Today is the Summer Solstice, the first official day of summer, even though it’s felt like summer for a good six weeks on the East Coast and in the mid-Atlantic. With the Summer Solstice comes… the Duchess of Sussex’s seasonal As Ever drop! At midnight on the West Coast, Meghan posted the above IG photo (on As Ever’s account) with the message “No more sleeps!” LOL.
The summer drop happens today at 11 am EST. Who wants to take bets on how quickly she sells out? I don’t think it will be under an hour this time, but that’s only because I believe she’ll have more products in stock now. Meghan’s first As Ever product line dropped in early April and she totally sold out in under an hour. For weeks and months afterward, she teased various ideas, like she wouldn’t restock until next year, or she was hitting “pause” on the product line indefinitely. But that whole time, the As Ever team was putting this new line together. I’m interested in seeing how this works longterm, and whether she’ll adopt “seasonal drops” as a strategy in the long run.
I’m also interested in what new products she’s offering! Looking at As Ever’s site, certain products are coming back – flower sprinkles, the teas, crepe mix, and raspberry jam – but we’ve been led to believe that new products will be on offer, probably strawberry jam. My other prediction is that Salt Island’s media will be throwing tantrums all weekend long about all of this, and they’re still going to be especially upset that Meghan isn’t selling to the UK.
Update: LMAO, she had so much more inventory but it still sold out really quickly. She’s like “y’all, be for real!!” Anyway me and my apricot spread are going to mind our business.
“You guys are doing it again! We are nearly sold out on everything” – Meghan
The Duchess of Success!✨#AsEverOfficial #AsEverMeghan pic.twitter.com/ONkPlux09Y
— ChrisBaronSmith (@ChrisBaronSmit1) June 20, 2025
Photos courtesy of As Ever’s IG.
I am ready for today’s drop. I underestimated the Sussex squad last time time 😝… no more!
Why should salty island be mad she is not selling there? Didn’t they say, no one over there is interested in As Ever products ?
What a sad sack of bitter people
I feel bad for our UK friends but yeah, the rota rats can suck it. Too bad, so sad.
I made sure to set my alarm, JUST IN CASE, but I woke up at 3:30 am lol. I did go back to sleep, but then I had a nightmare, that Meg and her friends and some of my friends gathered to wait for the drop. They were doing something, I was fiddling with coffee for all (and it spilled all over), When I looked up it was 8:02! I RAN to my computer, but I couldn’t get the website! It was gone from my banner bar! And every time I tried to type it something would get in the way (including Mahj tiles (yes, I do play) or another site would come up, not As Ever. I was going nuts, and the more I tried, the worse it got! I saw the time again, and it was 8:40, and I was ready to give up, crying as I was so frustrated that I wasn’t going to be able to get anything ordered. My friend went over to Meg, and was whispering something about getting me a few jars, she was nodding, and then I woke up. Lol
Do you think I’m a *little* anxious about this morning?? 😄 😄
Love it 😂😂
UPDATE: I scored honey, apricot spread, flower sprinkles, and crepes. So far, no more raspberry spread 🙁
Just got this in an email… set your calendars!!!
‘There’s something else we can’t wait to share – our debut As ever rosé. With soft notes of stone fruit, gentle minerality, and a lasting finish, this bespoke blend is launching just in time for summer entertaining, and will be available for purchase on July 1st.’
As of 8:33 – Apricot spread, crepe mix, shortbread mix and flower sprinkles are still available with a max purchase of 6 per person.
I’m just waiting to make my order 🤗
I hope she sells the box sets, I didn’t get a thing the last time now I want everything 😁
I have to go out this morning but I’m really hoping I’m home in time for this 🤞🏽 I’m dying for some of the raspberry spread that you lucky first round shoppers were able to score. I’m also hoping she will have some kitchen items like her rainbow fruit cutting board. I need that board in my life.
Good luck all you Celebitches! May we all be victorious in our hauls today 🙌🏽
So far the site is showing flower sprinkles, three different teas, crepe mix, raspberry spread and the shortbread mix as all “coming soon” so it looks like at least all of those products will be available again. no honey from what I can tell.
I’m assuming new products will be available as well but I’m happy if I can just get those teas lol.
I hope she’ll ship internationally soon
Hope all squaddies can get their wishlist
Me too Inge. I’m looking forward to someday being able to taste the raspberry spread on crepes. Fingers crossed for shipping to Canada soon!
I’m in the UK and totally gutted I can’t show my support for her venture. however Mr Jane is going to busy building a swing this weekend.
