible thing she might think of. That doesn’t mean she’s going to do it.
Exactly. She’s protecting her brand. It’s a smart business move.
Those rats are fixated on what either Meghan is doing or imagining what she is going to do. They are clueless and pressed because they are outsiders in her life.
The rats are still shook their golden goose left and she’s continuing to lay golden eggs without any benefit to them.
I think it’s more likely that she’s trademarked stuff because she knows that the British media would love to snatch something from under her and Link it to some p*** site or something.
They threw a fit about her Instagram handle, they would not behave rationally if they could link her to something ” unroyal”. It’s why the were angry about them locking up their kids domain names as some sort of ” plotting”.
If she does go into the market of hospitality where she provides boutique hotels products from her lines, good for her. I don’t get the BM it’s like they think earning money in any aspect is wrong. They complained about them writing books and giving interviews as them capitalizing on the Royal family. Now literally selling sheets is too much?
The British press are so desperate for a new story on Meghan that they will report on anything. Meghan’s just covering all bases, it doesn’t mean that she’s going into the restaurant and hotel space. This is just sad and embarrassing.
I think her jams and teas would work really well in the hospitality industry, miniature pots of jam i could also working well on Airlines especially in business and first class. She has limitless opportunities
Most noteworthy thing about the story is the shift of the tabs from branding Megan a business failure to being a mogul with limitless ambitions. The Sun may be garbage but this probably signals that the tabs are raising the white flag when it comes to Meghan and if you can’t beat her, why not begrudgingly join her for the ride up. They have no principles, so will follow what leads to the most clicks.
I’m curious to see where all she goes with as ever. It’s exciting.
Right, protecting her brand doesn’t immediately translate to “Meghan Tower” a la Trump. But if she does sell product to other outlets, or even open a restaurant or something, good for her.
I hope Harry is ready to announce something meaningful to him. I’d love to see him return to Africa charitable work.
I seriously doubt Meghan is about to open a hotel or something like it. Most likely she named everything for trademark purposes. Maybe years down the road but As Ever has barely started. Doesn’t make sense to do another major business when still working on the kinks of another.
I read on this site a short while ago that Harry would be perfectly happy leaving the earning to Meghan while he concentrates on the philanthropy side. Strength to strength, each person doing what they do best.
Both have to earn money, in America they have to pay for security, mortgage, school fees and the list goes on. Harry is not worksky.
Harry has already multiple income streams: his betterup job, his best seller book, multiple documentaries he produced with Meghan. Those comments are coming from the tabloids because they want to make Harry look incompetent, who can’t make it in real world.
I will happily stay at an As Ever Inn, sleeping on 1000 count As Ever sheets, eat at an As Ever Restaurant (eating all the jam)!!! I will however, never eat a Duchies Original biscuit, drink Sandringham gin or attend an event at Kensington Palace.
Before I clicked into the article, I saw the headline and imagined this meant that Meghan was expanding to include a custom calligraphy (eg invitations and stationary and embroidery) service, with a social impact angle… such as training and employment for former female nonviolent inmates to become skilled craftspeople and reduce recidivism. Or skilled craftsman jobs for refugees… and now that I thought of this social impact, I’m a bit surprised and disappointed that there’s no trace of such a thing in Meghan’s business endeavors. A real bummer and missed opportunity.
I really love this idea. In San Francisco, we have a restaurant called Delancey Street where formerly incarcerated people learn to be skilled cooks, servers, etc. so they can get jobs elsewhere in the food industry. Delancey Street also has a moving service and I used them for my last two moves. I think Delancey Street is a beacon of how to normalize life for people and give them future chances. Here’s a link to their website: https://www.delanceystreetfoundation.org/index.php.
@Aide Kay – Thanks for the link.
@Ibashe – sounds like something you could be doing yourself. I have no interest in pushing on Meghan to do anything that she or Harry feel is unsafe. They are both incredibly high risk individuals raising young children. They should be doing nothing that raises their risk profile, unless they determine there’s sufficient benefit to doing so.
Did that writer use a thesaurus AND English is not their native language?
Flaunting?
Also, what a heinous human.
As Ever can’t even produce a steady flow of jam or waffle mix, so I don’t think it’s ready for a contract with a hotel or airline… but Meghan is great about dreaming big and planning ahead so this is probably more of that.