Gwyneth Paltrow & Tracy Anderson deign to open a ‘blow dry bar’ for LA peasants

I remember when Gwyneth Paltrow’s hair was a pop culture conversation point. It was back in the mid-1990s, otherwise known as Gwyneth’s hey-day, otherwise known as “Gwyneth’s frame of reference for everything.” There are parts of Gwyneth that remind me of Jennifer Aniston, and I’m not even talking about Brad Pitt – both Jennifer and Goop became very popular household names and reached the peak of their celebrity in the 1990s, and for the most part, both women have been riding on that ‘90s success for the past decade. Some say “riding”. Some say plateauing. Some say stagnating.

Where was I? Ah, yes, Goop’s hair. Goop’s hair was never some HUGE deal like Jennifer Aniston’s hair, but Gwyneth’s various cuts and dye jobs made the news often enough back in the day. And most of those ‘90s styles have lived on with Gwyneth – she still flat-irons her hair for public appearances, she still favors an unflattering center-part, she still insists on a too-harsh straw shade of blonde. So would you want your hair to look like Gwyneth’s? I would not. Never. But Gwyneth is Gwyneth and of course she’s better than us (in her mind) and so her latest project is to open up a “blow out bar” in LA. It’s just what you think:

Is the Blow-Dry bar the new celebrity fragrance? It would seem so. Shortly after Rachel Zoe and business partner Robin Moraetes opened Dream Dry in NYC, we caught wind that Gwyneth Paltrow and Tracy Anderson were headed down that same perfect hair path, teaming up with David Babaii to open up a gorgeous blow dry bar within Tracy’s new Brentwood studio.

“We are so excited to have partnered with David Babaii on the blow dry bar that we’ll be offering to members of our flagship studio located in Brentwood, CA,” Tracy Anderson tells “As our members transform themselves into the women and men they want to be [in the studio], the David Babaii team will design a hairstyle customized for their face shape and lifestyle, as well as a product regime of what to use to keep them looking their best while [they're] on the go.”

Prices are yet to be decided for each hairstyle, but we can assure you there will be a ton to choose from between sleek and wave-based blow-drys to more elaborate braids and updos.

So here’s the deal: The blow dry bar opens April 4, along with the Tracy Anderson Studio’s opening, and right now memberships are limited and filling up. So, if you live in the area and are interested, email for rates and availabilities.

[From Cosmopolitan]

What’s the difference between a blow dry bar and a regular hair salon? I guess a blow dry bar is more about styling your existing as-is hair and a salon will actually cut and dye and highlight and perm and such? But, again, I have to ask – if Tracy Anderson and Gwyneth Paltrow are the “faces” of this venture, how many people are going to be like, “Yes! The women with the straw hair and the flat-iron! They should do my hair!”

And you know what always bugs me about Goop’s hair? If she would just let it be more natural, she would look so much younger and softer. Her natural hair is darker, with a natural wave, and without a center part. If she did her hair like that, maybe I would be into it!

Photos courtesy of WENN.

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76 Responses to “Gwyneth Paltrow & Tracy Anderson deign to open a ‘blow dry bar’ for LA peasants”

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  1. mkyarwood says:


  2. Jen Ash says:

    I’ll blow dry my own hair with my own blow dryer in my own home for free.

  3. allons-y alonso says:

    Sorry Goopy but I think I’ll keep on slumming it up with the rest of the plebs. I happen to like the organised chaos that is my mass of dark latina ringlets. I’d hate to ruin them with a flat iron.

    • LadyMTL says:

      Yay, someone else who’ll embrace their curls! While I’m not against the occasional straightening (never with a flat iron tho) I really enjoy having wavy-curly hair. Honestly, I sometimes wonder what it is about curly hair that’s so evil? I mean, a blow dry bar? Why can’t curls just curl?

      • allons-y alonso says:

        Hurrah! It’s nice to see/read someone else in the same boat LadyMTL. I like to think that curly hair is a bit more spirited. :)

        I occasionally straighten it for work but that’s about it.

      • loveisthecoal says:

        Yeah…I don’t get this whole blow dry bar trend. Then again, I have super fine, straight hair that WON’T curl for anything, and I’ve always been envious of people with curly/wavy hair! You ladies’ hair sounds lovely :)

      • swack says:

        I am SO jealous of all of you with naturally curly and wavy hair!!! My hair is so straight that it won’t hold a curl for more than 5 minutes (unless I have a perm). Love seeing women keep their hair as natural as possible. That being said, Gwyneth and Tracey looks like their hair needs a good trimming. The ends look horrible.

