In 2023, Prince William launched Homewards, a small-scale project to build affordable low-income housing for homeless people or people in need. Homewards works in six cities and some housing has been built, or is in the process of being built. If William had simply explained Homewards in the way in which I’m explaining it right now, I think it would have worked out a lot better for all involved. As in, describing it as a small-scale pilot program, using Homewards as a model which can be modified and adjusted before scaling up. Instead, William announced Homewards as the solution to “end homelessness” and William presented himself as the savior of homeless people. Now it’s blowing up in his face as four out of six Homewards cities have seen huge increases in their homeless populations. So much for “solving” homelessness.
Andy Burnham is not the only one who faces a difficult task in pledging to end rough sleeping and tackle the UK’s housing crisis. Homelessness is rising in four out of six UK locations where Prince William has spent the past three years trying to show how the problem can be solved.
The challenge facing the heir to the throne at the start of the fourth year of his five-year Homewards project, which he hopes will serve as a model to end homelessness across the entire country, is laid bare in the latest government figures.
They show that the number of households assessed as homeless has increased in four of the six pilot project areas – Aberdeen; Bournemouth, Christchurch and Poole; Northern Ireland; and Sheffield – compared with a year earlier. Only in Newport, in south Wales, and the London borough of Lambeth were there concrete signs of improvement, and even there the figures are still high.
Burnham vowed to end rough sleeping in Greater Manchester when he was mayor, but failed to achieve it, and made a similar nationwide pledge on his first day in Downing Street. He and William have swapped notes via aides regularly on tackling the wider problem of homelessness, which includes sofa surfers and others in temporary accommodation.
Burnham’s efforts since 2017 in Greater Manchester have proved an inspiration for William, according to a royal source. But the latest figures for England, released last Thursday, show a mixed picture regarding the new prime minister’s success.
William’s aim is to help put each of his six locations on the path to ending homelessness – or at least make it rare, brief, and unrepeated – within his five-year target date of June 2028. Working with local authorities, charities and businesses, his tailored approach includes early intervention and employment support to try to prevent people losing their homes in the first place. But the project faces serious challenges amid a nationwide crisis caused by factors including a shortage of social housing, rocketing rents, spiralling house prices, a growing population, family breakdown, and demand for accommodation for refugees.
Michael Corbishley, head of local delivery for Homewards at the Royal Foundation, said William’s project was helping to prevent some people reaching crisis point but acknowledged homelessness continued to rise in places: “Affordable housing is essential, which is why Homewards is delivering housing projects. But lasting change depends on combining more homes with prevention and support.”
Obviously, Prince William is not solely responsible for the skyrocketing homelessness numbers. It’s as I said – the reason why these numbers are being thrown in William’s face is because William has spent years overpromising and underdelivering. His messaging on one of his signature “issues” has always been chaotic at best, and wildly hypocritical at worst. His office literally announced a homeless project while William was on vacation. William moved into his seventh forever home less than a year ago. Just a few months ago, he spoke about getting banks to share private citizens’ data to predict homelessness and/or illegally monitor people living paycheck to paycheck. Instead of using Homewards to scale up in an intelligent way, William has treated this small program like it’s a one-and-done thing for him. Remember this the next time William drapes himself in his “homeless savior” cloak.
Photos courtesy of Avalon Red, Cover Images, Kensington Palace’s Instagram.
- Britain’s Prince William, The Duke of Cornwall, hammers a nail into one of the homes that is being built, as he visits the construction site of 10 new sustainable homes delivered by the Duchy of Cornwall, and to help tackle the Isles’ acute housing shortage, in St Mary’s, Isles of Scilly, Britain, May 22, 2026.,Image: 1104151003, License: Rights-managed, Restrictions: *** NO UK USE FOR 48 HRS ***, Model Release: no , Credit line: Hannah McKay/Avalon
- Britain’s Prince William, The Duke of Cornwall, prepares to hammer a nail into one of the homes that is being built, as he visits the construction site of 10 new sustainable homes delivered by the Duchy of Cornwall, and to help tackle the Isles’ acute housing shortage, in St Mary’s, Isles of Scilly, Britain, May 22, 2026.,Image: 1104151022, License: Rights-managed, Restrictions: *** NO UK USE FOR 48 HRS ***, Model Release: no , Credit line: Hannah McKay/Avalon
- Britain’s Prince William, The Duke of Cornwall, arrives to replant a shelterbelt tree to help replace those trees lost to Storm Goretti in January 2026, in St Mary’s, Isles of Scilly, Britain, May 22, 2026.,Image: 1104151071, License: Rights-managed, Restrictions: *** NO UK USE FOR 48 HRS ***, Model Release: no , Credit line: Hannah McKay/Avalon
