Carnie Wilson fired as Fresh Diet spokesperson for selling cheesecakes

wenn5568959
Before I recount this story, let me say that the Fresh Diet publicist gave some super bitchy comments to Star, that we are not making fun of Carnie’s weight in any way and that this is about a dumb move she made that ended up costing her an endorsement deal. So Carnie was a spokesperson for a food delivery service called Fresh Diet. Instead of losing weight with the diet she put some on, which can probably be blamed on the fact that she started a side business making cheesecakes and sweets. (Some of Carnie’s products can be found at Melissa Joan Hart’s dessert shop in Sherman Oaks, CA, Sweet Harts.) The Fresh Diet people are pissed, and they’re not mincing words about it:

Carnie Wilson was let go as spokesperson for food-delivery service The Fresh Diet on Nov. 10 after losing only 19 lbs on the program – and then gaining it all back (plus some) after she launched her own cheesecake company.

“Carnie was promoting her cheesecakes while she was supposed to be only eating our three meals and two snacks a day,” The Fresh Diet publicity Ezzy Duchman tells Star of the 230-lb Wilson Phillips singer, who went from 300 lbs to 150 lbs after gastric bypass surgery in 1999. Although Carnie’s rep tells Star she parted ways with the Fresh Diet because her contract was up, Ezzy says, “We had to take her off the corporate website because she has not been a successful case. She didn’t stick to it, and she didn’t cut weight. We had to cut ties with her…

“It seemed that she was eating more food than just our meals. We always saw her baking on her reality show. We believe she wasn’t sticking to the plan and she wasn’t losing weight. If you’re baking cheesecake and selling it, then you can’t promote a diet company.”

[From Star Magazine, print edition, December 6, 2010]

I get that it’s fulfilling to make your hobbies into a career (which is how I ended up gossiping about celebrities for a living). If you’re endorsing a diet service, though, it’s a no-brainer to realize that you shouldn’t be selling cakes on the side. (Or eating them, although that’s usually emotional.) Poor Carnie. This isn’t her only issue lately. She’s also suing the Game Show Network, which aired her reality show “Carnie Wilson: Unstapled” for $277,500 in unpaid wages. In the first episode of her show with aired in January, she cried to a personal trainer that she was having money problems and couldn’t afford his services. The show was canceled in March.

Carnie is shown on 11/9/10 with fellow Wilson Phillips members Wendy Wilson and Chynna Phillips. Credit: Owen Beiny / WENN.com. She’s also shown on 6/28/10. Credit: Nikki Nelson / WENN.com

wenn5568961

wenn2907344

You can follow any responses to this entry through the RSS 2.0 feed.

35 Responses to “Carnie Wilson fired as Fresh Diet spokesperson for selling cheesecakes”

Comments are Closed

We close comments on older posts to fight comment spam.

  1. Stronzilla says:

    And that is the definition of ‘conflict of interest’. Although it doesn’t speak well for Fresh Diet and their whole concept of how to lose weight to hire someone who did it by reverting to gastric bypass surgery. But it seems Carnie could solve all ofher problems if she just rpacticed a little self-discipline. Easy to say, hard to do.

  2. mystified says:

    I wish some of you all would write some posts something about this story, because I’m looking forward to reading them.

    Poor Carnie, I can’t think of anything more humiliating then very visibly promoting weight loss and very visibly gaining weight. I know that it was not very smart for Carnie to be promoting cheesecakes on the side, but I can’t help but feel sorry for her.

  3. Po says:

    This might all be just for the Fresh Diet people to get publicity but my question is for Carnie. You go through all of the pain of gastric bypass surgery and you open up a cheesecake business?!

  4. la chica says:

    it’s not about publicity. it’s about brand management.

  5. Tess says:

    Talk about self sabotage. On every level.

  6. Marjalane says:

    This poor girl needs to be in serious therapy; (and I’m sure she probably is and has been) but her food issue’s go way back- her parents were nutjobs with long term mental illness, I’m sure she used food to cope, and that’s a hard crutch to drop. I feel bad for her, that kind of weight rules your life. One of the Dr’s in our building does by-pass and I’ve heard his long term success rate is actually pretty minimal. Your mind can make your body do anything it wants, including stretching a two inch stomach.

    I wonder if Carnie making cheesecakes is like the alcoholic owning a bar.

  7. DrM says:

    Carnie Wilson has struggled with her weight for more than 2 decades. Girl needs to give it a rest methinks. Thing is is that like the all say ‘diets do not work’. They don’t. Eat healthily, exercise moderately and have a treat once in a while. Not that you always manage it…I just said to my husband tonight that I’d been eating too much crapola lately and was going to cut out the junk…I’m never going to be a skinny woman even if I never ate anything fattening again, and I don’t want to be….and neither would Carnie…for me its about nutrition and health and that’s it. Diet foods are often very deficient in core nutrients…I wouldn’t recommend them any-more than I would a steady diet of cheesecake…I do feel for her, Fresh Diet should have just shut it on this one…

  8. mln says:

    It’s really unhealthy to continue to overeat after Gastric By-pass the surgery basically makes it hard for the body to digest more than small amounts of food at a time.

  9. Lizzard says:

    Carnie Wilson has had weight issues after the gastric bypass for years. She was on Celebrity Fit Club a few years ago and more recently I guess she was trying The Fresh Diet- I have been a client of theirs in the past and the food is pretty darn good.

    You’d think it’s a no-brainer to not do the cheesecake thing while also being a spokesperson for a fresh diet delivery system. I can see why they cut ties. I don’t really think they had a choice but to cut ties with her.

