Robert Pattinson smiles in a new behind-the-scenes Dior photo: gorgeous or boring?

Ugh. I HATE DIOR. More specifically, I hate the slow drip of Dior’s release of Robert Pattinson’s ad campaign. I really think Dior is trying to just whip the Twihards into a frenzy, but the while roll-out for the campaign feels so… amateur. Like the Twihards have taken over Dior and they’re too busy jerking off to their Sparkles to actually release the campaign in a major, professional roll-out.

Anyway, the header photo is the latest release from Dior. The second official image from Rob’s campaign, except this photo feels like a behind-the-scenes photo rather than a photo that will be used in the print campaign. The first official image was black-and-white too, but that was posed and it really did seem like it was part of some print campaign. This is just Rob smiling at some girl who you can’t see, save for her legs. Maybe Rob is smiling at her vadge. Dior posted the photo on its Twitter with the message, “A new story is about to start. Robert Pattinson for Dior Homme Parfum. #‎DiorRob”. Blah.

I will give Rob some credit, though – this behind-the-scenes photo is really nice. He has a lovely smile, and the idea of him in a bathtub is kind of cute.

I’m also including some of the weird shots from the Dior campaign that we’ve only got because some Twihard took photos of the Dior rollout event.

Photos courtesy of Dior.

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41 Responses to “Robert Pattinson smiles in a new behind-the-scenes Dior photo: gorgeous or boring?”

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  1. Minty says:

    I like this photo of Rob. The smile reaches all the way up to his eyes and he looks ‘alive’

  2. Annie says:

    He can be so adorable when he smiles. Like a little kid.
    I can’t wait for this campaign.

  3. perla says:

    The smile he has really beautiful.

  4. Anna says:

    I really love all the photos from this campaign so far, candids and not. They are definitely making me crave something sparkly ;-)

  5. gorda says:

    I don’t know why woman find this guy sexy. He acts like a child. He is very femenine and giggles like a little school girl. He is 27? Grow up already.

    Dior is about sophistication and masculinity. They defenitily missed that, but all the Doormat fans will be here today drooling over this photo. Who are these woman? Don’t get it.

  6. Adeli says:

    And can we please stop referring to all Rob fans as twihards? It’s annoying, and it’s lazy writing. The leaked pics came from journalists who attended the press launch, not “twihards”

  7. Tig says:

    I love the photo- he looks devilshly attractive here. The photogher did a great job. However, would love some color shots as well- hope some get dropped soon.

  8. Carolyn says:

    Considering the awfulness of Brad’s Chanel campaign, this had better be very very good. Rob is adorable when he smiles.

  9. jen says:

    What a stupid picture. Why is he in a bathtub with his suit on? Lame.

  10. Deidre says:

    Ever puzzle why I still look so greasy, disheveled and possibly smelly after the clean up crew prepares me for appearances no more.. Bathing is fun with clothes on, after all.., it’s the considerate thought that counts.. Well done!

  11. Meme says:

    This is clearly a out take from the shoot, but Rob looks gorgeous, so laid back and relaxed. I love to see his genuine smile. Can’t wait for the ad.

  12. Reece says:

    Outtake or not that is a gorgeous shot.

  13. lisa says:


    welcome back to the living robpatz

  14. Becca says:

    Seriously, he looks gorgeous in this pic. I have a feeling this ad will be Hot, hot, hot. I don’t think I’ve ever found Rob more attractive.

  15. Anname says:

    Even Lainey can’t find anything bad to say about this photo, other than insinuating he is into the model!

    • Dee says:

      So true.
      But that’s all Lainey seems to have these days- baseless insinuations rather than any genuine gossip about him. She also seems to be inserting him and Kristen in all her articles about other couples, be it Jesse and Mia or Henry and Kaley, all for hits no doubt, but in the long run this will erode her credibility, well whatever credibility a gossip blogger could have.
      Lainey- Gossip blogger to Delusional shipper- quite the journey. ;)

  16. Dee says:

    Gorgeous ROB.
    Love that smile.

    It’s ironic how the fully clad man is in the bathtub and the supposedly unclothed model is outside. But they definitely make it work; it’s different and playful.
    Hope the campaign is everything and more it’s being made out to be. September can’t come soon enough.

  17. Janey says:

    Wouldn’t it be sexier if he were naked in that tub? I like to picture him naked in a huge bathtub and maybe smoking a cigarette.That would be sexier than him sitting in a tub with a suit on.And why show him kissing anonymous models? This is like those cheesy GQ photo shoots. Seeing Rob on a motorcycle or just walking down the streets of London would be much more interesting than this ad.

    • Becca says:

      How do you get all that from this outtake? If you’ve seen any of the leaked stuff from the press event, it’s obvious that Dior have created a mini movie, that has a very definite theme. I’m looking forward to seeing the complete ad and print campaign, I’m very excited and encouraged by what we’ve glimpsed so far.

  18. KierneM says:

    Ah, the ladies of Celebitchy know how to make my Monday bearable. Rob is le sigh gorgeous in this pic, and I can’t wait to see the rest of the ads.

  19. Just Sayin says:

    Pics are boring. He looks like he wants to bite the girls neck. trust me, the brand will tank. He’s lost his luster with most fans already. In his new movie he plays a limo driver. What a step up in his career.

  20. jemshoes says:

    Hahahahaha!!! “… the idea of him in a bath tub is kind of cute.” Hahahahaha!!! Classic line! Rob looks so nice when he smiles. :)