Paula Deen, food pusher, promises to donate “a certain percent” of endorsement deal


Just yesterday I was at a farm supply store and was confronted with a Paula Deen Magazine in which she was grinning maniacally and clutching a huge slice of cake, daring us to eat it. (It was the first magazine cover below, the one with her husband.) I looked up her other magazine covers and that’s pretty much how she always poses, like the food pusher that she is.

Ever since this woman came out with the news that she’s had type 2 diabetes for years I’ve seen her in “a different light.” She’s conniving and very much in control of her image and empire. After her diagnosis three years ago Deen continued promoting incredibly unhealthy food through her various media outlets, and then she waited until she had a huge drug endorsement deal lined up before she made the announcement that she has diabetes. As many of you have pointed out, the best treatment for diabetes is a revamped diet, and although Deen has paid lip service to the fact that her diet contributed to her disorder she’s downplayed it. Deen’s recipes will get some reworking to be more healthy, but it’s too little too late and instead of promoting a healthy lifestyle she’s hawking an expensive drug treatment.

In an appearance on the talkshow “The Chew” earlier this week, Deen promised to donate “a certain percentage” to the American Diabetes Association out of the millions she’s making by promoting a pharmaceutical product.

Paula Deen may be the new face of the diabetes drug company Nova Nordisk, but she’s defending that decision by saying a portion of the profits will be donated to the American Diabetes Association.

After announcing she has Type 2 Diabetes this week, Paula appeared on ABC’s The Chew on Wednesday and discussed her diagnosis.

The Food Network star said she was diagnosed three years ago, but didn’t want to share that because she felt she didn’t have “anything to bring to the table.”

After learning about diabetes and coping with her diagnosis, Paula feels she can talk openly about it.

“I’ve always said moderation. I don’t eat every day like you see me cook on that show,” Paula said, defended her recipes. “It’s 30 days of my life, and it’s for your entertainment.”

“I don’t blame myself for my Type 2 Diabetes,” she said.

She now takes Victoza and is working with the drug company for a New Light campaign.

Paula said she and her two sons, Bobby and Jamie, are working with them “because we, like everybody else, have to work.”

However, she said they are “in a position” to “set aside a certain percentage and we’re donating that back to the ADA.”

[From OK! Magazine]

Of course Deen won’t say what “percentage” she’s donating, because if her donation is made public we’ll do the math and figure out just how rich she got by knee-capping people and then selling them crutches. (I agree that people have will and self control and can choose not to eat her food. She’s a food pusher though, pure and simple, and she has no shame.) Deen can give a relative pittance and make it seem like she didn’t really get rich by frying stuff in butter and wrapping it in sugar and then selling people a pill to treat their adult onset diabetes.

Also, I’m really reporting this because I wanted to give a shout out to Bodhi who noted that Deen is just like the Fairy Godmother in Shrek. “All sweet & nice on the outside, but cunning & manipulative on the inside” They look a lot alike too.

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54 Responses to “Paula Deen, food pusher, promises to donate “a certain percent” of endorsement deal”

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  1. mia girl says:

    .0000000000001%

    That is a certain percent, technically.

  2. TheOriginalKitten says:

    Ha ha… Love the pics of the fairy god mother from Shrek. Perfect! Nice job, Bodhi 🙂
    God, I HATE this woman…

    • JEThomas says:

      I was sent an advertisement from Sam’s Town Tunica that she was going to be putting on a cooking show, so hubby and I booked the show. The cost was small but it was NOT a cooking show. It was more like The Tonight Show with everyone sitting on the couch. She was vulgar, made suggestive remarks to the announcer about his microphone (which he held in his lap) and when she tripped on her nieces food, she let loose with the “F” Bomb. She apologized and said she doesn’t use language like that but you and I both know that if you drop it under stress, it’s part of your regular vocabulary. Many people, Including myself, got up and walked out. She kept saying “Where you all goin'” She should have gotten a clue. Everytime she was obscene, more and more people left. I cook much better than that lousy buffet. She should be ashamed and be a better example to younger people for someone her age.

  3. silken_floss says:

    LOL! I had no idea that character was based off of Paula!

  4. Jayna says:

    My neighbor has diabetes. And changing her diet was a big part of controlling it and exercising.

    I have lost a lot of respect for her.

  5. Jackie says:

    she needs to stop talking. she is just making it worse.

    no paula, you don’t ‘have to work like everybody else’…i’m sure you must have millions by now selling your unhealthy food and you don’t have to become a shill for drug companies.

