Kate Upton: ‘I feel like social media at this point is kind of bullsh*t’

Kate Upton

Kate Upton covers the April issue of The Edit. She’s surprisingly covered up for the shoot, which signals her continued and hopeful move into high fashion. We don’t see her in a swimsuit nearly as often these days. She still looks alluring. It’s a gift.

Kate uses her interview to discuss her public image. She used to be very active on social media but has lost the urge to constantly update her statuses. A lot of celebrities go through these phases. When they first long on, they experience a heady rush of greetings and salutations. Some celebs grow addicted, and others grow numb to the onslaught. Kate’s not into social media at all anymore:

She’s over Twitter: “I feel like social media at this point is kind of bullsh*t. At the beginning it was amazing and a lot of fun. It was like, ‘Cool, I can talk to my fans!’ And now I think that we’re losing the art of it. When I first joined Twitter it was just me, but [when] you’ve got contracts, it’s so planned. Now it’s about who has the best marketing, not who has a really good personality.”

On scrutiny of her image: “[The criticism was difficult] because I actually cared what people thought. The only thing I do for other people now is cook. That’s the only place in my life where I care what they think … I’ve heard people say, ‘You put yourself in that position to be judge.’ But no, I put myself in that position because I really liked that photographer. I wanted to do that piece of work. Not to be judged.”

On online forums: “The Internet can be horrible, so I just don’t look at it anymore … But maybe a bit of hate is good for me. Because if I’m in a spot where everyone loves me, I won’t try as hard … People always have low expectations of me, but that makes it easy to impress them!”

[From Net-a-Porter’s The Edit]

Kate previously said the internet kept her from taking it all off during photo shoots because “I don’t think that my pictures would be received in the way that I’d want them to be received.” After Kate’s unfortunate inclusion in last Labor day weekend’s massive iCloud photo hack, we saw that Kate was correct. She doesn’t mention the hacking in this interview, but I don’t blame her if she feels burned by the internet.

Social media can mean many different things to different people. I use it mostly to find and spread interesting news stories and to check out dog photos. Some people use it on a strictly professional basis while others overshare their personal lives. Models often use social media to build buzz. Think Kendall Jenner and her Estee Lauder contract. Kate may be shading Kendall (and similar models) a little bit.

Kate Upton

Kate Upton

Kate Upton

Photos courtesy of The Edit & WENN

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32 Responses to “Kate Upton: ‘I feel like social media at this point is kind of bullsh*t’”

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  1. NewWester says:

    All this talk from celebrities about social media does bring up a interesting point. How many of these “celebrities” would actually be famous/popular if social media was not around?

  2. Allie says:

    Good, I hope she’s shading Kendall. Girl is only a model because of her family (which helped her get millions of followers and media attention). It must be exhausting to be a fellow model and see someone like Kendall getting all those contracts.

    • It is what it is says:

      Eh I don’t know. Upton’s from a wealthy family too and her ‘cat daddy’ Terry Richardson bikini video which gave her some media exposure wasn’t exactly high class.

  3. Lb says:

    I think she looks great in this shoot. As for social media, I don’t blame her. If I was a celebrity or someone famous, I’d avoid it as well. The Internet can be hypercritical sometimes.

    • Esmom says:

      Yes, I’ve never found her all that beautiful but she looks lovely in that black and white ensemble.

      And heck yes, I’d avoid the internet if I was a celeb too. So much hate.

  4. Talie says:

    I think it was her bf that was hacked and it was revealed he had other girls — that probably didn’t sit well.

  5. Mispronounced Name Dropper says:

    I like how social media gives people a platform to put themselves out there without needing old media to do it. And that’s probably why those in the old media camp resent it.

  6. Lucy2 says:

    I think social media can be a great tool for someone to promote their work, if used properly. Just don’t read the comments! I can’t imagine some of the horrible stuff that is said to her.

  7. dibba says:

    I wish she would stop showing up in commercials while I am trying to play TriviaCrack on my ipad. Tired of seeing her huge breasts.

  8. Sixer says:

    Yet another one who seems to have no understanding that social media has any dimension whatsoever outside the celebrity bubble. Silly, self-obsessed, limited people. Try thinking of something other than yourself, Kate, and you might find things to enjoy.

    My most treasured tweet is a direct reply from an ISS astronaut, during a Q&A session WHILE HE WAS IN SPACE.

    • Esmom says:

      Wow, that’s cool about the astronaut. But I still tend to think that the bad with social media outweighs the good. Especially when it comes to fanning the flames of latent narcissism or low self esteem of highly impressionable kids.

    • Sixer says:

      I’m inclined to think we are the guinea pig generation.

      You can use social media to enrich your perspective. I think (ancient) early adopters like me who had some life experience before all this took off find it easier to do that. Equally, you can get swept up in groupthink and bullying and all that other nonsense. Kids, as you say, are particularly vulnerable to that.

      Eventually, it’ll work itself out.

      But what we really shouldn’t do, is listen to ridiculous celebrities whose thinking on any issue, but especially social media, is how it affects their silly egos. If there’s an opinion on social media that shouldn’t count, it’s the opinion of a self-promoting celebrity who managed to cock up their self-promoting and blames any backlash on a technological advancement instead of themselves. You know?