Does anyone know if you make an account if you can put your credit card info in in advance? I’m trying to think of ways to succeed in getting an order placed.
Anyone with tips from the first round, please drop them!
Just make sure you refresh your computer at 11:00.
You can make an account but I don’t think you can save payment information.
Thanks Roblyn and Becks! Will do those both.
If you sign in with shop pay, then all your payment info will be in there, too.
I’m so excited. and its 11 today? I had 10 in my head. 11 works better for me lmao.
okay I’m here and only seeing two things for sale.
Is this it? honey and apricot spread? I mean I’m buying both I was expecting more lol.
I tried to get the apricot spread but it was sold out! Nooo! I got some flower sprinkles though. Didn’t see the raspberry jam😢. No jam for me this time.
Wait I went back and it’s just the keep sake on that was sold out so i did get an apricot.
Haha Jais I was just coming to tell you that the apricot is still showing available for me! glad you were able to get some!
I was so confused. I don’t know why I didn’t see it. I don’t know if I even like apricot jam but I said that about the raspberry so I’m excited.
OMG. my work blocked me from purchasing so had to go to my phone and missed the damn honey. serves me right for complaining lol.
But I admit🤷♀️, I’m disappointed. I really wanted the honey
I bought one jar of honey (it’s expensive and I have my own bees!), crepe mix, apricot jam and flower sprinkles. I am thinking of hostess gifts to bring to summer BBQs! A box of crepe mix or cookies and a jar of jam would be perfect.
No, I completely get it, I pep talked myself about the honey, and how it wouldn’t be the end of the world if I missed it again. I got one, but it must be insanely limited, because it was within the first 2 minutes, and sold out SO FAST, again.
Aw. I’m excited. My work schedule is weird today so 11am is actually harder than early morning but that’s okay ima do my best to get some jam and flower sprinkles Good luck to all. And condolences to everyone outside the us. May it be international soon.
Happy As ever day to those that celebrate.🥳
Meghan never teased that she wouldn’t restock until next year or was putting the line on hold indefinitely. In reference to existing products Meghan said she had paused to make sure they had what they need when going on sale again & when discussing interest in hospitality angle, said they would introduce NEW products in first quarter of 2026.
Exactly, she never said she wasn’t going to restock this year. And the “pause” comment was from her podcast interview that wasn’t in real time. She paused from the first drop until now.
I’m sure the British media will call it a failure if it doesn’t sellout in an hour. Ignoring the fact they most likely put in a lot more stock. I hope As Ever is successful. It’s just so annoying how everything Harry and Meghan is under the Hubble telescope when they do something similar to other people.
The BM called it a failure when it sold out in under an hour too. They can’t be taken seriously.
All the best to those buying items today. I hope everybody gets what they wanted because that’s what Meghan wants too. If Meghan doesn’t sell out today the press will say that she’s a flop but remember she doesn’t want her products to sell out very quickly she wants them to be always available to those want them.
Product lines are not meant to all sell out on the first day and Meghan has said that is what she is trying to avoid this time. We should know by now to ignore the UK press and tabloids in general because they have no insider information and no understanding of how she is running her business.
I’m awake, I’m on the West Coast, it’s EARLY, this is ridiculous
I don’t care 🤣😎😊
I want raspberry spread please
maybe honey? summer honey?
and cookie mix
I missed the drop last time
& *I’ve been very patient*
in fact I’ve been a Very Good Bear
We deserve a treat
& I want to share too
💛💛💛🍯🍓🍯🌼🌿
It is recommended on the website to creat an account to speed up the order process. On X I read that many Squaddies did that already.
And a Squaddie content creator on TikTok revealed that a friend of hers, who got a letter from Meghan for not getting her order after payment iast time, got a new letter 2 days ago, asking if she would like to get her previous order, or/and the new Orange Blossom Honey. So that’s at least one new product reveal before laughed day #2.
*launch day
So the the TikTokker was right.
But the honey was gone in minutes, honey!
Number one on my wish list is a week to spend wandering around the fabulous gardens in their Monteceito paradise. They look so lush and beautiful.
In the UK we have a scheme called Open Gardens… people open their gardens for a small price, often offer tea and biscuits for a small price, and show you round their gardens. These are not huge estate gardens but normal home gardens – but not normal in the way that true gardening lovers have developed their spaces. We do it in my village and it is wonderful to go round and see what people can do. All money goes to charity too. Harry and Meghan could do this… we know the Rats would pay a small fortune for an hour in that garden!!
