Reality celebrity turned makeup maven Kylie Jenner just expanded her cosmetic empire with the introduction of her own line of eye shadows, and she took to the streets of Los Angeles too bestow the new kits upon some of her biggest fans.
Kylie announced the new line, called Kyshadow, because of course it is, on her website. In the video, she says that she’s “dreamed of this moment for way too long” and claims the new product line is “literally my baby.” The video also features a makeup tutorial using the new eye shadows by artist Ariel Tejada. Who has the time to do this elaborate makeup? I’m lucky if I have 15 minutes to put my face on in the morning. But I’ll grudgingly admit that it’s a nice look.
The Bronze Palette has nine shades, which I am assuming are trying to give Urban Decay’s popular Naked palettes a run for their money. They obviously include a bronze, but there’s also gold, taupe, various shades of brown and a matte black. They’re nice, I suppose, but I fail to see anything earth-shattering about them. At least they’re better than her blue lip kits. The Bronze Palette went on sale on her website last night at 6pm EST and is already (inexplicably) sold out.
My bronze Kyshadow kit will be launching TOMORROW at 3PM PST on https://t.co/FAJOPZjO3N pic.twitter.com/0sNccqKghq
— KYLIE COSMETICS (@kyliecosmetics) July 25, 2016
In order to promote the release of the eye shadow, Kylie made a series of Snapchat videos, where, in her words, “I did some research of some of the biggest Kylie Cosmetics supporters in L.A. and I’m going around and hand-delivering my eye shadow palettes before they come out.” The encounters, which were definitely not staged, saw Kylie surprising her fans at their homes and workplaces, and there was some fangirl fawning, hugs and even tears of joy as Kylie channeled her inner Oprah.
At the end of the day, Kylie promised more surprises and even more eye shadow collections, saying, “I’m so glad you guys love my eye shadow palette. It was really important for me to release the Bronze Palette first.” She also promised there were more palettes to come, stating, “I’m currently working on my fourth palette so I’m really excited for you guys to see those.”
I don’t get this fanaticism for this overpriced makeup. Of course, I am addicted to NYX since their products were featured on RuPaul’s Drag Race. I love their affordable eye shadows and, hey, if the stuff is good enough for Pandora Boxx, it’s good enough for me.
photos credit: FameFlynet, Kylie Jenner/Instagram and WENN.com
They really should have been called, ‘ likeliterallyshawdow’. The poor pet has been locked up in the lab making makeup for all of us…….😂
Lol she’s not smart enough for that. She’d probably kill her self if left alone in a lab
More like locked in a boardroom and having a business meeting with ColourPop on how they’ll make operpriced makeup and pretend that Kylie “made” it. Lol
She doesn’t work with Colourpop, she works with Seed Beauty, a major manufacturer that produces products for dozens of brands. Colourpop is just one of their in-house brands.
Huge brands like L’Oreal also work with Seed Beauty. That’s how the beauty industry is. Unless you’re a tiny indie company working out of your kitchen or a huge company that keeps everything in house, you work with a manufacturer who works with other brands.
Kylie’s lipsticks are similar to Colourpop’s. They’re also similar to dozens of other brands matte liquid lipsticks, because there’s only so many ways to make that kind of product. They’re all going to include certain ingredients in certain quantities, and differences come down to semantics.
@Kate Check out Stephanie Nicole’s Take Two on the lipkits on Youtube. She actually works in the industry, and she had a breakdown of the ingredients in both Kylie’s and Colourpop’s. Spoiler: They’re exactly the same plus a few filler ingredients on Colourpop’s side.
https://www.youtube.com/watch?v=EfJS4AeesAU
I’m convinced that she releases limited qualities and then her family buys most it – that explains how they sell out so quickly (70 seconds for one of her lipsticks) and end up on eBay for so much more (the K’s are known to hock their sh*t on eBay)
I’ve seen Stephanie Nicole’s review. She massively simplifies the science behind these products, I presume because stating such and such is a copy of this or that get’s her more clicks than saying ‘these two products are extremely similar to each other, but also extremely similar to these other 50 products because none of these products are in any way innovative’.
