Madonna’s ‘Truth or Dare’ perfume commercial is deemed “too cleavage-y”


The new commercial for Madonna’s “Truth or Dare” perfume leaked yesterday. It’s pretty cheesy in general – just the sheer fact that Madge is getting into the perfume game is bad enough, but add to that the fact that Madge’s perfume gets a major print ad and commercial publicity campaign? Please stop. Anyway, the commercial dropped yesterday, and people are already upset about it. Apparently, it’s too… busty?

From what I can tell, it’s the quick cut at the 15 second mark that’s being deemed “too busty”. According to ABC/Disney, this commercial won’t be aired as-is – it has to go back to the digital wizards (gnomes) who slave away for Madonna 24-7. The Gristle’s breasts must be digitally “covered up.” Get thee to a Photoshop nunnery, you aged, gristly, busty harlot!

Madonna’s cleavage is just too much for Disney-owned ABC. The network says Madonna’s ads for her Truth or Dare perfume are too racy to run and have insisted that shots of her breasts and behind be covered up.

ABC execs ordered producers of the perfume ad to digitally alter offending shots of her body in the 30-second black-and-white ad, which leaked on the Internet yesterday and shows her cavorting in a low-cut corset and fishnet stockings, wearing a cross and singing over a dance beat, “I’m a bad girl.”

A source told us: “ABC viewed the ad [and] came back with a list of changes. They say they want her bra digitally made bigger, and to extend higher to cover more of her chest, and her corset longer to cover more of her bottom. ABC also wants to cut another suggestive scene where Madonna writhes around.”

Ironically, Madonna’s team wanted the ads to run during the shows “GCB” and “Scandal.” But even once the requested changes are made, ABC brass think Madonna’s sexy black-and-white ad can only run after 9 p.m. — oddly with the exception of daytime show “The View” (perhaps because its viewers are unshockable).

Page Six earlier reported that Madonna’s video for her new song, “Girl Gone Wild,” had to be re-edited after YouTube banned it from open view and slapped it with an “18 years and over” rating because of racy content. A second source confirmed to us, “ABC has requested some changes be made to the content of the Truth or Dare perfume commercial.”

[From Page Six]

The video for “Gild Gone Wild” had problems too? I bet I know why – because hot, sweaty, mostly-naked gay dudes were making out, and that freaked people out? Dear world: you’re playing into Madonna’s hands. She wants to still be a “controversial” artist, and you’re making her believe she still is.

As for Madge’s bust… ugh, really? This commercial was fine. It’s silly and it’s trying too hard, but the images aren’t disgusting or inappropriate or anything. Considering ABC doesn’t have the best record on women’s issues these days, they should STFU. ABC has two shows with “Bitch” in the title (sort of – GCB and Don’t Trust The B— in Apt. Whatever), plus they greenlighted that horrible Work It show (about cross-dressing, but not really). Basically, I’m saying that people see more offensive things on Dancing With the Stars than in this Madonna commercial.


Print ad for Truth or Dare, additional pic by WENN.

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47 Responses to “Madonna’s ‘Truth or Dare’ perfume commercial is deemed “too cleavage-y””

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  1. Cherry says:

    ‘You’re playing into Madonna’s hands. She wants to still be a “controversial” artist, and you’re making her believe she still is.’ EXACTLY.
    In fact, I wouldn’t be surprised if some of the complaints of it being ‘too racy’ are spread by Madonna’s PR people. I mean, come on. No-one cares about madonna’s boobies anymore, or anyone else’s for that matter.

  2. paola says:

    Nothing that we haven’t seen before, from Madonna or anybody else.

  3. Marjalane says:

    The commercial was fine. I’m sure the “cleavage controversy” was designed to generate some lust for an old lady’s grisly parts. Madonna likes nothing better than to manipulate the unwashed masses.

  4. cupidityrox says:

    Now we can all smell like granny!

  5. Agnes says:

    do people actually buy celebrity-endorsed perfumes? so weird.

    • Justaposter says:

      I think some are actually pretty well made this one is getting pretty good buzz in the perfume blogging world.

      If I make it to a Macy’s I think it is worthy of a sniff.

      IMO you don’t know if you don’t sniff.

    • Nicole says:

      In my area the was a break in at drug store and the only thing they stole was the perfumes.
      There was a photo in the local paper showing the empty shelves and mess that was left, plus the bottles of Paris Hiltons perfume that the thieves didnt bother taking.

    • Hipocricy says:

      I think it’s more of a US trend.

      I don’t know how it is in the UK, but in continental western Europe, people tend not endorsing a perfume because of a celebrity’s name attached to it but more because of a luxurious brand even if promoted by a celebrity.

      Who in France or Italy or anywhere in western Europe would trade her current CHANEL, GUERLAIN, GIRGIO ARMANI, NINA RICCI, ROCHAS, ect for Beyonce, Madonna, ect ???

      If there is an actress attached to a perfume it will be one whose image is classy, sophisticated and alluring a la European (like Deneuve, Marie Gillain, Bellucci,ect…even a few years ago they will chose a model like Ines De la Fressange or Ines Sastre over a Cindy Crawford to represent their iconic brand).