It’s a large garden, so charge $10 for ordinary folk and $1,000 for journalists. Obviously proceeds to their favourite charity. I wonder if a $1,000 is enough?
I’m all for supporting her ventures but I do think she would be happy just knowing some of us planted edible flowers so we can make things like the sprinkles at home.
Oh am i terrible for being delighted at the swing pic. So and so can finally say the duchess copied *her* lolz
My goodness! I forgot that the other one, the try-hard regrettable one, had herself photoshopped on a swing. No joy there. Plenty of joy in Montecito.
I think the swing was a gift for Archie just as the other one was a gift for George – from their grandfather. I seem to remember it being spotted being packed up from London.
Good luck! I’ll be enjoying the fun & excitement from Canada!
Love the joy of that pic on the swing! Yep, she is that happy!!!
I have the website up and i’m at the ready to refresh in 15 minutes or so.
But i am really happy for the people who put orders in, then had to be refunded last time- because they are getting an automatic gift- which is such a lovely gesture (and excellent customer service).
All kinds of people exist, but i feel like a lot of women who run households don’t get enough happy little gifts- so today, i love that gifts are going out.
And if there is a 2nd jam flavor- i’m in.
I LOVE my As Ever raspberry preserves!
Got the apricot spread and the orange blossom honey.
Congratulations Ariel! I missed the apricot so you’ll have to let us know how it is.
Jais — I’m showing the apricot still available.
I got the apricot spread (in the keepsake packaging) and the flower sprinkles I missed out on last time. I’m a happy me this Solstice.
Thx! I did get the apricot eventually. I couldn’t see the single jar and just saw the keepsake one sold out. But that was prob me trying to order and also do all my real life work stuff at the same time.
Gaaah! I have the website up and went right to it at 11amET and everything is sold out or coming soon.
Update: now some things are available, but the raspberry jam (which had “coming soon” at 11:02am) is now sold out (11:04am).
The agony of missing out balanced with the joy of her success!
(There are some teas still available…)
The honey sold out while it was in my cart and I was checking out. damn it.
Becks, I tried to be smarter this time. Knowing the honey would *fly*, I grabbed two jars (it was limited to two) and some jam and checked out like a bat outta hell! lol. Then I went back for crepes and flower sprinkles and a couple more jars of jam to give as gifts. Then I went back and got another box of crepes so I could make it for my extended family, too, for a champagne mimosa brunch as soon as I get it.
Ha I was checking out within minutes of the sale going live. I moved super fast and still missed it.
Check again. It said the same thing for me initially, but now they’re up and available for purchase.
Just ordered two apricot jams and a jar of honey!!! Can’t believe I entered my info fast enough. Both are still available for me, so maybe you need to refresh… fingers crossed!
Nooo 🫢
There is still apricot spread, teas and crepe and cookie mix for sale. Max purchase is 6 per person this time.
There are 2 different listings for the apricot spread. The listing for the keepsake package at $14 is at the top – that shows as SOLD OUT. Scroll down the page and you’ll see the apricot spread in regular packaging for $9. That’s still available
I was in a few minutes before 11 am and refreshed every 30 seconds. When I got in at 11 the I saw the apricot spread in the keepsake box and added one. I added the 2 teas I wanted and then added another jar of the apricot spread. The raspberry spread had gone to coming soon to sold out so I missed that but then added the flower sprinkles for the heck of it even though I wasn’t planning on getting them but they got me over th $50 for free shipping. Now I’m hoping I get it before next Sat as I am leaving to travel and won’t be back before the end of Oct. My neighbor brings in my mail and she will be looking for it if I’m gone. I’d like to bring a jam and one of the teas with me but it will be nice to have when I get back.
Welp, I was refreshing from 8 a.m. my time on, got “coming soon” for 4 minutes and then by 8:05 it was already sold out. So that ended up being pointless!
The honey is sold out already, but everything else is still for sale.
Refresh, hopefully you can get some products!
Nope! I got nothing I wanted! Unless I’d wanted apricot jam because that seemed to be up longer, but I hate apricots, so so much for that.
One second said coming soon, next second… SOLD OUT!! Sad face!!
Everything still says its available except the orange blossom honey.
Hope you ended up getting something!
I don’t like apricots so I didn’t get that. Fingers crossed tightly for apple butter or lemon curd on next drop!
I did refill my peppermint tea and finally got the honey and the sprinkles!
The raspberry spread sold out in three minutes!!! 😭
At least I was able to get the apricot spread and some flower sprinkles. But DANG IT!
