Alicia Vikander in Louis Vuitton at the ‘Jason Bourne’ UK premiere: fug or cute?

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I genuinely don’t know how to feel about Jason Bourne, the fifth Bourne-branded film and fourth with Matt Damon as Bourne. It does feel slightly Die Hard-y, like “seriously, this guy still has a grudge?” But I am looking forward to the promotion, mostly for the fashion from Alicia Vikander. These are photos from last night’s London premiere, with the primary cast all showing up… except for the human embodiment of Grumpy Cat, Tommy Lee Jones.

For the premiere, Vikander wore Louis Vuitton, because of course she did. This gown is from the Resort 2017 collection. Vikander wore LV almost entirely through the awards season, to mixed results (I thought). LV is paying her to model and be a brand ambassador, which is pretty common these days, but most brand ambassadors find a way to mix up their wardrobe and occasionally wear other designers too. My point is that much like Jennifer Lawrence’s contract with Dior, I don’t think Vikander’s association with LV has been the best thing. While I don’t hate this gown – I think the bottom half is sort of interesting, actually – I’m really not enjoying it either. You know why? Upper boob ruffles. Nope. Something nice: I like her hair.

Julia Stiles is an original cast member returning to the franchise with what seems to be a bigger role this time around. Can I just say? I really like Stiles. I think she seems like a pretty normal person and I enjoy when she pops up somewhere. Stiles wore this Rubin Singer gown which is okay. Her body looks great, but it feels too Vegas-y to me. Oh, and I’m also including photos of Matt Damon with his wife Luciana, of course. I don’t have the ID on her dress. It looks a bit like Versace but probably isn’t.

One last thing: Vikander talked a little bit about Michael Fassbender during a TV interview Monday morning. She basically said that she’s been working so much, she’s barely spent any time with her family or Fassy in the past few months. Fassy was not at the premiere from what I’ve seen.

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'Jason Bourne' film premiere, London, Britain

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Photos courtesy of WENN.

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83 Responses to “Alicia Vikander in Louis Vuitton at the ‘Jason Bourne’ UK premiere: fug or cute?”

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  1. Locke Lamora says:

    Matt Damon’s wife has the worst fashion sense ever. She never ever looks good, she looks like a show hostess. What an ugly dress in an ugly colour.

    Alicia’s dress would look fine without the frilly bits.

    Julia looks the best out of the three.

    • Detritus says:

      Yup to all.
      Alicia would be perfect, except the ruffles. Ruffles ruin everything. It is known.
      Luciana needs a haircut.

      Julia Stiles looks great.

    • SM says:

      Got to agree with all three points

    • ell says:

      this so so much. she needs a stylist, or just a friend with some taste telling her dresses look tacky.

    • Kitten says:

      See, I LOVE the color, but I HATE the cut of the dress. Her hair looks bad too.

      • Locke Lamora says:

        Hot pink is proably my least favourite colour in the world.

      • Kitten says:

        Oh I love it so much. Hot pink, fuschia…gorgeous colors IMO.

      • Detritus says:

        I’d say the colour is the only thing I like. It looks lovely with her tan and I love jewel tones. Actually, on second glance, I really like her earnings too.

    • Bonzo says:

      Agree completely.

    • Alex says:

      Alicia doesn’t want to wear something that doesn’t have some babyish ruffle sht going on. She loves the 12 year old milkmaid look.

      • Minxx says:

        So true. It’s either a baby or a vixen (Met Gala). In Korea she wore a very similar white gown with breast ruffles in … blue! Julia Stiles rocks! Curiously, not a single photo of Julia interacting with Alicia, they look rather apart, not chummy at all.

  2. Locke Lamora says:

    Matt Damon’s wife has the worst fashion sense ever. I don’t think she ever picked a nice dress. This looks like a dress a show hostess would pick. And what an ugly colour. To bad for such a pretty woman.

    Alicia looks good but I would prefer it without the frilly bits.

    • blueb says:

      It’s not as ugly as your comments…

    • Who ARE these people? says:

      Luciana Damon usually looks lovely and dresses appropriately for the occasion. This dress is bright, yes, but maybe she was going for “midsummer bright.” She’s not an actress, not the celebrity here, and is a good sport for escorting her husband to so many PR events.

