One of the funniest parts of Russell Myers’ new biography on the Prince and Princess of Wales is how much of it is about the Duke and Duchess of Sussex. Going solely from the excerpts, more than half the book is just “sources close to Prince William and Kate” throwing tantrums about Prince Harry and Meghan, often years after the fact. William and Kate have been desperately trying to reimagine their own romantic history and their more recent history with Harry & Meghan. They can’t even make up their minds about why they were mad at Meghan in the first place, have you noticed? It was just like… one day, Meghan appeared and William and Kate started wailing and they’ve never stopped. Well, Myers also has some nonexistent tea about one of the funniest moments of the past five years. Picture it, winter 2022, just a few months after QEII’s passing. William and Kate travel to Boston for Earthshot. They are overshadowed immediately by a racist scandal back in England. Then, just two days into their trip, Netflix drops the first trailer for Harry and Meghan’s docuseries. Please, William had to take a day off to rage-howl at everyone. Here’s how Myers remembers that moment.
Prince Harry and Meghan Markle’s choice to leave the royal family sent shockwaves through the monarchy. The Sussexes announced their departure in January 2020 – a mere 20 months after their highly publicized wedding. However, it was in December 2022 when they made a ‘declaration of war’.
Three months after the Queen’s death, William and Kate embarked on a three-day visit to Boston to celebrate the second annual Earthshot Prize Awards – a cause exceptionally dear to William’s heart. Their trip spanned from November 30 to December 2, 2022 – and right in the middle, on December 1, the first trailer for Harry and Meghan’s Netflix series dropped.
Russell Myers discloses: “In royal circles, this trailer was considered a blatant attempt to hijack the Waleses’ visit; it included a dramatic voiceover from Harry saying ‘no one sees what’s happening behind closed doors’ as Meghan appears in the background, stretched over an armchair, apparently crying.”
“The next day the Daily Mail, quoting royal sources, called it a ‘declaration of war’, whilst The Times presented the Sussexes as ‘Self-styled victims’ who were ‘pulling no punches’. The Sussexes may or may not have had anything to do with the timing of the release, but they must have understood the consternation it would cause.”
The timing was viewed as inappropriate in numerous circles considering that the Queen had only recently died. However, it did help to reinforce one relationship – that between William and the new monarch, Charles.
According to Myers, “‘They were in constant contact over that period,’ one courtier revealed. ‘They were completely aligned that if there were any further accusations they believed to be untrue then they would be ready to respond.’ In the end whilst the documentary did garner hyperbolic headlines claiming the Sussexes were intent on bringing down the monarchy, palace officials described the six-part series documentary as a ‘drawn-out whingefest’.”
I remember this period very well, and it’s funny that Myers isn’t even mentioning the Baroness Susan Hussey-racism debacle which completely overshadowed William and Kate’s trip because it happened just one or two days before they even arrived in Boston. And Baroness Hussey is William’s godmother! Then, when William and Kate were in Boston, that’s when the Netflix trailer came out and William was screaming to every reporter that Harry is “like a Kardashian now.” As for whether Meghan and Harry had anything to do with the timing… yes and no. The trailer came out like two weeks before the series aired, which is Netflix’s usual time table. But there were reports that the Sussexes simply didn’t care about overshadowing William’s dumb trip. It’s also worth noting that if William or King Charles actually wanted to avoid having their thunder stolen by Harry and Meghan, the monarchy should have acquiesced to the Sussexes’ half-in solution. Oh well!
Also, fun fact: William didn’t invite any of the Earthshot winners or nominees to Boston in 2022. He invited a bunch of celebrities to fly in for the ceremony, but he made all of the environmentalists and nominees stay away.
Photos courtesy of Cover Images, Netflix.
