Elin Nordgren’s People Mag tell-all did not out-sell Jolie-Pitt twins debut


Last week’s “suck it, haters People Magazine cover story with Elin Woods scored big at the newsstands. PopEater’s sources have the issue selling a solid 2 million copies, making it one of People’s most successful issues ever. But how does it match up to one of People’s best-selling celebrity covers of all time, their exclusive debut photos of Brangelina’s twins? Well, the Brange twins sold about 2.5 million issues, but People had to pay for them, big time. People did not have to pay for the Elin interview – so, SCORE.

Elin Nordegren’s surprising tell-all on the cover of last week’s PEOPLE magazine had everyone in a tizzy, and not just because she opened up about her philandering ex, Tiger Woods. The magazine was so confident it would be a huge seller, they even raised their price and printed more copies, something they hadn’t done since they debuted Angelina Jolie and Brad Pitt’s twins in August 2008. So did it top Angie’s tots? Not quite, but it still was a monster at the newsstands.

“Everyone at PEOPLE will be popping the champagne this morning,” an editor at a competing weekly tells me. “Early numbers show that Elin sold around 2 million copies, way up from its average of 1.4 million, yet not quite the 2.5 million Angelina sold.”

What makes these numbers particularly staggering is that unlike the $12 million dollars the glossy paid to Angelina for the exclusive first images of Knox Leon and Vivienne, they got Elin to open up for free, making this one of the most profitable issues of all time.

“This wasn’t about the money for Elin,” a friend of Tiger’s ex tells me. “It was about telling her story once and for all. She will be happy that so many people bought the issue and finally read the truth. But now she hopes they all go away and leave her and her family alone. The last thing in the world Elin wanted to be was a celebrity.”

Well, unfortunately for Elin, that cat is out of the bag, and after selling 2 million issues of a single magazine, you can bet the press isn’t going anywhere. However, Elin has a long way to go before she tops the two biggest sellers in the magazine’s 35-year history: the issue covering Princess Diana’s death (3 million) and the issue following the attacks on Sept. 11, 2001 (4.1 million copies).

[From PopEater]

This is a weird story, considering that Sandra Bullock’s big debut of son Louis was also compared to the Brangelina twins cover – only for that story, the Brangelina cover allegedly sold 2.8 million, not 2.5 million. Allegedly, Sandra’s People cover just about matched the twins’ debut in sales, or fell short by a few thousand or so. So, take it to the bank: everyone wants to read about scorned women and look at photos of babies.


Archival images of Tiger Woods' wife Elin Nordegren. Elin Nordegren is a former Swedish model and wife of professional golfer Tiger Woods. The two married in October 2004 and Nordegren gave birth to a daughter, Sam Alexis Woods, in June 2007. A son, Charlie Axel Woods, was born on February 8, 2009. The couple has recently found themselves embroiled in some scandal after Tiger crashed his vehicle into a tree and fire hydrant during an alleged quarrel with Elin. It is being theorized that the fight was due to some extramarital activities that Mr. Woods had been partaking in. Fame Pictures, Inc

American actress Angelina Jolie attends the premiere of Salt at Empire, Leicester Square in London on August 16, 2010.   UPI/Rune Hellestad Photo via Newscom

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12 Responses to “Elin Nordgren’s People Mag tell-all did not out-sell Jolie-Pitt twins debut”

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  1. Marjalane says:

    This was SUCH a boring article! It’s as if People lets the publicists write their own clients story. She should have kept some mystery to her life.

  2. truthSF says:

    Who was she besides being Tiger Wood’s wife and mother of his children?

    She doesn’t have anything to sell besides being betrayed and hurt, and we go through that all the time.

    So unless she tells us something we don’t already know, the public curiosity will only be temporary.

  3. electric says:

    I have a hard time believing that “the last thing” Elin wanted was to become famous. She was just hoping to be an unknown model?

    And I hate to break it, but she didn’t have to do People mag.

  4. olivia says:

    so People paid $12 million to Angelina… Not Brad and Angelina, not the “twins”, not a charity or the Foundation…$12 million to Angelina Jolie for photos of her twins…

    Interesting choice of words…

  5. Katie says:

    I don’t think the cover pic of Elin is very pretty. Her modeling photos are so much prettier than any other time I’ve seen her. I mean, I realize they are shopped and everything, but I think the discrepancy between her modeling beauty and her actual beauty is much greater than some. But that’s probably partly why she never made it big.

  6. mel says:

    Who knows maybe she did broker some kind of deal with People magazine and she will give another interview in the future, however her life will never be the same. She can forget having any kind of privacy.

  7. LOVE ANGELINA says:

    LOL yea Olivia I noticed that to. How lazy do you have to be to not include the simplest of details? Its like the immaculate inception with Angelina and people always forget to mention Brad was there too. Brad raises them too. lol

    The world is of scorned women and babies it seems.

  8. Just a Poster says:

    heads up gang.. if you want to try the new aveeno 2 step facial treatment.. on page 41 in my People magazine has a 20.00 off (aveeno ageless vitality duo) coupon.

    I am no way connected to this line, but can’t wait to try it!

  9. lucy2 says:

    I’m amazed 1.4 million people still regularly buy People magazine.
    I may be wrong, but I think Elin can fade back into obscurity if she chooses to do so. For a couple of years there might still be some interest, but if she truly never does another interview, eventually the media will move on, especially once some new scandal erupts.

    People mag must be happy though, if they sold that many and didn’t have to fork over millions for it.

  10. Bobby the K says:

    My mechanic has his wife’s ‘people’ magazines in the shop. It makes ‘reader’s digest’ seem gripping.
    How many scam weight loss ads does one magazine need?