      • Locke Lamora says:

        Well, different strokes for different folks. I think she pretty much always looks bad.
        And she’s on a red catpet so we get to comment on her.

      • antipodean says:

        Don’t take any notice Locke, I thought what you said was perfectly valid, and we are Celebitches afterall. I have seen worse on the red catpet, and much more vitriolic criticism. I will defend to the death your right to comment and not be dragged for expressing same, quite respectful, you did say she was pretty, which she is, and she looks very happy, so good for her, opinion! Phew, draws breath.

    • Andrea says:

      It looks like something some of the Real Housewives would wear.

      • Minxx says:

        She had a very nice, red gown on at the last premiere, I think it was either in Australia or in Korea. Here she looks like a hot mess but still quite an attractive woman (let’s not forget she has 4 kids!).

  3. nicole says:

    alicia vikander just lacks charisma. i feel nothing when i see her on the red carpet. meh.

    • Neelyo says:

      Came here to say the same thing. I fall asleep just looking at her. She seems like a perfectly nice person but whenever I see her I think she’s a pre-school teacher who won a makeover contest.

    • Iknowwhatboyslike says:

      OMG…. Every time someone talks her up, I stare at her trying to get what it is they’re talking about. She’s pretty, but lacks charisma for days!!!! She’s oatmeal. she doesn’t have an interesting look about her. She’s just a pretty girl, with nice posture…. I guess. I find her acting is so low energy (I hate that I use that term so much) and lacks inspiration.

      • AG-UK says:

        I keep blinking to make sure I am not missing out but either I am blind or I just don’t get it. She doesn’t make me want to go to the cinema to see whatever she is in.

    • SusanneToo says:

      And I will go see anything she’s in. I’ve never seen a Bourne film but I’ll see this one for AV. Never saw Tomb Raider with Angie but I’ll see this one for Alicia. I think she’s been great in every film I’ve seen her in and I’ve seen every one since A Royal Affair. I like her look and her style and her way of presenting herself. As said above, different strokes…..

      • Minxx says:

        She has a style? OK.. if you consider LV to be a style, not a brand.

      • SusanneToo says:

        Simple hairstyle, minimal make-up, I like that, but mostly I meant the way she carries herself. I don’t give a flip about RC styles, although she did have the best dress at the Oscars.
        But, as I said, different strokes…….

    • Alex says:

      She looks like a face morph of literally five other, more talented, actresses.

    • Katenotkatie says:

      She looks kind of horrified to be posing next to a woman who isn’t a size 0. Julia looks BANGING though, I love when she pops up somewhere to! I wish she could have realized her dream of producing and starring in an adaptation of The Bell Jar.

      I think Alicia would look more sophisticated and mature with a lob- the long hair just doesn’t do it for me.

    • NeNe'sWig says:

      She’s as Ann as the nose on Plain’s face.

  4. TheOtherMaria says:

    The dress is ugly as sin.

  5. lisa2 says:

    That is an ugly dress to me. It doesn’t do anything for her. I’m a bit shocked that her fashion for this film just seems very boring.

    Matt’s wife Lucy usually looks so flawless on the RC.. but I don’t like this dress on her. And her hair color change is not good to me. I liked her darker hair better..

  6. SusanneToo says:

    I like Alicia Vikander very much and I dislike all of the dresses pictured above. None is the least bit attractive, imo.

  7. boredblond says:

    Mrs D looks very 80s Vanna White…and she really needs a good hair conditioner

  8. CornyBlue says:

    I doubt either JLaw or Vikander care about fashion and are very happy to go along with whatever their brands tell them to wear and get paid the big bucks
    Julia Stiles looks a million bucks. She really deserved a way better career.

  9. lucy2 says:

    It’s a pity Alicia is stuck with that LV contract, all of their dresses are terrible.
    Julia looks good but I don’t care for her dress either, or for Luciana’s.

  10. HeyThere! says:

    I like both silver looking dresses…not the pink one. Yikes. Could he not spring for a hair dresser for her?! Lol I guess I just expected her to look more put together. Idk. She’s a beautiful lady who isn’t doing herself any favors in this style.