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- The Prince and Princess of Wales, at Speaker’s Corner outside City Hall, Boston, USA, at the start of the countdown to the Earthshot Prize Awards Ceremony by lighting up Boston City Hall and landmarks across the city green. Picture date: Wednesday November 30, 2022. Featuring: Prince William, Catherine, Princess Of Wales Where: Boston, Massachusetts, United States When: 30 Nov 2022 Credit: Chris Jackson/PA Images/INSTARim/Cover Images **North America Rights Only**
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- William, Prince of Wales and Catherine, Princess of Wales attend the Wednesday night National Basketball Association game between the seventeen-time World Champion Boston Celtics and the Miami Heat at TD Garden in downtown Boston, USA. Featuring: William, Prince of Wales and Catherine, Princess of Wales Where: Boston, Massachusetts, United States When: 30 Nov 2022 Credit: PA Images/INSTARimages.com/Cover Images **North America Rights Only**
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- William, Prince of Wales and Catherine, Princess of Wales attend the Wednesday night National Basketball Association game between the seventeen-time World Champion Boston Celtics and the Miami Heat at TD Garden in downtown Boston, USA. Featuring: William, Prince of Wales and Catherine, Princess of Wales Where: Boston, Massachusetts, United States When: 30 Nov 2022 Credit: PA Images/INSTARimages.com/Cover Images **North America Rights Only**
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- Earthshot Prize Awards Ceremony at the MGM Music Hall, Fenway Featuring: Catherine, Princess Of Wales, Prince William Where: Boston, Massachusetts, United States When: 02 Dec 2022 Credit: Ian Vogler/Daily Mirror/PA Image/Cover Images **North America Rights Only**
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- Earthshot Prize Awards Ceremony at the MGM Music Hall, Fenway Featuring: Catherine, Princess Of Wales, Prince William Where: Boston, Massachusetts, United States When: 02 Dec 2022 Credit: Kirsty O’Connor/PA Images/INSTAR/Cover Images **North America Rights Only**
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- Earthshot Prize Awards Ceremony at the MGM Music Hall, Fenway Featuring: Prince William, Catherine, Princess Of Wales Where: Boston, Massachusetts, United States When: 02 Dec 2022 Credit: Doug Peters/PA Images/INSTARimag/Cover Images **North America Rights Only**
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- Earthshot Prize Awards Ceremony at the MGM Music Hall, Fenway Featuring: Catherine, Princess Of Wales Where: Boston, Massachusetts, United States When: 03 Dec 2022 Credit: Kirsty O’Connor/PA Images/INSTAR/Cover Images **North America Rights Only**
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- Earthshot Prize Awards Ceremony at the MGM Music Hall, Fenway Featuring: Prince William Where: Boston, Massachusetts, United States When: 03 Dec 2022 Credit: Kirsty O’Connor/PA Images/INSTAR/Cover Images **North America Rights Only**
Ludicrous. These are adults? These are writers?
I don’t know how they can stand themselves constantly having or being portrayed as having the EQ of a 6 year old.
👍
The more these stories are told the more comical the Windsors look. They look like a circus show full of clowns running around for attention and applause. 🤷🏽♀️
William’s Image:
It may not have been the objective but the media, via this excerpt, is reinforcing the terrible image the wider public already has of William which is ‘the uncharismatic rage-filled vengeful bully’ to generate financially beneficial clicks. I believe there is a niche audience for the hagiography itself so I don’t expect to it be a blockbuster globally. It will probably sell under 100k globally. 😏 William’s global image is cemented and this hagiography will not make a difference. 🤷🏽♀️
If I’m remembering right weren’t the Wails booed at that game? When Harry wakes up breathing in the morning that is cause for Peg the incandescent jealous one to believe that his brother is intentionally trying to over shadow him.
Yes and it was beautiful! Also i think one of the coaches was asked if they were excited about playing with the royal family there & he responded something like “what royal family – the only royal family i recognize is Jesus Mary & Joseph” Ahahahahahaha take that you fake@$$ fools, Wilbur and Kant.
Yesss, that clip (interview) was epic, lol. Even the interviewer had to laugh about his answer.
Yes because these British buffoons are too dumb to know that Boston is where the revolutionary movement started and the anti monarchy sentiment has remained. So the Boston Celtics crowd isn’t going to give a shit about these two.
We did have a lot of fun memeing Kate’s green screen dress though.
I think my favourite was the meme about her vs Wally the Green Monster, the Red Sox mascot.
That was the only good thing about that trip.
Funny how we remember the booing & the meme-able dress, but these writers don’t. 🤨. Wasn’t this also the visit where Biden gave Billy a drive-by photo op on the sidewalk? Good times. 🤭
OMG, BeanieBean, I totally forgot about that! Thank you for the reminder!!!