- Britain’s Prince William talks to participants as he attends a special event at Tate Modern, bringing together the partners, national leaders, businesses and local organisations that make up the Homewards programme in London, Tuesday, 30 June 2026.,Image: 1113552132, License: Rights-managed, Restrictions: *** NO UK USE FOR 48 HRS ***, Model Release: no , Credit line: Alberto Pezzali/Avalon
- The Prince of Wales, known as the Duke of Cornwall when in Cornwall, breaks ground for the new facility during a visit to St. Mary’s Community Hospital, Isles of Scilly, to meet staff and hear about a new integrated health and social care facility which is set to be built on adjacent land owned by the Duchy of Cornwall Featuring: William, Prince of Wales Where: Isles of Scilly, United Kingdom When: 10 May 2024 Credit: PA Images/INSTARimages **NORTH AMERICA RIGHTS ONLY**
- The Prince of Wales, known as the Duke of Cornwall when in Cornwall, breaks ground for the new facility during a visit to St. Mary’s Community Hospital, Isles of Scilly, to meet staff and hear about a new integrated health and social care facility which is set to be built on adjacent land owned by the Duchy of Cornwall Featuring: William, Prince of Wales Where: Isles of Scilly , United Kingdom When: 10 May 2024 Credit: POOL/Cover Images
- The Prince of Wales, known as the Duke of Cornwall when in Cornwall, breaks ground for the new facility during a visit to St. Mary’s Community Hospital, Isles of Scilly, to meet staff and hear about a new integrated health and social care facility which is set to be built on adjacent land owned by the Duchy of Cornwall Featuring: William, Prince of Wales Where: Isles of Scilly , United Kingdom When: 10 May 2024 Credit: POOL/Cover Images





















He is so laughably ineffectual.
True. If only homelessness was a laughing matter, his ineffectualness wouldn’t matter as much. I want to see pictures of what he’s built so far. Specifically, I want to meet those he has helped ~
Are we, any of us, surprised he’s failed at making homelessness disappear with 600K or 1M, was it?
The guy breaks the ground with a square shovel and air hammers nails. Thats a few hints…
…after someone else put the nail in the wood first. I don’t find very much about him to be funny, but this classic will always be funny.
Ditto his 14 inches off the ground high-wire act with children buffers in case he hits the ground.
He’s too lazy
He’s also inept at, well, everything. He’s not very intelligent, has no work ethic, and is not properly educated in any important subject. Yet he wants to be seen as an expert. (You can say the exact same thing about his wife).
Yes! The Wails’ try to keep up with the Sussexes with their “projects”. They never realize that the things they have picked – homelessness and early education – require more than just jazz hands every now and then. They would actually need to care about these things but their lack of follow through shows how superficial it all is with them.
It’s a serious subject, but I have to laugh. The more William tries to aggrandize himself, the smaller he gets. And why do William’s projects to solve long-term problems have a short-term end date?
I think that’s so at the end date, he can just sort of dust off his hands and say “well I tried.” Also he gets bored easily.
he would be taken more seriously IMO if he focused on smaller projects, more concrete goals (this seemed promising about Homewards but I dont think its playing out that way) and didnt announce these grandiose problems that are going to fix all the problems in a fixed time frame.
I’m starting to think, and posited below, that William thought he’d be king by the time these projects ended & he’d move on to other things. You know, king-stuff.
Jimmy Carter was building homes when he was in his nineties. He puts scooter to Shame
Of course, to really eliminate homelessness, a town would need real mental health care and care for substance abuse, which William won’t get involved in.
William can’t be involved in mental health care and substance abuse treatment. Both of those issues hit much too close to home for a man who clearly has mental health issues and is occasionally seen wobbly in public.
No, that is not the problem. The problem is that the NHS is theoretically in charge of them and is failing miserably due to lack of funding. If William got involved it’s getting into politics which is a no no.
I get annoyed when people think the answer to homelessness is building more homes. It’s like assuming the answer to hunger is more food. No–people are hungry because they’re poor, not because there isn’t enough food. etc.
Scooter and his team are sadly so amateurishly ineffective, and I don’t get why PM Burnham interacts with Billy Idle at all.
It’s not like TOB didn’t have prior experience with huge flops though — after all, he didn’t bring peace to the Middle East.
Football (and all kinds of sports really) is even more racist now than it’s ever been — despite the rage-shrieking one being bored by it.
The earth is burning while the climate catastrophe is worse this year than ever before, but hey, Keenshot Earthflop.
The common denominator? Bulliam the Incandescent Day Drinker — who has form because he grew up in pubs… according to himself but no one else.
Maybe the gold-plated advisers should just decide to hand over substantial amounts of money to pros running existing projects?
I want to give you every award for that comment, Nanea. You hit every point in Billy’s uselessness. He has no self awareness, no intellectual curiosity and no depth at all.
You have to cut him some slack. It’s a huge thing to end homelessness. Maybe its easier for him to bring peace to the Middle East…
Two things Jimmy Carter was better at than Billy Idle:
Building homes, and brokering peace deals in the Middle East.