      • Tiffany :) says:

        Yay to the curly girls!!!

        I have lots o’ ringlets, but rarely have my hair blown out. I think hair looks best when it isn’t too far away from what nature gave you.

        Plus, curls can help you stand out in a crowd when you want to! :)

    • littlestar says:

      I’ll confess, I would LOVE it if my city had a blow dry bar. Unforunately, there just isn’t a big enough population for it. I used to live in another province and my best friend there is a hair stylist. He gives the most INCREDIBLE blowouts ever. I can wake up the next day and not even have to touch my hair (not even brush it!) and it looks amazing. My current stylist in my new city is very good, but she just doesn’t give good blowouts. I have long thick naturally wavy hair, and she’s only been doing hair for a couple of years, so she doesn’t have as much experience. I’d love to be able to go to a place that’ll wash my hair for me and blow it out, say on a Saturday, and then go out for a hot night on the town with my fiancé without having to worry about doing my own hair :D .

    • Lulu.T.O. says:

      Hurray for curls! I don’t touch my hair with heat. No blow dry, no straightening iron.

    • Sassy says:

      I was in LA 2.5 years ago and there was a blow dry salon in Beverly Hills. So how is this news? I like the concept. I have no problem blow drying my hair daily – it is short and easy. But someone with long hair, the Blow dry salon would be a god send.

    • Beatriz says:

      I’m so jealous! I always wished I had curly hair, but my hair is just straight as can be -__-

  4. Hannah says:

    What is this celebrity obsession with getting involved in all sorts of things that you don’t have the faintest clue about? A hair salon (I am NOT going to call it a “blow dry bar”. That sounds utterly ridiculous.)? You are a really good actress, Goop. Just do that.

  5. Leigh says:

    Is that a temporary tattoo on her arm in the third picture? That’s confusing.

  6. lisa2 says:

    Some say plateauing. Some say stagnating.

    Regarding this part I think this is so true of a lot of women and men. If you ever look at those makeover shows every single person in need of a makeover be it hair or cloths is stuck in a time period. And the majority of them are stuck in the time they feel they were the most attractive or successful.

    I totally believe that theory. To me she and Jennifer are both the same. I never got the hype over hair with either. Both of them look like their hair is so damaged and stringy. I see so many other women with much more enviable hair. Never got all the great hair talk and never will understand it. Especially since they are known to spend so much on hair.

    but tell the world something long enough and often enough and it is believed. Even if it is full of S***

  7. poppy says:

    she’s also opening a goop poop colonics clinic next door.
    her scramble for money and relevancy seems indicative she won’t have access to her husbands wealth soon, like he made a deal with her, she had so much time before he cuts her off.
    if you had told her in the 90s/early 00s this is would be her life, she would have laughed so hard and bitch slapped you, well, paid someone else to bitch slap you.

  8. Ailine says:

    I don’t understand the need for another business. I hate being spread too thin. I don’t understand a dry bar either, but they must be popular.

  9. T.C. says:

    Hell no. Don’t want to end up with GOOP’s ratty split ends. Such a bad idea.

  10. Jess says:

    Looking at these pics, I’ll just say one thing I do like about Gwyneth is she isn’t trying to look younger.

    I know she’s had some tweaks, but she’s totally embracing the lines, she’s not rushing to cover up the greying roots, she’s not even going heavy on concealer to hide the fact that late nights take their toll these days…it’s refreshing. Even actresses who don’t do injectables pack on make-up to disguise some of their wrinkles (especially forehead lines), but she’s letting it show.

    If she keeps it up, I can see her getting a lot of work in 15-20 years when all her peers faces are completely ruined.

    • cs says:

      I tend to disagree. Her choice for Spring clothing featured her in a midriff. I’m sorry but no woman over 30 years old should be wearing a midriff unless they are working out or Cher. I truly believe she and her BFF’s Cameron “I’ll fly across the world for some C**k” Diaz and Beyonce ” Bow Down Bi**h” Knowles have a fear of growing older and not being the Young, Relevant “it” girl.

