Evian’s roller skating babies commercial: cute or terrifying?

Another dancing baby phenomenon is sweeping this country. This time it’s not the internet – though the babies are certainly getting a lot of attention there, too – it’s television. Bottled water purveyor Evian’s roller-skating, hip-hop dancing babies are all the rage – and what could possibly make you want a nice, refreshing bottle of water more than diapered babies?

Is it creepy or is it cool?

Either way, the Evian roller babies commercial is a YouTube sensation. Already, millions of people have watched the video. In fact, in the past week alone, the video has been watched 3.8 million times on YouTube.

The ad features babies on roller skates dancing and doing stunts. The babies do backflips, jumps and walk on their hands. The background music is Sugarhill Gang’s Rapper’s Delight.

The goal: To show people how Evian affects on the body. Evian claims its water “supports the body’s youth.”

Evian’s worldwide brand director told the Telegraph that the commercials were meant to sell consumers “a dream.”

“Consumers expect more from a big brand – emotion, dream. This is what we want to achieve – hence this breakaway and back to roots campaign,” Michael Aidan, Evian’s worldwide brand director, told the paper.

The commercial closes with the Evian logo and the tagline “Live Young.”

[From the Daily News]

So everyone thinks this is adorable. And I’m going to get kicked in the face in the comments, but it just doesn’t do it for me. First off, it is trying way too hard to be cute. And this is all about my own grumpiness, I understand it doesn’t apply to the general possibly Evian drinking masses on the whole. But as much as I love babies in real life, baby stuff doesn’t really do it for me. A talking dog, I’m there. Ridiculously fluffy cat doing something crazy? I am all over it. But do just about anything with a baby and all I can do is groan.

There’s also this thing called the “Uncanny Valley” that I learned about thanks to 30 Rock. According to Wikipedia, “The uncanny valley hypothesis holds that when robots and other facsimiles of humans look and act almost like actual humans, it causes a response of revulsion among human observers. The ‘valley’ in question is a dip in a proposed graph of the positivity of human reaction as a function of a robot’s lifelikeness.” Tom Hanks’ CGI image in The Polar Express is the example they gave on 30 Rock. The roller skating babies made me dip into that valley. I know they’re supposed to be cute so I’m trying to talk myself into liking them – I mean who wants to be the person that doesn’t like a baby? – yet my instantaneous reaction is revulsion. I can’t even explain it, it just is what it is.

I felt nothing like this to the original internet Dancing Baby, a la 1996. He’s cute without threatening my perception of reality. Stick with the classics folks.

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45 Responses to “Evian’s roller skating babies commercial: cute or terrifying?”

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  1. fizXgirl314 says:

    that’s so not cute… they just look like disjointed leprechauns or something…

  2. Orangejulius says:

    Aaww. I liked it. Dogs, cats, babies, they’re all cute.

  3. Ceenitall says:

    Kind of creepy and cute at the same time. I don’t think T want to see it twice though.

  4. Kaiser says:

    Totally gross. I cringed at several points.

  5. princess pee says:

    Did that earlier baby start on the internet? I always thought its origin was Ally McBeal. huh.

    I like the ad, but full disclosure: I find videos of fluffy cats annoying. So to each their own, I guess. And as a marketing tool it is genius. We’re talking about it now, right?

  6. Annie says:

    Yep, creepy. This would have made more sense with old people, but it’s been done.

  7. Cinderella says:

    Hilarious and creepy fun.

  8. sickofit says:

    i think the advertisment just does not get it. what do we turn to drinkin evian ( which by the way is not a good mineral water)? Into little babies dancing on roller skates? Not my goal in life. Complete fail in my opinion..

  9. Just a poster says:

    what kind of freaky shit is that??!!?!!

  10. Feebee says:

    Creepy?… terrifying?… c’mon people. It’s a bunch of CG babies trick skating. What’s not to like?

  11. JayBird says:

    Well I’m glad I’m not alone. I thought I was just being uptight for not finding it adorable.

    princess pee, to the best of my recollection, Ally McBeal did the dancing baby after he’d already been a mild internet phenomenon – but I think the show pushed his fame above and beyond.

    After he hit it big he ended up with a pretty severe drinking problem before he faded into oblivion.

  12. texasmom says:

    I vote disturbing — especially when they leap onto the chain-link fence. It’s like a horror movie!

    I agree on the uncanny valley assessment. It also makes me think about how totally unrealistic EVERYTHING we see in ads really is. If they can make THIS look that realistic, no wonder women everywhere are wondering why they can’t look like models on ads!

