Selena Gomez in Forbes Mag: pretty & sophisticated or playing dress up?

Selena Gomez

Selena Gomez received a feature in the upcoming issue of Forbes magazine, and the subject matter of the interview itself isn’t entirely captivating stuff, but I wanted to cover it mainly because of the photoshoot. Doesn’t Selena look the very picture of polished, young-adult sophistication here? And she’s talking about her endeavors as a venture capitalist, which isn’t exactly standard fare for a 19-year-old girl. A move such as this is much better for her image than her claim of “taking myself seriously as an actress” by hanging around in a bikini for the latest disaster of a Harmony Korine film. Also, I’m reading a dire warning into part of this article that tells me that Justin Bieber is smarter than he appears at first. Yes, the world might soon be coming to a swift end:

Selena Gomez

Last fall, actress and singer Selena Gomez joined a $750,000 angel-investment round for photo-sharing app Postcards on The Run. The L.A. start-up, led by former MySpace exec Josh Brooks, lets mobile users snap pictures on their phones (both Android and ioS) and turn them into physical postcards at 99 cents a pop.

Since then Gomez has remained an active investor-she says she’s helped Brooks understand his app “from a 19-year-old’s perspective,” and encouraged him to add space on each card for messages. “I put my money into the project because I really felt like it had meaning,” she says, adding that she has over 700 photos in her iPhone. “I used to look through photo albums with my family and now I don’t anymore; I just scroll through my phone. There’s something really magical about holding a photo in your hands.”

And her commitment to the brand has showed real results. Founder and CEO Brooks revealed that just one post on her Facebook wall resulted in 20,000 downloads in just 24 hours.

As my colleague Zack Greenberg points out in his Celebrity 100 cover story, Gomez’s paramour Justin Bieber has also fashioned himself a venture capitalist in the past 12 months.

Like Bieber, Gomez is insistent that she’s got to be passionate about a project to get on-board. “The thing is,” she says, “Is that there are a lot of things that people want me to talk about or endorse and I don’t like to do that unless it’s something that I really think has value. I think this is a really special app. And that’s the real reason I wanted to put my money behind it. It has meaning for me and I think it will have meaning for others.”

[From Forbes]

I think it’s smart — especially for soon-to-be-former Disney kids — for actors and singers to branch out from the entertainment business by making shrewd investments such as the one Selena describes here. That way, when the acting dries up (like it does for the vast majority of child actors during the hopeful transition to adult movie star), they’ve still got money rolling in for years to come. Unfortunately, such venture capitalism efforts will only keep Justin Bieber rolling in dough forever as well. Ah well.

Selena Gomez

Photos courtesy of Forbes

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20 Responses to “Selena Gomez in Forbes Mag: pretty & sophisticated or playing dress up?”

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  1. Nashville Girl says:

    Good for her using her “brand” to endorce her investment. Seems like a smart girl. She looks absolutely lovely in these pictures.

    • Right on! It sure beats ending like Lindsay Blohan, spending money like it was going out of style on clothes, cars and sh*tloads of coke. Now she has to inflate her lips and get lines on payment arrangements or butt-o-matic express and master-bj card, which are pretty maxed out. Financial irresponsibility is one of her demons, bad choices, and no investments.
      So, Selena, you go girl. There are too many BLohans in this world to be another one of those broke losers. Not that money is life’s purpose, but the way it is handled sure demonstrates financial maturity or stupidity.

  2. LeeLoo says:

    I still say she will wind up being Bieber’s sugar mama.

  3. paola says:

    Her face looks like a swollen potato.

  4. cupidtyrox says:

    Seems like a smart move. I’m rooting for Selena. She has a good head on her shoulders. If only she wasn’t with that clown Dweeber!

  5. Amy says:

    She looks really weird in the third picture, but I love the first two! This app sounds pretty fun. I like hearing about these kinds of investments people make every now and again; it makes it easier to swallow the next story about how Bieber is jealous because Selena wants to bone James Franco or something.

  6. debunker says:

    So you applaud her for being greedy?

    • Happymom says:

      She’s investing in a product she likes-how is that being “greedy”? Sounds smart to me.

    • Jenna says:

      Wait, what? How is attempting to be financially secure (because god knows we’ve seen enough child stars go from millions to living in their cars when they stop being cute or when their flavor of the month status wanes) being ‘greedy’? Is she supposed to just sit quietly in a corner and never work? Investing and work inst greedy, it’s taking care of yourself (and her family).

  7. Justin Boober can roll in his dough all he wants, for as long as he wants. He’ll go the way of “New Kids On The Block” sooner or later. I just wish it was sooner.

    Good for Ms.Gomez. She’s investing her money in something other than alcohol, drugs, rehab, and defense attorneys.

  8. UniqJaz says:

    It’s her parents that helped her achieve anything. Putting her in this business at a young age and all the people around her coaching her. Same goes for Beiber. I just dont take it as if they achieved this by themselves. If they didnt have pushy or really caring parents putting them in this who knows where they would be. Good for her for not being a miley cyrus but she needs to stop acting like this move was all her idea. It definitely came from an adult perspective. You can tell she is her age when she says holding a photo in your hand on your phone is “MAGICAL” ! what does that even mean?

    • WickedSteppMom says:

      I took it to mean that holding an ACTUAL photo is magical, since the app she endorses allows pictures to be turned into PHYSICAL postcards & she encouraged the developer to add space for messages. She had been saying that she used to look at photo albums, but now all she does is scroll through all of the pictures on her phone, so there is a magical feeling (feeling of great importance) to actually holding a printed out picture.

  9. Jack says:

    I agree about her face structure, it’s nothing special. I think the younger she was the more it worked for her. As she ages she’ll be up against really stunning women for the same roles.

  10. Dahlia1947 says:

    Wow! Impressive! This girl is smart.

  11. crazycatlady says:

    The girl looks 12 tops. Good for her, bad for us. Because we are subjected to the creepiness of child-like young women looking like and doing way-too-grown-up things, like posing for Forbes.

  12. Shannon says:

    Actually, angel investments in start-ups are incredibly risky. They are not a “smart” investment so much as a charitable one because the odds of making money off them are slim. Just wanted to point that out. I’m sure she has other, more boring and financially sound investments too.