I just….CAN’T WITH THIS BS WALES FANFIC😅🤬
I do have to say that Harry & Meghan’s documentary is one of my favorite documentaries…and docs are one of my FAVORITE genres ❣️
As a Bostonian, the most memorable moment of their trip to Boston was Celtics coach Joe Mazzula’s answer when asked about ‘the royal family” sitting courtside.
“Jesus, Mary and Joseph? I’m only familiar with one royal family.”
Pure, classic Mazzula.
I remember Boston and all of the US being totally indifferent to the visit. And the trailer for the documentary had nothing to do with that.
Scooter keeps Keen home from Earthshot events now.
But…according to this author the earthshit awards are “exceptionally dear to Scooter’s heart” ! What? So exceptionally dear that he does what besides announce awards? He doesn’t even bother to meet the scientists, or engineers, or inventors working hard to create answers.
He doesn’t even widely publicize the inventors names or what their initiatives are! So what’s the point?
I made the effort to learn about the different projects the first year, but after it became clear that this was nothing more than a performative vanity project that not even William cares about even a little, I decided to join him.
I STILL follow the Invictus competitors who were on Heart of Invictus.
Who does the carnival of so called experts focus on?
Who is most talked about?
Who is most searched?
Who gets most media attention?
Who gets “Breaking News” attention?
I could keep going but the answer is: HARRY AND MEGHAN
Meghan could fart in the woods and it would over shadow anything WanK do.. they would be a lot happier if they finally realized that and just stop the nonsense and constant unhinged briefings and actually did something to benefit the monarchies stained reputation and image.
EXCUSE ME, @Hypocrisy, but I believe if Meghan farted in the forest, she would do so peacefully, under a tree.
As is only polite.
Was her hair two different colors on the same trip?
Also I forgot how exceptionally bad that lime green dress was.
But the memes following that green-screen dress were awesome as all sorts of things were photoshopped onto the dress.
I remember Melania wearing a similar color during a WH event and people did the same thing with her green screen dress. Good times.
I think that color was intentional. I think she remembered how Elizabeth wore a similar color and the memes went crazy and Kate wanted her moment. Some folks obliged but it wasn’t as big as they were for Liz.
It remains bizarre that some royal cultists still think that was a nice dress. She looked awful in that colour.
And didn’t she wear some of Diana’s gorgeous emeralds with that godawful dress? Sacrilege!
All the rewriting of history will never replace what Harry wrote in Spare. Spare will be considered of historical value the rest of the gutter rat’s noise will be considered as protecting the institution.
That dresscolour truly was atrocious but it did spark the green screen meme.
Anyway William jealous whats new…..
And re the header pic trust Kate to get big blue out when she spots a camera
Harry and Meghan were accused of airing the family’s dirty linen. That means that dirty linen exists, and nobody has come out to say that what they said was untrue. And ever since, the left overs have been briefing to to prove that they are petty, vindictive, insecure, and frankly quite useless people.
In 1994, Charles gave that disastrous interview plus he authorized a biography where he slammed his parents and it was based on Dimbleby’s interviews with Charles and Charles correspondence and personal papers. The book is still out there and Harry and Meghan critics never want it to be read.
I just love how Harry and Meghan have to lift a finger and they’ve already effortlessly outshined the entire royal family.Anything could outshine Charles or William imo
All Meghan has to do is be seen getting coffee in Montecito and it’ll overthrow anything the Wales were going to do. Meghan would be front page with a pap shot and the Wales would be relegated to below the fold (at best) even if they were curing cancer lol
Remember when Meghan went on an actual hike and overshadowed Chuck’s Chubbly? That was particularly hilarious. Between Meghan in the woods, Harry’s hanger, and William and Kate not even bothering to show up before the fcuking king, it was a very amusing weekend.
No one was paying attention to the Boston Earthshot trip. It was early December right after Thanksgiving, they went to a city that’s heritage is agnostic at best to royals, openly hostile at worse, the events were boring and consisted of meetings and there was really little tie in to an American audience. Then while they were in the air Susan Hussey’s racism was aired publicly for the first time, lending tons of credence to the Harry/Meghan claims. On top of it, it’s part of an ongoing theme now with the Wales on foreign tours. It started with the Caribbean earlier that same year and continued since, which is why Kate can no longer be bothered. They are seen now as fully part of the Firm, and not as young darlings.
Was this the last trip they did together outside of the uk, minus the Jordan wedding?