Yes they have the same ingredients. But ingredients are used in varying quantities, and the quality varies wildly. Colourpop uses low quality pigments, which causes separation almost immediately. Kylie’s very obviously use better quality pigments. The quantity of the filler ingredients is very different, which means there’s a noticeable difference in texture and finish. Kylie’s are less harsh on the lips due to lower quantities of astringent ingredients. They are different products.
LOL
That name is perfect!
Does she even know what literally means? I feel like people say it, just for the sake of saying it.
Literally and like, are the families favourite words.
This. Argh.
Kylie, unless you birthed this palette from your vagina, it is not *literally* your baby. Looks like that fake high school education was a great investment.
‘birthed this palette from your vagina’ 😂😂
Missy got to it before I did. I was going to congratulate Ms. Jenner on the birth of her, eh, 0 lb., 5 oz. plastic square container of eyeshadow? Ugh. 😀 I wonder if the father, a retractable eyeshadow pencil, gave her a push present?
It’s, like, literally a, like, copy of, like, the shaaanxo palette. Like.
http://www.bhcosmetics.com/shaaanxo-palette
I don’t see it outside of packaging. Kylie’s colors are a lot more bronzey/terra cotta ish and warmer toned. Shaaanxo shadows have some more cool toned shimmery shades. I mean – there’s only so many different ways to do brown palettes.
Honestly… it’s a perfectly fine looking palette. It’s nothing special, of course. I wouldn’t buy it because you just know it’s going to be overpriced… but I love browns that border on orange tones – really works well for blue eyes.
Sidebar: now that I’m on bh cosmetics site… I want that nude rose palette. And I’ve heard good stuff about the Bybel one.
I have the Carli Bybel palette and it’s pretty good. The Kylie palette is pretty but I have the same shades in my Morphe palettes and they’re $22.00 for a ton more colors. I wouldn’t waste my money.
I’ve been looking at morphe – I haven’t caved and ordered yet though. They have some really pretty shades, and for the price, even if I only like a portion, it’s not much of a loss.
Colourpop started shipping internationally as well – I have my eye on a few things there too haha.
I have 4 Morphe Palettes and they’re good quality. I love ColourPop so much. Their Lippie Stix are so good and the formula on the Ultra Satins are so comfortable. Definitely a fan of both.
Its a copy of almost every brands neutrals so I don’t see why its selling out.
Tom Ford does a neutral and sells out but ..his shadows are DIVINE. Smooth and they have a little oomph to them even if they are neutrals.
The packaging is so similar to … oh makeup geek, mac, UD … every other mid and lower end line. But teens buy this stuff I guess?
All I know is that at my age, I am not waiting on a computer for a limited edition anything in makeup. I want to order it and get it and thats it. I am willing to pay more than Target prices for better quality but I don’t fall for the hoopla of LE. Good ole MAC wore me out on that years ago.
Word. TF’s shadows are stupidly expensive but I own two of the quads and frankly, they’re worth it. Maybe not worth it but if you have the money, you at least won’t be disappointed. Frankly, I was expecting to be miffed that I just spent that kind of money but then I tried them and just sighed. I have never gotten compliments on a frickin’ eyeshadow from people who aren’t into makeup except when I wear Nude Dip. … Sorry, I LOVE TF.
But LE aren’t my thing either. More often than not the quality won’t be up to snuff and the colors aren’t usually that wearable. Kylie’s palette is nice but … I mean, I can get these colors from any brand. Plus, they’re neutral but very red-based which means not for my skin tone.
How much do they produce of their stuff anyway? Limited qualities + easily influenced mega fans might help with “selling out” all the time.
@Lynnie
I think it has been proven that they produce small quantities to drive up buzz about the products.
Kat Von D’s Monarch collection is my favorite. Neutrals. The shadows glide on and stay on.
I have my Naked2 palette and I love it. They go on smooth, don’t crease, and have a really lovely texture.
I think quality is so important when it comes to make-up. One of my friends is a make-up artist, and she said Kylie’s lip color looks like dried paint and makes people’s mouths look dry and crusty. I can only imagine her eye colors are of the same low quality.
They just release small amounts to get the ‘sold out’ claim going. It’s all lies, smoke and mirrors, what-have-you.
Well…at least she’s doing something besides taking pictures of herself. Good for her.
I am actually genuinely happy for her. Kudos to her.