UPDATE! Raspberry jam and honey sold out in 6 mins. I got the shortbread though!
I don’t think they restocked the raspberry spread. It never switched from sold out unlike the other items. And of course the new items were available right at 10CST.
Looks like they are still updating the shop, but I have some things in my cart.
Who else got their e-mail 15 minutes late? This happened to me the first time she opened her shop too, grrr. I had the site open so I managed to get a couple of things but what I really wanted, honey & raspberry jam, was already sold out. Come on, As Ever and Netflix – wtf?
Why are you waiting on an email rather than being directly on the site shop?
It sounds like that could be your email server that is causing the delays. I find that happens on my MacBook Air where I don’t get the email but when I check on my phone it’s in my inbox.
My email saying – shop is open!- came to my inbox AFTER the confirmation of the order i made at 10:05 this morning.
Don’t wait on the email.
If she ever has an early notification link for list members is one example why you want the e-mail to arrive on time. I had the site open so I refreshed and did get a couple of things but I’d like to know why her e-mail drops come late to me. I don’t think (?) it’s my server, I typically get e-mails immediately if I’m on phone with a business and they e-mail info or document, or if someone texts and says I’m sending an e-mail rn – I get it right away, almost no wait. As Ever is probably always going to sell out in under an hour – this is like Beanie Babies for adults … 😂
@paintybox, except it’s not. Beanie Babies was a huge scam. They’re not consumable. I know. lol As a parent of someone who grew up in the Beanie Babies thing. Got a box full of them babies in our basement. Their worth is a $3 dollar bill. People aren’t hoarding Meghan’s products (at least not normal people) to sell on ebay. Majority are buying to enjoy themselves. As If, As Ever.
I got shortbread cookie mix, honey and flower sprinkles. Raspberry spread was sold out instantly as others said.
Me too! I got cookie mix and crepe mix along with flower sprinkles. Lemon ginger tea and honey, raspberry and apricot spread all sold out 🙁
As of 8:08 most things are still available
Got me some crepe mix! Delighted!!
I got 2 apricot spreads and 2 flower sprinkles. I just kept refreshing it.
OMG, she’s coming out with a Napa Valley rosé! Aaaaaahhhhhhhhhh!!!!
I bought the crepe mix and hibiscus tea. I’m not a fan of apricots, but I contemplated whether to get it for all of 25 seconds, cause I didn’t want to lose the items in my cart lol But I’m refreshing in hopes that the raspberry jam will become available again.
So excited for the Rosé it might be the first think I order
Yay! I’m so pumped. Just ordered the apricot spread, along with the shortbread and crepe mixes. 🙂
The honey sold out in 8 minutes! It disappeared while it was in my cart. Sad. Turns out they still won’t ship to Canada anyway. Sussex squad is coming in hot on these products- demand is so high I don’t think they can keep them stocked long term. Love this for her though.
The honey got into my cart but before I could check out it was gone
Same. Sooo close but …*gnashes teeth* !
Got the apricot spread, the ginger lemon tea (or lemon ginger), and some crepe mix. Honey and raspberry spread were already sold out.
Excited for the rosé, whenever that is coming! Signed up for the waitlist.
I thought someone said July 1st but I didn’t see that myself. It did say it would be available to enjoy this summer though.
Ohhh I hope so! That’s nice and close.
I was really hoping for the raspberry jam since I wasn’t able to get it last time, but I did snag the apricot spread and the honey. How is the peppermint tea, for those that have tried it?
I love it. Peppermint tea has always been my go-to unwind drink of the night before bed. This version is refreshing and minty. Some peppermint teas (and I’ve tried a lot) can have a “grassy” aftertaste but this one doesn’t. This tea drinker approves!
I wanted more raspberry. But excited to try apricot.
The peppermint tea is REALLY good – I got another tin of it this time around. It’s peppermint-y for sure but it doesn’t taste like toothpaste. I’m not really a fan of peppermint tea but this I loved.
Y’all convinced me! I’ll be buying the tea next time for sure
I didn’t even SEE the raspberry jam, but I got one of everything else. For a few minutes all I saw was the honey and apricot preserves, so I placed an order for those. Then the other things were available, so I grabbed one of everything and checked out. I’m happy because I didn’t get anything the last time!
The raspberry jam was OUT & I’m not a fan of apricot enough to buy the spread so I got the hibiscus tea. Im a tea drinker so that should be lovely.
I got honey!!&
Welp. I didn’t move fast enough.
