This ^^ is a photo of Kristen Stewart on the set of Still Alice in NYC. No joke. That’s Kristen. She’s been hiding behind umbrellas almost exclusively since she arrived in NYC. I don’t get why it would be that big of a deal to get pap’d on set in New York, especially considering she pretty much poses for candid photos when she’s in LA. Anyway, the important thing – I guess? – is that we always get a clear view of Kristen’s shoes. Kristen is known for hating heels and for constantly wearing her beloved Chucks, Vans, or whatever else the hipsters are wearing. But wearing hipster labels almost exclusively doesn’t pay as well as you’d think, so Kristen is apparently looking to take her sneaker game to the next level: a Nike endorsement! Well, this is according to Radar, who claims that Nike wants Kristen.
Nike bigwigs are pulling out all stops to persuade Kristen Stewart — a huge fan of the shoemaker — to sign a celebrity endorsement deal, RadarOnline.com has been told.
“It’s no secret how much Kristen loves Nikes,” a source dished. “She often changes into a pair of Nikes after walking the red carpet in heels.”
But Nike is facing an uphill battle as the Twilight star, 23, who is notoriously private, shudders at the thought of having her face on advertisements!
“It’s not the easiest deal to make, as Kristen has shunned dozens of offers to endorse products since her rise to fame in the Twilight films. Also, Kristen already makes a ton of money because she gets a little piece of the Twilight merchandise. She’s terribly self-conscious about seeing her face on products.”
In the past, Nike has had success with such celebrity endorsers as Michael Jordan and Lance Armstrong before the brand cut ties with the cyclist after his doping scandal.
“But the company obviously wants to broaden its base from athletes to actors, and, in particular, appeal to young women,” the source said. “Nike execs believe that with her tomboy cool image, Kristen would be the perfect celebrity spokeswoman to create some new excitement about the brand.”
However, if Stewart does decide to get past her hatred of fame and sign on, it will cost Nike big time, the source predicted.
They said: “Nike will have to roll out some serious money if they’re going to be able to close a deal with her.”
It wouldn’t surprise me at all if Kristen had gotten some offers to be the face of various shoe brands, but I just don’t believe that Nike is SO hard up for Kristen to represent their company. Especially given the fact that Kristen is the one who seems a bit desperate to sell out these days – her recent interviews on behalf of her Balenciaga fragrance endorsement have read like pleas for cosmetics and beauty companies to consider her for their campaigns. She was even shilling for Proactiv (without getting paid). I believe Kristen is looking to feather her nest and organize some partnerships with some bigger companies, or in hipster terms, she’s looking to sell out. Maybe this is her trying to get a big sneaker company to bite. Maybe it would help if she was actually photographed wearing Nikes in some pap photos…? Because she’s only been wearing Chucks and Vans lately. Oh, and Chanel. I forgot that, she’s also the new face of Chanel’s Dallas line or whatever. Yep – she wants a big shoe contract!
Photos courtesy of Fame/Flynet.