The initial interest in Victoria Beckham and Lauren Conrad’s attempt at fashion has started to wane. Famous L.A. boutique, Kitson, has nixed Lauren’s line of predominantly knit jersey clothing. As the celebrity allure has plunged so have the sales. The store owner begged her to promote her collection. After Conrad’s reps failed to make an attempt at saving the line it was dropped from the celebrity-frequented store.
Sales were lackluster,” Kitson owner Fraser Ross told us. “Initially it was great.” Ross tried to get Conrad to do a personal appearance in the store but said her people couldn’t figure out a date. “They need to realize it’s no different than selling your album, your TV shows, your movies. You have to keep promoting it.
Victoria’s Beckham’s 2008 menswear line is also struggling. The collection, dVb, will not even make a holiday debut at Kitson. A rep for the fashion line confirmed that while everything is currently running on schedule, there will not be a launch at the boutique. Kitson is having trouble selling Victoria’s brand of overpriced jeans and this could explain why they’re not planning to carry an additional line from the Wag.
New rumors say that her men’s collection is a “disaster.” Her name is being pulled from marketing for the jeans in a last ditch effort to encourage sales. Meanwhile, her rep states that it will still be called dVb by Victoria Beckham.
We contacted Kitson — the first place in L.A. to market the duds — and they told us they have “nearly 600 pairs” of the jeans left over from their original stock from April 2007. And even some of Posh’s favorite stores — like Maxfield — have dumped the line into their second-tier stores, and major department chains, we’re told, have had “dismal sales.”
[TMZ]
This is what I don’t get about celebrities. They think because someone dresses them in trendy and stylish garb they should design clothing. That’s like me deciding to write a screenplay because I blog. I guarantee every scene would feature Jake Gyllenhaal shirtless and sweating.
Victoria Beckham is shown fixing her hair when out to dinner with her husband at Il Sole on 7/14/08. Credit: WENN. Lauren Conrad is shown at the ‘Paws for Style’ charity event on 7/15/08. Credit: L. Gallo / WENN
Mmmmmmmm, Shirtless Jake. I’d see that.
The fashion industry also seems to be the dumping ground for children of celebrities who are too lazy/stupid to go to college and/or get a real job, etc.
This of course excludes Stella McCartney and all the other talented and righteous designers out there. It just seems that whenever you hear about the Paris Hilton or Kimberly Stewart types, they’re always “working really hard” on their upcoming line.
Can anybody name a single celebrity fashion line that has been successful?? Stuff sold at Kmart doesn’t count.
I agree with Codzilla, but have to demur on the Stella McCartney! Those clothes are the stupidest things I’ve ever seen. They’re not even cut to fit a human – always falling off.
I think the celebrity designer fad is wavering. I remember when Kate Moss’s first line came out in Topshop, people were waiting in line for 24 hours just to be one of the first to buy a crappy black vest. But when her second line came out, nobody cared, there was no waiting line. The fad is over. Victoria Beckham designed men’s wear? Please.
Super. Can we stop hearing about them both now?
I agree with GG. I’ve always hated Stella McCartney’s clothes myself – so shapeless! – but I thought it was just me.
I know NOTHING about fashion (I’ve been wearing the same thing for 15 years), but figured I’d exclude Stella because famous people are always raving about her stuff. That’s what I get for pretending to know what I’m talking about. 😕
LOL, Codzilla! Funniest post of the day!! Love it. 😆
She couldn’t find time to promote her line? What does she do?
As for Posh “designing” a men’s wear line, WTF??? What man would wear clothes that she designed? In North America. In Continental Europe, what hetero men wear there is usually considering hardcore flaming here. Maybe her line moved better in Europe.
It seems like something is missing, no?
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