I put apricot spread & honey in my cart, was waiting for the raspberry spread to go from Coming Soon to available.
I turned away for a minute after refreshing several times & the raspberry spread was already sold out.
I was already logged in, but by the time I could check out the honey was removed from my cart. 😭
Happy to get something this time, but this was not how I was hoping this would go…
Refresh because apricot spread is still available.
I think they got the apricot spread but lost the honey.
It seems like the raspberry hasn’t been restocked yet but hopefully it will be coming soon. I’m curious to see how this apricot spread will be. My southern grandma loved apricot preserves on toast. I don’t remember loving it. I’m not sure Meghan’s will change my mind but I am beyond curious and willing to give it a go. Even if I don’t love it, it’s gonna remind me of my grandma who coincidentally was named Lily.
Got the apricot spread, hibiscus tea, flower sprinkles and crepe mix. The raspberry spread never showed up as available and I got nervous when I saw the keepsake apricot spread sold out, so I didn’t wait to see about the raspberry. Still, super happy because apricot is my favorite.
This is crazy – it’s only been 15 minutes and half of the items are sold out.
Same here. I had the keepsake in my cart but was waiting to see about the raspberry but when I saw the keepsake sold out I just added another apricot and checked out. I actually really like apricot so I’m happy to have 2.
Raspberry spread is back to ‘coming soon’, maybe they’re just trying little bursts in order not to overwhelm the order system again? Get everything you can! Jealous in Canada!
I’m really hoping they will restock the raspberry soon. I already signed up for the notification on it again…
I’m happy I got apricot, though, it’s one of my favorites. Hmm … wonder if I could talk Meg into making black raspberry next? That’s my all-time fave, in a less-sugar recipe. So yummy, and no seeds!
I don’t think I’ve had black raspberry but now I’m curious. I’m hoping for just a blackberry one at some point. I’m kind of laughing at the fact that we were all thinking strawberry or maybe lemon but instead got apricot. Was not expecting that.
I got the hibiscus tea, the crepe mix and cookie mix with flower sprinkles. The honey and apricot spread sold out fast.
apricot spread is still available as of 8:30
I got it. I tried to order the special packaged one and it sold out, then I got the other on that you mentioned. Thanks.
I got 2 jars of apricot spread. Raspberry spread said Sold Out — and now says Coming Soon. I’ll keep trying for a bit.
I think that was a website fluke with the raspberry jam. it went from coming soon (which it said this AM) to sold out back to coming soon. I never saw it available.
Thanks for sharing your experience. I was torn between ordering the apricot immediately — so I’d definitely get it — and waiting to add the raspberry spread to the order. I’m glad I decided to just go ahead with the order. I was really hoping to try the raspberry spread and had my hopes up for a strawberry spread too.
Yeah I was really hoping for more raspberry spread, but I grabbed two jars of apricot and that will be the new delicious base for our weekend parfaits!
Also, I love how they’re trying to embarrass her about “jam” and she is still totally leaning into jam being her “jam” LOL
I have never been so pressed for jam/fruit spread IN MY LIFE!
Yes I def wish she had offered more raspberry jam or added stawberrry but I’m happy there was at least the apricot. I still have half a jar of my raspberry from the last go-around bc i’m so stingy with it lol.
Same re: raspberry spread. It was listed but never actually available. The site was a bit wonky. At 8 am everything was listed as “coming soon” but when you clicked on an item it was available. But the raspberry spread never went up for sale. Got 2 apricot jams and a flower sprinkles.
I got 3 apricot spreads, hibiscus tea and the lemon ginger tea!! I was hoping for raspberry jam and strawberry jam but hoping they’ll be available soon!
The honey was sold out in 7 minutes! When they say limited, they’re serious. I guess that’s what I get for going back and forth over a fruit spread when it was already in my cart.
I *think* I got two jars of apricot spread. Still pending on Apple Pay.
I GOT 2 APRICOT JAMS! Stupid $7 shipping lol
Lol, really. I ended up buying more so I could get free shipping. My excuse to myself was I wanted enough hold me until the next seasonal drop.
I always do that. I ended up with an extra tea and flower sprinkles. I only wanted 1 tea and 2 jams (one of them the keepsake) but oh well.
so excited, I got my order in, Apricot jam and shortbread cookies. I totally missed the first drop so here I am and couldn’t be happier.
Did anyone see the rose wine? I was able to be notified via email.
The rose wine drops July 1.
Oh that’s exciting!