Jimmy Carter was a giant amongst men in his own quiet, unassuming way. He and Rosalyn both walked the walk and demonstrated how to truly give to others with no self aggrandizement.
Not defending TOB at all, but I live in an area with a high unhoused population. We’re the central hub for services for 16 counties region-wide. So our city attracts more unhoused people because we have the services to help them. I’m not saying that’s what is happening with Homeward, but it’s the first thing I thought of. People who live in the more rural areas (conservative republican areas) would literally be left to die if the powers that be had their way. Tennessee just made sleeping outdoors a felony, punishable by $3000 fine & 6 years in prison. WTAF are we doing, America????
That fine is ridiculous. If a homeless person has that kind of money then they wouldn’t be sleeping on the street. OTOH, I’m sure to at least a few of the homeless, then six years with a roof over your head and food in your belly on a regular basis may sound pretty good.
More prisoners for the for-profit prisons, I see.
That was my first thought, too, @Beff.
My city is one of those hubs, too – visitors are often shocked by people sleeping on sidewalks in the downtown core, but that’s also where a lot of the resources and services are.
I do wonder if the number of unhoused people is actually increasing with the cost of living, or if there’s also an effect of the promises made by William’s team. I think if I found myself with no place to go and I heard that the prince is going to build loads of housing for people in particular cities, I might head to one of those thinking that I could actually get help!
The small scale “pilot” of the project wasn’t communicated well by William’s team, nor was the criteria for access or any of the details, really. It was just a lot of grand pronouncements about how William will end homelessness within 5 years and a lot of other food for his ego.
What “America” is doing, is sending homeless into blue states as part of a real strategy. They pay for bus fare and say get on the bus or go to jail. Texas and other red states have been doing this for a while now. They will then argue that liberal policies caused homelessness, because look at how many homeless live in blue states.
Oh, that is horrifying! Tennessee! I am ashamed of you!!
The photos of him trying to hammer a nail and dig are so completely, utterly ridiculous.
An insult to the public’s intelligence… albeit perhaps justified.
That red binder pic is also pathetic. There’s like 3 or 4 pages in a 2 inch binder. LOL
Tick-tock, William. June 2028 is coming fast.
The mere fact that he’s has a property portfolio that is contributes the rising rental and property prices makes this project look ridiculous and hypocritical. I think KP, knowing that William was going to be landlord, should not have ventured into this space to begin with and they should have suspended or revamped the project after he became the Duke of Cornwall and Prince of Wales.
That’s the thing, isn’t it? Even this article acknowledges that the best intervention for homelessness is to prevent people losing their homes in the first place.
As one of the biggest landlords around, perhaps a better pilot project for William would be to use his vast holdings to study which interventions would be successful in keeping people in the housing they already have? What kind of relief is the most effective, how to administer it, how much etc. I think that would be valuable information, and as luck would have it, he is in a perfect position to gather the data, get it analyzed by experts, and then influence other landholders to adopt best practices. It’s not as flashy as putting on a hardhat for a photo op, though. And it might reduce his duchy income, but surely that’s a small price to pay to achieve the goal of ending homelessness forever, right?
Monarchy is not equipped to solve socio-economic-political problems. The most they can do is visit projects that others have started and offer their support. Of course, the other thing they can do is abolish the monarchy and turn all the royal housing into apartment complexes. But William, with all his many residences, is a particularly poor vehicle to highlight homelessness. And, as Amy Bee points out, he’s also a landlord contributing to the problem. So…
Are they really trying to suggest that W and the PM regularly communicate? And about homelessness no less.
Wasn’t it actually the case that William handed over, sold, or made the land available (or whatever you want to call it) to developers who are simply putting up standard commercial buildings to make a profit?
William didn’t build anything himself and did nothing for the homeless; he simply gave the green light for development—perhaps even taking a kickback—and used the situation as an opportunity to pull the wool over the eyes of the uninformed and spin a lie about how he was ending homelessness.
For Yang Sanpaku eyes, do the whites always need to be visible above the iris or can it just be when opening their eyes wide? I don’t think Charles Manson’s eyes were normally Sanpaku unless he widened them. Yet, he is referred to as having Yang Sanpaku eyes.
I’m asking because William is giving some creepy Manson Yang Sanpaku eyes in that header photo!
I was not familiar with this term so I looked it up. Fascinating! I always thought of Manson as having ‘crazy eyes’.
It’s only to be expected that Will’s “effort” to reduce homelessness has only made the issue worse. Or he did absolutely nothing (his go-to and default) and homelessness rose because of the hundreds of millions of dollars a year funneled to the royals while ignoring the nation’s social problems.
Thank you, as always, for your spectacular choice of photos of these (and various other) morons!
Oh, when June 2028 comes he’s out. And when did he start Earthsh*t? I read that that’s just a 10-year project, so with both of these out of the way he’ll have even more time for himself. What do we think? He came up with these short windows because he assumed he’d be king by the time they ended?