I’ll be honest here and admit that when I first spotted this image, which purported to be part of the new Saint Laurent spring campaign, I honestly thought it was one of those incredibly annoying and not-so-funny April Fool’s jokes. That theory sounds plausible, correct?
Well, it’s not a joke, and Marilyn Manson is indeed the newest face of Saint Laurent as revealed by the Instagram account of Nicola Formichetti, who is the creative director for French fashion house Mulger. Formichetti is apparently a huge fan of the new campaign that features Marilyn wearing a rather subdued (for him) round of black lipstick and eyeliner with a very rock ‘n’ roll leather jacket. Is Saint Laurent trying to overhaul its image and appear “edgier” to consumers? I guess they could do worse than Marilyn Manson in that regard. Oh wait … they have done just that by adding Courtney Love to the campaign.
Some of you older types (like me) will notice that at least Kim Gordon of Sonic Youth is appearing in this campaign as well. As a whole, these ads will be known as creative director Hedi Slimane’s Saint Laurent Music Project. Before some of you suggest that perhaps Yves Saint Laurent himself is rolling in his grave as we speak, the designer was once known for collaborations with musicians like David Bowie and Marianne Faithfull. While Manson and Love aren’t quite as lofty as Bowie and Faithfull, they’re all icons (like it or not). Even Courtney, who is the perfect example of a rock ‘n’ roll trainwreck, is iconic in her own way. Sure, these ads make sense even if they do feature a not-so-pretty “shock rocker.”
Photos courtesy of Instagram and WENN