    • Capella says:

      ITA! I used to love her energy, and her self-deprecating stance on Buttuh!

      Honestly, she looks like a big hypocrite. Having known for over 3 years that her life-style, which btw diet is the biggest cause, has stuck her in Type-2 Diabetes land. Very irresponsible, and I find has opened herself not only for criticism, but also some lawsuits: Any book she had written in the past 3 years could be liable, for it could have directly caused her fans to get diabetes as well.

      There are no disclaimers that I’ve heard of.

  6. Jules says:

    When I was diagnosed with pre-diabetes back in 2008, I took responsibility and lost 75 pounds and now my sugar is fine. This woman is a pig. A gluttonus money-grubbing pig. Lose weight and stop pushing pills you irresponsible pig.

  7. Veruca says:

    Can we just have a vote and declare her over?

  8. Wendy City says:

    Paula is a pig. She is greedy in every sense of the word.

    • e.non says:

      greed and a profound disinterest in the health of her audience — that you know 90% of whom eat and look like her.

      as an overweight, middle-aged woman, she could have had a profound influence on the diet of overweight america. but, as is the overriding american ethos — money trumps everything.

      what a disgusting piece of sh!t this woman is.

  9. Beatrix says:

    nope. still wrong. the vagueness of the words “certain percentage” sheds even more light on this woman’s character. the only way to correct the wrong here would be to donate all of it to a children’s health organization or something, but that would mean that Peula isn’t a money-loving deceitful and avaricious woman. how truly sick indeed.

  10. SkyNet says:

    I’ve never liked her. The first thing I noticed was that she looks creepy. The second thing that I noticed was that she was promoting a very dangerous way of eating. Sure all of us like to have some bad food from time to time, but her pushing high fat and high sugar foods is not OK. It just allows people to think that eating that way all day every day is OK. It’s not.

    For her to hide her illness so that she could rake in a deal, is horrible. She put her fans health at risk so that she could keep making money off of them.

  11. QQ says:

    She and her creepy face, smarmy sugary manner and the toddlers and tiaras photoshop situation scare the ever loving shit out of me

  12. Rubenesque says:

    There are a lot of “casual” diabetics, like my Dad & FIL. They refuse to change their diet and just take the medicine- and will until something terrible happens. My Dad was recently hospitalized with issues related to his diabetes, but still hasn’t changed his habits. My FIL will tell you with a quiver in his voice about his “affliction” and how worried he is about his health, all while eating a candy bar. Most holiday meals I make special diabetic side dishes & desserts for them, but both go right for the double helping of mashed potatoes & seconds of pie. This year I foiled them by making the whole meal diabetic. It kinda sucked (diabetic desserts blow). Fear of diabetes is the motivating factor in getting me to lose the extra 25 pounds I’ve been packing around since my last pregnancy. Can I still call it “baby weight” if my youngest is 4? I’m down 7 lbs since Jan. 1st. Of course it’s all come off my boobs and face, so I look just as fat but wrinkly & flat chested.

  13. badrockandroll says:

    I posted this yesterday, but I just want to repeat it in the context of PD’s statement that she would donate “a certain percentage” to the ADA.

    Not only is “a certain percentage” vague and unspecific, but she also fails to specify a certain percentage of what exactly.

    Paula Deen and her sons endorse books, magazines, cookware, television shows, spices, condiments, furniture, candles, stationery, ham, butter flavoured lip balm and now drugs. Will she be donating “a certain percentage” from her yearly income, which also includes the fee that she is paid for her tv show and her other public appearances?

    It has also been pointed out by food bloggers that Paula’s revelation of her medical condition was timed, not just for her pharmeceutical endorsement, but to help her sons promote their venture of light takes on their mama’s food.

    I hope that someone (AB perhaps?) follows up on this to determine exactly what tax-deductible sum she finally does contribute.

    This is the same as her trying to deflect AB’s original criticism of her by telling us how many pieces of meat she participated in donating to the homeless, or KK saying that she was going to donate the cash equivalent of her wedding gifts. Too obvious PR damage control augmented with vagueness, and amplified by her hope that people will not see through it, and not call her on it.