Dang, what does a woman got to do to get some of that raspberry spread?! 😂 I got on at 11:02 and it was sold out! I managed to get some apricot spread and flower sprinkles but the orange blossom honey sold out in between me adding it to my cart and entering me credit card info 🫠
Excited for what I was able to buy and looking forward to the rose wine coming soon.
Hope you all were able to get what you wanted 🙌🏽
I don’t think the raspberry spread was ever available.
So I googled and raspberries are ready to harvest June to September so maybe they’ll be ready for July/august drop.
I think we’ll get it again then and they’ll add strawberries too?
Ah – thank you both. Yeah I started thinking, ohhh maybe the raspberry spread will be back in stock on July 1 when the rose wine does up for sale. Fingers crossed for that.
One honey and two jars of apricot spread scored!! ❤️💐
tea and flower sprinkles ordered. Looking forward to hearing more about the rose’
I only got one Apricot jam but that’s ok. More for others. I hope everyone was able to get something!
So bummed that they still don’t ship to Canada! I could’ve bought stuff because there was still things left!
What👏🏽does👏🏽a👏🏽bitch👏🏽got👏🏽to👏🏽do👏🏽to👏🏽get👏🏽some👏🏽RASPBERRY JAM!!!?
🤣🤣🤣🤣🤣🤣🤣🤣 Girl! From your lips to the gods, cause seriously, what we gotta do?!?!!!!!!!!
Feel this in my soul.
And honey too 🤩
Yes, this! Them raspberry jam folks are might quiet, lol. The rest of us lamenting and wailing about not getting any but hardly anyone is confessing that they bought the 6 jars and didn’t leave none for the rest of us 😀
But, like Kaiser, me and my cookie mix, crepe mix and flower sprinkles are going to mind our business and cross our fingers for some raspberry jam/spread next time.
Riiiight?!? We posted the same sentiment at almost the same time. My hope is that it’ll be back on July 1 when the rose is available. 🤞🏽
I grabbed an apricot spread but I’m so bummed that I never saw the raspberry even load.
Snagged some apricot spread and honey, yay! And already have a message that it’s shipped, which I’m interpreting as my order went through. Still refreshing on the raspberry jam page, but maybe coming soon means in a month or so and not at noon today, lol. Maybe she’ll update us about the raspberry jam.
I wanted honey 🍯 but sold out in 6 minutes I heard.
Almost forgot. Just tested positive for COVID so needed to inform co-workers with whom I spent the day on Wednesday.
Anyway, I now have a jar of the apricot spread headed my way. I would have gotten a jar of the raspberry as well but it was sold out. Looking forward to it.
Oh no, I hope you feel better soon.
Thanks. Hopefully, I will be functional by Monday.
I’m still hitting refresh for the Raspberry Spread but I ordered 3 apricot jams (2 to give as gifts), 1 crepe and 1 shortbread mix.
But I WANT THAT RASPBERRY SPREAD!!!!😾😾😾
Got some flower sprinkles, shortbread mix and the Apricot spread. I’m a little disappointed at how few new products. Just 2? It felt like there should have been more given it’s a new drop.
There’s also a rose available in 10 days. So I think three new products is pretty reasonable. I hope that the coming soon changes to available on raspberry shortly though.
Gosh I’m gonna be fighting for my life for that rose. I feel like it’s gonna be like the honey. Gone in 60 secs 😭
I hit refresh quickly over and over and literally in one second the raspberry spread went from coming soon to sold out. I did get some apricot spread to try, at least
I think there was probably very limited available for the raspberry. From what Meghan said on Emma’s podcast .the harvest of the fruit matters.. what fruits get harvested in the fall?
I don’t think apricot will be the spread for fall. She seems to be switching it up. Either way I’ll be there buying
Apricot spread and shortbread ordered!
So the the Tik Tokker was right (see my post up).
But the new OB-honey was gone in minutes, honey!
I never thought of buying these products but then I read this article this morning and was intrigued. I got to the website at 11:30 EST and the only things that weren’t sold out were the apricot jam and the shortbread cookie mix. I’ll let you guys know how they are.
Yeah, that honey set a sold-out land speed record…☹️
I went back in and got the apricot spread because now I’m curious and why the hell not?
Both Apricot spreads are sold out now!
90 minutes in & all teas & spreads sold out. Kinda annoying honestly. I will try the next time, too, but this is not my kind of preferred shopping experience.