      • Jess says:

        Oh, I still think she wants to be the It Girl. But I like that she’s not messing with her face, not trying to pretend she’s one of the 20-somethings. She’s one of the few celebs her age who hasn’t played around with injectables.

        She has the body of someone much younger, so she can wear what she likes for now.

    • Berlin says:

      She doesn’t need to mess with her face yet! She just turned 40. Wait until she nears 47,48 + and the sags and lines REALLY start to show. Then tell me how she isn’t trying to look young because by then I bet she will have fully jumped on the plastic surgery bandwagon along with everyone else.

  11. backwards says:

    How much will she be charging for the privilege?

    PS- have you seen this? My heart also skips a beat when I pass a flowering zucchini plant in a garden, Gwyneth. It’s just so god damn beautiful. *tear* *sniff* *sigh* *eye roll*

  12. marie says:

    I liked her hair better short, have always thought she should go back to it.

    • V4Real says:

      Her hair is so boring and flat; perhaps she should add some extentions to give it an extra bounce.
      On a different note her husband Chris has been photographed eating a lot of junk food lately; yesterday it was a bag of chips. My thing is how does Goop expect us to follow her advice when her own husband don’t follow it.

  13. Dawning Red says:

    Lindsay Lohan has already been seen camped out in front of the place. No one has the heart to tell her it isn’t a blow-JOB bar.

  14. ataylor says:

    Because L.A. isn’t ALREADY inundated with enough blow-dry bars?

    MyBlow LA
    Blow Angels
    Blo (21 locations nationwide, most in CA – the “Starbucks” of blow dries)
    DryBar (15 locations in five states – the “Coffee Bean” of blow dries)
    Blow Me Dry
    JM Blowdry
    Blow Me Away Bar
    Bubble Blow Dry
    Studio K Blowout Bar

    That’s right Goopy. We need YET ANOTHER ONE in Brentwood.

    Lame. Unoriginal. Uninspiring. So Un-Goop-like.

  15. anneesezz says:

    Gwynnie has a lot of wrinkles for someone who is a health nut and only 40 years old. And it’s not because everyone else is having things injected into their faces. Women in the real world look a lot better and don’t have money for those fancy face creams and treatments she does. I guess it really comes down to good genes. Thanks Mom and Dad. Also, she should lay off the cigarettes. Smoking causes premature wrinkles.

    • lisa2 says:

      Thanks for saying that. I sees so many women older and they look wonderful. And no they are not shooting stuff in their faces.

      My mom is over 70. She was out the other day working in the yard. My brother and I were just standing outside talking during a visit. He was staring at Mom and I asked him what was up. He said. Man.. Mama looks so good for her age doesn’t she. No wrinkles on her face. And she is in good shape. I had to smile. I guess I forget that men notice more then we think they do.

      I’m lucky for the genes. I don’t use a lot of things on my face at all. Don’t buy all those expensive products. I don’t believe in them. Just stay out of the sun too much, drink water, wash face, dry it and use coco butter lotion. And put a little Vaseline on your neck and around the corners of your eyes.. and laugh a lot and keep the stress at bay; don’t sweat the small stuff.

      Easy.. and I look way way way younger than my age. not bragging but true.

    • mercy says:

      It’s probably due to her extremely low body fat. It makes her face look very hard. Also her hair style and colour are severe and aging. And blonde, blue-eyed people tend to have thinner skin. I didn’t know she smokes but smoking, along with sun / no sunscreen, stress, sugar (alcohol), not getting enough sleep on a regular basis, and a sedentary lifestyle, will all accelerate the aging process. She’s obviously not sedentary, but maybe excessive dieting and exercising is stressing her system.

      lisa2, I would exchange the petrolatum based moisturizers in favour of natural glycerin and oils (almond oil, shea, etc.).

  16. annaloo. says:

    Bitch is a useless fungus. Just spreading and spreading.

  17. erika says:

    does that include Lice treatments?

    I’m first in line!…. with my coupon that is…

  18. JenW says:

    Her outfit looks chosen from the $4.99 bin at Kmart. The bag, the shoes, the top, the skirt – all look like they belong to a different outfit.

    She’s lost all cred to me, she’s become ridiculous at giving advice, especially since she can’t even solve her own problems, or dress herself well.

    And I don’t hate her, I think she’s talented and has a great singing voice. But come on, Gwyn, please be quiet.