Me too. Good for her. I like to see young folks doing big things. She found a way to use the selfie generation to make a name for herself and turn a profit. I love it
There isn’t anything there you can’t buy somewhere else and if their clothes are anything to go on it wouldn’t exactly be quality.
the picture in the lab is hysterical.
“What’s that?!?!?”
It’s because she’s like literally a scientist! Didn’t you, like, know that!*
* My only surprise is that they don’t have a picture of her in a delivery room up in stirrups pretending to deliver “her baby”.
That hair net isn’t exactly doing the job.
Literally her baby. She birthed it from her own body and everything.
Makes you want to smear it on your face, doesn’t it?
Yikes!
I normally NEVER slaps a woman’s wrist for wearing/how much she’s wearing makeup. But geez, the top picture! Who needs that much makeup when you’re 18, 19? Who needs that much makeup ever? And she probably had to put on more for it to show on camera too.
I know!! I was thinking the same thing. So. Much. Make-up. So so much…and I can’t stop staring at her brows in that pic…its just mesmerizing. Oh and the lips…smh….its a really nice color though.
I live in a remote corner of India on the foothills of the Himalayas..a small place just next to Myanmar. And girls here are absolutely crazy abt Kylie’s make-up kit. So much so that fake ones from China are selling like hot cakes and there’s a waitlist to buy those from sellers. And you can see a lot of teens on the streets who are clearly copying Kylie’s style. I think its interesting how wide her influence has reached.
This is why I love this site, the comments are so interesting. I don’t know why but I had no idea how far round the world the kardashian influence reached..!
@Zoya – yes! I live in India too, in a city with a MAC store where Spice lip liner had always been one of the bestselling products (based on asking the SAs at stores in two different cities all the way back in 2012-13) .
But for a few months last year, it was next to impossible to get hold of Spice because, guess what, Kardashians. They really were everywhere!
She’s gotta cover up some pretty hideous plastic surgery and injections aftermath. Her face looks like melting playdoh.
I don’t think she quite gets the concept of a hairnet.
I want to sue whomever misuses the word ‘literally’.
It drives me crazy.
Like, literally crazy?
I know it drives me mad, metaphorically speaking.
I don’t know much about makeup. I am too lazy to put that mess on and take it off at night. I would rather spend that time doing something else. I will say that she does have somewhat good customer service and pr skills. Going door to door to see fans and deliver her product is showing some dedication to her fans. Don’t judge me too harshly for writing that.
OT: What is so hard to understand about the word “literally”? Did she give birth to the makeup? Did she adopt “the baby”? Use IVF? If she or her surrogate did, then she seriously needs to get to a doctor because that is something that her doctors are going to have to work overtime to figure out how she was able to accomplish , and make sure that she cannot do it again.
http://theoatmeal.com/comics/literally
http://theweek.com/articles/466957/how-wrong-definition-literally-sneaked-into-dictionary
She is literally not using the word literally correctly.
Well, unless there’s some weird science/makeup hybrid that allowed to the palette to gestate in her womb for nine months until the perfect shade developed.
Also, I see she’s still hitting those lip injections pretty hard. Still, I guess at least she doesn’t have “prolapsed anus” mouth like Khloe.
omg Khloe!
This is on the low end of mid-range, not overpriced at all. You’re getting 9 shadows for $42, that’s $4.66 each. That’s cheaper than buying 9 NYX singles, and while I like a lot of NYX products, powder eye shadows, particularly matte shadows, aren’t exactly something they or any drugstore brands excel at.
Oh my stars this girl looks so damn surgeried it beggars belief.
Plus am I being a mega celebitch if I say her hairline is so freaking low it’s bordering on Neanderthal?
Major chin reduction, eyelid surgery, brow lift, buccal fat removal, nose job, overdone lip injections, hip and butt injections, boob job … all before 19th birthday. The only thing she’ll admit to is the lip injections because she was basically forced to.
http://www.plasticsurgeryhits.com/kylie-jenner-plastic-surgery-before-and-after/
That is a lot of surgery and a lot of it is unnecessary. The excessive lip fillers and whatever she’s done to shape her face make it look very unnatural from some angles. I think she looked best when she first started to get lip fillers but her face still had a normal shape like here http://a1.files.beautyeditor.ca/image/upload/c_fit,cs_srgb,dpr_1.0,q_80,w_620/MTI2MTQzNTU2NzAzMjYxOTcw.jpg
Now her whole face looks too plastic and unnatural. And to think how many girls want to look like her. It’s a weird standard of beauty not to mention achievable without the surgery.