    • Emma - The JP Lover says:

      @HeyThere, who wrote: “I like both silver looking dresses…not the pink one. Yikes. Could he not spring for a hair dresser for her?! Lol I guess I just expected her to look more put together. Idk. She’s a beautiful lady who isn’t doing herself any favors in this style.”

      Luciana Damon is not a celebrity nor has she ever expressed or exhibited a desire to ‘be’ a celebrity. Should we then expect her to dress and spa herself like a celebrity? She’s just a normal attractive woman who happens to be married to Matt Damon.

      • Who ARE these people? says:

        Thanks, I feel the same way. And maybe I’m wrong but it could be that Luciana’s just having some mid-summer fun with her hair and her look.

      • notEye says:

        Please she still could pull herself together for functions. I’ve seen better dressed girls going to prom.
        That aside I hate all dresses espinaly that toddlers and tiaras inspired one.

      • HeyThere! says:

        Did you notice I said she was a beautiful lady not doing herself any favors in this styling?! Shesh. This is Celebitchy….I wasn’t even mean?! Just stating the obvious. She normally looks polished and fab, but that’s not the case here!

      • Jen43 says:

        My daughter isn’t a celebrity, either, but I had her hair done for the 8th grade dance. Everyone one of her friends had their hair styled , also. They looked beautiful and put together.

      • Emma - The JP Lover says:

        @HeyThere, who wrote: “Did you notice I said she was a beautiful lady not doing herself any favors in this styling?! Shesh. This is Celebitchy….I wasn’t even mean?!”

        LOL! I wasn’t mean either and my comment was made about your “Could he not spring for a hair dresser for her?” sentence.

        I’m sure Matty D. is just happy to have Luciana by his side at these events. It looks like he said “Hey, babe. It’s time to go” and she called down from upstairs or by the pool or from one of the kids’ rooms, “Okay! Just let me throw something on and I’ll be right down!” My point is that I don’t think she gives a crap what we think of her, and I love the shite out of that. 🙂

      • Emma - The JP Lover says:

        @Who ARE These People?, who wrote: “Thanks, I feel the same way. And maybe I’m wrong but it could be that Luciana’s just having some mid-summer fun with her hair and her look.”

        Yes, she does look rather (beautifully) sun-kissed, doesn’t she? 🙂

      • HeyThere! says:

        Noteye and Jen48….thank you. Lol My point exactly. Since when’d does having a hair dresser mean you’re celeb status?! Weird.

  11. Abigail says:

    I think the Daily Mail article misquoted her. She said she hadn’t been in London this year for more than six days or so–but neither has Fassbender, who has been filming Alien Covenant in Sydney, where she has also spent a lot of time. The DM had some articles about the two of them together in Sydney a few weeks ago!

  12. AlleyCat says:

    I think Alicia is so pretty, she could pretty much wear anything and it would look good. I hate the ruffles too, but I love silver dresses.

  13. Carol says:

    Alicia looks good in anything and is able to make that dress happen. Julia’s dress looks like wallpaper but I still like it. Matt Damon’s wife looks kind of pretty here too.

    • Esmom says:

      At first I didn’t like it in the shot where she’s standing with Damon and Stiles but the solo shot sold me on Alicia’s dress. She does make it work.

  14. Kris says:

    Louis Vuitton makes ugly handbags and terrible dresses. to me, it is the epitome of tastelessness (and really really good marketing). Which make sme think they should totally collaborate with the Kardashians – just as tasteless, just as good at marketing.

    But other than those people, nobody should ever be forced to wear a LV dress (or to carry one of their terrible bags).

    • Locke Lamora says:

      Cavalli amd Versace are the epitome of tastelessness. LV is ocasionally alright, apart from the bags.

      • Kris says:

        That is true, Versace is terrible as well, but at least they don’t have these terrible bags. Also, I always imagine Versace something that only drag queens would wear (totally not meant as an insult, it’s just that drag queens usually have a more “flamboyant” showstyling than people who just “dress up”).

        Cavalli occasionally makes a nice dress (I actually own one, and it’s very simple and brown and nicely cut – so I’m a bit prejudiced)

      • ell says:

        agreed about cavalli and versace, but current LV and gucci are everything atm. obviously there are weak pieces in every collection and alicia doesn’t seem to pick the best dresses, but in general LV is spot on. adele exarchopoulos always wear LV as well, and she picks lovely dresses (imo anyway, fashion is a question of taste after all…)

    • Snowflake says:

      I’ve never seen one of their dresses but I agree, their bags are hideous to me.