  19. mandygirl says:

    Her hair always looks so stringy & like it needs to be trimmed. Ugh. And that color does nothing for her complexion. She looks washed out. If she went more of a golden brown tone it would look better & warm up her complexion.

  20. Lexi says:

    I can never decide if I want CM to leave her, because unhappy artists seem to make much better music than happy ones.

  21. Jane says:

    She has a tattoo of what’s basically the American Eagle logo. :P

  22. lucy2 says:

    Both of them have terrible looking hair.

    I guess the salon is there at the gym so after Tracy pulls people’s pants down and berates them into exercise bulimia, she can then tell them their hair looks like shit and charge them a couple hundred bucks to fix it.

  23. Helvetica says:

    Gwen has turned into quite the businesswoman.

  24. KG says:

    The blow dry bar seems kind of late to the game blo bar and dry bar both do this and are all over Los Angeles. The David Babaii connection is pretty cool though.

  25. Sweet Dee says:

    Oh yes, please sign me up for a Goopy blow out. Because I have nothing better to do with my money and I LOVE the straw-hair look. Then after that I’ll go to Tracy’s gym and get yelled at for being fat, all culminating in a rage blackout on my part where I take out two scammin’ bitches.

    However, while I’m raging out I usually prefer my moist, bouncy curls to be front and center. What’s a girl to do?

  26. dcypher1 says:

    Tracey is so short she almost looks like a little person. tracey doesnt have an admiral body. I wouldnt pay her a ton of money to make her train me to give me the body she has. She dosent look that great. Now jillian micheals I would pay cus she looks good and I want her results not tracey results. She looks stuby to me not fit.

    • mercy says:

      She can’t change being short. All the exercise in the world won’t do that for her. If anything her figure is more admirable because doesn’t have the benefits of being tall (being able to eat more, the slimming effect of height). Unfortunately her methods to achieve it are the opposite of admirable. Bad enough she is motivated by her own insecurities and self-loathing, but to encourage those feelings in others for her own profit is ghoulish.

  27. Slim Charles says:

    I go to Dry Bar in SoCal and I love it. You don’t just have to get your hair blow-dried straight – they can also do curly or beachy-looking. They wash it and style it and it last anywhere from 2-4 days, depending on your hair texture. And it looks fabulous when someone else does your hair.

  28. mar says:


  29. AB says:

    Did anybody notice the shoes that T A is wearing in the first pic? WTF???

  30. Kelly says:

    I don’t understand celebrities insistence to wear their hair with center parts. It’s harsh and unless you are in your twenties with a dewy complexion they look hard and aged. Madonna is another one. Blegh on both of them.

  31. maitrid says:

    oh, i live in san diego in one of the ‘swanker’ areas and there’s a blow dry bar in the plaza near me…it’s been there for over a year and is always packed, esp. late afternoons on weekends. I think girls do it before proms and formals, wedding parties do it, people just going out for the night, etc. I’ve seen groups of moms taking teen daughters, etc.
    I thought it was so bizarre when I first saw it would be opening-and it was when the economy was arguably worse….but, lo and behold, this kind of stuff is apparently prioritized in any economy, and by those with money. Yea, I guess it makes sense as a service concept: You get your hair styled, like your girlfriends might do in your room as a teenager, but by a professional instead. Plus, it’s like a social hangout event.

  32. Nan says:

    Yep, totally agree with the post — her hair is *always* awful. Nope, would not patronize a hair place that she owned/promoted and would never follow any hair tips at all from GOOPY. Madonna’s hair is equally crap — what’s up with those two, they remind of each other now.

  33. staramour says:

    She looks like Kendra Wilkinson in the header pic. Stealing other people’s ideas and now their faces?! Weird! :)

  34. staramour says:

    She looks like Kendra Wilkinson in the header pic. Stealing other people’s ideas and now their faces?! Weird!

  35. the original liv says:

    What’s the point? There’s so many dry bars already in la. I can’t imagine how hers will be any different from dry bar, blow out, any other dry bar..

  36. WendyNerd says:

    Good God, she has AWFUL skin. It’s an oil slick. So gross. Greasier than a McDonald’s grill.

  37. rlh says:

    Every time I see pics of her I am so bothered by her hair!!! Why does she do that to herself?
    The comparison to Aniston is appropriate here because Jen does a ton of stuff to her hair too but hers looks healthy.
    And what about that outfit Goopy is wearing. She really needs a (better?) stylist.