  10. caramia says:

    I’m really sick of Carnie and her weight problem being so public and her pissing and moaning about it every appearance…btw where is Kirstie Alley?

  11. lucy2 says:

    I can’t blame them for cutting ties. I’m sure they were paying her well plus giving her the program for free, and she blew it.

  12. TeeTee says:

    I guess she needed instant money so she did the cheescake thing and she jut happens to love it.

    what the heck is her husband doing?? strumming a guitar and yodeling in the den.

    poor Carnie, this has been a constant struggle for her.

  13. bellaluna says:

    This is my train of thought: when I worked in a restaurant, the last thing I wanted to do was eat there. Maybe Carnie (who loves to cook & bake) was thinking something along the lines of: if I bake so many of them, maybe I won’t want to eat them.

    I love to bake, but I generally don’t eat what I bake. If I do eat some of it, it’s usually very little. My hubby & kids are the ones who snarf it down.

  14. Kiska says:

    Women are such at war with their bodies that it saddens me that we can’t just love and accept ourselves as we are. Carnie is a sign of this struggle.

  15. Amy says:

    I can’t stand her. Have you ever seen this idiot on Oprah? She is so self-centered and emotional. I watched at least two interviews with her that made me absolutely cringe.

    So, I can’t feel sorry for the girl who broadcast her gastric bypass live on the Internet. Weirdo!

  16. jc126 says:

    Carnie Wilson seems like such a nice, kind person, but she clearly does not have a handle on her issues. I don’t think she’ll ever be “thin”, though she’s certainly much smaller than her peak weight, judging by the pics provided. I wonder if she should be following a medically-supervised low calorie program like 99% of the time for the foreseeable future, rather than trying to do it on her own.
    Starting a cheesecake company is just madness. I think she needs to find some passion and/or job that has NOTHING to do with food whatsoever, to get her mind off of it.

  17. photo jojo says:

    Carnie struggles with addiction – food, drugs, attention. :-\

  18. bored says:

    No one ‘struggles’ with extra weight or food for christs sake. Either you make the choice to eat properly or you dont. Its really not that hard and if you do it properly you can still enjoy cheesecake and sweets. I think a good place to start is to not eat the whole cheesecake. Just some advice.

  19. AlaskaJoey says:

    I was not aware Melissa Joan Hart owned a sweet shop.

    I do feel bad for Carnie. I’m maintaining a 70 lb. weight loss, and I can vouch that maintaining is much harder than losing.

  20. aenflex says:

    every single one of these bitches has had their face hacked on. what fucktards

  21. bokchoi says:

    weight issues aside, she looks like rumer willis in the one photo. never a good sign for anyone.

  22. bluhare says:

    I haven’t even read the story, but thank you for the best headline I’ve read in a long while!

  23. bosc says:

    Self-sabotage, just like Oprah with her little red wagon full of suet. Both of them need to own their issues and the fact that for them, over-eating = self-medicating.

    TeeTee, you made me laugh with that line about “strumming a guitar and yodeling in the den”!

  24. LittleOat says:

    “No one ’struggles’ with extra weight or food for christs sake. Either you make the choice to eat properly or you dont. Its really not that hard and if you do it properly you can still enjoy cheesecake and sweets. I think a good place to start is to not eat the whole cheesecake. Just some advice.”
    Food (sugar and flour in particular) is just like any other addiction though, so yes, people do “struggle.” Telling a food addict to “eat just a little” is like telling a alcohol/drug addict to “stop at one drink/line etc.”

    Some people can overcome the addiction, some people can’t. She obviously hasn’t yet which is sad.

  25. k says:

    Perhaps the solution for those who suffer from obesity and claim they have a food addiction is to perform extensive service in developing-world communities, where a fistful of rice/day is a luxury.

  26. wunderkindt says:

    Love the headline.
    Somehow it just seems right that Carnie should have a cheesecake biz. Maybe Kirstie Alley can throw some cash into that too!
    Some people just arent thin-and probably never will be-so they might as well enjoy thier cheesecake.

  27. LindaR says:

    @marjalane “I wonder if Carnie making cheesecakes is like the alcoholic owning a bar.” Excellent point.

  28. Ruffian9 says:

    Sorry, but that headline is hilarious!

  29. ziggy says:

    not all women are ‘at war with their bodies’. some of us are perfectly happy with what we are- hell, no one is perfect and it’s ridiculous to think there is a ‘perfect’ standard.

  30. hairball says:

    LittleOat: COMPLETELY agree with you.

    People who are that over-weight are addicted to food often times. They try to resolve it themselves often with limited or short-term success because of the cravings and withdrawal symptoms.

    Plus, once you pack on that much weight, I can’t imagine what it’s like trying to also get rid of the weight.

    I feel for anyone that over-weight. I 100% think they have addiction problems – absolutely.

  31. Trippin says:

    Why even have celebrity spokespeople, they only photoshop them on magazine covers.

  32. Dawn says:

    Poor Carnie selling chessecake wasn’t the right way to go.

  33. Not even touching on the Carnie Wilson issue, but Fresh Diet’s cheapest 31-day plan is $1394 for one person.

    Ridiculous. Anyone with half a brain can subscribe to Shape magazine for six months and come up with that same diet plan for under $500 per month.

    Yes, I know they “cook” everything and deliver it too, but that cost is just plain ridiculous. Hiring or firing Carnie Wilson neither adds nor detracts from that lack of credibility.

  34. wunderkindt says:

    omg! Making cheesecakes and enjoying them isnt illegal. If that’s what Carnie wants to do, then so be it.

  35. Trippin says:

    I guess I never realized she was four foot tall not that there’s anything wrong with that.