@ Remi, I would agree. Her sisters were teasing her about her face and that’s one thing that led her to all “this”. I liked her looks before too. She looks freakish now. She’s not even finished growing! I also think she was envious of Kim. Kind of obvious given the fat injections in the rump and hips of late. Kendall has had a nose job but other than that has left things alone. Forget the others, they’re more plastic than human flesh.
What is scary to me is the fact that she got butt injections and her ass looks soooooooo long. She just plumped up a long box. Who does that?
@Li: a long box. LOL!
She LITERALLY doesn’t look like the same person…see! That word CAN be used correctly!
Nah, it’s a wig anyways 😉
The very unnatural hairlines on her and hers sisters at times scream WIG to me.
I hadn’t seen my 16 year old niece in a while and she walked into my house looking pretty much exactly like this chick. It was a really sad revelation.
She looks like she’s 38. 🙁
All I know is that makeup confuses me lol. Trying to get into it, but I’m SO overwhelmed and don’t even know what brands or things I should start with 😩
Do you ever watch you tube tutorials? They list everything used in the video below and show you how to use it. There’s a tutorial for every look out there.
I do watch some, but mainly on my phone so I don’t really read the description box. I will now, thank you! 😊
Start with drugstore products. You don’t need to spend your money on high-end products just yet because drugstore products can be just as good as the high-end products. I’d say hold off buying them until you’re confident with your makeup skills. Start with simple things. Eyebrow pencil, mascara, lipstick. You can’t go wrong with those three. Just pick up from any drugstore brand! NYX, Milani, Maybelline, Wet n Wild..just to name a few. Don’t expect to see a perfectly-beat face by the end of the week tho, it takes time and practice! Just go with whatever you’re comfortable with and just add things to the list if as you start to feel more confident. Eyeshadows, blush, highlighters maybe. There are so many tutorials on youtube but you don’t have to really copy everything they do. There are no real rule in makeup. Just pick and choose whatever works for you!
I legit copied and pasted this into my notes haha. Thank you too! 😊
Try to look up on Youtube Lisa Eldridge. She has tons of easy to recreate tutorials. Also, her philosophy is “Less is more”, which is refreshing.
Thank you! I’m also not a fan of the whole overly done thing too
Lisa is a great recommendation. I am a huge fan.
good suggestions here. also try /r/makeupaddiction on Reddit. I use that a lot for photo tutorials, which I do better with than video tutorials.
I’ve been into makeup since I was 15 (31 now) and I love it! It’s so fun to play with and to discover new products. I would agree with Mika and say start with drugstore products and if you wind up liking makeup then move into higher end brands. On a daily basis I do a pretty natural look and use foundation, spot concealer, eyeshadow primer (really makes the eyeshadow last all day – I use Urban Decay Primer Potion), eyeshadow, eyeliner, mascara, blush, and some sort of lipstick or gloss. If I’m ‘getting dolled up’ I also use an eyebrow pencil, finishing powder, lip pencil, and highlighter.
Here a few of my favorites in general:
Rimmel lipsticks, especially the Kate Moss ones.
L’Oreal mascaras.
Cover Girl has some great eyeshadow quads and mascaras.
NYX lipstick and lip liner.
Tarte Amazonian clay blush
Urban Decay eyeshadow (I have all the Naked palettes plus 5-6 of the colorful ones, they are so fun!) I also like UD eyeliners, they come in a lot of colors. They also have a great range of lipsticks.
Lately I have gotten into MAC which is a medium priced brand. I love their lipsticks, blushes, and eyeshadows but really everything I’ve tried from them has been good. They have a great return policy too in case something doesn’t work out.
Foundation might be the hardest to start with to find the right color and formula. Even though I have pretty decent skin I like to use foundation to even my skin tone, make pores look smaller, and create a base for the other makeup. There are SO MANY foundations out there and that can definitely be overwhelming, but a lot of stores like Nordstroms or Sephora will give you samples to try before you buy and also help you get a match.