Yeah, Meghan talked about wanting to avoid the negative shopper experience of scarcity and trying to balance that with the shelf life of consumables on the latest podcast she did last week. I think she was expecting a small start-up experience, but with rabid global attention you end up skipping some of the steps that let you ramp up production to match your audience. I also think, based on the ingredients I’ve seen, she likes that ‘home made quality’ which limits your quantity, unless you want to add fillers and preservatives.
I was surprised actually that some things were available for longer than I expected – especially since you could buy as many as six of each item (last time it was two) They must have really stocked up.
Wasn’t going to even try for anything because I knew I’d be busy at 11:00 when things dropped, but my appointment wrapped up early, so at 11:20 I got curious and checked. At that point the crepe mix and cookie mix were still available, so I got some crepe mix. Looked back and realized the basic apricot spread was also available, got two jars of that. Did it all on my phone, went through quickly and easily. I paid shipping charges twice, but I don’t see that as a big deal. Next drop I’ll know if I want something like the honey or the tea, to grab it first, check out, and come back for something else.
Yes, it’s not an ideal shopping scenario, but from my experience and what people are saying above, it sounds like it was possible to get at least something (e.g., the apricot spread) fairly easily within the first 30-40 minutes.
I’m not convinced the raspberry was ever available! but hopefully we’ll find out for sure at some point.
It’s a little anxiety inducing and stressful so I am hoping next time they scale up even more. i’m still really bitter at missing out on the honey when it was IN my cart and I was moving pretty fast.
i’ll be honest if I hadn’t enjoyed the products last time I wouldn’t have been as invested in getting new ones this time, so I think that works for her marketing strategy long term.
This is exactly why I didn’t even bother. Why get my hopes up and then not be able to purchase anything? I’m glad it’s successful for her, but as a consumer I cannot participate in something so frustrating.
Well, the As Ever team provided 10 times’ products for this drop than the 1st drop. So they did scaled up. It’s just the “Meghan Effect” is so unpredictable.
I was only able to get Apricot Spread- everything else was sold out- again!!!!! 🥺
So I think u can still get flower sprinkles, crepes, and cookies. It’s probably easier to make bigger quantities of those. I just bought one of each bc I wasn’t able to try them last time. Well and also bc of budget.
I think so too because you’re not relying on fresh products. Those are also the things that I was least interested in, because I don’t like shortbread cookies nor crepes. I did get some flower sprinkles this time around though. I was also able to get two honeys and two apricot spreads and then immediately checked out. I was worried that if I didn’t buy it right then and kept looking it would sell out and I was right.
It’s wild that this is only for sale in the United States, because I wonder if she scaled up by 100% from last time. But, to be fair in the last two weeks she’s also acquired another seven hundred thousand followers on Instagram correct?
It’s not so wild that it isn’t international yet when you figure we’ve got the Cheeto Mussolini throwing around tariffs whenever he can just to do.
@Heather C my point was more that it’s wild that she’s selling out like this only selling in the United States, when we know that she has a global audience. Once she opens this up to international shipping it’s going to be bananas.
Fell asleep and just woke up. Thought I’d missed out completely but there’s still cookie mix, crepe mix and flowers left.
I got sidelined by work so I missed the email. But I was able to get in about 11:45am ET and ordered the apricot spread, crepe, cookies and sprinkle flowers. I REALLY wanted the orange honey. But of course that was sold out.
dang job!
Hopefully next time I can get in on time.
I wish I could afford it. I have less than $15 in the bank. My social security deposits in the bank this weekend but I’ll bet everything will be sold out then. 🙄
Fingers crossed that it won’t be. I hope you get an As ever treat.
Unfortunately I wasn’t able to get the raspberry spread again, but I was able to get the apricot spread just before it sold out. I had the lemon ginger tea and by the time I went to checkout it was sold out and removed from my cart. I’m still looking forward to all that I was able to get. I think international sales will take a while, especially with the orange Cheeto in office, I imagine that there are probably a lot of things that need to be worked out for shipping, but she seemed really excited during the podcast with Emma about expanding to global sales. I can’t wait for the rosé, I’m excited for her and she seemed genuinely shocked that this was another successful launch, especially since she said they increased the amount of products this time around.
I think, raspberry wasn’t available. I didn’t hear anyone getting it and it says “coming soon” instead of sold out. Maybe, that one wasn’t ready today for sales for some reason.
I was refreshing the page like mad and scored apricot spread and honey! I was really hoping for the raspberry spread, but maybe next time.
Looks like everything is gone now! Less than one day; so glad for her.