I believe it was. Certainly the last time she ever went to an Earthshot event.
Yep.
Do I think H&M could have stopped the trailer being released on that day? Maybe? I don’t know what their Netflix contract said for that kind of control. Do I think Netflix was being a petty B for releasing it that day? Yes, but I loved it.
I also think it sent a different message to William and Kate – mainly that H&M were not going to wait for their turn in the spotlight anymore. They were not going to wait for W&K to “give permission” or to back on another month long vacation before doing what they wanted or needed to do. Their schedules were now their own and they were in total control and I think that had William spiraling. I really think that he thought, even after they left, that he was still going to be able to control them. And in my mind that was the big moment where it was like NOPE we do what we want!!!
Hell you could say William is still spiraling over that.
finally – if your big landmark awards show can be overshadowed by a trailer for a docuseries….maybe the issue isn’t the trailer.
I don’t think Ted Sarandos would have changed anything about the promo for one of the most anticipated documentaries and still one of the highest rated shows they have in that genre.
I also don’t think anyone at Netflix was even aware of the Earthshot trip.
I agree. Why would Netflix consult the courtiers. They have their own schedule, although I’m sure if WWIII broke out, they might make some adjustments. I think the Sussexes did pay attention to events in England. Meghan’s podcast, for one thing,was interrupted and I think she lost some momentum. I’m not sure, but I think something else was delayed because of what was happening in Blighty, but I think it was mostly Meghan’s work.
Oh Netflix isn’t consulting the courtiers and asking anyone for permission, but I think they still knew what they were doing with that, timing wise. And like I said I love it.
I think that WanK real problem is that they are just not very interesting.
That and the fact they desperately want to be interesting. It felt like there was a space for them to be the more conservative but traditional couple while Harry and Meghan were the more progressive glam one. It could have been seen as each couple having different but complementary strengths. But it can’t work that way with the Wales.
@Jais This is exactly it: They desperately want to be interesting. And yet they never will be because they refuse to do the work that would be required for them to become interesting. They just want public interest handed to them on a silver platter. Because everything else has been handed to them on a silver platter, they’re probably incredulous over why this one eludes them. It’s just easier (read: lazier) to accuse someone else of stealing interest from them. We all know that public interest is not a zero-sum game, but WanK operate as if it is. Lazy lazy lazy.
Absolutely. They do not even put the work into coming across as interesting. They show up. And that’s it. They were lucky the Netflix show distracted from that lackluster tour.
They had from 2011 to develop charisma and a work ethic and failed to do so. The coddling from the UK media bubble gave them the false impression that they were popular outside of the UK. They aren’t.
Also the arrogance of going to the U.S. thinking they would get Diana like crowds shows they needed to be brought down a peg or two.
I work in senior leadership development and I’ve worked with all sorts of senior leaders who aren’t naturally charismatic, people-y, extraverted, etc. but they all found a way to successfully lead and inspire others. These two never even tried, there’s just a built-in assumption that OF COURSE people will care about the heir and his wife. Nope, that’s not how people work and not how the monarchy works these days.
I took a freshman seminar in college on Great Political Leaders, and it was interesting because “great” wasn’t always a positive term. But anyway, one week we were analyzing QEII specifically and how she used media to portray a certain image and how she was able to do that despite not being especially charismatic (so media worked differently for her than for someone like JFK for example.) And the big takeaway that I remember 25+ years later is that you don’t always have to be charismatic to be popular or a beloved figure or whatever – you just have to know how to make what you have, work for you. And someone in the late queen’s camp figured that out at some point. Her outfits that pretty much didn’t change from the 70s on (before that she would wear more stylish clothes), her hairstyle that never changed, the image of her as a sweet old lady, or whatever – someone figured it out.
and part of that was that she worked regularly without complaining in the press about it.
A few months after the debacle of the Queen’s funeral? Oh I can well believe H&M told Netflix to not make any adjustments to their plans out of consideration for W&K. The funeral burned them bad. I can believe they weren’t in a generous mindset.