When I started buying more expensive makeup than drugstore I also upgraded my brush game. I now use Zoeva brushes and they are wonderful! Having the right tools really makes makeup application so much easier but it took me years to finally bite the bullet and get good brushes. I wish I’d done it sooner. I also take really great care of them with careful washing. I dry them upside on a makeup brush rack and with mesh brush guards on them, and when they are in their bin on my vanity I keep them in their plastic sleeves.
I hope any of this has helped!
I suggest choosing your favourite feature ie lips or eyes and focusing on emphasising its beauty with makeup instead of attempting a full face all at once. I live in Australia and I’m too busy reapplying sunblock to wear foundation during the day so I tend to do a statement lip or dramatic eyes for everyday wear. At the moment I’m into doing a statement lip because it can be done on the bus so I carry a little lipstick bag with essentials (mirror compact, balm, lip liner, lipstick, lipgloss all in red aside from the balm).
You can experiment with cheap products til you establish what colours you’re using the most ie do you prefer a red lip or a soft coral lip? Smoky eyes or a golden brown eye look? Than move on to doing a full face of makeup if you feel like it. Check out Lisa Elridge, I also recommend looking up gossmakeup artist on YouTube and Sali Hughes online.
Makeup should be fun! I hope you have lots of fun deciding what beautiful features of yours to emphasise with makeup.
How many did she produce for the first stack? 100?
I don’t want to wear vagina eyeshadow.
Ugh *eyerolls* on this Baddie Drowsy matte everything ass Aesthetic
I’m the biggest Kardashian/Jenner hater, lol, but I gotta give it Kylie, she knows her market. This family of grifters sure know how to make money.
The picture of her in the lab is really amusing. Is she trying to make people think she does anything more than pick which colors she likes?
No offense but everyone needs to chill about her usage of “literally”. I’m a year older than Kylie and literally everyone my age speaks like this. My mom always makes fun of me when I say “literally”, but she doesn’t get it because she’s old lmao. Most of us know what “literally” actually means, it’s just that for my generation it has a slightly different meaning (it’s almost used as a way to emphasize) and we use it accordingly. It’s almost like language evolves from generation to generation 😉
No. It’s not your mom – it’s you guys that don’t get it. Look up the word “literal” and then rethink how you’re using it, because if you understood it, you would not be using it except in rare instances when appropriate. Sorry, but the use of it otherwise is the opposite of what it means. Use the word “seriously” instead because the way you’re using it shows you have no clue what it means. It’s like saying snow is hot. It’s not just a generational use. It’s used wrong by lots of people who simply don’t understand that when saying it about something that isn’t literal, it’s an oxy-moron.
I mean, it’s really not that big of a deal tho right? And I disagree, people can understand the meaning of a word yet use it in a context that is incorrect; the deliberate misuse of a word can in fact be telling of a different meaning itself. Lots of people use words incorrectly but I don’t correct them or freak out about it because it’s not worth it. Sure solecisms can be annoying, but it’s not the end of the world lol
Leave her alone… if you don’t want to hear or read certain words used “incorrectly”, spend your days inside, away from people and away from the internet. The English language isn’t yours to police. I agree that the slang meaning of this word now means something different. You seem out of touch with younger generations and like a huge snob.
I’m not policing the English language but to say her mother is out of touch and doesn’t get it cause she’s old isn’t accurate. Her mother is right. Anon just doesn’t want to admit that she doesn’t understand the word. And no, just because some people misuse it, doesn’t mean the word now has a different meaning. It just means it’s being misused because they don’t know how to use it. Misusing it doesn’t make it a slang word. Explaining why it’s incorrect isn’t snobbery. So now I’m guessing you don’t mean what “slang” or “snob” means either. But whatever. Keep sticking up for sounding dumb.
