What are we going to do with the goop known as Gwyneth Paltrow? Nothing, probably. Maybe we’ll point at her and laugh a little bit. Maybe we’ll mock her and try to come up with new ways to use “goop” in out insults. But I’m now prepared to give this Goop some credit: I’m proud of her and her Goop.

Through this conceited, pretentious, narcissistic little project, a website and weekly newsletters, Gwyneth has found a new kind of relevancy that she hadn’t enjoyed in years. Goop is a success in that many people look forward to Gwyneth’s weekly ruminations on a variety of subjects. True, many of the people “interested” in this stuff are mocking Gwyneth. But we’re doing it every week. And in that way, Gwyneth is giving us joy. Some of us enjoy her opinions – some of us enjoy calling her out for those opinions. It makes us happy, no matter what. Gwyneth and the whole Goop project has become legit. It’s a weekly talking point amongst gossip-mongers and gossip-lovers. Success!

Wednesday night, Gwyneth spoke to People Magazine while attending a gala for the Children of the City’s Champions of Hope. Gwyneth was talking up her Goop something fierce, claiming “corporate America is knocking at my door” and asking her if she’ll hawk their products. But our Gwyneth has Goopy ethics! She’s not just going to promote just any old designer nonsense. She says that Team Goop must adhere to two rules: “No bribes. Also, I won’t say anything negative. If I eat somewhere or stay somewhere and it’s horrible, I won’t talk about it.” Oh, The Ethical, Moral and Kind Goop. How did we function without her?

Move over, O magazine and Martha Stewart Living. GOOP, Gwyneth Paltrow’s weekly newsletter packed with clean and green advice on loving, living and cooking is a “big success,” according to Paltrow. “It’s crazy. . . . crazy!”

Paltrow chatted exclusively with PEOPLE about the site at the Children of the City‘s Champions of Hope Benefit Gala at the Tribeca Rooftop last night in N.Y.C. “I just love it. Corporate America is knocking at my door. . . . ‘Will you hawk my product’?”

The answer is clearly no for the star’s very personal project, which even derives its name from her initials G.P. “It started in such an organic way. People ask me, ‘What is it? What are you doing?’ And I don’t know. I did it, am doing it . . . and I love doing it. It is really just a place to disseminate good information,” said the Preen-clad Paltrow.

“People are so grateful that it’s free. It’s just nice to share what you have. And I have all this great information. It’s just a gift. People want me to do all this other stuff. But right now, I just really love doing the site. I love thinking about the letters, what I’m going to write about, what kind of information we can put in there.”

So will Paltrow follow in Paul Newman’s footsteps with his Newman’s Own empire, which raised $250 million dollars in his lifetime for charity? “We’ll do something and give it all back,” she tells PEOPLE exclusively.

But for now, the site, which she creates along with two hands-on staffers, has only two cardinal rules. “No bribes. Also, I won’t say anything negative. If I eat somewhere or stay somewhere and it’s horrible, I won’t talk about it,” she said.

While she has addressed everything from cleansing to frenemies on the site, she’s not about to take on rumors about her personal life on GOOP. “I never address that side of me there,” she insisted. “It is really a place to disseminate good information.”

And it’s not the only way that Paltrow is doing good — she is also a board member of Robin Hood, an organization in part founded by the late John F. Kennedy Jr., which raises money from successful New Yorkers and donates to causes such as Children of the City, the beneficiary of last night’s gala . “They’re really changing lives for kids in New York City at the poverty level or below. They do amazing work. I’m from New York, so any time I get approached to help in a great organization, I can never say no.”

[From People]

Yikes, I don’t want to think about Gwyneth attempting some “Newman’s Own” type project. Although… Goopy’s Own has a nice ring to it, doesn’t it. Or The Goop Trust. The Goop Foundation of Hope for Ungrateful Peasants? That sounds about right. Okay, enough mocking, I’m going to say something else nice about Gwyneth. Isn’t it amazing that she’s stuck with it? I thought she would have gotten bored with this months ago. I’m so glad she’s still giving us her weekly goop!

Gwyneth is shown at an event on Wednesday night. I think that clutch has her kids’ faces in it, it’s very cute. Credit: WENN.com