      Those models and actresses are chosen only as the spokesperson and as the face attached to those glorious brands, not on theirs.

    • Ron says:

      Yes. They are a HUGE business. Elizabeth Taylor was the first big celeb to start this trend. Her fragrance and cosmetics line brings in about 60 million a year in revenue. Britney Spears biggest income generator in a year when she is not touring is fragrance. BIG BIG MONEY. That said, they need to be tied to a good company for the actual fragrance and for promotions. Alot of celebs try the fragrance route and fail.

      As for ABC’s issue with the ad..Really? WTF

  6. Slas says:

    So, time machines really do work, it’s 1990 all over again !

    Seriously, for someone who’s always talking about being true to self etc. I cannot understand why she wants to be like all the others (Queen B, Katy P, Lady G etc.): forgettable songs, bad videos, and now a perfume with a name only people born before 1990 will get !
    Please don’t say it’s for the money, you have enough…

    (sorry if my grammar is not correct, I’m french ;-) )

    • Jackie says:

      you’re so right. everything about this is dated. i would have liked it in 1990.

    • Cherry says:

      I think you have it wrong there: Madonna does not want to be ‘like all the others (Queen B, Katy P, Lady G etc.)’. In fact, SHE invented the famous-for-being-famous trick, and the ladies you mention have all be taking lessons from HER. madonna is nothing if not fame-hungry, and she has admitted many times that she is not the most talented artist around. She’s just really good at self promoting, and always has been. That said, I’m pretty surprised that she didn’t have a perfume yet. That’s just up her alley.

      • Jayna says:

        I think she is setting herself up for the next chapter of her life. She has a four tour deal with LiveNation. This tour will be her second. Two more will put her in her late fifties. She has a three record deal with Interscope. So two more albums left to do.

        Under her perfume company she is also putting out shoes and other clothing. She opened her first few fitness centers in other countries which will be a chain. Madonna’s next chapter will be growing her brand as she winds down her music career.

    • LAK says:

      It’s not just the name that’s 1990, it’s the entire styling, and use of Black and white photography.

    • MooHoo says:

      Totally, this is Erotica. All we need is Naomi Campbell to make an appearance (and hawk her perfume at the same time too). Also, I have a problem with Mad referring to herself as a “girl” the whole time. I have no problem with her being sexy and dancing and having fun, but I find the “I am so sexual and bad and racy and horny” very overkill and not very interesting anymore.

  7. Nev says:

    play her video…all over the place.

    in most videos male and females make out…and writh all over each other…I wanna see the guys do that too!!!!!!

  8. spinner says:

    Can we please not equate old to being bad. Hopefully we will all have the privilege of growing old. That said…I have seen much worse on TV. Where do you draw the line?

    • SamiHami says:

      It’s not that any of the posters are equating old with bad-it’s that Madonna herself is doing that. There are a lot of very sexy, exciting women in their fifties. She can’t accept her age, though. She insists on running around in her underwear and being photoshopped to death in a desperate attempt to look younger than she actually does. It’s not her age that is unattractive; it’s her desperation that is such a huge turn off.

      Other people adapt and evolve through the years. That’s what makes them interesting and attractive. Not so much with her-she’s still doing exactly what she did 25 years ago and it just doesn’t work anymore. Evidently she cannot accept that. She is a parody of herself and it’s really sad.

  9. DeltaJuliet says:

    Time machine? Or time warp? Good Lord the woman hasn’t changed her tune in 20 years. I realize she was the original, but now there are so many imitators, she blends into the background. Girl needs to give it a rest.

  10. Jayna says:

    How silly. On TV there’s so much violence it’s almost nauseating, but that’s appropriate for TV I guess, just not cleavage. LOL

  11. Eve says:

    Madonna’s ‘Truth or Dare’ perfume commercial is deemed “too cleavage-y”

    Well, that’s better than “too ass crack-ey”.

  12. Nev says:

    all these ageist comments is sooo depressing.

  13. wunder says:

    Madonna isn’t ‘controversial’. She’s just old and desperate, that’s all.

  14. atorontogal says:

    Flips off all the people saying 53 is old :-) What I want to know is what happened to her mole?

  15. skuddles says:

    Madge enough with all this “I’m still a hot young babe” T & A display! It’s getting icky.

  16. Reece says:

    So her boobs aren’t ok, but all the victoria secret’s models boobs are?

  17. Cirque28 says:

    If Madge isn’t cutting edge, it’s due to intellectual laziness, not age. Many women in their 50′s are still rebellious artists and still have new things to say. Exene Cervenka, Diamanda Galas, and Lydia Lunch all come to mind.

    Martha Graham was still choreographing new ballets well into her 90′s. I’d be thrilled to be a “granny” like that!

  18. Lisa says:

    Don’t act as if there’s a part of Madonna we haven’t seen before. And if she were 20 years younger, nobody would bat an eye.

  19. Luise says:

    Big old honking chin implant. So fake looking.

  20. cannonball says:

    I smell alot of celebrities fumes and they’re just that. Please, curl up and die M.