Eva Mendes’ ad campaign for Vogue Eyewear: beautiful or cheesy?

Here are some images from Eva Mendes’ latest ad campaign – she’s the newest face of Vogue Eyewear. Which is weird because I’ve only seen her in sunglasses but never regular glasses. If I ran an eyeglass-frame company, I would want Tina Fey and Meryl Streep to be the stars of my ad campaigns. Also ridiculous? In a couple of these shots, I don’t think there is actually glasses in the frames. Right?

It doesn’t really bug me that Eva keeps getting modeling contracts – she’s worked for Calvin Klein (she was the face of Obsession and their jeans line), Thierry Mugler, Morgan and Pantene. A girl’s gotta eat, and I always like when women of color get modeling gigs. And God knows, I don’t think much of her acting. So if she wants to pad her income by taking these modeling gigs, good for her. It just bugs me that she’s promoting frames when we never see her wearing glasses in real life.

Meanwhile, did you hear that Eva and Ryan Gosling were in New York this week? They were doing some early promotion for The Place Beyond The Pines. And while in NYC, Eva stopped by a sex shop. No joke! There are photos here.

Halloween isn’t for another six months. But that didn’t stop Eva Mendes from purchasing a life-sized skull from kinky shop Kiki de Montparnasse in New York’s trendy SoHo neighbourhood Tuesday.

The spooky bone grinned up at the raining sky as the 39-year-old actress carried it face up in her shopping bag. Perhaps it was a joke gift for her boyfriend Ryan Gosling who, like many famous thespians, might one day take a crack at William Shakespeare’s Hamlet.

Kiki de Montparnasse is famed for its luxury lingerie, bridal, and ‘fantasy’ merchandise. Even in the cold drizzly weather, Eva blew a kiss and appeared in great spirits as she strutted down Greene Street.

[From The Mail]

Yes, Eva went to a lingerie and sex shop and came out with a bag full of goodies including a giant skull. Just how kinky IS her sex life? I don’t even think The Villainess Jolie is even messing around with skulls during sex. Although we shouldn’t give Angelina any ideas.

Photos courtesy of Vogue Eyewear.

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38 Responses to “Eva Mendes’ ad campaign for Vogue Eyewear: beautiful or cheesy?”

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  1. Ginger says:

    There’s no glass because when you are shooting it reflects too much. I’m not sure what the creative director or the photographer were going for here. Eva is a beautiful woman but she has the exact same expression on her face in every photo. Now that’s the part that bugs me!

  2. Hubbahun says:

    I wish I was that cheesy :D God, she is gorgeous!

  3. Missy says:

    I can’t believe some morons are giving this woman her own fashion line when she is possibly the worst dressed women in Hollywood.
    Turbans for all!!

  4. GiGi says:

    I always want her to be the next Sophia Lauren or something… but she’s just not. She’s beautiful, but it’s off somewhere…

  5. marie says:

    My glasses are close to the same frames as the second down, little bit more square though. I love them

  6. sauvage says:

    That woman only has one modeling face. I am SO tired of the parted lips thing in pictures! When I was young not being able to close your mouth was not considered particularly attractive.

  7. OhDear says:

    Damn, they even photoshop waists in eyeglasses ads (lead picture).

  8. Marjalane says:

    There’s a picture at J Jared of her at the launch of this campaign, and she is wearing the most Gawdawful pastel lace dress I’ve ever see. With black pumps. It’s ghastly.

  9. Dhavynia says:

    There are more annoying celebrities out there that could be doing the same ads and she was a model first so why not? What gets me are actors who get these contracts that IMO should be given to models.
    She has the same expression in all the pictures but she’s not the one that picks the shots for print. I don’t get the hate, she’s harmless.

  10. Ranunculus says:

    Get ready for the Eva Mendes overkill in the next 3 months. She is shoving herself hardcore down peoples throats. Sorry I can’t help it, she always looks like dumb bimbo to me.

  11. elceibeno says:

    She has been heavily photoshopped, and it is a little cheesy.

  12. annabelle says:

    I don’t wear glasses myself, so I don’t know, but do they always cause you to not be able to close your mouth while wearing them?

  13. Dani says:

    He looks like Tom Felton in those new movie pictures. I loveeeeeee me some Draco.

  14. amanda says:

    It’s like they took one shot and photoshopped the different glasses on to it. Close your mouth. You’re selling glasses to ladies not sex toys to men. Gross. Bad choice by Vogue. She just looks like budget Cindy Crawford. Why not just hire Cindy?

  15. phlyfiremama says:

    Just glad to see rounder frames again, and hope that that is the death knell for those ridiculous rectangular hipster frames that don’t look good on ANYONE.

  16. Jaana says:

    Eva is beautiful! I think she has more sex appeal than Sofia Vergara. homely looking women cant appreciate beauty lol

  17. Sweet Dee says:

    Can’t take pictures with glass in the frames. Too reflective. I will not discuss which reality show I learned that on.

  18. TheOneAndOnlyOnly says:

    I agree missy and dhavynia, I’m of the old school actresses should act, singers/musicians should make music and models should sell products – I don’t understand why the major NY modeling agencies aren’t doing something since actresses (using that word loosely) are stealing all these jobs. If Ms. Mendes wants to stretch herself why doesn’t she do Shakespeare – but it’s harder and this gig is easy money. It’s why fashion ads in the 80s/90s weere much better they used real models.
    Someone explain to me how you are “given” a fashion line;don’t real designers develop their own through years of trial and error.

  19. Happy21 says:

    I can’t stand her so dislike the ads.

    She needs to close her freakin’ mouth!

  20. lylaooo says:

    omg! she doesn´t even close her mouth!! ahgg! she puts taht same expresssion

  21. cheerfulg says:

    Cheesy or Beautiful? Yaaaaaaaaaawwwwwwwnnnnn…It would be great if the above ads were interesting and not just another major Photoshop project. Let see now…Eva has gone from Calvin Klein to Mugler to Patene and now to “middle age crisis” eyewear. I guess it is only a matter of time before the wig companies start knocking on her door…At least Eva’s “acting” jobs help her get her real meat and potatoes work ; )

  22. Camille (TheOriginal) says:

    I think she looks stunning in the top ad, but I’m pretty meh about the rest.

  23. xyz says:

    She’s very bad at acting. Whenever I see her movies, I cannot take her seriously. And the fact that Ryan put her in his movie proves to me he’s either extremely p*ssywhipped, or there’s something wrong with his brain.

  24. WendyNerd says:

    I think she looks drop dead gorgeous, but then again, she always does. I think the eyewear works. It’s a very basic, traditional aesthetic they went for, nothing insanely new or daring. But it does make the eyewear look good, and therefore accomplishes the point of all ads, so it doesn’t need to be.