  13. Trillion says:

    I watched it with my 16 month old. He loves it! Couldn’t help but notice that the black baby gets a close-up when the police sirens sound though…

  14. Mary Jane says:

    Icky f’in’ poo! I HATED the Internet dancing baby and I think this is e’en creepier!

    I used to work in advertising and marketing — who the hell is approving this crap?

  15. looptylou says:

    Like it or not. It’s got everyone talking.
    “Mission Accomplished!”

  16. orion70 says:

    thumbs down. Blech. The talking baby ads are bad enough, this is baaaaddd. And the way they never seem to take their eyes off of you ? *shudder* And that whispery crap at the end? o_o

    Now re: the chart above, rollerskating ZOMBIES…I’d have been all over that.

  17. Jag says:

    Hated the orginal dancing baby and these babies are almost as creepy.

    I agree that when they jump on the fence, it’s like a horror movie. Someone give me money and I’ll write a screenplay about it. heh heh

    Oh, and it absolutely doesn’t make me want to buy Evian water. When I was in junior high, Evian was a “status” water that you would drink, or even better, spray on your skin to hydrate it during the day. We thought we were badazz while doing it. That’s a really long way, plus a curve, to rollerskating babies. lol

  18. Rebecca says:

    There’s something about “big green egg” that’s trending….hurry up and find your angle.

  19. Kevin says:

    Rebecca, I’ve got a big green egg grill. Is that what you are referring to?
    As far as one of your comments not getting posted, it’s not your site, it’s CB’s. We all can enjoy it, but we don’t have a RIGHT to post on it. Every post I make gets moderated. Who cares. It’s all for fun. It’s not life and death.
    As far as the video goes, I like it a lot better than anything Geico or Progressive has ever done.

  20. Jill says:

    totally creeped out.

    but you’re right kevin, it beats that stupid gecko or worse, the caveman.

  21. TinaWithPom says:

    I just watched the video.

    Verdict: CREEPY.

  22. Rebecca says:

    It’s CB’s site so whatever. I’ll choose not to come back then – pandering monkeys

  23. RubyKaur says:

    Hilarious! Totally awesome!

    Trillion – Dont even go there with the Black kid and the siren comment! Ridiculous!

  24. yadira says:

    That was awesome! Love it! Love the chubby baby legs!

  25. Crystal says:

    Hummmm…I hope I do not catch my toddler doing that!

    Cute, strange have to admit they are bad ass on skates!

  26. Ursula says:

    I actually like it. Played it over and over again. I am a bit creeped out but I quite like it.

  27. Cletus says:

    Roller-skating ZOMBIE babies- THAT’S where it’s at. I’m not sure how Evian could work the whole zombie-aspect in there, but that’s not my problem. They have People for that.

    OH, shit- wait! Roller-skating ZOMBIE babies WHO ALSO BREATHE FIRE! Yeah! NO! Roller-skating zombie NINJA babies who breathe fire! Okay, you know what? Evian should just call me. I got this shit on LOCK.

  28. Cletus says:

    ROller-skating, fire-breathing,SWORD-SWALLOWING zombie-ninja babies! WHO CAN ALSO MOONWALK. (Can you do that? Moonwalk while wearing skates?) IT DOESN’T MATTER, JUST CGI THAT SHIT.

    Too much?

  29. yae says:

    I have a strong maternal instinct and the video really stressed me out.
    I kept wanting to reach out and catch one of the little guys before they split their little heads open.

  30. Kelly says:

    Total uncanny valley for me. WTF, Evian.

  31. Gus Uruguay says:

    They are absolutely adorable!! And so funny!! Stressing? Creepy? Give me a break, it’s a publicity!! For god sake!!

  32. In my observation…the concept is fine,showing the beauty of youth and being young. Though of course in reality we don’t see babies body-breaking and flying that high from a stairs!…that an ooops! That is wayyyy dangerous for a little kids to see. (that is the part that I don’t like). I wish they could have done it a little simplier…Kids (esp the toddlers) should be told its just some sort of animation…it should be marked “PG”…we all know kids are kids! But cheers to the Casting group, all the babies are supperrrr cute!

  33. Tony says:

    I could use a little water like that, sheesh!!

  34. qtpi2t says:

    Maybe its just me but i think some of u are over reacting…its dangerous for little kids to see????? My one year old has watched it and im not worried he is gonna strap on a pair of skates and break dance. Video games are more harmful and corruptive than this video.

  35. Mike says:

    Hey Trillion,,, LOL on your comment.. HA !

  36. Sarahekw says:

    Bloody fantastic. I thought it was hilarious. Loved it.

  37. cherie says:

    what computers can do cute I just dont see babies doing that kind of thing.