It’s not as if Netflix or the Sussexes have access to the Wales and their schedule. They aren’t consistent and no one would think that a trailer that lasts for a couple of minutes would distract from an event that’s taking place for several days. Even if it did for a couple of minutes, are they saying that this couple are so boring and uninteresting that they can’t redirect the attention back on themselves after a TRAILER? They are constantly overshadowed, not because of Harry and Meghan, but because even they and their supporters don’t believe they are more interesting than Harry and Meghan. You can’t be future king and queen and the most loved royals in all the land and still have to take backseat to a couple that are private citizens. That’s on them and no one else. They believe their own lies that they are the better couple, even though they have turned themselves into the TEMU Sussexes by spending years trying to copy everything the Sussexes do and how the dress. William is walking around looking like a drunk homeless man because he’s trying to be Harry, but never will. Kate is walking around trying to give speeches even though she murders the English language every time she speaks. This is all on them because they couldn’t just welcome the biracial woman even though she put them to shame even before she became royal.
That’s the part of their wailing that was the funniest. You are complaining because you can’t outshine a COMMERCIAL ON A STREAMING PLATFORM. Please, cry harder, it just makes it more amusing and you look more pathetic.
I love that this author is reviving this moment in time. Let’s do the Caribbean DisasTour next, Author Man!
To this day, I still don’t understand why the nominees and winners were not included at the Earthshot ceremony. Leaving them off of the guest list was so elitist and just completely tone deaf. The BM and RF can continue with their favorite hobby of placing blame onto Harry and Meghan, but these people really are the King and Queen of unforced errors. They truly are grossly out of touch.
It’s because William desperately wanted to create something as great as Harry’s Invictus Games and even Will knew that he needed star power to get attention because he’s never going to be enough. Earthshot was never about the nominees or the winners. It was never about helping the environment. It was always about a one sided sibling rivalry. That’s why the first one was in the UK. He thought he would surely get home court advantage. That’s why the next one was in the U.S. instead of in a commonwealth country, which would have made more sense. This is a vanity project for Will.
I love how Meghan and Harry live rent-free in everyone’s brains.
As I said on the previous post, using Harry and Meghan for the promotion of this book probably means that people are not pre-ordering the book. William and Kate are being overshadowed by Harry and Meghan in their own book.
I remember how people were using Kate’s dress as green screen in the most hilarious ways.
William and Kate can never admit that they are inept. They’ll live in Harry and Meghan’s shadows for the rest of their lives. That’s a miserable fate.
The most exciting thing about the Wailers ’ Boston trip was all the outside issues overshadowing it. They were barely acknowledged by VIPs like Caroline Kennedy, Biden was a quick hello and Boston was not impressed. That racism event dominated, and the palace decided to destroy the reputation of the woman who brought it up , which resulted in her charity closing. They were blindsided by that trailer and this book is basically an attempt at a diss track to the Sussexes saga. The Sussexes are out building their lives and advocating for their causes, while this book emphasizes how Will and Kate have this shadow life in response to everything Harry and Meghan do. Repression, resentment and anger seem to define them. My overall impression is this book doesn’t make sense. It reveals nothing of the subjects other than their reaction to another couple in another country.
Didn’t they get. boo’d when they went to the Celtics basketball game while in Boston also?
I’m pretty sure that’s why Kate never went to Earthshot again. Well maybe Will never wanted her to come. Her green dress outshined William.
Who are Russell Myers’ KP sources? Because it appears nobody cooperated with him on this book which contains zero new material. It’s all old news stories churned back up.
Bottom line – William and Kate have no business coming to the US: not in 2022, not this year not ever. They are not welcome, and I hope they are followed by NotMyKing protestors everywhere.
December 2022 was mere months after William (and Charles) re-centered the late queen’s funeral into a showcase designed to humiliate the Sussexes regarding uniforms, public rescinding of invites to family receptions, flights to Balmoral, lobbying Biden to join in the snub, and more.
So the WanKs got off easy if all they had to endure in Boston was the Netflix trailer release, the Celtics game boos and President Biden’s drive-by pity f*ck of a meeting with Peg. They deserved so much worse.
Oh I think his sources are predominantly from KP. There was an interview he did with Matta and Meredith, which I’ve had differences with some of their opinions in the past, but in this case, they were on point. He said this book was the first chance for Will and Kate to tell their side of the story. In their analysis of the interview, they said that was funny and not true bc it’s been clear that Will and Kate have been briefing the whole time.
They even point blank asked him for a single example of Meghan’s bullying behavior and he word saladed about culture clash. And the sources are for sure KP and Jason Knauf, and I’m sure KP and the Wales cooperated with the book just as Knauf recommended the Sussexes do with Finding Freedom.