I was able to get my honey this time around. I bought it first, then went back to shopping. As of 3pm EST, all items are now sold out. I am so happy for Duchess Meghan.
I had to do something this morning and even with a reminder on my phone I missed buying anything. I would say that this is getting annoying as they should have enough product not to be sold out in an hour.
Maybe next time.
However, happy for her for the brand to be doing so well.
It wasn’t sold out in an hour. The last product sold out by 12PST
Still pretty damn impressive!
I think you are underestimating the HUGE demand there is for As Ever products. The company does not yet sell overseas, but as you’ve read on this thread, people have actually been using service companies in the US to order and have the products shipped to them abroad.
Do not assume that they did not have enough product – that’s tabloid narrative. It is clear, even from Meghan’s shock BOTH times, that the speed of the items selling out was unexpected. And remember as well that this time, people were allowed to purchase up to 6 of each item. I think 4 would have been a nice compromise, but obviously if they selected 6 then it is safe to say that they had more than enough products to spread around – and they STILL sold out.
There are companies all over the world which would kill to sell out products like that. Blame the excitement of fans (and yes, also of haters), and blame the worldwide advertisement that As Ever has got just by word of mouth and the thousands of articles that the review-bombers have written for generating even more interest in the products that the massive restock sold out.
If/when Meghan eventually officially takes As Ever international, it will be astronomical.
Maybe this is the model for consumables. Regular promotions, stocks, and sell-outs. Perhaps other things like household items will be in stock continuo using. I can see the fruit spreads and honey being entirely seasonal. And that’s not such a bad idea. Meghan seemed quite concerned with shelf life. I like the idea of freshly made preserves fresh from the garden and consumed while fresh, even if I could still eat it safely a year from now. Enjoying each season’s bounty as it ripens is an attractive idea.
I live where we somehow skipped summer and went straight to hellfire, so I didn’t want to risk anything in transit. I hope everyone enjoys what they got! And come fall I’m on it 😂
I’m happy and disappointed at the same time. I missed out again. Wish her continued success and I’ve signed up for notifications so hopefully I’ll get a chance to purchase her raspberry jame!
5:05 pm EST and ever item is sold out!
I was able to get my hands on the apricot spread and the crepe mix as of 11:10 am CDT (which will make a nice combo), but a lot of stuff was sold out by then. I see that the raspberry spread is in “coming soon” mode, so hoping it drops when the new wine does.
Also, I am fascinated that the teas, honey, and the spreads seem to consistently sell out first, so curious for those of you who got the crepe or shortbread mixes if they were unique or better quality than similar products from other brands?
got some crepe and shortbread mixes and I’m gluten free hahahahaha. I couldn’t resist I want Meghan to feel the love. also got 2 containers of sprinkle flowers. we have lived out of the US for 5 years and I can’t wait to arrive next week to open my as ever package as a welcome back to the first world (even tho it’s rapidly devolving there boo).
it looks like they once again underestimated demand for her product. I wonder what experts in ecomm launches would make of this.
I would call it another HUGE win. I wonder where the demand curve starts to go down? like how much do they have to produce to outpace demand? I’m so curious. YAYYYY Meghan hope your heart is full and shelves empty once again.
I wonder if the speed at which every thing sells out makes it difficult to determine actual demand. How do you estimate the additional demand if everything keeps selling out?
Yeah I imagine maybe the speed in which they sell out might be what they look at lol but what a great problem to have.
Meghan really sounded like she was sure this stock would last for a bit lol.
I hope she sees how much support and love she has despite the sht tabloids and royals have thrown at her. I luckily got some apricot spread. Hoping to get my hands on some honey next time. I’m guessing the next drop will have strawberry spread since that’s what she was making on her stove.
It will probably depend on how good the harvest of fruit is and what’ fruit is available in July/august.
I wonder if there’s a way they can track when people add an item to their cart, because a lot of people have said the item sold out and was removed before they could check out. That wouldn’t be a totally accurate count, but if could help when determining demand for a specific product. Or maybe have some sort of “I’m interested in this product” link on the sold out items.
Hilarious that Meghan won’t sell to England, and they don’t understand why. Suck it, England. The princess is done with you. Cry hard and then start your endless and sadistic harassment of this luminous lady who no longer gives a damn about you.
I am so happy for Meghan. I want her to succeed and become filthy rich because thanks to the deranged British media, the trolls and the Windsors, her Harry and their innocent babies will need security for life and that ain’t cheap. So I hope her products continue to be best sellers for years and years to come.
@OverIt this is it