      • Esmom says:

        Yes, very good points. I think I’m the way same way with social media given my age and life experience, too (Although I have witnessed people my own age go off the rails with major oversharing quite publicly on social media because they got so caught up in the medium).

        And I’m happy to see that my one teenage son who uses instagram, seems to like it less for purely social reasons and more to share and learn more about his current obsession, music. But as I scan his feed I feel like he’s in the minority among his peers.

        Hopefully it will work itself out eventually. Unless we implode as a civilization before that. Just kidding.

      • Sixer says:

        The Sixlets seem to use it mostly to coordinate where to meet up with their friends, what film they’ll choose at the cinema and that sort of thing. I keep a weather eye but it never seems to go beyond that. Mr Sixer and I both follow our interests and find new people to discuss them with (I’d call commenting on here social media, you know?) but don’t do any life updating or personal news posting or anything like that. But I do have some oversharing family members. I won’t lie: it makes me cringe a bit.

    • Ariadne says:

      You’ve pretty much said exactly what I was thinking. I have a job that involves researching images and the internet means I can work from home and be around my family too. Nothing bulls**t about that.

      The astronaut tweet is awesome. It reminds me of the time Felix Baumgartner jumped from space and everyone watched it live. And the UK eclipse today. It’s nice to watch these things and to read what everyone else thinks

      • Sixer says:

        I also work from home, and the opportunities to make a decent living from what I do would be severely curtailed without the internet – not entirely social media, but social media certainly plays a part.

        Yes, exactly. You can extend your interests via social media in ways impossible before its advent. I might see something that sparks my interest on TV but I can keep up with it – and people involved in it – long after the TV cycle has moved on.

        Social media has EVERYTHING, both good and bad. We’re still learning how to use it wisely, but the narrow, celebrity-driven drivel Kate Upton et al seem to think it is in its entirety is just the tiniest of slivers. If you don’t like that part, avoid that part.

    • MtnRunner says:

      Just popping in to say how much I enjoyed this thread. As a adult who came of age pre-internet, I’ve feel like I’m constantly adjusting my definition of using it wisely and constructively. I hate how it feeds one’s narcissism and yet, it’s the best source of information on my hobbies and current interests — like CB and my interest in movies/theatre. It’s an easy way to keep tabs on friends far and near, having lived in four states over several decades, but I’ve scaled back what I post and how often I look at it as I saw hours ticking away during the day consumed by it. My kids aren’t old enough to use it so that’s not something I’m dealing with yet. I worry about how much that will change the way they interact with friends as opposed to me, prior to the dawning of the internet.

  9. Josefa says:

    Where the hell are all this people hanging around? There’s no denying people can be horrible on twitter and facebook, but for me at least it’s 90% pictures of pets and food. It only gets nasty when people discuss politics.

  10. Naddie says:

    I find interesting when she says that she puts herself in a determined position because she liked the photographer, not for being judged. I can’t know if she’s lieing or not, but it’s an interesting thought. It puts the responsability on the right one: the bully, not the bullied. P.S: I still can’t stand her.

  11. Jen43 says:

    Eh. People put themselves out there and then get upset when they don’t like the response. I tell my 13 year old that she is just asking for trouble whenever she gets on social media. These celebs are just like kids but with a larger audience. That said, Kate seems like someone who is pretty grounded. It would be smart for her to stay away. At this point, she doesn’t need the publicity.

  12. Lucy says:

    I find it sort of refreshing that she has no problem admitting she does care about what others think of her.

    • MelissaManifesto says:

      I do too. Too often celebrities, especially models, pretend they don’t care but always find a way to refute or complain about what people are saying while reminding us one more time that they don’t.

      I know a TV presenter who likes to wear makeup, some of her followers on Instagram have criticized her for it, and she has had to defend herself about her makeup choices but also mentioned that she did not care what people think.

  13. ¡mire usted! says:

    @Sixer “Silly, self-obsessed, limited people.” So true! The narcissism of these people is astounding.

    For decades celebrities have said hateful and hurtful comments to the masses via a ONE way communication model. The public was expected to only applaud at premieres and purchase their magazines, movie tickets, etc. Now that the public has a way to respond, they are outraged. Could I handle online criticism? No, that’s why I haven’t based my career, my household income on a being a public figure. It’s a choice.

    BTW, I think there are more positive, supportive comments online than negative but for a narcissistic person, one is too many. Does social media go too far at times? Yes but for the most part, it doesn’t. Perhaps Kate has received mean tweets but can she honestly say she hasn’t gotten a lot of complements as well? How much would be enough? Apparently her net worth is $20 million. Isn’t that enough to make it worth it? Would she need a witness protection type assistance to leave the business if she wanted?

    For example…I think Kate Upton is stunning and I thought her performance in The Other Woman was surprisingly funny. She’s not a trained actress and she held her own with vets like Diaz.

  14. Miss Wilson says:

    Covered up is the only way I like her. She’s absolutely gorgeous, but she’s not a swimsuit model. She should be more of a curvy buxom fashion model. Use what your mama gave you. And it’s not tits. If anyone gains weight, they can have big tits too.