      • Kitten says:

        Are we talking about the logo bags? Because I think all logo bags are terrible-it’s not specific to LV.

      • Prim & Proper says:

        Couldn’t agree with you more. Hate all bags, scarves, etc. that flaunt the
        designers logo – so vulgar. I think all wearers should be paid to wear items
        that have blatant adverts, as wearers become billboards. I think it is so much nicer when people have to ask you “where did you get that bag, etc. I really like it” and you open it up and it reads Marks and Spencers”, haha.

  15. Micki says:

    I like her dress the way it is-ruffles and all.

    • Original T.C. says:

      Me too. I think the slit is too high but love everything about the dress. Very pretty girl. Also love Julia Stiles dress.

      • Micki says:

        I think that it’ll be a very basic sleeveless-T-shirt type of dress without the ruffles. I like Julia Stiles dress but with a different bottom. I’m often torn with mermaid dresses.

  16. Renee says:

    Julia’s dress is a little tacky but i sometimes like tacky and this is one of those times. She looks good.

  17. ell says:

    julia styles looks amazing, i didn’t even recognise her there for a minute. all dresses look horrendous though, and it’s funny because i really really like recent LV, alicia (or her stylist) just seems to pick the ugly dresses in the collection.

  18. Jane says:

    Lucy’s dress is Marchesa.

  19. cr says:

    Alicia’s dress: take away the ruffles and the fact that it looks like a molting fish, and it wouldn’t be bad.

  20. NotSoSocialButterfly says:

    God, I hate the fishtail (mermaid?) shape of Julia’s dress. It is so wrong with that fabric, to boot.

  21. Rocío says:

    Nope to all of them! Pretty girls, ugly dresses!

    • Jen43 says:

      I am glad I’m not the only one who thinks they all look awful. Awful dresses. Awful hair. Even Damon looks bad.

      I hope this movie is good, though. I am in the mood for some Jason Bourne..

  22. GGKURAI says:

    And yet if Angelina Faux-li wore it, you would love it! Sigh. She looks gorgeous.

  23. Melati says:

    Love the silver dress though the slit a bit too high. Curios to know what Nicolas G has in store for Alicia at the Paris premiere.

  24. KiddVicious says:

    I like Alicia’s dress. My first thought was it looked like fish scales and the ruffles were gills but the more I looked at it the more I liked it. I would like it without the ruffles too.

    Julia looks amazing in that dress. I’m not a huge fan of the dress, but she wears it really well.

    Luciana – meh. She’s not there to outshine Matt, and she’s doing a great job of it. The dress is OK, but her posture and hair are ruining it.

  25. Andrea says:

    I can’t put my finger on it, but Vikander’s relationship with Fassbender seems convenient. I don’t feel a grand love here.

    • Minxx says:

      LOL. Don’t you know? They’re super, super private ;). So private in fact, that they never show any affection but she never fails to mention him in interviews. He never mentions her. And they asked him repeatedly. I guess it can be done 🙂

  26. Lilybugg says:

    Julia Stiles was my teen idol! I loved her in the early aughts, and still do. In that first pic, Julia just radiates charisma, and Alicia seems like a shrinking violet in comparison.

  27. serena says:

    I really like Julia Stiles a lot, she’s so good!

  28. Bridget says:

    I like both Julia and Alicia’s dresses.

    Something I’ve always wondered – did Julia get a lot of blowback for that whole weird thing with Michael C Hall? Did it even turn out that they’d had an affair, or just that his ex-wife went kind of nuts?

  29. anon123 says:

    I really like Alicia’s braided hair style. As for the dress – I like it except for the slit in front.

  30. Coffee says:

    Love Julia Stiles! ❤️ She is the BEST!

  31. Moon says:

    I think Alicia gets away with all the ugly stuff LV keeps putting her in because she is fit and looks pretty, but honestly I’ve yet to see LV give her something nice. It always looks like it’s trying to be edgy but not quite. Hate Julia’s dress too but she looks really pretty here. Wish she were getting more love in the PR dept, seems like most of the focus has been on matt and av