  14. LittleDeadGrrl says:

    I can’t really blame her. Her food is unhealthy and if you look at it and don’t know that it is than you are an idiot and that’s not her fault. When I’ve gone to her food I’ve always tweeked her recipes or known what was I was making was cake, something inherently bad for you. I’m not saying what she is doing is right, it’s not, but are we really at a point we are blaming someone else for what we put in our own mouth? Really?

    • TheOriginalKitten says:

      Who’s blaming her for America’s obesity problem? I’m certainly not. I think people are as tired of her fake-assery as they are of Kim Kardashian’s. The issue is how phony and hypocritical she is. If you don’t know then I suggest you read badrocknroll’s post above.

      • Faye says:

        I suggest you re-read all the posts here. People are blaming her for causing her fans to get fat. Someone even said she should be sued because her books don’t include disclaimers that using the recipes regularly will make you fat.

        I’m sorry, but it’s absurd.

  15. Cathy says:

    That poor fairy godmother, looking like Paula. Quick fairy godmother, run, run as fast as you can to the plastic surgeon. Get it taken care of.

  16. Shane says:

    I have an 8 year old and a 6 year old who find this woman terrifying. We went to a furniture store with the them, and her picture was on the wall. I have no idea why, but since then, my older one has seen her image in multiple places, and he calls her the woman who looks like a monster. If I told him this story, he might, even at his age, understand why she seems a weasel.

  17. Anonymous says:

    Good grief! Why are all those cakes/pies bright yellow? They don’t even look edible!

  18. potatopeel says:

    I realize we are responsible for what we eat – we can’t blame others for our choices. But, I find it extremely fascinating how so many of the food shows, such as Man vs Food, and a lot of the so-called cooking shows, seem to promote over-eating. Portion size is out of control on those shows – as well as commercials. And we wonder why there is an obesity problem these days? I am extremely disappointed that Paula Deen didn’t take this opportunity to revamp her show and do one focused on cooking for diabetics. Oh well –

  19. gamblea says:

    In the commercial for Bobby’s ‘not my mama’ s recipes’ she turns and brays in the woman’s face and I can’t get past that, it’s like she’s braying all the way to the bank in all our faces.

  20. oxa says:

    Hopefully Paula coming out with her diagnosis will instill the fear of developing diabetes into motivating people to get off the sugar and processed food.

  21. Faye says:

    I know this will be an unpopular opinion, but I’ll say it anyway: if anyone blames Paula Deen for their following her recipes and getting fat, they’re idiots. Calling her a “food pusher?” Come on, she’s a cook, that’s her job! Isn’t that what all cooks do? Does she come over to your house, hold a gun to your head, and make you eat unhealthy food? Hypnotize you through your TV screen?

    I am thin, a state which I have always maintained by eating healthily and exercising almost every day. Once in a while, I’ll cook something not so healthy as a treat for a holiday or birthday, but its just that – a treat. On those occasions, I might use sugar or butter or the stuff Paula uses. And I’m happy to have those yummy but unhealthy recipes available as resources.

    Did anyone honestly need to be told that her recipes shouldn’t be used as the basis of your everyday diet? I mean, fat and sugar are bad for you? Gasp, who knew?!

    Grow up, people. Learn to take responsibility for your choices. If you overeat, or eat the wrong things, and don’t exercise, you will be overweight. That’s not Paula Deen’s fault or anyone else’s.

    I’m sorry to hear about her Type 2 Diabetes, and hope that she gets healthy. It would be nice if she uses her show to develop some healthier recipes in addition to her regular ones, but if not, that’s her business. As consumers, you have the choice to ignore Paula and turn instead to the plethora of healthy cooks out there.

    • It’s part of the “blame everyone else” society that we live in. You took out a mortgage for more than you could afford? Blame the bank! You overeat to obesity? Blame the food producers! You spill piping hot coffee in your lap because you put it between your legs to hold? Blame McDonald’s! You trip and fall into a fountain because you’re busy texting and not looking where you’re going? Sue the mall! It’s never anyone’s fault these days and always someone else’s.

      • Faye says:

        Exactly! And the saddest part of that mentality is that it doesn’t even help the “victims.” If you think that everything bad in your life is caused by someone else, you never take steps to fix it yourself, which only makes you unhappy.

        I’m 32, which, while not super-young, isn’t that old either. But some days I feel like a fist-shaking granny screeching about responsibility when I see how so many people are living their lives. *Sigh.*

      • Pia says:

        lol Faye, I’m 24 and I too find myself feeling like a fist-shaking granny sometimes! You damn kids!!

