Lorde feels stifled by the goth ‘library girl’ persona she had at the age of 16

The Virgin TV British Academy Television Awards held at the BFI Southbank

It’s still strange to me that Lorde was only 16 years old when Pure Heroine was released. She wrote the songs herself and became a multi-platinum-selling recording artist by the time she was 17 years old. And then she disappeared! No, I mean, she toured and won Grammys and did her thing, but for the past few years, Lorde has been largely in the wind. She worked hard on her second album, Melodrama, which she’s promoting right now. Thus, she appears on the new cover of Rolling Stone. You can read the full RS cover story here. I enjoyed it, because she is still very much a “normal” young person. People often thought she was lying about her age, but it’s clear at this point that she was just preternaturally mature when she was 16. Now that she’s 20, she seems like a normal 20-year-old.

Why she created her stage name: “I don’t know, it’s a bit boring: Ella Yelich-O’Connor. Can you imagine them shouting it at a festival? It just made sense to me to elevate it.”

She took Diplo fishing in New Zealand: “I love fishing! I feel like that’s what you have to do when people are in New Zealand.”

Becoming famous at 16: “Now I can look back and be like, ‘That was f–ked. All of it. F–ked. Insane,’ but everyone’s so crazy when they’re 16. I think if you tell a 16-year-old that they’re going to Mars – ‘We’re gonna get on a rocket and go, and that’s going to be your life’ – they’d be like, ‘OK, like, that’s all well and good, but I’m doing this thing by myself right now, and that’s what’s important.’ Everything kind of normalized week to week.”

Angst about the second album: “It kind of takes a second, I learned, to write your way out of the record you just made.”

She makes pop music for everybody:
“I have always been super-allergic to anything that feels exclusive in art.”

She & her boyfriend broke up: Then, around 2015, she broke up with her longtime boyfriend, photographer James Lowe. Though she’s circumspect about the particulars, she admits she was surprised by the depth of emotion she’s experienced of late. “Five years ago, I thought that was as vivid as it got. And then to have this ‘oh, my God’ – it’s like that times 100. I think I’ve had a real emotional renaissance in the last 18 months of just being like, ‘Wow, it hurts,’ and letting myself feel all of those things, which has been kind of transcendent.”

On the first album: “We reinvented the wheel by accident. It’s sort of a miracle, really.” She’s now had four years to come to terms with the fact that her first album may have been a fluke, that not every popularity contest is so easily won. “That’s not the thing I was put on this Earth to do – to push things forward every time. Obviously I would want people to like the music, but in terms of being like Drake, how he’s always pushing the culture forward musically? I know what my strengths are, and I think that would have given me a hernia or something.”

She’s not the same moody goth teenager: “It’s like, ‘Oh, sh-t, I can’t be kind of sexy if I want to for a second? Everything I do has to be, like, ‘library girl’?” She no longer listens to Pure Heroine. “That felt like a kid… This feels like a young woman. I can hear the difference.”

[From Rolling Stone]

I feel a little bit sorry for her because I really feel like her core fanbase will want her to continue to be that morose goth girl and they will not “accept” it if she wants to be anything else. You can tell throughout the RS piece that she’s really nervous about this new album and she’s sort of tempering expectations. I heard the first single from this album, by the way. And I was underwhelmed. I hope the rest of the album is better.

Celebrities attend a party at Tape nightclub in Mayfair, following the Brit Awards

Photos courtesy of WENN, cover courtesy of Rolling Stone.

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28 Responses to “Lorde feels stifled by the goth ‘library girl’ persona she had at the age of 16”

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  1. Pumpkin Pie says:

    Why don’t artists admit that they are this fabricated persona made up by their label/manager and that’s what they sell?

    • rachel says:

      I’m all about being cynical but frankly is it difficult to believe that a 20 years old woman has moved on from her teenage self? Like why would she lie about this, she seems genuine to me.

      • ell says:

        yeah, this. many are fabricated, but her story just makes a lot of sense (albeit i’m sure there was at least some fabrication, but it kinda goes with the territory).

    • Erinn says:

      In her case, I think it was more amplification than fabrication. I know I went through my angsty phases between 15 and 18 – by the time I was 20 there was quite a difference. Even looking back to 20 (I’m 26 currently) there’s a big difference between then and now. The thing is that for her, they had to play things up. She seems to have a good head on her shoulders – I don’t think she’d have completely molded into a different person.

    • CMiddy says:

      My husband’s best friend taught her at high school (not long before she came out with Royals) – he said she was ridiculously clever and precocious – but equally very well-mannered and nice. I am inclined to believe she’s pretty genuine – she’s had a few interviews with NZ tv shows etc. recently and comes across like a breath of fresh air compared to some of the brats out there (but then again I am from NZ so probably biased!).

      • Stacey Dresden says:

        I like her a lot! I wish I was that talented even at my age…let alone recording such a good album at 16!

  2. Ghost says:

    Did she disapear? It felt like she was everywhere all the time.

  3. Ayra. says:

    I get what she’s saying. She was 16 at the time, her changing and becoming a different person was a given. But I loved her first album, in all of its angst-filled, moody glory, I still play most of the songs.

  4. astrid says:

    The cover looks like she’s ready to hurl in the toilet.

    • Ange says:

      I was thinking the same thing! When I was her age I got that face a lot in between spews at parties….

  5. Regina.phalange says:

    Maybe because some of them are actually artists which go through phases and grow… much like other “regular” people in different life situations. Sure some artists are mindless and have no real persona, like many other “regular” people, but it’s unfair to classify them all as such.

    • Steph says:

      The difference with Lorde is that she wants to be a pop star, that’s why she hangs out with Taylor and is worried about her fanbase. She’s not some indie artist just making music.

      • ell says:

        idk, indie artists worry about their fanbase, too. at the end of the day they make music so other people listen to it, so of course they care.

        i’ve always found her very poppy though.

      • slowsnow says:

        @Steph, I have to agree… My daughter and I say all the time that her songs were so good and then… she became friends with Taylor Swift. Not the the latter is the devil but it’s a certain kind of pop disposable music that you have to keep producing all over again. Whereas Lorde was truly original in a universal kind of way, like Nirvana, like Nina Simone (picking different people to make a point) etc. And now her label is freaking out and pushing her into a sort of stardom she was not cut out for.

  6. manda says:

    I think she is an amazing songwriter and obviously very smart, very good with words. I really was disappointed at the new song that is out, to the point that I haven’t sought out the new album at all. I loved her first album, yes it was moody but it was good.

    • ell says:

      album’s not out yet, so maybe the feel of the whole thing is different. personally i loved green light, liability not so much.

  7. ell says:

    i think artists do need to come up with stuff that feels new, otherwise it does become boring. there are musicians who seem to recycle the same stuff over and over, and while they might keep their core fanbase like that, they also become sort of stale and no one’s interested anymore.

  8. slowsnow says:

    What do you mean Lorde? I am a sexy library girl 😉 You can’t be or have everything but you can be multifaceted.

  9. Clairej says:

    I love ‘Green Light’. I liked it instantly. Think it is still far more clever than Katy’s last 2 offerings. She is quite sweet in her interviews. I hope she does well.

  10. Lauren Max says:

    Why is Lorde hangin’ with Diplo? He is almost twice her age. I don’t care about anything else.

  11. Lou says:

    I loved Green Light. Loved the lyrics to Liability, but the tune not so much. I’m looking forward to hearing Melodrama.