I remember thinking that William’s advisors were utterly clueless or they secretly hated him, because why would Earthshot have gone to Boston, a bastion of Irish America??
Of course, Will and Kate would get booed at a basketball game in Boston — the home team is called the Celtics.
Willy’s dismay brought me so much joy.
I think he was trying to promote the JFK connection, and he didn’t have anyone advisig him properly that the Kennedys WERE IRISH, as is half of Boston.
Well-observed, QuiteContrary and Miss Scarlet. This childish, petty man with his colonial cosplay, grandiose ambitions, and chronic awkwardness has no realistic understanding of his place in the modern world and apparently no one to guide him.
As a Bostonian by birth (we moved away very sadly when I was 12) long resident in the UK, I was really curious what my extended family — still there — made of this visit, and all I can remember is a lot of grumbles about the traffic situation and a kind of collective shrug. Like, they had nuisance value, but that was it.
I cannot believe how hard Willie has aged in less than four years. The difference between him today and him 3-4 years ago is staggering. Alcohol, bitterness, rage or a combination of all of them, has aged him hard.
What I don’t understand about earth shot is that the nominees and recipients don’t even attend. If he was trying to make an environmental version of the Nobels, he’s failed miserably, unless he doesn’t want to pay for the nominees and recipients to fly there plus lodging etc, which then is very abhorrent with his multi million pound a year income. It’s the least he could do. He could even claim it as a “business expense!”
The year everyone travelled except the ones that were celebrated. How fcking stupid do you need to be to get this wrong? It 1000% shows how desperate lazy scoot Willie is to be close to the cool celebrities and zero about the project and the people itself. Any celebrity going is uncool associating with it, they all get side eyed.
Yeah that’s not what happened. They tried to act like they would do something and then the producers shot back that they didn’t hear back from anyone on anything in that documentary which made them all look like fools.
I love those photo booth pix. H&M are so easy and natural with each other and clearly in love. Just delightful to look at.
I can’t image being a fan of someone and a book written about their relationship focuses more on two people in a relationship that spans a third of theirs. Myers is obviously, like all of the other royal writers here to try and rewrite William and Kate’s side of things and omit facts regarding their treatment of the Sussexes for the past ten years. In this book and in interviews he tries to make them into victims when they have always been the perpetrators. They are the Karen who calls the cops on the little black girl selling lemonade in front of her house. They continue to create fake scenarios of them being the victim and blaming Harry and Meghan for their fake victimhood. Harry and Meghan have no control over when a global platform like Netflix released a trailer two weeks before the premiere of their documentary, a practice that Netflix does with every trailer release. Any decisions made by Netflix are made outside of whatever stupid unserious things the Wales do, so to me mad at the Sussexes is the best example of them crying white woman tears to fan the flames of hate towards the Sussexes. The Wales are never as important as they think they are. That’s why a book that is meant to focus on their love story, is so heavily focused on Harry and Meghan. Like all of the Royal writers, Myers knows that Kate and Will aren’t interesting or charismatic. The entire UK media arm are working on behalf of the Wales couple to make them interesting and that in itself is embarrassing because if a trailer that lasts a few minutes is enough to distract from something your doing for several days, you have already lost the plot and you don’t even realize it. How are you the future king and queen but are overshadowed by a trailer? Embarrassing.
Perfect summary @Nerd. No notes
I remember this well — the boos and shouts of “USA!” when Will and Kate were shown on the jumbo-tron. Boston official bitching, “I didn’t invite these people.” Celebrities like David Beckham flying in by private jet all the way from Qatar, so they can be seen caring about the environment. William spending $12million pounds just so he can be seen giving away $5million (to people who weren’t even invited to be there). I don’t know how any of the royal sycophants can call William a “global statesmen” with a straight face. But I suppose William doesn’t have enough self-awareness to be appropriately mortified by his failures.
I think a big problem is that WanK do not have a love story. There is nothing “romantic” about their story. It isn’t even about a dashing prince chasing a humble maiden. A dorky prince is pursued by the daughter of an ambitious mother. I think Harry actually said at sometime that William didn’t have a romantic bone in his body. And it seems that poor Kate doesn’t have it in her to inspire romantic gestures. William’s expressions during that commercial says it all.