    • badrockandroll says:

      Faye, I’ll agree with you to a degree. Yes, people have free will, and shouldn’t blame PD or the Hershey family or MacD’s for any health problems stemming from over-eating of unhealthy foods. But that’s not all there is to this story.

      The thing that really irks me about this woman is the point that Bodhi made about the sweet innocent granny appearance disguising the not so nice avaricious woman who tells half truths only when cornered. Even though she is not holding a fork to someone’s mouth and forcing them to chow down, she had a moral responsibility to come clean about her own health much earlier than she did, and not on the heels of a Rx endorsement.

      It also bothers me that her food isn’t that tasty, and her culinary “skills” cater to the lowest denominator: mixing up pre-packaged sugar, salt and fat, and calling it down home cookin’. If I am going to suffer from diabetes, hard arteries etc, may it at least be from quality ingredients prepared with care and love!

    • anon33 says:

      I work in disability law, and I deal with diabetics every single day. It’s very very easy to just say “anyone who doesn’t know cakes are for bad for you is an idiot” and dismiss the entire issue, but quite frankly, MANY MANY people in this country do not actually understand how to eat healthy. I see it every day.
      I review medical records and you’d be surprised how many people drink six to twelve full sugar sodas/teas/gatorade/juices every day, drink/eat numerous full fat dairy products, don’t eat breakfast, eat fast food more than 3 times a week, state that they don’t like vegetables and will not eat them, admit that they eat candy and treats every day, and eat fried chicken for dinner every night. AND THEY THINK THERE IS NOTHING WRONG WITH WHAT THEY ARE EATING. They are always “shocked” when the doctor explains that their diet is why their liver is bad, why they have diabetes, why they are morbidly obese. They swear that they don’t eat that much.

      In my professional experience there is a legitimately large section of society that are “idiots” when it comes to eating for health.
      I certainly understand and applaud the concept of personal responsibility with this issue as I was once obese myself. But IMO some people are lacking the tools to make the right decisions, and that is where the problem lies, and where Paula Denn could actually do good with her fanbase.

      • normades says:

        THIS.

      • Ceeber says:

        Great comment.

      • duncecap says:

        So so true. It’s a basic ignorance that cuts across a wide swath of humanity. I remember reading a weight loss story once and the poor kid lost something like 100 lbs, but all on his own. He would ask his mother ‘is eating bacon healthy?” and his mother would say “Of course it is! It’s meat, and meat is healthy!”

        There’s something so charmingly innocent about it, but sad, too.

    • duncecap says:

      My beef with her is her personality. This whole mess just confirms why I’m so skeeved out by her.

      Paula doesn’t really seem to like cooking, but the image it’s put her in. She displays an appalling ignorance about food that hints she doesn’t really care to know about it. Not that I expect all foodies and cooks to be experts, but some limited expertise would be nice. Some fascination with the craft and the food itself and what it is and where it comes from. Stuff like that.

      The timing of this is just one example of her grossness and fakery. Its like the “Queen of Nice” scam that Rosie O’Donnel’s people tried to push years ago.

  22. I Choose Me says:

    Too.much.teeth. *shudder* I wanna stop looking at that header photo but I can’t. That’s some scary photoshop right there y’all.

  23. Jess says:

    I’ve never felt anything for her before but this diabetes/drug endorsement deal really makes me dislike her.

  24. Chris says:

    I really liked her when she first came out but once she got the fake teeth, 17 diamond rings and was shamelessly flirting with all the men on her show I couldn’t watch anymore. She is beyond rich and its so obvious she timed all of this for publicity for her son’s new show and so she wouldn’t have a loss in sales.

    I do not think she is responsible for making other people fat but I do believe she has diabetes from eating like this all the time. She claimed she only eats this way on the 30 days a year she films her show but there is no way.

    She is going to be on one of Oprah’s shows and it was filmed at her Savannah “estate”. Then we will really see how rich she is!

  25. AmyLynne says:

    I’m with Faye. Although I understand the criticism being levied against her, I think it has a mean edge. She is obviously not trying to sell a healthy image and she is not a food pusher, for heaven’s sake, no one pushes food into anyone else’s mouth. Three years ago I lost 60 pounds, and I am thin now and have been thin for these three years. But having been heavy, I remain very sensitive to how cruel people are about weight. Is this woman using her sickness to make money? Yes, but every single celebrity uses something to make money. If you don’t like her, don’t eat her food and don’t listen to her endorsement. But don’t be so mean and call her a pig, etc., etc.