Sorry anon, but saying your mom doesn’t get it because she’s old, or that your misuse is ok because your generation gets it is terribly lazy and ignorant. Sorry. The fact remains that while “your generation” (if you’re referring to the millennials, I missed that generation by 1 year so I’m not too far out of that realm) may not take issue with your constant misuse other folks might. And those folks might be hiring you. And with how competitive the job market is right now I’ve certainly been in a position where I’ve been nit picky about someone’s language simply because I could be, because there were so many skilled applicants respect for language was a deal breaker. I am by no means a grammar nazi, but I do find it problematic to dismiss someone as “they’re just old” when they try and point out that you sound ignorant. Your peers are likely not the ones hiring you, the ones grading your papers, the ones you have to put on your best face for. Just something to think about.
Ridiculous. We are happy to be “out of touch” with stupidity.
Okay since you guys obviously can’t tell when someone is being “tongue in cheek” I shall endeavor to use proper English henceforth in order to avoid any future misunderstandings. When I said my mother was “old” and that was why she doesn’t get millennial slang I was being sarcastic (hence the “lmao”), such a novel concept I know… I meant that she doesn’t understand why I use the word improperly, not that she doesn’t comprehend it due to her age (she’s not geriatric for gods sake). Secondly, if y’all think I go around in professional settings dropping teen slang then you’re stupid. I know when it is appropriate to use such slang and when it’s not. I literally 🙂 only use such language around my friends because you old people (again, tongue in cheek if that went over your heads again) are so f****** dramatic about it and think the usage of slang equates to “ignorance”. In fact, this entire exchange demonstrates that, but anyway y’all should go knit or something.
Hmmm. Well that was a mature response. (how’s that for sarcasm?)
And you, arguing with a teenager on the internet over slang words, truly are the pinnacle of maturity (how’s that for condescending?)
Literally?! Okay then. I am not touching any makeup that had to be birthed. Just sayin’.
All of that birthing mucous really does make the product last all day.
And keeps everything so moist!
That’s the most ineffective use of a hairnet I’ve ever seen.
Ha! Fashion use of hairnets!! Hilarious.
“if the stuff is good enough for Pandora Boxx, it’s good enough for me.” — true story. 🙂
“I did some research…” – lol woman please. There’s nothing wrong with saying “We did some research.” She’s the face of a corporation that creates and sells products. Teamwork is a thing and one person cannot do it all.
The idea of hand-delivering a new product to your top buyers/biggest fans is sweet. As much I don’t get her appeal, her fans seem to love it so whatevs
It’s just a trick. What most companies do is only make a limited amount at first so they can claim it “sold out”. If I published a book but only made 2 copies and both sold, hey I sold out ! I don’t know but I highly doubt she was heavily involved in this. She does what Kim does, just slaps her name on stuff and then acts like she invented things when in reality other people did all the work.
I actually wore one of her lip kits (?) last month and just realised. I had my make up done for a wedding, at 3 PM, and the lip remained intact by the time I left the party at 6 AM.
There’s no chance of me purchasing it due to living somewhere else, but given other equally expensive brands, this seems like a solid product.
It’s hilarious how one of her eyes brows doesn’t move at all in those two vids.
And then the pic of her walking with the bob haircut – I would’ve bet money that was Blac Chyna. Creepy!
Hahahahahaha. This is hilarious without meaning to be. Kylie appears not to know the meaning of the word literally, unless she is the first human to give birth to eyeshadow. Neither does she know the meaning of word important, because apparently it was crucial that she release bronze shadow first. The world would spin off its axis if purple came first. What will it take to make this clan go away? Make it stop.
I thought that was odd too, her statement that it was important to release the bronze palette first. Why was it important? Does she not get any marketing training at all? Every word you say in a statement about your product needs to be meaningful. She doesn’t even know why she’s saying what she’s saying!
I like the palette colors but it needs to be an upgrade for me to abandon my Smashbox, Urban Decay, and Chanel shadows. And by that I mean if you can do it CRUELTY FREE or healthy-for-the-skin (what a concept!) I will look into it. UD is cruelty free last I knew. There is room at the table if you can show the big brands that you can look just as good in a healthier alternative.
She is a medical miracle.
Do you breastfeed your eyeshadow palette? Does your eyeshadow palette cry, vomit, and sh*t itself? Do you push this palette around in a designer pram? No? THEN IT’S NOT LITERALLY YOUR BABY?!!! When did the overuse (and misuse) of the word “literally” become a thing? It. Does. My. Head. In. Figuratively.
I LOVE her hair in the bob!! She is stunning. Gotta give her that.