    • duncecap says:

      I wouldn’t dream of calling her a pig. But that’s because I actually like pigs. They’re smarter than dogs and the sounds of them screaming make me sad.

  26. normades says:

    A lot of people who have Diabetes don’t know how to eat healthy and will think these drugs are the solution.

    She’s preaching an unhealthy lifestyle to sick people so they’ll stay ill while she gets richer.

    Between the two, the Shrek fairy grandma is much more attractive.

  27. Lucy says:

    The thing that I don’t like about Paula is everything about her is fake…if you watch the very first episodes of her on tv, she didn’t have that thick southern accent…oh, she had an accent, but when she figured out it was good for business, she became as southern as she could, y’all….and then she is cooking all these sugary and fattening foods, and meanwhile hiding the fact that eating this food has caused her to become sick…I agree with other posters that people need to take responsibility for their own actions and I am not blaming her for people eating that way. It is her deceit that turns me off…

    • CJ says:

      ITA. “ All sweet & nice on the outside, but cunning & manipulative on the inside” is the perfect way to describe her. As someone who was raised in the south, I discovered early on that a lot of southern women are like that, and I try to stay the hell away from ’em.

  28. Cyelrah1 says:

    Ya’ll ya’ll ya’ll ya’ll ya’ll ya’ll. Ya’ll ya’ll ya’ll ya’ll sugar ya’ll. Ya’ll ya’ll ya’ll ya’ll ya’llya’ll ya’ll ya’ll more butter son. Ya’ll, ya’ll ya’ll ya’ll ya’ll ya’ll heavy cream ya’ll ya’ll ya’ll. Ya’ll ya’ll ya’ll ya’ll, ya’ll ya’ll ya’ll whole milk ya’ll sugar.

  29. the original bellaluna says:

    “With just a wave of my magic wand, your troubles will soon be gone; with a flick of the wrist in just a dash, you’ll land a prince with a ton of cash!”

    Paula will NEVER be Jennifer Saunders! (Though I do appreciate her love of butter.)

  30. reeda redneck says:

    I agree Paula is very fake, and I have a feeling that unless she goes to lighter fare and reinvents herself, the pharmacuetical cash may be some of her last big bucks.

  31. whatevs says:

    haha, nice to see that bodhi comparison got official recognition now, soon everyone will be calling paula the fairy godma from shrek i’m telling you

  32. Lucretias says:

    Love the comparsion to the fairy godmother in shrek so so true. My father hasn’t liked her since her collaboration with Smithfield and her big promotion of them as a wondeful company who just happens to have horrible labor record. He’s foudn her to conniving disingenuous and just plain unlikeable for that. This news will just put her over the top as far as he’s concerned. She definitely sells sweetness and light, but you you just at her food and you KNOW it’s awful. It still doesn’t negate her hypocrisy in pushing such a food while dealing with Type II diabetes.

  33. Chrissy says:

    She has gotten mega-rich since she got on tv and it seems it has changed her personality to kind of a “fake nice.” I don’t blame her for signing a deal with walmart to sell cookware, but this diabetes medicine thing is too much. As a cook, she should have changed her recipes as soon as she found out she was sick. She could have helped herself and others learn to cook healthier. But I don’t know is she knows how to cook healthier or cares to learn. A number of years ago she announced on her show that she was going to cook healthier (I think it was due to cholesterol issues for her husband?) but it didn’t last long. Also her magazines are outrageously priced – as much as 19.99 for a Christmas magazine, which shows she really cares about raking in the cash. I’m glad I’ve never bought any of her stuff.

  34. Camille (The original) says:

    Revolting woman.

    Does anyone know if she wears a wig? Her hair (along with her teeth) look so fake.

  35. K. Gibson says:

    Have not liked this woman since first seeing her on Door Knock Dinners. She gives women in the South a bad name with her loud, obnoxious, suggestive comments and her lack of proper use of the English language. 99% of us do not speak or act the way she does and if you notice the longer the show goes on or depending on who the guest is, the more Southern her accent becomes. I also find it amusing when they speak of how poor they were yet when Bubba is on they can’t say enough about how wonderful their childhood was nor that they lacked for anything. Makes a good background story though doesn’t it? She is a fraud through and through. Although he took a lot of heat for his comments Anthony Bourdain hit the nail on the head.